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Vita Coco Company, Inc.

COCO Scheduled selling only
CIK 0001482981 #1567 in the set updated 21 Sep 2026
Bought (12 mo)
$0.00
out of their own pocket, the only kind of buying there is
Sold (12 mo)
$97.94M
$61.82M on a plan · $36.12M straight out of an exercise
Sold at will
$0.00
0 of 124 sales
Net
−$97.94M
$0.00 against sales at will

By person

15 insiders · 124 transactions
45.0×

Martin Roper holds 45.0 times base salary in stock. $28.17M of shares against $625.00K in salary for 2025.

Salary from the company's own proxy. The shares are what Martin Roper last reported holding, valued at $82.92, the price Common Stock was last bought or sold at on the open market here, on 17 Jun 2026.

Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
Liran Ira
Director
—
$38.83M (13) scheduled
−$38.83M
712,450
1.24%
$59.07M
−54.0%
Roper Martin
Chief Executive Officer
—
$21.63M (61) scheduled
−$21.63M
339,684
0.5918%
$28.17M
−71.6%
Burth Jonathan
Chief Operating Officer
—
$16.49M (15) scheduled
−$16.49M
47,109
0.0821%
$3.91M
−62.9%
Kirban Michael
Executive Chairman
—
$9.38M (7) scheduled
−$9.38M
659,480
1.15%
$54.68M
−47.9%
Prior Jane
Chief Marketing Officer
—
$3.10M (4) scheduled
−$3.10M
115,780
0.2017%
$9.60M
−12.2%
Sadowsky Kenneth
Director
—
$2.60M (10) scheduled
−$2.60M
580,296
1.01%
$48.12M
−8.7%
van Es Charles
Chief Commercial Officer
—
$2.55M (6) scheduled
−$2.55M
48,284
0.0841%
$4.00M
−50.6%
LEAHY JOHN D
Director
—
$1.53M (1) scheduled
−$1.53M
17,179
0.0299%
$1.42M
+29.5%
Morreau Jane Cecil
Director
—
$808.65K (1) scheduled
−$808.65K
18,709
0.0326%
$1.55M
+41.1%
BAKER COREY
Chief Financial Officer
—
$580.50K (5) scheduled
−$580.50K
25,951
0.0452%
$2.15M
−49.6%
Zupo John
Director
—
$437.23K (1) scheduled
−$437.23K
13,692
0.0239%
$1.14M
+66.0%
Melloul Eric
Director
—
—
—
7,101,977
12.37%
$588.87M
−34.6%
Verlinvest Beverages SA
Former 10% Owner
—
—
—
4,097,161
7.14%
$339.72M
−62.3%
Dozie Aishetu Fatima
Director
—
—
—
16,376
0.0285%
$1.36M
+49.8%
Broader Shelley G
Director
—
—
—
2,050
0.0036%
$169.98K
—

Individual transactions

34
Insider
Date
Role
Action
Shares
Price
Amount
Burth Jonathan
11 Jun 2026
Chief Operating Officer
Sold after exercise
30,000
$80.00
$2.40M
Burth Jonathan
12 May 2026
Chief Operating Officer
Sold after exercise
30,000
$75.00
$2.25M
Burth Jonathan
8 May 2026
Chief Operating Officer
Sold after exercise
20,000
$70.00
$1.40M
Burth Jonathan
30 Apr 2026
Chief Operating Officer
Sold after exercise
20,000
$67.50
$1.35M
Roper Martin
29 Apr 2026
Chief Executive Officer
Sold after exercise
20,544
$59.35
$1.22M
Burth Jonathan
29 Apr 2026
Chief Operating Officer
Sold after exercise
20,000
$62.50
$1.25M
Burth Jonathan
29 Apr 2026
Chief Operating Officer
Sold after exercise
20,000
$65.00
$1.30M
Roper Martin
28 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$51.13
$1.28M
Roper Martin
27 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$50.00
$1.25M
Roper Martin
24 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$50.00
$1.25M
Roper Martin
16 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$50.00
$1.25M
Roper Martin
15 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$50.11
$1.25M
Roper Martin
14 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$50.00
$1.25M
Roper Martin
13 Apr 2026
Chief Executive Officer
Sold after exercise
4,456
$50.55
$225.25K
Roper Martin
10 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$50.11
$1.25M
Roper Martin
8 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$50.95
$1.27M
Roper Martin
7 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$50.00
$1.25M
Burth Jonathan
16 Mar 2026
Chief Operating Officer
Sold after exercise
20,000
$60.00
$1.20M
Burth Jonathan
16 Mar 2026
Chief Operating Officer
Sold after exercise
11,175
$57.98
$647.93K
Burth Jonathan
16 Mar 2026
Chief Operating Officer
Sold after exercise
8,825
$57.98
$511.67K
Burth Jonathan
16 Mar 2026
Chief Operating Officer
Sold after exercise
20,000
$57.98
$1.16M
Prior Jane
5 Mar 2026
Chief Marketing Officer
Sold after exercise
100
$54.08
$5.41K
Prior Jane
5 Mar 2026
Chief Marketing Officer
Sold after exercise
15,741
$53.32
$839.31K
Prior Jane
5 Mar 2026
Chief Marketing Officer
Sold after exercise
34,159
$52.73
$1.80M
LEAHY JOHN D
2 Mar 2026
Director
Sold after exercise
27,300
$56.19
$1.53M
Morreau Jane Cecil
23 Feb 2026
Director
Sold after exercise
15,000
$53.91
$808.65K
Burth Jonathan
17 Nov 2025
Chief Operating Officer
Sold after exercise
20,000
$50.02
$1.00M
Burth Jonathan
17 Nov 2025
Chief Operating Officer
Sold after exercise
17,666
$48.68
$860.05K
van Es Charles
17 Nov 2025
Chief Sales Officer
Sold after exercise
20,000
$50.00
$1.00M
Zupo John
14 Nov 2025
Director
Sold after exercise
10,000
$43.72
$437.23K
Burth Jonathan
29 Oct 2025
Chief Operating Officer
Sold after exercise
20,000
$45.71
$914.22K
Burth Jonathan
29 Oct 2025
Chief Operating Officer
Sold after exercise
2,334
$47.95
$111.91K
Prior Jane
29 Oct 2025
Chief Marketing Officer
Sold after exercise
10,000
$45.24
$452.42K
Burth Jonathan
29 Sep 2025
Chief Operating Officer
Sold after exercise
3,173
$42.50
$134.85K
Show all 124 transactions →

What was left out

Form 4 filings counted 92
Amendments (4/A) skipped 3
Filings about a different issuer 0
Unreadable filings 0
Joint filings 0
Sales on a Rule 10b5-1 plan 90
Sales straight out of an exercise 34
Sales at will 0
Transactions with no price 0
Shares from compensation/vesting 831,228
History held since 25 Oct 2021