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WINMARK CORP

WINA Net selling
CIK 0000908315 #2394 in the set updated 17 Sep 2026
Bought (120 mo)
$147.67K
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$110.40M
$0.00 on a plan · $57.15M straight out of an exercise
Sold at will
$53.25M
177 of 367 sales
Net
−$110.25M
−$53.10M against sales at will

By person

16 insiders · 475 transactions
78.8×

Brett D. Heffes holds 78.8 times base salary in stock. $55.21M of shares against $700.00K in salary for 2025.

Salary from the company's own proxy. The shares are what Brett D. Heffes last reported holding, valued at $475.80, the price Common Stock was last bought or sold at on the open market here, on 4 Mar 2026.

Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
HEFFES BRETT D
CHAIR AND CEO
$30.04M (80) scheduled
−$30.04M
116,038
3.23%
$55.21M
+6.3%
OLSON RONALD G
10% owner
$14.29M (39)
−$14.29M
648,881
18.06%
$308.74M
−17.9%
Ishaug Anthony D
CHIEF FINANCIAL OFFICER
$13.68M (44) scheduled
−$13.68M
69,776
1.94%
$33.20M
+580.7%
Barbetta Lawrence A
Director
$11.61M (43)
−$11.61M
649
0.0181%
$308.79K
MURPHY STEVEN
President of Franchising
$8.05M (35) scheduled
−$8.05M
101,614
2.83%
$48.35M
+24.3%
Nine Ten Capital Management LLC entity
10% owner
$6.18M (23)
−$6.18M
404,965
11.27%
$192.68M
−11.8%
GRASSLE JENELE C
Director
$6.10M (18)
−$6.10M
2,500
0.0696%
$1.19M
−61.5%
Zola Steven C
President, Winmark Capital
$5.38M (30) scheduled
−$5.38M
115,767
3.22%
$55.08M
+5.0%
WILSON MARK L
Director
$5.03M (9)
−$5.03M
3,788
0.1055%
$1.80M
−66.2%
REYELTS PAUL C
Director
$2.64M (12)
−$2.64M
20,681
0.5757%
$9.84M
−56.5%
Goff Leah A
VP OF HUMAN RESOURCES
$2.62M (15) scheduled
−$2.62M
11,575
0.3222%
$5.51M
+104.9%
MACKENZIE KIRK A
Director
$2.61M (11)
−$2.61M
34,103
0.9494%
$16.23M
−30.5%
Gaudette Renae M.
CHIEF OPERATING OFFICER
$1.41M (7)
−$1.41M
21,360
0.5946%
$10.16M
+243.1%
Tomlinson Percy C Jr
Director
$44.98K (2)
$764.46K (1)
−$719.48K
4,500
0.1253%
$2.14M
SPRENGER GINA DECARO
Director
$102.69K (1)
+$102.69K
250
0.0070%
$118.95K
MORGAN JOHN L
Executive Chairman
72,469
2.02%
$34.48M
−91.9%
Insider
Date
Role
Action
Shares
Price
Amount
SPRENGER GINA DECARO
13 Aug 2025
Director
Buy
250
$410.77
$102.69K
Tomlinson Percy C Jr
14 Apr 2022
Director
Buy
100
$224.81
$22.48K
Tomlinson Percy C Jr
8 Mar 2022
Director
Buy
100
$225.00
$22.50K
Showing 250 of 475 transactions. The figures above use every one of them.

What was left out

Form 4 filings counted 390
Amendments (4/A) skipped 0
Filings about a different issuer 0
Unreadable filings 0
Joint filings 14
Sales on a Rule 10b5-1 plan 0
Sales straight out of an exercise 190
Sales at will 177
Transactions with no price 0
Shares from compensation/vesting 1,486,386
Sales filed before the plan box existed 138
History held since 9 Sep 2016