HARLEY-DAVIDSON, INC.

By person

40 insiders · 100 transactions

2.2×

Artie Starrs holds only 2.2 times base salary in stock. $686.50K of shares against $304.00K in salary for 2025.

Salary from the company's own proxy. The shares are what Artie Starrs last reported holding, valued at $27.46, the price Common Stock was last bought or sold at on the open market here, on 1 Sep 2026.

Insider

Role

Bought

Sold

Net

Holding

Of company

Worth

Change

JAMES DONALD A

Director

—

$11.30M (2)

−$11.30M

217,311

0.2088%

$5.97M

−47.9%

Olin John A

Former SVP & CFO

$256.77K (1)

$7.82M (8) scheduled

−$7.56M

948

0.0009%

$26.03K

−97.8%

ZEITZ JOCHEN

President and CEO

$7.07M (5)

$231.95K (3)

+$6.84M

656,158

0.6305%

$18.02M

—

HUND LAWRENCE G

Chief Commercial Officer

—

$5.20M (8) scheduled

−$5.20M

40,430

0.0388%

$1.11M

+573.4%

Kumbier Michelle

SVP, Motor Co. Product & Ops

—

$987.95K (2)

−$987.95K

19,206

0.0185%

$527.38K

+550.7%

NOVA DANIEL J

Director

$982.70K (1)

—

+$982.70K

47,605

0.0457%

$1.31M

—

LEVATICH MATTHEW S

President & CEO

—

$940.39K (1) scheduled

−$940.39K

165,682

0.1592%

$4.55M

+185.0%

Jones Paul J

VP & Chief Legal Officer

—

$755.96K (6)

−$755.96K

2,642

0.0025%

$72.54K

0.0%

KORNETZKE MARK R

Chief Accounting Officer

—

$632.36K (6)

−$632.36K

10,432

0.0100%

$286.48K

+286.9%

Starrs Artie

President & CEO

$545.44K (2)

—

+$545.44K

25,000

0.0240%

$686.50K

—

BISCHMANN JOANNE M

Vice President, Communications

—

$354.15K (2) scheduled

−$354.15K

9,410

0.0090%

$258.40K

+55.0%

Mansfield Luke Christopher

Chief Commercial Officer

$24.78K (1)

$355.22K (2)

−$330.44K

12,468

0.0120%

$342.38K

−7.9%

Root Jonathan R

CFO and CCO

—

$306.36K (6) scheduled

−$306.36K

41,470

0.0398%

$1.14M

+150.2%

Masood Rafeh

Director

$199.77K (4)

—

+$199.77K

13,495

0.0130%

$370.57K

—

Littleton Gayle

CLO, CCO, CAO & Corp Sec

$197.85K (1)

—

+$197.85K

7,500

0.0072%

$205.95K

—

Do Charles

Sr. Vice President, HDFSI

—

$182.25K (2)

−$182.25K

183

0.0002%

$5.03K

0.0%

Rocker Tchernavia

VP-Human Resources

—

$145.59K (2)

−$145.59K

4,766

0.0046%

$130.87K

0.0%

Sylvester Maryrose

Director

—

$137.97K (1)

−$137.97K

27,890

0.0268%

$765.85K

+2,407%

FARLEY JR JAMES D

Director

—

$120.78K (1)

−$120.78K

22,220

0.0214%

$610.17K

—

Flees Lori Ann

Director

$75.55K (1)

—

+$75.55K

17,223

0.0165%

$472.94K

+244.5%

Thomas James Darrell

VP/Treasurer

—

$57.62K (1) scheduled

−$57.62K

32,773

0.0315%

$899.94K

+37.9%

Krause Paul J

Chief Legal Officer

—

$40.66K (1) scheduled

−$40.66K

30,544

0.0293%

$838.74K

+2,346%

Alstead Troy

Director

$530.90 (1)

$520.00 (1)

+$10.90

41,249

0.0396%

$1.13M

—

LINEBARGER NORMAN THOMAS

Director

—

29,066

0.0279%

$798.14K

+4,284%

Krishnan Jagdish

Chief Digital Officer

—

28,129

0.0270%

$772.42K

+20,892%

Giuffre Amy

VP & Chief Communications Ofcr

—

20,630

0.0198%

$566.49K

+5.6%

ANDERSON R JOHN

Director

—

17,300

0.0166%

$475.07K

+253.5%

Niketh Bryan

Chief Operations Officer

—

16,966

0.0163%

$465.90K

+212.4%

Termaat Tori

Chief Human Resources Officer

—

16,761

0.0161%

$460.26K

+709.7%

Koval Glen

SVP Motorcycle Development

—

13,898

0.0134%

$381.64K

—

O'Sullivan Coyne Edel M.

Chief Commercial Officer

—

9,482

0.0091%

$260.38K

—

Anding Julie M

Chief Administrative Officer

—

8,471

0.0081%

$232.62K

+413.3%

Golston Allan C.

Director

—

7,310

0.0070%

$200.73K

—

GOETTER GINA M

Chief Financial Officer

—

5,434

0.0052%

$149.22K

+2,326%

LEVINSON SARA L

Director

—

4,846

0.0047%

$133.07K

0.0%

CAVE MICHAEL J

Director

—

3,676

0.0035%

$100.94K

—

Cummings Sean

SVP, Global Demand

—

2,593

0.0025%

$71.21K

+141.9%

Reintjes Matthew J

Director

—

2,479

0.0024%

$68.07K

—

Beck Bryan Andrew

Chief Accounting Officer

—

1,377

0.0013%

$37.81K

—

Malenshek Heather June

Sr. VP, Marketing & Branding

—

981

0.0009%

$26.94K

0.0%

Individual transactions

Insider

Date

Role

Action

Price

Amount

Thomas James Darrell

7 Aug 2020

VP - Interim CFO and Treasurer

Sold after exercise

2,228

$25.86

$57.62K

Olin John A

26 Nov 2019

SVP & CFO

Sold after exercise

44,465

$37.00

$1.65M

HUND LAWRENCE G

24 Jul 2019

President-HDFS

Sold after exercise

13,000

$35.58

$462.48K

HUND LAWRENCE G

24 Jul 2019

President-HDFS

Sold after exercise

$35.57

$2.60K

KORNETZKE MARK R

24 Jul 2019

Chief Accounting Officer

Sold after exercise

3,426

$35.79

$122.63K

KORNETZKE MARK R

24 Jul 2019

Chief Accounting Officer

Sold after exercise

200

$35.79

$7.16K

Olin John A

24 Jul 2019

SVP & CFO

Sold after exercise

30,000

$35.96

$1.08M

Olin John A

28 Aug 2018

SVP & CFO

Sold after exercise

12,587

$43.48

$547.27K

HUND LAWRENCE G

10 Aug 2018

President-HDFS

Sold after exercise

25,040

$43.33

$1.09M

HUND LAWRENCE G

10 Aug 2018

President-HDFS

Sold after exercise

12,000

$43.34

$520.07K

LEVATICH MATTHEW S

25 Oct 2017

President & CEO

Sold after exercise

19,447

$48.36

$940.39K

Olin John A

19 Oct 2017

SVP & CFO

Sold after exercise

28,760

$48.03

$1.38M

HUND LAWRENCE G

30 Aug 2017

President-HDFS

Sold after exercise

15,013

$47.18

$708.31K

BISCHMANN JOANNE M

14 Nov 2016

Vice President, Communications

Sold after exercise

5,037

$60.00

$302.22K

HUND LAWRENCE G

14 Nov 2016

President-HDFS

Sold after exercise

28,271

$60.00

$1.70M

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