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GoPro, Inc.

GPRO Net selling
CIK 0001500435 #4272 in the set updated 20 Sep 2026
Bought (120 mo)
$490.52K
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$94.55M
$782.21K on a plan · $80.47M straight out of an exercise
Sold at will
$13.30M
84 of 148 sales
Net
−$94.06M
−$12.81M against sales at will

By person

29 insiders · 155 transactions
9.2×

Nicholas Woodman holds 9.2 times base salary in stock. $1.87M of shares against $202.69K in salary for 2025.

Salary from the company's own proxy. The shares are what Nicholas Woodman last reported holding, valued at $0.97, the price Class A Common Stock was last bought or sold at on the open market here, on 20 May 2026.

Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
Woodman Nicholas
CEO, Chairman of the Board
—
$78.70M (33) scheduled
−$78.70M
1,922,003
1.2%
$1.87M
—
MCGEE BRIAN
President and COO
—
$5.09M (32) scheduled
−$5.09M
947,399
0.596%
$921.72K
+1,550%
Lapic S Aimee
SVP, Chf. Digital & Mktg. Off
—
$2.22M (13) scheduled
−$2.22M
276,062
0.174%
$268.58K
+20.2%
Saltman Eve T.
SVP, Corp/Bus Dev, CLO, Sec
—
$1.81M (18)
−$1.81M
288,895
0.182%
$281.07K
—
Bates Anthony John
Director
—
$1.38M (6)
−$1.38M
99,459
0.063%
$96.76K
−57.6%
Ahmad-Taylor Tyrone
Director
$40.11K (1)
$1.02M (8)
−$982.53K
363,645
0.229%
$353.79K
—
Jahnke Dean
SVP, Global Sales, CM, RE
—
$918.35K (12)
−$918.35K
807,334
0.508%
$785.46K
+640.5%
Lyne Susan M
Director
—
$738.87K (2)
−$738.87K
449,100
0.283%
$436.93K
—
Hinge Kevin
SVP, Chief Supply Chain Off.
—
$515.28K (2)
−$515.28K
133,197
0.084%
$129.59K
−30.7%
GOTCHER PETER C
Director
—
$316.78K (1)
−$316.78K
433,424
0.273%
$421.68K
+253.0%
ZALAZNICK LAUREN
Director
—
$289.21K (1)
−$289.21K
163,999
0.103%
$159.55K
−42.3%
Prober Charles J.
Former Chief Operating Officer
—
$288.83K (2) scheduled
−$288.83K
53,540
0.034%
$52.09K
+298.4%
MARKS MICHAEL E
Director
—
$276.51K (1)
−$276.51K
129,839
0.082%
$126.32K
−18.8%
Lafrades Charles
Chief Accounting Officer
—
$226.57K (7)
−$226.57K
161,556
0.102%
$157.18K
+33.7%
Lanzone James
Director
$196.06K (2)
—
+$196.06K
156,278
0.098%
$152.04K
—
Lurie Alexander J
Director
$186.30K (2)
$359.09K (2)
−$172.80K
401,548
0.253%
$390.67K
+10.9%
Barna Sandor
SVP, Chief Technology Officer
—
$162.10K (1)
−$162.10K
164,894
0.104%
$160.43K
+37.7%
Zezima Sharon S
SVP, Corp/Bus Dev, GC and Sec
—
$149.96K (3)
−$149.96K
40,244
0.025%
$39.15K
+1.2%
Stephen Jason Christopher
SVP, General Counsel
—
$62.62K (3) scheduled
−$62.62K
380,007
0.239%
$369.71K
+535.5%
GOLDMAN KENNETH A
Director
$48.54K (1)
—
+$48.54K
215,897
0.136%
$210.05K
—
Brumder William George
10% owner
—
$29.88K (1)
−$29.88K
10,838,000
6.8%
$10.54M
−0.1%
Welts Frederic
Director
$19.53K (1)
—
+$19.53K
308,971
0.194%
$300.60K
+183.5%
Nakayama Vincent G.
SVP, Engineering
—
—
—
735,932
0.463%
$715.99K
+29.6%
Kahng Shaz
Director
—
—
—
424,455
0.267%
$412.95K
+8,389%
Tratt Brian Robert
SVP, Chief Financial Officer
—
—
—
332,769
0.209%
$323.75K
+219.2%
LOPEZ MIGUEL A
Director
—
—
—
278,180
0.175%
$270.64K
—
DENNISON MICHAEL C.
Director
—
—
—
237,539
0.149%
$231.10K
—
Culp Hogue Emily S.
Director
—
—
—
237,539
0.149%
$231.10K
—
Harris Jonathan
Senior Vice President of Sales
—
—
—
204,234
0.129%
$198.70K
+26.3%

Individual transactions

52
Insider
Date
Role
Action
Shares
Price
Amount
Lapic S Aimee
20 Apr 2022
SVP, Chf. Digital & Mktg. Off
Sold after exercise
30,642
$9.00
$275.78K
Woodman Nicholas
11 Apr 2022
CEO, Chairman of the Board
Sold after exercise indirect
200,000
$8.17
$1.63M
Lapic S Aimee
15 Feb 2022
SVP, Chf. Digital & Mktg. Off
Sold after exercise
15,192
$9.00
$136.73K
Woodman Nicholas
24 Jan 2022
CEO, Chairman of the Board
Sold after exercise indirect
200,000
$8.47
$1.69M
Lapic S Aimee
18 Jan 2022
SVP, Chief Digital Officer
Sold after exercise
4,836
$10.37
$50.15K
Woodman Nicholas
27 Dec 2021
CEO, Chairman of the Board
Sold after exercise indirect
200,000
$10.70
$2.14M
Lapic S Aimee
15 Dec 2021
SVP, Chief Digital Officer
Sold after exercise
4,836
$10.60
$51.26K
Woodman Nicholas
24 Nov 2021
CEO, Chairman of the Board
Sold after exercise indirect
200,000
$10.55
$2.11M
Lapic S Aimee
15 Nov 2021
SVP, Chief Digital Officer
Sold after exercise
4,837
$11.05
$53.46K
Woodman Nicholas
25 Oct 2021
CEO, Chairman of the Board
Sold after exercise indirect
200,000
$8.90
$1.78M
Lapic S Aimee
15 Oct 2021
SVP, Chief Digital Officer
Sold after exercise
4,836
$9.06
$43.82K
Woodman Nicholas
24 Sep 2021
CEO, Chairman of the Board
Sold after exercise indirect
200,000
$9.72
$1.94M
Lapic S Aimee
15 Sep 2021
SVP, Chief Digital Officer
Sold after exercise
4,836
$9.33
$45.10K
Woodman Nicholas
24 Aug 2021
CEO, Chairman of the Board
Sold after exercise indirect
200,000
$10.21
$2.04M
Lapic S Aimee
16 Aug 2021
SVP, Chief Digital Officer
Sold after exercise
4,837
$10.04
$48.58K
MCGEE BRIAN
16 Aug 2021
EVP, CFO and COO
Sold after exercise
21,633
$10.05
$217.31K
Woodman Nicholas
26 Jul 2021
CEO, Chairman of the Board
Sold after exercise indirect
200,000
$10.22
$2.04M
Lapic S Aimee
15 Jul 2021
SVP, Chief Digital Officer
Sold after exercise
4,836
$10.25
$49.57K
Lapic S Aimee
30 Jun 2021
SVP, Chief Digital Officer
Sold after exercise
123,368
$11.23
$1.39M
Woodman Nicholas
24 Jun 2021
CEO, Chairman of the Board
Sold after exercise indirect
200,000
$11.44
$2.29M
MCGEE BRIAN
24 May 2021
EVP, CFO and COO
Sold after exercise
12,592
$10.07
$126.82K
Woodman Nicholas
24 May 2021
CEO, Chairman of the Board
Sold after exercise indirect
200,000
$10.35
$2.07M
Saltman Eve T.
18 May 2021
SVP, Corp/Bus Dev, CLO, Sec
Sold after exercise
6,000
$10.05
$60.30K
MCGEE BRIAN
17 May 2021
EVP, CFO and COO
Sold after exercise
9,042
$9.64
$87.18K
Saltman Eve T.
17 May 2021
SVP, Corp/Bus Dev, CLO, Sec
Sold after exercise
17,000
$9.64
$163.89K
Woodman Nicholas
26 Apr 2021
CEO, Chairman of the Board
Sold after exercise indirect
200,000
$11.17
$2.23M
Woodman Nicholas
24 Mar 2021
CEO, Chairman of the Board
Sold after exercise indirect
300
$12.48
$3.75K
Woodman Nicholas
24 Mar 2021
CEO, Chairman of the Board
Sold after exercise indirect
199,700
$11.80
$2.36M
Saltman Eve T.
12 Mar 2021
VP, Corp/Bus Dev, GC, Sec
Sold after exercise
10,000
$10.00
$100.00K
Saltman Eve T.
10 Mar 2021
VP, Corp/Bus Dev, GC, Sec
Sold after exercise
28,594
$9.00
$257.35K
Woodman Nicholas
1 Mar 2021
CEO, Chairman of the Board
Sold after exercise indirect
27,141
$8.00
$217.26K
Woodman Nicholas
25 Feb 2021
CEO, Chairman of the Board
Sold after exercise indirect
19,115
$8.00
$152.93K
Woodman Nicholas
24 Feb 2021
CEO, Chairman of the Board
Sold after exercise indirect
153,744
$8.01
$1.23M
MCGEE BRIAN
22 Feb 2021
EVP, CFO and COO
Sold after exercise
12,591
$8.00
$100.73K
MCGEE BRIAN
16 Feb 2021
EVP, CFO and COO
Sold after exercise
36,169
$8.11
$293.33K
Saltman Eve T.
16 Feb 2021
VP, Corp/Bus Dev, GC, Sec
Sold after exercise
28,595
$8.11
$231.91K
MCGEE BRIAN
3 Dec 2020
EVP, CFO and COO
Sold after exercise
138,507
$8.00
$1.11M
Woodman Nicholas
1 Jul 2019
CEO, Chairman of the Board
Sold after exercise indirect
700,000
$5.34
$3.74M
Woodman Nicholas
28 Jun 2019
CEO, Chairman of the Board
Sold after exercise indirect
700,000
$5.48
$3.84M
Woodman Nicholas
29 May 2019
CEO, Chairman of the Board
Sold after exercise indirect
700,000
$6.67
$4.67M
Woodman Nicholas
28 May 2019
CEO, Chairman of the Board
Sold after exercise indirect
700,000
$6.88
$4.82M
Woodman Nicholas
1 May 2019
CEO, Chairman of the Board
Sold after exercise indirect
342,679
$5.91
$2.03M
Woodman Nicholas
30 Apr 2019
CEO, Chairman of the Board
Sold after exercise indirect
506,476
$5.92
$3.00M
Woodman Nicholas
29 Apr 2019
CEO, Chairman of the Board
Sold after exercise indirect
550,845
$6.02
$3.32M
Woodman Nicholas
29 Mar 2019
CEO, Chairman of the Board
Sold after exercise indirect
726,956
$6.47
$4.71M
Woodman Nicholas
28 Mar 2019
CEO, Chairman of the Board
Sold after exercise indirect
673,044
$6.57
$4.42M
Woodman Nicholas
1 Mar 2019
CEO, Chairman of the Board
Sold after exercise indirect
660,051
$6.04
$3.99M
Woodman Nicholas
28 Feb 2019
CEO, Chairman of the Board
Sold after exercise indirect
739,949
$5.85
$4.33M
Woodman Nicholas
7 Nov 2017
CEO, Chairman of the Board
Sold after exercise indirect
26,637
$9.00
$239.73K
Woodman Nicholas
6 Nov 2017
CEO, Chairman of the Board
Sold after exercise indirect
165,343
$9.02
$1.49M
Woodman Nicholas
3 Nov 2017
CEO, Chairman of the Board
Sold after exercise indirect
515,000
$9.30
$4.79M
Prober Charles J.
11 Sep 2017
Chief Operating Officer
Sold after exercise
24,918
$11.00
$274.10K
Show all 155 transactions →

What was left out

Form 4 filings counted 392
Amendments (4/A) skipped 0
Filings about a different issuer 0
Unreadable filings 0
Joint filings 37
Sales on a Rule 10b5-1 plan 12
Sales straight out of an exercise 52
Sales at will 84
Transactions with no price 0
Shares from compensation/vesting 25,919,564
Sales filed before the plan box existed 70
History held since 1 Sep 2016