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Vital Farms, Inc.

VITL Net buying
CIK 0001579733 #3163 in the set updated 17 Sep 2026
Bought (12 mo)
$612.57K
out of their own pocket, the only kind of buying there is
Sold (12 mo)
$6.15M
$6.15M on a plan · $0.00 straight out of an exercise
Sold at will
$0.00
0 of 17 sales
Net
−$5.54M
+$612.57K against sales at will

By person

16 insiders · 30 transactions
8.3×

Russell Diez-Canseco holds 8.3 times base salary in stock. $6.30M of shares against $749.81K in salary for 2025.

Salary from the company's own proxy. The shares are what Russell Diez-Canseco last reported holding, valued at $8.92, the price Common Stock was last bought or sold at on the open market here, on 19 May 2026.

Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
OHAYER MATTHEW
10% owner
$5.13M (14) scheduled
−$5.13M
6,326,720
14.74%
$56.43M
−12.6%
Diez-Canseco Russell
Exec. Chair, President & CEO
$1.02M (3) scheduled
−$1.02M
706,060
1.64%
$6.30M
+33.3%
Cyr William B.
Director
$149.45K (2)
+$149.45K
24,230
0.0564%
$216.13K
Holland Joseph Michael
Chief Supply Chain Officer
$99.87K (1)
+$99.87K
37,738
0.0879%
$336.62K
Khoury Karl
Director
$92.25K (1)
+$92.25K
130,225
0.3033%
$1.16M
−8.4%
Flanagan Glenda J
Director
$50.81K (1)
+$50.81K
47,934
0.1117%
$427.57K
+71.3%
Ruiz Gisel
Director
$50.01K (1)
+$50.01K
56,985
0.1327%
$508.31K
+54.1%
Coon Stephanie
Chief Strategy Officer
$49.64K (1)
+$49.64K
62,814
0.1463%
$560.30K
+19.1%
Pappas Peter Nicholas
CSO and President, Eggs
$29.79K (1)
+$29.79K
85,564
0.1993%
$763.23K
+29.0%
Post Denny Marie
Director
$24.69K (1)
+$24.69K
29,748
0.0693%
$265.35K
+56.8%
Kennedy Kelly J.
Director
$21.00K (1)
+$21.00K
33,363
0.0777%
$297.60K
+96.2%
Amoo-Gottfried Kofi Owusu
Director
$20.07K (1)
+$20.07K
41,497
0.0967%
$370.15K
+64.3%
Van Hoven Reena Chauhan
Chief People Officer
$20.00K (1)
+$20.00K
25,827
0.0602%
$230.38K
+132.5%
McKeon Kathryn
CMO and GM, Butter
$5.00K (1)
+$5.00K
50,275
0.1171%
$448.45K
+8.0%
Wrede Thilo
Chief Financial Officer
75,977
0.1770%
$677.71K
+59.8%
Bal Joanne
CLO, Secy. & Head of Impact
55,843
0.1301%
$498.12K
−5.9%
Insider
Date
Role
Action
Shares
Price
Amount
Van Hoven Reena Chauhan
19 May 2026
Chief People Officer
Buy
2,242
$8.92
$20.00K
Flanagan Glenda J
18 May 2026
Director
Buy
6,100
$8.33
$50.81K
Amoo-Gottfried Kofi Owusu
15 May 2026
Director
Buy
2,375
$8.45
$20.07K
Coon Stephanie
15 May 2026
Chief Strategy Officer
Buy
5,895
$8.42
$49.64K
Holland Joseph Michael
14 May 2026
Chief Supply Chain Officer
Buy
12,484
$8.00
$99.87K
Pappas Peter Nicholas
14 May 2026
CSO and President, Eggs
Buy
3,500
$8.51
$29.79K
Cyr William B.
14 May 2026
Director
Buy
6,000
$8.52
$51.12K
McKeon Kathryn
14 May 2026
CMO and GM, Butter
Buy
604
$8.28
$5.00K
Kennedy Kelly J.
14 May 2026
Director
Buy
2,500
$8.40
$21.00K
Post Denny Marie
13 May 2026
Director
Buy
3,000
$8.23
$24.69K
Ruiz Gisel
13 May 2026
Director
Buy
6,151
$8.13
$50.01K
Khoury Karl
9 Mar 2026
Director
Buy
5,000
$18.45
$92.25K
Cyr William B.
2 Mar 2026
Director
Buy
4,750
$20.70
$98.33K

What was left out

Form 4 filings counted 57
Amendments (4/A) skipped 10
Filings about a different issuer 0
Unreadable filings 0
Joint filings 0
Sales on a Rule 10b5-1 plan 17
Sales straight out of an exercise 0
Sales at will 0
Transactions with no price 0
Shares from compensation/vesting 319,120
History held since 30 Jul 2020