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HARLEY-DAVIDSON, INC.

HOG Net buying
CIK 0000793952 #1775 in the set updated 17 Sep 2026
Bought (12 mo)
$1.85M
out of their own pocket, the only kind of buying there is
Sold (12 mo)
$804.68K
$234.70K on a plan · $0.00 straight out of an exercise
Sold at will
$569.98K
4 of 10 sales
Net
+$1.05M
+$1.28M against sales at will

By person

21 insiders · 16 transactions
2.2×

Artie Starrs holds only 2.2 times base salary in stock. $686.50K of shares against $304.00K in salary for 2025.

Salary from the company's own proxy. The shares are what Artie Starrs last reported holding, valued at $27.46, the price Common Stock was last bought or sold at on the open market here, on 1 Sep 2026.

Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
NOVA DANIEL J
Director
$982.70K (1)
+$982.70K
47,605
0.0457%
$1.31M
Starrs Artie
President & CEO
$545.44K (2)
+$545.44K
25,000
0.0240%
$686.50K
Mansfield Luke Christopher
Chief Commercial Officer
$266.95K (1)
−$266.95K
12,055
0.0116%
$331.03K
−42.0%
Littleton Gayle
CLO, CCO, CAO & Corp Sec
$197.85K (1)
+$197.85K
7,500
0.0072%
$205.95K
Root Jonathan R
CFO and CCO
$194.03K (5) scheduled
−$194.03K
41,470
0.0398%
$1.14M
+39.1%
Do Charles
Sr. Vice President, HDFSI
$182.25K (2)
−$182.25K
183
0.0002%
$5.03K
0.0%
FARLEY JR JAMES D
Director
$120.78K (1)
−$120.78K
22,220
0.0214%
$610.17K
+20.3%
Flees Lori Ann
Director
$75.55K (1)
+$75.55K
17,223
0.0165%
$472.94K
+244.5%
Masood Rafeh
Director
$49.95K (1)
+$49.95K
13,495
0.0130%
$370.57K
+411.8%
Krause Paul J
Chief Legal Officer
$40.66K (1) scheduled
−$40.66K
30,012
0.0288%
$824.13K
+57.5%
ZEITZ JOCHEN
President and CEO
656,158
0.6305%
$18.02M
+6.3%
Alstead Troy
Director
41,249
0.0396%
$1.13M
+32.9%
LINEBARGER NORMAN THOMAS
Director
29,066
0.0279%
$798.14K
+17.9%
Krishnan Jagdish
Chief Digital Officer
28,129
0.0270%
$772.42K
+60.8%
Sylvester Maryrose
Director
27,890
0.0268%
$765.85K
+27.0%
Termaat Tori
Chief Human Resources Officer
16,761
0.0161%
$460.26K
+94.9%
Koval Glen
SVP Motorcycle Development
13,898
0.0134%
$381.64K
+137.1%
KORNETZKE MARK R
Chief Accounting Officer
7,736
0.0074%
$212.43K
+56.7%
Golston Allan C.
Director
7,310
0.0070%
$200.73K
+231.2%
Reintjes Matthew J
Director
2,479
0.0024%
$68.07K
Beck Bryan Andrew
Chief Accounting Officer
1,377
0.0013%
$37.81K

Nothing of that kind in this period.

What was left out

Form 4 filings counted 54
Amendments (4/A) skipped 4
Filings about a different issuer 0
Unreadable filings 0
Joint filings 0
Sales on a Rule 10b5-1 plan 6
Sales straight out of an exercise 0
Sales at will 4
Transactions with no price 0
Shares from compensation/vesting 126,408
History held since 12 Sep 2016