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Asana, Inc.

ASAN Net buying
CIK 0001477720 #1973 in the set updated 17 Sep 2026
Bought (120 mo)
$1.89B
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$444.50M
$138.31M on a plan · $55.15M straight out of an exercise
Sold at will
$251.03M
66 of 284 sales
Net
+$1.44B
+$1.64B against sales at will

By person

23 insiders · 697 transactions
55.7×

Dan Rogers holds 55.7 times base salary in stock. $19.26M of shares against $345.31K in salary for 2026.

Salary from the company's own proxy. The shares are what Dan Rogers last reported holding, valued at $10.00, the price Class A Common Stock was last bought or sold at on the open market here, on 27 Aug 2026.

Insider
Role
Bought
Sold
Net
Holding
Worth
Change
Moskovitz Dustin A.
Director
$1.89B (410)
$24.60M (4)
+$1.86B
62,045,482
$620.45M
+3,875%
Rosenstein Justin
Director
$157.23M (35) scheduled
−$157.23M
532,776
$5.33M
+4,854%
GENERATION INVESTMENT MANAGEMENT LLP entity
10% owner
$82.13M (3)
−$82.13M
16,503,888
$165.04M
+69.2%
Founders Fund IV Management, LLC entity
10% owner
$42.37M (6)
−$42.37M
1,752,839
$17.53M
Wan Tim M
Chief Financial Officer
$23.41M (75) scheduled
−$23.41M
1,113,909
$11.14M
+149.2%
SPURLOCK STEVEN M
10% owner
$22.02M (15)
−$22.02M
256,188
$2.56M
LACEY ELEANOR B
GC, Corporate Secretary
$21.64M (85) scheduled
−$21.64M
428,629
$4.29M
+355.4%
Benchmark Capital Management Co. VI, L.L.C. entity
10% owner
$21.26M (3)
−$21.26M
645,265
$6.45M
Cohler Matt
Director
$21.26M (3)
−$21.26M
862,113
$8.62M
Farinacci Chris
Chief Operating Officer
$15.57M (15) scheduled
−$15.57M
289,000
$2.89M
−11.2%
Raimondi Anne
Chief Operating Officer
$5.97M (14)
−$5.97M
702,013
$7.02M
+965.2%
Parekh Sonalee Elizabeth
Chief Financial Officer
$5.64M (8) scheduled
−$5.64M
915,281
$9.15M
Megji Aziz
Chief Financial Officer
$487.14K (4) scheduled
−$487.14K
765,389
$7.65M
+199.9%
Rogers Daniel Mark
Chief Executive Officer
$291.26K (3)
−$291.26K
1,925,831
$19.26M
Colendich Katie Marie
GC, Corporate Secretary
$261.91K (7) scheduled
−$261.91K
176,598
$1.77M
+177.7%
NORRINGTON LORRIE M
Director
$447.43K (2)
$245.14K (2) scheduled
+$202.29K
146,841
$1.47M
+144.5%
Sosa Veronica
Chief Accounting Officer
$118.83K (2)
−$118.83K
62,344
$623.44K
−22.3%
D'Angelo Adam
Director
1,136,925
$11.37M
CAREY SYDNEY
Director
146,299
$1.46M
+140.8%
Anderson-Copperman Krista
Director
92,049
$920.49K
Lindsay Andrew
Director
72,758
$727.58K
Boroditsky Marc
Director
45,649
$456.49K
Singh Amit K.
Director
23,955
$239.55K

No percentages here. These insiders hold more than one class of share between them, and the share count on file covers one of them rather than all. Dividing the two would compare different things.

Insider
Date
Role
Action
Shares
Price
Amount
Moskovitz Dustin A.
21 Aug 2025
Director
Buy
122,470
$13.52
$1.66M
Moskovitz Dustin A.
20 Aug 2025
Director
Buy
225,000
$13.62
$3.06M
Moskovitz Dustin A.
19 Aug 2025
Director
Buy
221,966
$13.85
$3.07M
Moskovitz Dustin A.
18 Aug 2025
Director
Buy
225,000
$14.12
$3.18M
Moskovitz Dustin A.
15 Aug 2025
Director
Buy
224,235
$13.98
$3.14M
Moskovitz Dustin A.
14 Aug 2025
Director
Buy
225,000
$13.77
$3.10M
Moskovitz Dustin A.
13 Aug 2025
Director
Buy
224,861
$13.66
$3.07M
Moskovitz Dustin A.
11 Aug 2025
Director
Buy
225,000
$12.93
$2.91M
Moskovitz Dustin A.
8 Aug 2025
Director
Buy
225,000
$13.76
$3.10M
Moskovitz Dustin A.
7 Aug 2025
Director
Buy
223,905
$14.10
$3.16M
Moskovitz Dustin A.
6 Aug 2025
Director
Buy
225,000
$14.48
$3.26M
Moskovitz Dustin A.
4 Aug 2025
Director
Buy
225,000
$14.38
$3.24M
Moskovitz Dustin A.
1 Aug 2025
Director
Buy
225,000
$14.04
$3.16M
Moskovitz Dustin A.
30 Jul 2025
Director
Buy
225,000
$15.32
$3.45M
Moskovitz Dustin A.
29 Jul 2025
Director
Buy
225,000
$15.24
$3.43M
Moskovitz Dustin A.
24 Jul 2025
Director
Buy
225,000
$14.91
$3.35M
Moskovitz Dustin A.
23 Jul 2025
Director
Buy
225,000
$15.04
$3.38M
Moskovitz Dustin A.
22 Jul 2025
Director
Buy
225,000
$15.04
$3.38M
Moskovitz Dustin A.
21 Jul 2025
Director
Buy
225,000
$14.91
$3.35M
Moskovitz Dustin A.
18 Jul 2025
President, CEO, & Chair
Buy
225,000
$14.82
$3.33M
Moskovitz Dustin A.
17 Jul 2025
President, CEO, & Chair
Buy
222,907
$14.36
$3.20M
Moskovitz Dustin A.
16 Jul 2025
President, CEO, & Chair
Buy
225,000
$13.99
$3.15M
Moskovitz Dustin A.
15 Jul 2025
President, CEO, & Chair
Buy
225,000
$13.96
$3.14M
Moskovitz Dustin A.
14 Jul 2025
President, CEO, & Chair
Buy
222,684
$14.25
$3.17M
Moskovitz Dustin A.
11 Jul 2025
President, CEO, & Chair
Buy
225,000
$14.16
$3.19M
Moskovitz Dustin A.
8 Jul 2025
President, CEO, & Chair
Buy
225,000
$14.60
$3.28M
Moskovitz Dustin A.
7 Jul 2025
President, CEO, & Chair
Buy
224,217
$14.04
$3.15M
Moskovitz Dustin A.
2 Jul 2025
President, CEO, & Chair
Buy
225,000
$13.61
$3.06M
Moskovitz Dustin A.
1 Jul 2025
President, CEO, & Chair
Buy
225,000
$13.58
$3.06M
Moskovitz Dustin A.
26 Jun 2025
President, CEO, & Chair
Buy
57,192
$12.95
$740.72K
Moskovitz Dustin A.
25 Jun 2025
President, CEO, & Chair
Buy
30,563
$13.00
$397.27K
Moskovitz Dustin A.
15 Apr 2025
President, CEO, & Chair
Buy
50,000
$15.84
$792.00K
Moskovitz Dustin A.
11 Apr 2025
President, CEO, & Chair
Buy
75,493
$15.58
$1.18M
Moskovitz Dustin A.
10 Apr 2025
President, CEO, & Chair
Buy
225,000
$15.64
$3.52M
Moskovitz Dustin A.
8 Apr 2025
President, CEO, & Chair
Buy
65,975
$14.64
$965.87K
Moskovitz Dustin A.
8 Apr 2025
President, CEO, & Chair
Buy
159,025
$14.07
$2.24M
Moskovitz Dustin A.
7 Apr 2025
President, CEO, & Chair
Buy
4,800
$15.03
$72.14K
Moskovitz Dustin A.
7 Apr 2025
President, CEO, & Chair
Buy
53,735
$14.38
$772.71K
Moskovitz Dustin A.
7 Apr 2025
President, CEO, & Chair
Buy
166,465
$13.67
$2.28M
Moskovitz Dustin A.
4 Apr 2025
President, CEO, & Chair
Buy
23,216
$14.22
$330.13K
Moskovitz Dustin A.
4 Apr 2025
President, CEO, & Chair
Buy
201,784
$13.82
$2.79M
Moskovitz Dustin A.
3 Apr 2025
President, CEO, & Chair
Buy
225,000
$14.72
$3.31M
Moskovitz Dustin A.
31 Mar 2025
President, CEO, & Chair
Buy
225,000
$14.41
$3.24M
Moskovitz Dustin A.
28 Mar 2025
President, CEO, & Chair
Buy
224,507
$14.72
$3.30M
Moskovitz Dustin A.
26 Mar 2025
President, CEO, & Chair
Buy
225,000
$15.16
$3.41M
Moskovitz Dustin A.
25 Mar 2025
President, CEO, & Chair
Buy
225,000
$15.33
$3.45M
Moskovitz Dustin A.
20 Mar 2025
President, CEO, & Chair
Buy
225,000
$14.03
$3.16M
Moskovitz Dustin A.
19 Mar 2025
President, CEO, & Chair
Buy
225,000
$14.34
$3.23M
Moskovitz Dustin A.
18 Mar 2025
President, CEO, & Chair
Buy
225,000
$14.08
$3.17M
Moskovitz Dustin A.
17 Mar 2025
President, CEO, & Chair
Buy
225,000
$14.02
$3.15M
Moskovitz Dustin A.
14 Mar 2025
President, CEO, & Chair
Buy
225,000
$13.77
$3.10M
Moskovitz Dustin A.
13 Mar 2025
President, CEO, & Chair
Buy
225,000
$12.91
$2.90M
Moskovitz Dustin A.
1 Nov 2023
President, CEO, & Chair
Buy
237,015
$17.50
$4.15M
Moskovitz Dustin A.
23 Oct 2023
President, CEO, & Chair
Buy
123,547
$17.50
$2.16M
Moskovitz Dustin A.
17 Oct 2023
President, CEO, & Chair
Buy
52,175
$19.71
$1.03M
Moskovitz Dustin A.
17 Oct 2023
President, CEO, & Chair
Buy
87,825
$19.03
$1.67M
Moskovitz Dustin A.
16 Oct 2023
President, CEO, & Chair
Buy
140,000
$18.05
$2.53M
Moskovitz Dustin A.
13 Oct 2023
President, CEO, & Chair
Buy
3,463
$18.53
$64.17K
Moskovitz Dustin A.
13 Oct 2023
President, CEO, & Chair
Buy
204,339
$17.84
$3.65M
Moskovitz Dustin A.
12 Oct 2023
President, CEO, & Chair
Buy
140,000
$18.11
$2.54M
Moskovitz Dustin A.
11 Oct 2023
President, CEO, & Chair
Buy
140,000
$18.26
$2.56M
Moskovitz Dustin A.
10 Oct 2023
President, CEO, & Chair
Buy
143,204
$17.88
$2.56M
Moskovitz Dustin A.
4 Oct 2023
President, CEO, & Chair
Buy
507,500
$17.45
$8.86M
Moskovitz Dustin A.
3 Oct 2023
President, CEO, & Chair
Buy
507,500
$17.61
$8.94M
Moskovitz Dustin A.
28 Sep 2023
President, CEO, & Chair
Buy
27,587
$18.61
$513.39K
Moskovitz Dustin A.
28 Sep 2023
President, CEO, & Chair
Buy
129,132
$17.89
$2.31M
Moskovitz Dustin A.
27 Sep 2023
President, CEO, & Chair
Buy
507,500
$17.47
$8.87M
Moskovitz Dustin A.
26 Sep 2023
President, CEO, & Chair
Buy
507,500
$17.27
$8.76M
Moskovitz Dustin A.
25 Sep 2023
President, CEO, & Chair
Buy
507,500
$17.10
$8.68M
Moskovitz Dustin A.
19 Sep 2023
President, CEO, & Chair
Buy
507,500
$17.71
$8.99M
Moskovitz Dustin A.
18 Sep 2023
President, CEO, & Chair
Buy
507,500
$18.37
$9.32M
Moskovitz Dustin A.
11 Sep 2023
President, CEO, & Chair
Buy
80,000
$20.39
$1.63M
Moskovitz Dustin A.
8 Sep 2023
President, CEO, & Chair
Buy
474,847
$20.03
$9.51M
Moskovitz Dustin A.
31 Aug 2023
President, CEO, & Chair
Buy
80,000
$21.76
$1.74M
Moskovitz Dustin A.
30 Aug 2023
President, CEO, & Chair
Buy
80,000
$21.47
$1.72M
Moskovitz Dustin A.
28 Aug 2023
President, CEO, & Chair
Buy
80,000
$21.80
$1.74M
Moskovitz Dustin A.
25 Aug 2023
President, CEO, & Chair
Buy
80,000
$21.27
$1.70M
Moskovitz Dustin A.
23 Aug 2023
President, CEO, & Chair
Buy
80,000
$21.85
$1.75M
Moskovitz Dustin A.
22 Aug 2023
President, CEO, & Chair
Buy
15,051
$22.15
$333.38K
Moskovitz Dustin A.
22 Aug 2023
President, CEO, & Chair
Buy
64,949
$21.50
$1.40M
Moskovitz Dustin A.
18 Aug 2023
President, CEO, & Chair
Buy
28,313
$20.35
$576.17K
Moskovitz Dustin A.
18 Aug 2023
President, CEO, & Chair
Buy
154,186
$19.79
$3.05M
Moskovitz Dustin A.
17 Aug 2023
President, CEO, & Chair
Buy
507,500
$20.02
$10.16M
Moskovitz Dustin A.
10 Aug 2023
President, CEO, & Chair
Buy
80,000
$21.98
$1.76M
Moskovitz Dustin A.
9 Aug 2023
President, CEO, & Chair
Buy
80,000
$21.49
$1.72M
Moskovitz Dustin A.
8 Aug 2023
President, CEO, & Chair
Buy
80,000
$21.27
$1.70M
Moskovitz Dustin A.
7 Aug 2023
President, CEO, & Chair
Buy
80,000
$21.82
$1.75M
Moskovitz Dustin A.
27 Jul 2023
President, CEO, & Chair
Buy
4,109
$23.52
$96.64K
Moskovitz Dustin A.
27 Jul 2023
President, CEO, & Chair
Buy
75,891
$22.89
$1.74M
Moskovitz Dustin A.
26 Jul 2023
President, CEO, & Chair
Buy
80,000
$22.03
$1.76M
Moskovitz Dustin A.
25 Jul 2023
President, CEO, & Chair
Buy
80,000
$22.40
$1.79M
Moskovitz Dustin A.
24 Jul 2023
President, CEO, & Chair
Buy
80,000
$22.00
$1.76M
Moskovitz Dustin A.
20 Jul 2023
President, CEO, & Chair
Buy
1,100
$23.49
$25.84K
Moskovitz Dustin A.
20 Jul 2023
President, CEO, & Chair
Buy
198,900
$22.66
$4.51M
Moskovitz Dustin A.
19 Jul 2023
President, CEO, & Chair
Buy
40,000
$24.09
$963.60K
Moskovitz Dustin A.
14 Jul 2023
President, CEO, & Chair
Buy
40,000
$24.21
$968.40K
Moskovitz Dustin A.
13 Jul 2023
President, CEO, & Chair
Buy
40,000
$23.59
$943.60K
Moskovitz Dustin A.
11 Jul 2023
President, CEO, & Chair
Buy
4,700
$23.22
$109.13K
Moskovitz Dustin A.
11 Jul 2023
President, CEO, & Chair
Buy
75,300
$22.50
$1.69M
Moskovitz Dustin A.
10 Jul 2023
President, CEO, & Chair
Buy
80,000
$20.89
$1.67M
Moskovitz Dustin A.
7 Jul 2023
President, CEO, & Chair
Buy
80,000
$21.62
$1.73M
Moskovitz Dustin A.
6 Jul 2023
President, CEO, & Chair
Buy
80,000
$21.06
$1.68M
Moskovitz Dustin A.
29 Jun 2023
President, CEO, & Chair
Buy
80,000
$22.59
$1.81M
Moskovitz Dustin A.
28 Jun 2023
President, CEO, & Chair
Buy
80,000
$22.54
$1.80M
Moskovitz Dustin A.
23 Jun 2023
President, CEO, & Chair
Buy
80,000
$22.49
$1.80M
Moskovitz Dustin A.
22 Jun 2023
President, CEO, & Chair
Buy
80,000
$22.56
$1.80M
Moskovitz Dustin A.
21 Jun 2023
President, CEO, & Chair
Buy
38,461
$24.07
$925.76K
Moskovitz Dustin A.
21 Jun 2023
President, CEO, & Chair
Buy
161,539
$22.50
$3.63M
Moskovitz Dustin A.
20 Jun 2023
President, CEO, & Chair
Buy
40,000
$24.97
$998.80K
Moskovitz Dustin A.
16 Jun 2023
President, CEO, & Chair
Buy
3,212
$26.10
$83.83K
Moskovitz Dustin A.
16 Jun 2023
President, CEO, & Chair
Buy
36,788
$25.33
$931.84K
Moskovitz Dustin A.
15 Jun 2023
President, CEO, & Chair
Buy
40,000
$24.37
$974.80K
Moskovitz Dustin A.
9 Jun 2023
President, CEO, & Chair
Buy
3,818
$23.53
$89.84K
Moskovitz Dustin A.
9 Jun 2023
President, CEO, & Chair
Buy
76,182
$22.82
$1.74M
Moskovitz Dustin A.
8 Jun 2023
President, CEO, & Chair
Buy
80,000
$22.44
$1.80M
Moskovitz Dustin A.
7 Sep 2022
President, CEO, & Chair
Buy
19,273,127
$18.16
$350.00M
Showing 250 of 697 transactions. The figures above use every one of them.

What was left out

Form 4 filings counted 421
Amendments (4/A) skipped 8
Filings about a different issuer 0
Unreadable filings 0
Joint filings 10
Sales on a Rule 10b5-1 plan 86
Sales straight out of an exercise 132
Sales at will 66
Transactions with no price 0
Shares from compensation/vesting 113,863,259
Sales filed before the plan box existed 46
History held since 23 Sep 2020