Vital Farms, Inc.

By person

22 insiders · 254 transactions

8.3×

Russell Diez-Canseco holds 8.3 times base salary in stock. $6.30M of shares against $749.81K in salary for 2025.

Salary from the company's own proxy. The shares are what Russell Diez-Canseco last reported holding, valued at $8.92, the price Common Stock was last bought or sold at on the open market here, on 19 May 2026.

Insider

Role

Bought

Sold

Net

Holding

Of company

Worth

Change

OHAYER MATTHEW

10% owner

$360.20K (4)

$268.37M (75) scheduled

−$268.01M

8,926,720

20.79%

$79.63M

−54.0%

Diez-Canseco Russell

Exec. Chair, President & CEO

—

$48.44M (75) scheduled

−$48.44M

706,060

1.64%

$6.30M

+41,531%

Flanagan Glenda J

Director

$50.81K (1)

$47.55M (2)

−$47.50M

1,651,164

3.85%

$14.73M

−10.7%

Drever Brent

Director

—

$23.49M (4)

−$23.49M

137,806

0.3210%

$1.23M

−94.1%

Jones Jason L.

10% owner

—

$18.68M (4) scheduled

−$18.68M

640,461

1.49%

$5.71M

−55.3%

Khoury Karl

Director

$180.25K (2)

$13.77M (8)

−$13.59M

1,910,605

4.45%

$17.04M

+29.3%

Dale Jason

COO

—

$11.96M (19) scheduled

−$11.96M

56,123

0.1307%

$500.62K

+5,418%

McKeon Kathryn

CMO and GM, Butter

$5.00K (1)

$2.68M (4) scheduled

−$2.68M

50,275

0.1171%

$448.45K

+3,520%

Bal Joanne

CLO, Secy. & Head of Impact

—

$2.44M (6) scheduled

−$2.44M

55,843

0.1301%

$498.12K

+4,290%

Coon Stephanie

Chief Strategy Officer

$49.64K (1)

$1.78M (4) scheduled

−$1.73M

62,814

0.1463%

$560.30K

+615.6%

Marcus Scott

Chief Marketing Officer

—

$891.09K (2) scheduled

−$891.09K

0.0000%

$0.00

—

Pappas Peter Nicholas

CSO and President, Eggs

$29.79K (1)

$753.72K (3)

−$723.94K

85,564

0.1993%

$763.23K

+4,656%

Post Denny Marie

Director

$34.40K (2)

$568.40K (3)

−$534.00K

29,748

0.0693%

$265.35K

—

Kennedy Kelly J.

Director

$21.00K (1)

$387.82K (1)

−$366.82K

33,363

0.0777%

$297.60K

—

Wrede Thilo

Chief Financial Officer

—

$301.21K (5) scheduled

−$301.21K

75,977

0.1770%

$677.71K

—

Ruiz Gisel

Director

$248.01K (2)

—

+$248.01K

56,985

0.1327%

$508.31K

—

Cyr William B.

Director

$149.45K (2)

—

+$149.45K

24,230

0.0564%

$216.13K

—

Holland Joseph Michael

Chief Supply Chain Officer

$99.87K (1)

—

+$99.87K

37,738

0.0879%

$336.62K

—

Amoo-Gottfried Kofi Owusu

Director

$20.07K (1)

—

+$20.07K

41,497

0.0967%

$370.15K

—

Van Hoven Reena Chauhan

Chief People Officer

$20.00K (1)

—

+$20.00K

25,827

0.0602%

$230.38K

+243.1%

Meissner Bo Erick

Chief Financial Officer

—

38,687

0.0901%

$345.09K

+7,637%

DAWSON JEFFERY S

CHIEF ACCOUNTING OFFICER

—

14,095

0.0328%

$125.73K

—

Individual transactions

Insider

Date

Role

Action

Price

Amount

Van Hoven Reena Chauhan

19 May 2026

Chief People Officer

Buy

2,242

$8.92

$20.00K

Flanagan Glenda J

18 May 2026

Director

Buy

6,100

$8.33

$50.81K

Amoo-Gottfried Kofi Owusu

15 May 2026

Director

Buy

2,375

$8.45

$20.07K

Coon Stephanie

15 May 2026

Chief Strategy Officer

Buy

5,895

$8.42

$49.64K

Holland Joseph Michael

14 May 2026

Chief Supply Chain Officer

Buy

12,484

$8.00

$99.87K

Pappas Peter Nicholas

14 May 2026

CSO and President, Eggs

Buy

3,500

$8.51

$29.79K

Cyr William B.

14 May 2026

Director

Buy

6,000

$8.52

$51.12K

McKeon Kathryn

14 May 2026

CMO and GM, Butter

Buy

604

$8.28

$5.00K

Kennedy Kelly J.

14 May 2026

Director

Buy

2,500

$8.40

$21.00K

Post Denny Marie

13 May 2026

Director

Buy

3,000

$8.23

$24.69K

Ruiz Gisel

13 May 2026

Director

Buy

6,151

$8.13

$50.01K

Khoury Karl

9 Mar 2026

Director

Buy

5,000

$18.45

$92.25K

Cyr William B.

2 Mar 2026

Director

Buy

4,750

$20.70

$98.33K

OHAYER MATTHEW

17 May 2022

Executive Chairman

Buy

10,000

$9.66

$96.60K

OHAYER MATTHEW

29 Nov 2021

Executive Chairman

Buy

5,000

$17.77

$88.85K

Post Denny Marie

17 Nov 2021

Director

Buy

500

$19.42

$9.71K

OHAYER MATTHEW

10 Sep 2021

Executive Chairman

Buy

5,000

$17.10

$85.50K

OHAYER MATTHEW

12 Aug 2021

Executive Chairman

Buy

5,000

$17.85

$89.25K

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