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Sally Beauty Holdings, Inc.

SBH Net buying
CIK 0001368458 #2238 in the set updated 20 Sep 2026
Bought (120 mo)
$5.47M
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$4.08M
$0.00 on a plan · $2.62M straight out of an exercise
Sold at will
$1.46M
14 of 21 sales
Net
+$1.40M
+$4.02M against sales at will

By person

39 insiders · 102 transactions
Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
Brickman Christian A.
President & CEO
$2.63M (18)
—
+$2.63M
493,067
0.5267%
$6.26M
+267.4%
Spinks Mark Gregory
President Beauty Systems Group
—
$1.67M (5) scheduled
−$1.67M
131,259
0.1402%
$1.67M
+1,238%
RABIN EDWARD W
Director
$1.13M (41)
—
+$1.13M
265,118
0.2832%
$3.37M
+249.9%
MILLER JOHN A
Director
$861.55K (2)
—
+$861.55K
675,441
0.7215%
$8.58M
+26.4%
Sherman Scott C
SVP, CLO and CHRO
—
$636.56K (5)
−$636.56K
57,585
0.0615%
$731.33K
+9,099%
Platz Marlo Michelle Cormier
Former SVP & CFO
—
$543.19K (1) scheduled
−$543.19K
138,145
0.1476%
$1.75M
—
Goss John Howard JR
SVP & President Sally Beauty
—
$381.64K (1) scheduled
−$381.64K
115,484
0.1234%
$1.47M
+564.7%
Mulder Susan R
Director
—
$367.19K (5)
−$367.19K
30,993
0.0331%
$393.61K
—
Alt Aaron E
SVP, CFO & President-SBS
$267.71K (7)
—
+$267.71K
98,853
0.1056%
$1.26M
—
Minton Janna
GVP, CAO & Controller
—
$257.45K (1) scheduled
−$257.45K
15,389
0.0164%
$195.44K
+5.1%
MCMASTER ROBERT R
Director
$226.82K (3)
—
+$226.82K
175,876
0.1879%
$2.23M
+1,070%
McIntosh Kim
GVP, CONTROLLER & CAO
—
$155.18K (2)
−$155.18K
21,295
0.0227%
$270.45K
—
EISENBERG MARSHALL E
Director
$118.87K (1)
—
+$118.87K
185,868
0.1985%
$2.36M
+209.8%
Paulonis Denise
President & CEO
$97.99K (2)
—
+$97.99K
607,103
0.6485%
$7.71M
+1,792%
Haltom Matthew Olen
SVP, GC & Secretary
—
$61.20K (1)
−$61.20K
19,578
0.0209%
$248.64K
+74.6%
Rangel Max R.
Director
$49.24K (1)
—
+$49.24K
3,500
0.0037%
$44.45K
—
Perelman Debra Golding
Director
$31.01K (1)
—
+$31.01K
2,300
0.0025%
$29.21K
—
FERGUSON DIANA SUE
Director
$30.05K (1)
—
+$30.05K
7,912
0.0085%
$100.48K
—
Baer Timothy R
Director
$17.35K (1)
—
+$17.35K
23,034
0.0246%
$292.53K
—
Heasley Linda
Director
$7.91K (1)
—
+$7.91K
62,290
0.0665%
$791.08K
—
Flur Dorlisa K
Director
$5.09K (1)
—
+$5.09K
57,138
0.0610%
$725.65K
—
Cox Erin Nealy
Director
—
—
—
55,969
0.0598%
$710.81K
+929.6%
Edwards Mary Beth Beth
See remarks
—
—
—
48,171
0.0515%
$611.77K
+1,076%
BOYER JEFFREY N
Director
—
—
—
42,460
0.0454%
$539.24K
—
Henrich John M
SVP, Gen Counsel & Secretary
—
—
—
39,349
0.0420%
$499.73K
+572.9%
Kohn Pamela K
See Remarks
—
—
—
37,548
0.0401%
$476.86K
—
Bishop Rachel Rothe
Director
—
—
—
36,231
0.0387%
$460.13K
—
Molloy Lawrence
Director
—
—
—
30,002
0.0320%
$381.03K
—
Grimes Donald T
SVP, CFO & COO
—
—
—
26,150
0.0279%
$332.11K
—
FLAHERTY MARK J
SVP and CFO
—
—
—
24,215
0.0259%
$307.53K
−4.3%
Mooney P. Kelly
Director
—
—
—
16,842
0.0180%
$213.89K
—
Selvidge Chad
SVP & CMO
—
—
—
14,801
0.0158%
$187.97K
+108.9%
McDermott Carrie S.
President-Sally Beauty Supply
—
—
—
13,924
0.0149%
$176.83K
—
Conroy James Grant
Director
—
—
—
12,376
0.0132%
$157.18K
—
Leite Sharon M
President-Sally Beauty Supply
—
—
—
10,235
0.0109%
$129.98K
−10.3%
Baxter Brently G.
GVP, PAO & Controller
—
—
—
6,706
0.0072%
$85.17K
—
Newton Kenneth Mark
Interim Principal Acctng Offcr
—
—
—
5,099
0.0054%
$64.76K
+54.6%
Gibbs David W
Director
—
—
—
1,838
0.0020%
$23.34K
—
Magnacca Joseph C
Director
—
—
—
92
<0.0001%
$1.17K
—

Individual transactions

80
Insider
Date
Role
Action
Shares
Price
Amount
Rangel Max R.
4 Sep 2025
Director
Buy
3,500
$14.07
$49.24K
Perelman Debra Golding
13 Aug 2025
Director
Buy
2,300
$13.48
$31.01K
Paulonis Denise
8 Aug 2025
President & CEO
Buy
4,500
$11.74
$52.83K
FERGUSON DIANA SUE
7 Aug 2025
Director
Buy
2,500
$12.02
$30.05K
Paulonis Denise
12 Dec 2023
President & CEO
Buy
4,000
$11.29
$45.16K
Brickman Christian A.
2 Aug 2021
President & CEO
Buy
10,000
$18.92
$189.20K
Brickman Christian A.
8 Feb 2021
President & CEO
Buy
10,000
$14.53
$145.25K
RABIN EDWARD W
18 Nov 2020
Director
Buy indirect
4,000
$10.73
$42.94K
Brickman Christian A.
17 Nov 2020
President & CEO
Buy
11,350
$10.94
$124.15K
RABIN EDWARD W
17 Nov 2020
Director
Buy indirect
3,000
$11.05
$33.14K
RABIN EDWARD W
17 Nov 2020
Director
Buy indirect
1,000
$11.02
$11.02K
Brickman Christian A.
18 Aug 2020
President & CEO
Buy
10,000
$12.19
$121.86K
RABIN EDWARD W
4 Aug 2020
Director
Buy indirect
1,000
$12.15
$12.15K
RABIN EDWARD W
4 Aug 2020
Director
Buy indirect
3,000
$12.09
$36.26K
Brickman Christian A.
3 Aug 2020
President & CEO
Buy
10,000
$11.67
$116.66K
Baer Timothy R
3 Aug 2020
Director
Buy
1,500
$11.57
$17.35K
RABIN EDWARD W
3 Aug 2020
Director
Buy indirect
500
$11.58
$5.79K
RABIN EDWARD W
3 Aug 2020
Director
Buy indirect
2,000
$11.58
$23.15K
Heasley Linda
5 Jun 2020
Director
Buy
500
$15.82
$7.91K
RABIN EDWARD W
15 May 2020
Director
Buy indirect
1,000
$9.69
$9.69K
RABIN EDWARD W
15 May 2020
Director
Buy indirect
3,500
$9.66
$33.79K
Flur Dorlisa K
12 May 2020
Director
Buy
500
$10.18
$5.09K
RABIN EDWARD W
11 May 2020
Director
Buy indirect
3,500
$10.21
$35.73K
RABIN EDWARD W
8 May 2020
Director
Buy indirect
3,500
$10.40
$36.40K
Alt Aaron E
6 Mar 2020
SVP, CFO & President-SBS
Buy
2,000
$11.87
$23.75K
RABIN EDWARD W
6 Mar 2020
Director
Buy indirect
500
$12.52
$6.26K
RABIN EDWARD W
6 Mar 2020
Director
Buy indirect
2,750
$12.34
$33.93K
RABIN EDWARD W
5 Mar 2020
Director
Buy indirect
1,000
$12.22
$12.22K
RABIN EDWARD W
5 Mar 2020
Director
Buy indirect
4,000
$12.28
$49.12K
MCMASTER ROBERT R
2 Mar 2020
Director
Buy
4,500
$12.06
$54.26K
Brickman Christian A.
24 Feb 2020
President & CEO
Buy
7,650
$12.38
$94.68K
RABIN EDWARD W
11 Feb 2020
Director
Buy indirect
3,000
$13.32
$39.97K
RABIN EDWARD W
11 Feb 2020
Director
Buy indirect
500
$13.22
$6.61K
RABIN EDWARD W
10 Feb 2020
Director
Buy indirect
4,500
$13.25
$59.61K
RABIN EDWARD W
10 Feb 2020
Director
Buy indirect
1,000
$13.22
$13.22K
MILLER JOHN A
30 Aug 2019
Director
Buy indirect
40,500
$12.21
$494.55K
Alt Aaron E
21 Aug 2019
SVP, CFO & President-SBS
Buy
1,000
$12.27
$12.27K
RABIN EDWARD W
21 Aug 2019
Director
Buy indirect
500
$12.26
$6.13K
EISENBERG MARSHALL E
20 Aug 2019
Director
Buy indirect
10,000
$11.89
$118.87K
RABIN EDWARD W
20 Aug 2019
Director
Buy indirect
2,500
$11.97
$29.93K
RABIN EDWARD W
20 Aug 2019
Director
Buy indirect
500
$11.97
$5.99K
RABIN EDWARD W
2 Aug 2019
Director
Buy indirect
1,500
$13.24
$19.86K
RABIN EDWARD W
2 Aug 2019
Director
Buy indirect
5,500
$13.25
$72.90K
Brickman Christian A.
31 May 2019
President & CEO
Buy
5,000
$14.93
$74.64K
Alt Aaron E
31 May 2019
SVP, CFO & President-SBS
Buy
1,500
$14.93
$22.39K
MCMASTER ROBERT R
31 May 2019
Director
Buy
5,000
$14.68
$73.40K
Brickman Christian A.
3 May 2019
President & CEO
Buy
10,000
$16.40
$163.99K
RABIN EDWARD W
3 May 2019
Director
Buy indirect
1,500
$16.40
$24.61K
RABIN EDWARD W
3 May 2019
Director
Buy indirect
4,000
$16.36
$65.46K
Alt Aaron E
14 Feb 2019
SVP, CFO & President-SBS
Buy
2,700
$18.66
$50.38K
RABIN EDWARD W
7 Feb 2019
Director
Buy indirect
2,000
$17.65
$35.30K
RABIN EDWARD W
7 Feb 2019
Director
Buy indirect
2,500
$17.64
$44.11K
Alt Aaron E
13 Nov 2018
SVP, CFO & President-SBS
Buy
2,400
$20.75
$49.79K
Brickman Christian A.
15 Aug 2018
President & CEO
Buy
16,000
$13.90
$222.43K
Alt Aaron E
6 Aug 2018
SVP, CFO & CAO
Buy
4,000
$14.07
$56.28K
Alt Aaron E
22 May 2018
SVP, CFO & CAO
Buy
3,500
$15.10
$52.85K
RABIN EDWARD W
8 May 2018
Director
Buy indirect
700
$14.98
$10.49K
Brickman Christian A.
7 May 2018
President & CEO
Buy
20,000
$14.61
$292.19K
RABIN EDWARD W
7 May 2018
Director
Buy indirect
3,300
$14.48
$47.77K
RABIN EDWARD W
21 Nov 2017
Director
Buy indirect
3,750
$15.49
$58.08K
Brickman Christian A.
23 Aug 2017
President & CEO
Buy
10,000
$17.35
$173.54K
Brickman Christian A.
22 Aug 2017
President & CEO
Buy
10,000
$17.74
$177.36K
RABIN EDWARD W
21 Aug 2017
Director
Buy indirect
4,250
$18.06
$76.74K
RABIN EDWARD W
21 Aug 2017
Director
Buy indirect
1,250
$17.88
$22.35K
Brickman Christian A.
18 Aug 2017
President & CEO
Buy
10,000
$17.90
$179.01K
MCMASTER ROBERT R
2 Jun 2017
Director
Buy
5,500
$18.03
$99.17K
MILLER JOHN A
2 Jun 2017
Director
Buy
20,000
$18.35
$367.00K
RABIN EDWARD W
26 May 2017
Director
Buy indirect
250
$17.55
$4.39K
RABIN EDWARD W
26 May 2017
Director
Buy
500
$17.54
$8.77K
RABIN EDWARD W
25 May 2017
Director
Buy indirect
250
$17.76
$4.44K
RABIN EDWARD W
25 May 2017
Director
Buy
250
$17.76
$4.44K
RABIN EDWARD W
25 May 2017
Director
Buy
500
$17.70
$8.85K
Brickman Christian A.
24 May 2017
President & CEO
Buy
9,800
$17.61
$172.58K
Brickman Christian A.
24 May 2017
President & CEO
Buy
200
$17.60
$3.52K
RABIN EDWARD W
24 May 2017
Director
Buy
1,250
$17.51
$21.89K
Brickman Christian A.
23 May 2017
President & CEO
Buy
9,500
$17.91
$170.11K
Brickman Christian A.
23 May 2017
President & CEO
Buy
500
$17.91
$8.96K
RABIN EDWARD W
23 May 2017
Director
Buy
2,250
$17.83
$40.12K
RABIN EDWARD W
23 May 2017
Director
Buy indirect
1,000
$17.80
$17.80K
Brickman Christian A.
8 May 2017
President & CEO
Buy
10,000
$19.88
$198.79K
Show all 102 transactions →

What was left out

Form 4 filings counted 413
Amendments (4/A) skipped 7
Filings about a different issuer 0
Unreadable filings 0
Joint filings 0
Sales on a Rule 10b5-1 plan 0
Sales straight out of an exercise 7
Sales at will 14
Transactions with no price 0
Shares from compensation/vesting 4,011,574
Sales filed before the plan box existed 8
History held since 4 Oct 2016