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Apple Inc.

AAPL Net selling
CIK 0000320193 #1 in the set updated 21 Sep 2026
Bought (120 mo)
$0.00
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$2.23B
$404.29M on a plan · $88.67M straight out of an exercise
Sold at will
$1.74B
312 of 409 sales
Net
−$2.23B
−$1.74B against sales at will

By person

27 insiders · 413 transactions
361×

Tim Cook holds 361 times base salary in stock. $1.08B of shares against $3.00M in salary for 2025.

Salary from the company's own proxy. The shares are what Tim Cook last reported holding, valued at $330.19, the price Common Stock was last bought or sold at on the open market here, on 15 Sep 2026.

Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
COOK TIMOTHY D
Chief Executive Officer
—
$867.18M (61)
−$867.18M
3,280,418
0.0225%
$1.08B
−7.7%
WILLIAMS JEFFREY E
COO
—
$267.88M (50)
−$267.88M
390,059
0.0027%
$128.79M
+1.2%
LEVINSON ARTHUR D
Director
—
$236.67M (24)
−$236.67M
3,699,576
0.0253%
$1.22B
−18.4%
Maestri Luca
Senior Vice President, CFO
—
$235.19M (59)
−$235.19M
107,788
0.0007%
$35.59M
+6.3%
Adams Katherine L.
SVP, GC and Secretary
—
$161.75M (59)
−$161.75M
175,408
0.0012%
$57.92M
+152.5%
O'BRIEN DEIRDRE
Senior Vice President
—
$135.05M (34)
−$135.05M
136,810
0.0009%
$45.17M
+10.7%
Cue Eduardo H
Senior Vice President
—
$55.61M (4)
−$55.61M
65,370
0.0004%
$21.58M
−77.7%
AHRENDTS ANGELA J
Senior Vice President
—
$47.60M (18)
−$47.60M
66,344
0.0005%
$21.91M
−30.2%
FEDERIGHI CRAIG
Senior Vice President
—
$39.37M (5)
−$39.37M
412,571
0.0028%
$136.23M
−11.6%
GORE ALBERT JR
Director
—
$38.44M (3)
−$38.44M
468,995
0.0032%
$154.86M
−17.0%
Riccio Daniel J.
Senior Vice President
—
$33.94M (29)
−$33.94M
34,744
0.0002%
$11.47M
−22.4%
SCHILLER PHILIP W
Senior Vice President
—
$32.24M (6)
−$32.24M
49,575
0.0003%
$16.37M
0.0%
SEWELL D BRUCE
SVP, Gen'l Counsel, Secretary
—
$24.67M (4)
−$24.67M
172,265
0.0012%
$56.88M
−10.4%
KONDO CHRIS
Principal Accounting Officer
—
$21.88M (19)
−$21.88M
15,098
0.0001%
$4.99M
−50.3%
Srouji Johny
Senior Vice President
—
$18.23M (19)
−$18.23M
59,797
0.0004%
$19.74M
−43.4%
JUNG ANDREA
Director
—
$12.81M (1) scheduled
−$12.81M
77,260
0.0005%
$25.51M
−34.1%
Newstead Jennifer
SVP, GC and Government Affairs
—
$2.72M (6) scheduled
−$2.72M
46,790
0.0003%
$15.45M
—
Parekh Kevan
Senior Vice President, CFO
—
$2.40M (6) scheduled
−$2.40M
13,366
<0.0001%
$4.41M
—
Borders Ben
Principal Accounting Officer
—
$403.70K (2) scheduled
−$403.70K
38,713
0.0003%
$12.78M
−1.1%
Khan Sabih
COO
—
—
—
1,073,895
0.0074%
$354.59M
+7.4%
SUGAR RONALD D
Director
—
—
—
110,566
0.0008%
$36.51M
+20.8%
WAGNER SUSAN
Director
—
—
—
63,746
0.0004%
$21.05M
+42.7%
IGER ROBERT A
Director
—
—
—
50,046
0.0003%
$16.52M
+13.4%
BELL JAMES A
Director
—
—
—
38,527
0.0003%
$12.72M
+56.1%
LOZANO MONICA C
Director
—
—
—
9,862
<0.0001%
$3.26M
+666.3%
Gorsky Alex
Director
—
—
—
6,794
<0.0001%
$2.24M
—
Austin Wanda M
Director
—
—
—
2,843
<0.0001%
$938.73K
+3,849%

Individual transactions

81
Insider
Date
Role
Action
Shares
Price
Amount
Newstead Jennifer
8 Sep 2026
SVP, GC and Government Affairs
Sold on a plan
1,438
$317.23
$456.18K
Newstead Jennifer
1 Sep 2026
SVP, GC and Government Affairs
Sold on a plan
1,439
$317.01
$456.18K
Newstead Jennifer
25 Aug 2026
SVP, GC and Secretary
Sold on a plan
1,439
$310.95
$447.46K
Newstead Jennifer
18 Aug 2026
SVP, GC and Secretary
Sold on a plan
1,439
$307.49
$442.48K
Newstead Jennifer
11 Aug 2026
SVP, GC and Secretary
Sold on a plan
1,439
$307.75
$442.85K
Borders Ben
16 Jun 2026
Principal Accounting Officer
Sold on a plan
116
$295.14
$34.24K
Borders Ben
8 May 2026
Principal Accounting Officer
Sold on a plan
1,274
$290.00
$369.46K
Parekh Kevan
23 Apr 2026
Senior Vice President, CFO
Sold on a plan
1,534
$275.00
$421.85K
COOK TIMOTHY D
2 Apr 2026
Chief Executive Officer
Sold on a plan
4,566
$256.00
$1.17M
COOK TIMOTHY D
2 Apr 2026
Chief Executive Officer
Sold on a plan
28,188
$255.17
$7.19M
COOK TIMOTHY D
2 Apr 2026
Chief Executive Officer
Sold on a plan
16,083
$254.37
$4.09M
COOK TIMOTHY D
2 Apr 2026
Chief Executive Officer
Sold on a plan
1,878
$253.13
$475.38K
COOK TIMOTHY D
2 Apr 2026
Chief Executive Officer
Sold on a plan
9,147
$252.11
$2.31M
COOK TIMOTHY D
2 Apr 2026
Chief Executive Officer
Sold on a plan
5,087
$251.25
$1.28M
O'BRIEN DEIRDRE
2 Apr 2026
Senior Vice President
Sold on a plan
9,664
$255.82
$2.47M
O'BRIEN DEIRDRE
2 Apr 2026
Senior Vice President
Sold on a plan
20,338
$255.12
$5.19M
Parekh Kevan
16 Oct 2025
Senior Vice President, CFO
Sold on a plan
500
$248.73
$124.37K
Parekh Kevan
16 Oct 2025
Senior Vice President, CFO
Sold on a plan
1,534
$247.82
$380.16K
Parekh Kevan
16 Oct 2025
Senior Vice President, CFO
Sold on a plan
1,665
$247.04
$411.32K
Parekh Kevan
16 Oct 2025
Senior Vice President, CFO
Sold on a plan
500
$245.89
$122.95K
Adams Katherine L.
2 Oct 2025
SVP, GC and Secretary
Sold on a plan
21,551
$257.54
$5.55M
Adams Katherine L.
2 Oct 2025
SVP, GC and Secretary
Sold on a plan
13,974
$256.60
$3.59M
Adams Katherine L.
2 Oct 2025
SVP, GC and Secretary
Sold on a plan
8,100
$255.96
$2.07M
Adams Katherine L.
2 Oct 2025
SVP, GC and Secretary
Sold on a plan
3,500
$254.83
$891.91K
O'BRIEN DEIRDRE
2 Oct 2025
Senior Vice President
Sold on a plan
1,740
$258.08
$449.06K
O'BRIEN DEIRDRE
2 Oct 2025
Senior Vice President
Sold on a plan
41,273
$257.36
$10.62M
COOK TIMOTHY D
2 Oct 2025
Chief Executive Officer
Sold on a plan
59,751
$257.57
$15.39M
COOK TIMOTHY D
2 Oct 2025
Chief Executive Officer
Sold on a plan
39,293
$256.62
$10.08M
COOK TIMOTHY D
2 Oct 2025
Chief Executive Officer
Sold on a plan
22,524
$255.86
$5.76M
COOK TIMOTHY D
2 Oct 2025
Chief Executive Officer
Sold on a plan
8,395
$254.83
$2.14M
O'BRIEN DEIRDRE
8 Aug 2025
Senior Vice President
Sold on a plan
34,821
$223.20
$7.77M
Parekh Kevan
23 Apr 2025
Senior Vice President, CFO
Sold on a plan
4,570
$206.00
$941.42K
Adams Katherine L.
2 Apr 2025
SVP, GC and Secretary
Sold on a plan
5,648
$224.62
$1.27M
Adams Katherine L.
2 Apr 2025
SVP, GC and Secretary
Sold on a plan
22,343
$223.90
$5.00M
Adams Katherine L.
2 Apr 2025
SVP, GC and Secretary
Sold on a plan
9,231
$222.87
$2.06M
Adams Katherine L.
2 Apr 2025
SVP, GC and Secretary
Sold on a plan
1,600
$221.68
$354.69K
COOK TIMOTHY D
2 Apr 2025
Chief Executive Officer
Sold on a plan
10,590
$224.76
$2.38M
COOK TIMOTHY D
2 Apr 2025
Chief Executive Officer
Sold on a plan
62,077
$223.97
$13.90M
COOK TIMOTHY D
2 Apr 2025
Chief Executive Officer
Sold on a plan
28,774
$222.99
$6.42M
COOK TIMOTHY D
2 Apr 2025
Chief Executive Officer
Sold on a plan
6,695
$221.77
$1.48M
WILLIAMS JEFFREY E
2 Apr 2025
COO
Sold on a plan
2,480
$225.03
$558.07K
WILLIAMS JEFFREY E
2 Apr 2025
COO
Sold on a plan
17,292
$224.34
$3.88M
WILLIAMS JEFFREY E
2 Apr 2025
COO
Sold on a plan
15,721
$223.48
$3.51M
WILLIAMS JEFFREY E
16 Dec 2024
COO
Sold on a plan
8,384
$251.10
$2.11M
WILLIAMS JEFFREY E
16 Dec 2024
COO
Sold on a plan
42,939
$250.58
$10.76M
WILLIAMS JEFFREY E
16 Dec 2024
COO
Sold on a plan
34,752
$249.50
$8.67M
WILLIAMS JEFFREY E
16 Dec 2024
COO
Sold on a plan
13,925
$248.61
$3.46M
Maestri Luca
4 Oct 2024
Senior Vice President, CFO
Sold on a plan
59,305
$226.52
$13.43M
O'BRIEN DEIRDRE
2 Oct 2024
Senior Vice President
Sold on a plan
22,328
$227.13
$5.07M
O'BRIEN DEIRDRE
2 Oct 2024
Senior Vice President
Sold on a plan
38,691
$226.72
$8.77M
COOK TIMOTHY D
2 Oct 2024
Chief Executive Officer
Sold on a plan
7,193
$226.57
$1.63M
COOK TIMOTHY D
2 Oct 2024
Chief Executive Officer
Sold on a plan
45,140
$225.86
$10.20M
COOK TIMOTHY D
2 Oct 2024
Chief Executive Officer
Sold on a plan
61,912
$224.46
$13.90M
COOK TIMOTHY D
2 Oct 2024
Chief Executive Officer
Sold on a plan
109,741
$223.75
$24.55M
Adams Katherine L.
2 Oct 2024
SVP, GC and Secretary
Sold on a plan
2,995
$227.24
$680.58K
Adams Katherine L.
2 Oct 2024
SVP, GC and Secretary
Sold on a plan
38,170
$226.82
$8.66M
Adams Katherine L.
2 Oct 2024
SVP, GC and Secretary
Sold on a plan
7,550
$225.87
$1.71M
Adams Katherine L.
2 Oct 2024
SVP, GC and Secretary
Sold on a plan
6,454
$224.59
$1.45M
Adams Katherine L.
2 Oct 2024
SVP, GC and Secretary
Sold on a plan
5,850
$223.79
$1.31M
WILLIAMS JEFFREY E
2 Oct 2024
COO
Sold on a plan
8,056
$227.22
$1.83M
WILLIAMS JEFFREY E
2 Oct 2024
COO
Sold on a plan
51,674
$226.80
$11.72M
Maestri Luca
11 Apr 2024
Senior Vice President, CFO
Sold on a plan
12,894
$175.02
$2.26M
Maestri Luca
11 Apr 2024
Senior Vice President, CFO
Sold on a plan
27,600
$174.12
$4.81M
Maestri Luca
11 Apr 2024
Senior Vice President, CFO
Sold on a plan
12,700
$173.19
$2.20M
WILLIAMS JEFFREY E
11 Apr 2024
COO
Sold on a plan
59,162
$172.22
$10.19M
Adams Katherine L.
2 Apr 2024
SVP, GC and Secretary
Sold on a plan
54,732
$168.90
$9.24M
COOK TIMOTHY D
2 Apr 2024
Chief Executive Officer
Sold on a plan
165
$169.30
$27.93K
COOK TIMOTHY D
2 Apr 2024
Chief Executive Officer
Sold on a plan
97,062
$168.62
$16.37M
O'BRIEN DEIRDRE
2 Apr 2024
Senior Vice President
Sold on a plan
54,732
$168.91
$9.24M
O'BRIEN DEIRDRE
7 Aug 2023
Senior Vice President
Sold on a plan
15,419
$178.56
$2.75M
Maestri Luca
13 Apr 2023
Senior Vice President, CFO
Sold on a plan
69,996
$165.25
$11.57M
Maestri Luca
6 Apr 2023
Senior Vice President, CFO
Sold on a plan
200
$164.92
$32.98K
WILLIAMS JEFFREY E
4 Apr 2023
COO
Sold on a plan
387
$166.62
$64.48K
WILLIAMS JEFFREY E
4 Apr 2023
COO
Sold on a plan
77,430
$166.11
$12.86M
Adams Katherine L.
3 Apr 2023
SVP, GC and Secretary
Sold on a plan
38,818
$165.81
$6.44M
Adams Katherine L.
3 Apr 2023
SVP, GC and Secretary
Sold on a plan
33,407
$164.71
$5.50M
COOK TIMOTHY D
3 Apr 2023
Chief Executive Officer
Sold on a plan
29,449
$165.62
$4.88M
COOK TIMOTHY D
3 Apr 2023
Chief Executive Officer
Sold on a plan
26,623
$164.67
$4.38M
O'BRIEN DEIRDRE
3 Apr 2023
Senior Vice President
Sold on a plan
25,958
$165.87
$4.31M
O'BRIEN DEIRDRE
3 Apr 2023
Senior Vice President
Sold on a plan
17,664
$164.73
$2.91M
WILLIAMS JEFFREY E
22 Mar 2023
COO
Sold on a plan
187,730
$159.76
$29.99M
Showing 250 of 413 transactions. The figures above use every one of them.

What was left out

Form 4 filings counted 504
Amendments (4/A) skipped 1
Filings about a different issuer 0
Unreadable filings 0
Joint filings 0
Sales on a Rule 10b5-1 plan 81
Sales straight out of an exercise 16
Sales at will 312
Transactions with no price 0
Shares from compensation/vesting 36,049,984
Sales filed before the plan box existed 278
History held since 31 Aug 2016