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Purple Innovation, Inc.

PRPL Net buying
CIK 0001643953 #4973 in the set updated 18 Sep 2026
Bought (12 mo)
$29.44K
out of their own pocket, the only kind of buying there is
Sold (12 mo)
$0.00
$0.00 on a plan · $0.00 straight out of an exercise
Sold at will
$0.00
0 of 0 sales
Net
+$29.44K
+$29.44K against sales at will

By person

10 insiders · 1 transaction
Insider
Role
Bought
Sold
Net
Holding
Worth
Change
Lucian Robert Gerard
Chief Financial Officer
$29.44K (1)
+$29.44K
60,000
$29.44K
Peterson Douglas Scott
Director
3,233,959
$1.59M
+0.7%
DeMartini Robert
Chief Executive Officer
976,928
$479.28K
+47.2%
HAYNOR ERIC SCOTT
Chief Operating Officer
260,805
$127.95K
+46.7%
HUTCHINGS JEFFREY LAYNE
Chief Innovation Officer
96,947
$47.56K
+213.9%
Vogensen Todd E.
Chief Financial Officer
95,432
$46.82K
Roddy Jack
Chief People Officer
85,833
$42.11K
+92.4%
KERBY JEFFERY SCOTT
Chief of Owned Retail
76,643
$37.60K
+68.6%
Ulrich George Turner
Principal Accounting Officer
41,007
$20.12K
+143.0%
McDermott Tricia
Chief Legal Officer
25,832
$12.67K

No percentages here. This company's share count has moved by a factor of 25.0 over the window, from 4,329,000 to 108,386,000 shares. A split, a merger or a large issue changes what the company is, and a holding measured at one point in that run is not a fraction of it at another.

Nothing of that kind in this period.

What was left out

Form 4 filings counted 13
Amendments (4/A) skipped 0
Filings about a different issuer 0
Unreadable filings 0
Joint filings 0
Sales on a Rule 10b5-1 plan 0
Sales straight out of an exercise 0
Sales at will 0
Transactions with no price 0
Shares from compensation/vesting 369,028
History held since 6 Feb 2018