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Lulu's Fashion Lounge Holdings, Inc.

LVLU Net buying
CIK 0001780201 #4764 in the set updated 21 Sep 2026
Bought (120 mo)
$1.07M
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$6.87K
$6.87K on a plan · $0.00 straight out of an exercise
Sold at will
$0.00
0 of 10 sales
Net
+$1.07M
+$1.07M against sales at will

By person

16 insiders · 15 transactions
Insider
Role
Bought
Sold
Net
Holding
Worth
Change
McCreight David W.
Former Director
$1.00M (1)
+$1.00M
930,884
$1.14M
MARDY MICHAEL J
Former Director
$74.46K (4)
+$74.46K
106,384
$130.85K
Smith Tiffany Rose
Chief Financial Officer
$6.87K (10) scheduled
−$6.87K
291,031
$357.97K
Liaw Eric
Director
7,566,611
$9.31M
+1,696%
CANADA PENSION PLAN INVESTMENT BOARD
10% owner
7,500,000
$9.23M
+1,700%
Institutional Venture Management XVI, LLC entity
10% owner
3,749,997
$4.61M
Black John Richard
Director
172,331
$211.97K
McCarthy Kelly Ann
Director
164,242
$202.02K
Holt Laura
Chief Merchandising Officer
160,493
$197.41K
Kumar Anisa
Director
139,641
$171.76K
Sheu Caroline Sio-Chin
Former Director
136,696
$168.14K
Bazzano Dara
Director
124,156
$152.71K
Landsem Crystal
Chief Executive Officer
119,541
$147.04K
Vos Mark
President & CIO
82,702
$101.72K
Crane Heidi
Chief Financial Officer
27,544
$33.88K
Institutional Venture Management XV, LLC entity
10% owner
23,600
$29.03K

No percentages here. This company's share count has moved by a factor of 15.5 over the window, from 2,748,930 to 42,721,421 shares. A split, a merger or a large issue changes what the company is, and a holding measured at one point in that run is not a fraction of it at another.

Insider
Date
Role
Action
Shares
Price
Amount
Smith Tiffany Rose
5 Dec 2024
Chief Financial Officer
Sold on a plan
47
$1.23
$57.81
Smith Tiffany Rose
4 Dec 2024
Chief Financial Officer
Sold on a plan
200
$1.24
$247.00
Smith Tiffany Rose
3 Dec 2024
Chief Financial Officer
Sold on a plan
300
$1.24
$371.40
Smith Tiffany Rose
2 Dec 2024
Chief Financial Officer
Sold on a plan
225
$1.23
$276.75
Smith Tiffany Rose
27 Nov 2024
Chief Financial Officer
Sold on a plan
353
$1.23
$434.19
Smith Tiffany Rose
26 Nov 2024
Chief Financial Officer
Sold on a plan
600
$1.24
$744.00
Smith Tiffany Rose
25 Nov 2024
Chief Financial Officer
Sold on a plan
902
$1.28
$1.15K
Smith Tiffany Rose
22 Nov 2024
Chief Financial Officer
Sold on a plan
782
$1.23
$964.99
Smith Tiffany Rose
21 Nov 2024
Chief Financial Officer
Sold on a plan
900
$1.24
$1.12K
Smith Tiffany Rose
20 Nov 2024
Chief Financial Officer
Sold on a plan
1,200
$1.26
$1.51K

What was left out

Form 4 filings counted 131
Amendments (4/A) skipped 4
Filings about a different issuer 0
Unreadable filings 0
Joint filings 7
Sales on a Rule 10b5-1 plan 10
Sales straight out of an exercise 0
Sales at will 0
Transactions with no price 0
Shares from compensation/vesting 40,764,389
History held since 16 Nov 2021