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Brown–Forman

BF-B Net selling
CIK 0000014693 #80 in the set updated 22 Sep 2026
Bought (120 mo)
$448.72K
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$19.91M
$2.20M on a plan · $13.09M straight out of an exercise
Sold at will
$4.62M
19 of 50 sales
Net
−$19.46M
−$4.17M against sales at will

By person

42 insiders · 134 transactions
0.6×

Lawson E. Whiting holds only 0.6 times base salary in stock. $834.63K of shares against $1.31M in salary for 2026.

Salary from the company's own proxy. The shares are what Lawson E. Whiting last reported holding, valued at $31.01, the price Class A Common was last bought or sold at on the open market here, on 12 Feb 2026.

Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
McCallum Mark I
EVP, Chief Brands Officer
$6.64M (4) scheduled
−$6.64M
82,226
0.0174%
$2.55M
−21.8%
Morreau Jane Cecil
EVP, Chief Financial Officer
$3.78M (5) scheduled
−$3.78M
64,626
0.0137%
$2.00M
+42.2%
Whiting Lawson E
President & CEO
$2.51M (6) scheduled
−$2.51M
26,915
0.0057%
$834.63K
+516.6%
Hawley Kirsten M
EVP, Chief Ppl/Places/Comm
$1.23M (4) scheduled
−$1.23M
15,426
0.0033%
$478.36K
+302.3%
Steiner Lisa P
SVP, Chief of Staff
$1.13M (4)
−$1.13M
17,759
0.0038%
$550.71K
−52.9%
Hayes John V.
SVP/President, USA & Canada
$997.50K (4)
−$997.50K
82,569
0.0175%
$2.56M
+151.6%
Hinrichs Thomas
EVP/Pres., Emerging Intl
$728.91K (6)
−$728.91K
22,525
0.0048%
$698.50K
+303.8%
Cook John D.
Director
$679.35K (2) scheduled
−$679.35K
26,046
0.0055%
$807.69K
BOUSQUET CHAVANNE PATRICK
Director
$500.00K (1)
−$500.00K
60,415
0.0128%
$1.87M
−9.4%
Jones Jill Ackerman
Executive Vice President
$461.83K (1) scheduled
−$461.83K
95,796
0.0203%
$2.97M
−0.9%
Alvarez Alejandro A
SVP, Chief Production Officer
$388.54K (1) scheduled
−$388.54K
10,194
0.0022%
$316.12K
+233.7%
Hamel Matthew E
Former EVP and General Counsel
$359.20K (14)
+$359.20K
139,745
0.0296%
$4.33M
de Chabert Ralph E
SVP, Chief Diversity Officer
$295.13K (4) scheduled
−$295.13K
8,501
0.0018%
$263.62K
+71.1%
Nall Timothy M
EVP, Chief Supp/Tech
$271.60K (1) scheduled
−$271.60K
9,208
0.0019%
$285.54K
+99.6%
Keyes Mike J.
SVP, Chief Corporate Affairs
$151.42K (2)
−$151.42K
21,947
0.0046%
$680.58K
−20.0%
Brown J McCauley
10% owner
$89.52K (1)
+$89.52K
128,659
0.0272%
$3.99M
−3.6%
Brown Kelli
SVP, Chief Accounting Officer
$70.99K (1) scheduled
−$70.99K
1,737
0.0004%
$53.86K
+527.1%
Masick Michael Andrew
EVP/Pres., Americas
$32.90K (2) scheduled
−$32.90K
1,264
0.0003%
$39.20K
+88.1%
Shepherd Jeremy J
EVP, Chief Marketing
$29.88K (1) scheduled
−$29.88K
5,369
0.0011%
$166.49K
+97.2%
Holland Augusta Brown
Former Director
$10.04K (1)
−$10.04K
1,694,075
0.3584%
$52.53M
−10.8%
Brown Campbell P
Director
3,571,925
0.7557%
$110.77M
−46.0%
Brown George Garvin IV
Director
2,855,869
0.6042%
$88.56M
−53.9%
Musselman William Austin Jr
Director
1,150,624
0.2434%
$35.68M
+0.2%
Brown Stuart R
Director
1,113,631
0.2356%
$34.53M
+58.4%
Brown Owsley III
10% owner
673,211
0.1424%
$20.88M
+67.3%
Barzun Brooke Brown
10% owner
671,979
0.1422%
$20.84M
−60.1%
Brown Christina Lee
10% owner
658,992
0.1394%
$20.44M
+124.6%
VARGA PAUL C
Director
338,207
0.0716%
$10.49M
+36.9%
Farrer Marshall
Director
25,954
0.0055%
$804.83K
+301.6%
Brown Elizabeth M
Director
17,098
0.0036%
$530.21K
Fitzgerald Brian P
SVP, Chief Accounting Officer
7,522
0.0016%
$233.26K
+231.2%
Bentel Matias
EVP, Chief Brands Officer
4,940
0.0010%
$153.19K
+209.9%
Cunningham Leanne D
EVP, Chief Financial Officer
2,825
0.0006%
$87.60K
Peterson Crystal L
EVP, Chief Incl/Global Comm
2,415
0.0005%
$74.89K
+123.4%
Graven Christina M
EVP, Chief Strategy
1,862
0.0004%
$57.74K
+142.1%
Nguyen Diane F
EVP, Chief Ppl & Comm
1,239
0.0003%
$38.42K
+519.5%
Enyard Angela S
SVP, Chief Accounting Officer
1,204
0.0003%
$37.34K
+110.9%
Pafilis Yiannis
EVP, Pres., EU, Africa, Asia
685
0.0001%
$21.24K
Carr Michael E Jr
EVP, General Counsel,Secretary
615
0.0001%
$19.07K
Frazier Laura
10% owner
0
0.0000%
$0.00
−100.0%
Wolf Pen Branch GP, LLC entity
10% owner
0
0.0000%
$0.00
−100.0%
Wolf Pen Branch, LP entity
10% owner
0
0.0000%
$0.00
−100.0%
Insider
Date
Role
Action
Shares
Price
Amount
Brown Campbell P
30 Apr 2024
Director
Exercised, kept
2,874
$35.60
$102.31K
Hamel Matthew E
30 Apr 2024
Former EVP and General Counsel
Exercised, kept
8,541
$35.60
$304.09K
Shepherd Jeremy J
30 Apr 2024
EVP, Pres, USA & Canada
Exercised, kept
1,301
$35.60
$46.32K
Nall Timothy M
1 Apr 2024
EVP, Chief Supp/Tech
Exercised, kept
8,043
$35.60
$286.35K
Whiting Lawson E
12 Mar 2024
President & CEO
Exercised, kept
15,601
$35.60
$555.44K
Hamel Matthew E
31 Jan 2024
EVP and General Counsel
Exercised, kept
8,538
$35.60
$303.98K
Hamel Matthew E
31 Oct 2023
EVP and General Counsel
Exercised, kept
8,538
$35.60
$303.98K
Hamel Matthew E
31 Jul 2023
EVP and General Counsel
Exercised, kept
8,538
$35.60
$303.95K
Hinrichs Thomas
28 Apr 2023
EVP/Pres., Emerging Intl
Exercised, kept
11,293
$28.03
$316.59K
Hamel Matthew E
28 Apr 2023
EVP and General Counsel
Exercised, kept
10,880
$28.03
$305.01K
Whiting Lawson E
22 Feb 2023
President & CEO
Exercised, kept
22,195
$28.03
$622.21K
Hamel Matthew E
31 Jan 2023
EVP and General Counsel
Exercised, kept
10,880
$28.03
$305.01K
Hamel Matthew E
31 Oct 2022
EVP and General Counsel
Exercised, kept
10,880
$28.03
$305.01K
Hamel Matthew E
29 Jul 2022
EVP and General Counsel
Exercised, kept
10,880
$28.03
$305.01K
Hinrichs Thomas
29 Apr 2022
SVP/Pres., Emerging Intl
Exercised, kept
14,663
$22.72
$333.20K
Farrer Marshall
29 Apr 2022
SVP/Pres. Europe
Exercised, kept
6,018
$22.72
$136.75K
Hayes John V.
29 Apr 2022
SVP/President, USA & Canada
Exercised, kept
22,116
$22.74
$502.96K
Hamel Matthew E
29 Apr 2022
EVP and General Counsel
Exercised, kept
14,334
$22.72
$325.73K
Hamel Matthew E
31 Jan 2022
EVP and General Counsel
Exercised, kept
14,133
$22.72
$321.16K
Whiting Lawson E
13 Jan 2022
President & CEO
Exercised, kept
20,044
$22.72
$455.48K
Hamel Matthew E
29 Oct 2021
EVP and General Counsel
Exercised, kept
14,133
$23.05
$325.72K
Hamel Matthew E
30 Jul 2021
EVP, Gen Counsel and Secretary
Exercised, kept
14,133
$23.05
$325.72K
Hinrichs Thomas
30 Apr 2021
SVP/Pres., Emerging Intl
Exercised, kept
12,302
$18.22
$224.11K
Farrer Marshall
30 Apr 2021
SVP/Pres. Europe
Exercised, kept
3,916
$18.22
$71.34K
Hamel Matthew E
30 Apr 2021
EVP, Gen Counsel and Secretary
Exercised, kept
15,245
$18.22
$277.72K
Hayes John V.
27 Apr 2021
SVP/President, USA & Canada
Exercised, kept
14,456
$18.22
$263.34K
Hamel Matthew E
29 Jan 2021
EVP, Gen Counsel and Secretary
Exercised, kept
15,245
$18.22
$277.72K
Whiting Lawson E
15 Jan 2021
President & CEO
Exercised, kept
21,848
$18.22
$398.01K
Hayes John V.
18 Dec 2020
SVP/President, USA & Canada
Exercised, kept
14,456
$18.22
$263.34K
Hamel Matthew E
30 Oct 2020
EVP, Gen Counsel and Secretary
Exercised, kept
15,245
$18.22
$277.72K
Hamel Matthew E
24 Jul 2020
EVP, Gen Counsel and Secretary
Exercised, kept
15,245
$18.22
$277.72K
Hawley Kirsten M
25 Jun 2020
SVP, Chief HR Officer
Exercised, kept
14,032
$40.15
$563.31K
Hamel Matthew E
30 Apr 2020
EVP, Gen Counsel and Secretary
Exercised, kept
16,032
$15.09
$241.89K
Brown Campbell P
30 Apr 2020
Director
Exercised, kept
2,260
$15.09
$34.10K
Hayes John V.
29 Apr 2020
SVP/President, USA & Canada
Exercised, kept
20,788
$15.09
$313.65K
Farrer Marshall
22 Apr 2020
Director
Exercised, kept
9,027
$15.09
$136.20K
Hamel Matthew E
31 Jan 2020
EVP, Gen Counsel and Secretary
Exercised, kept
16,032
$15.09
$241.89K
Hamel Matthew E
31 Oct 2019
EVP, Gen Counsel and Secretary
Exercised, kept
16,031
$15.09
$241.88K
Hinrichs Thomas
20 Aug 2019
SVP/Pres., International Div
Exercised, kept
11,134
$40.15
$446.97K
Hinrichs Thomas
20 Aug 2019
SVP/Pres., International Div
Exercised, kept
8,808
$36.11
$318.05K
Hinrichs Thomas
20 Aug 2019
SVP/Pres., International Div
Exercised, kept
6,503
$15.09
$98.12K
Hamel Matthew E
31 Jul 2019
EVP, Gen Counsel and Secretary
Exercised, kept
16,031
$15.09
$241.88K
VARGA PAUL C
10 Jun 2019
Director
Exercised, kept
235,630
$23.05
$5.43M
de Chabert Ralph E
30 Apr 2019
SVP, Chief Diversity Officer
Exercised, kept
1,503
$10.62
$15.96K
Brown George Garvin IV
30 Apr 2019
Director
Exercised, kept
12,007
$10.62
$127.51K
Hinrichs Thomas
30 Apr 2019
President, International Div
Exercised, kept
8,604
$10.62
$91.37K
Hayes John V.
30 Apr 2019
SVP/President, USA & Canada
Exercised, kept
33,109
$10.62
$351.62K
Hamel Matthew E
30 Apr 2019
EVP, Gen Counsel and Secretary
Exercised, kept
19,101
$10.62
$202.85K
Farrer Marshall
23 Apr 2019
Director
Exercised, kept
6,057
$10.62
$64.33K
Hamel Matthew E
31 Jan 2019
EVP, Gen Counsel and Secretary
Exercised, kept
19,101
$10.62
$202.85K
Hamel Matthew E
31 Oct 2018
EVP, Gen Counsel and Secretary
Exercised, kept
19,101
$10.62
$202.85K
Hamel Matthew E
31 Jul 2018
EVP, Gen Counsel and Secretary
Exercised, kept
19,101
$10.62
$202.85K
Hamel Matthew E
30 Apr 2018
EVP, Gen Counsel and Secretary
Exercised, kept
9,327
$13.94
$130.04K
Fitzgerald Brian P
30 Apr 2018
SVP, Chief Accounting Officer
Exercised, kept
6,169
$13.94
$86.01K
Farrer Marshall
30 Apr 2018
Director
Exercised, kept
6,169
$13.94
$86.01K
Brown Campbell P
30 Apr 2018
Director
Exercised, kept
4,379
$13.94
$61.05K
Brown George Garvin IV
30 Apr 2018
Director
Exercised, kept
3,928
$13.94
$54.76K
Hayes John V.
28 Mar 2018
SVP, Chief Marketing Officer
Exercised, kept
16,783
$14.20
$238.32K
Hamel Matthew E
31 Jan 2018
EVP, Gen Counsel and Secretary
Exercised, kept
7,324
$17.76
$130.04K
VARGA PAUL C
14 Dec 2017
Chairman & CEO
Exercised, kept
191,522
$23.20
$4.44M
Hamel Matthew E
31 Oct 2017
EVP, Gen Counsel and Secretary
Exercised, kept
7,323
$17.76
$130.02K
Hamel Matthew E
31 Jul 2017
EVP, Gen Counsel and Secretary
Exercised, kept
7,323
$17.76
$130.02K
Hamel Matthew E
28 Apr 2017
EVP, Gen Counsel and Secretary
Exercised, kept
7,559
$16.83
$127.18K
Fitzgerald Brian P
27 Apr 2017
SVP, Chief Accounting Officer
Exercised, kept
5,274
$16.88
$89.03K
Brown Campbell P
21 Apr 2017
Director
Exercised, kept
3,748
$16.88
$63.27K
Farrer Marshall
13 Apr 2017
Director
Exercised, kept
4,220
$16.88
$71.23K
Brown George Garvin IV
10 Apr 2017
Director
Exercised, kept
3,358
$16.88
$56.68K
Hamel Matthew E
31 Jan 2017
EVP, Gen Counsel and Secretary
Exercised, kept
7,559
$16.83
$127.18K
Hamel Matthew E
31 Oct 2016
EVP, Gen Counsel and Secretary
Exercised, kept
7,600
$16.83
$127.87K

What was left out

Form 4 filings counted 512
Amendments (4/A) skipped 6
Filings about a different issuer 0
Unreadable filings 0
Joint filings 1
Sales on a Rule 10b5-1 plan 5
Sales straight out of an exercise 26
Sales at will 19
Transactions with no price 0
Shares from compensation/vesting 39,157,960
Sales filed before the plan box existed 18
History held since 13 Oct 2016