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El Pollo Loco Holdings, Inc.

LOCO Net selling
CIK 0001606366 #3155 in the set updated 18 Sep 2026
Bought (120 mo)
$7.99M
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$67.07M
$124.99K on a plan · $3.56M straight out of an exercise
Sold at will
$63.38M
32 of 47 sales
Net
−$59.08M
−$55.39M against sales at will

By person

29 insiders · 59 transactions
Insider
Role
Bought
Sold
Net
Holding
Worth
Change
FS Capital Partners V, LLC entity
Former 10% Owner
$26.58M (2)
−$26.58M
40,052
$683.29K
−98.4%
ROTH JOHN M
Director
$26.58M (2)
−$26.58M
40,052
$683.29K
−98.4%
Roberts Laurance
CEO & PRESIDENT
$3.24M (12) scheduled
−$3.24M
219,969
$3.75M
+4,148%
BIGLARI, SARDAR
10% owner
$7.99M (12)
$9.60M (20)
−$1.61M
65,872
$1.12M
Borgese Samuel N.
Director
$508.15K (7)
−$508.15K
40,261
$686.85K
+35.7%
Lozano Miguel
CHIEF OPERATING OFFICER
$324.81K (2) scheduled
−$324.81K
85,788
$1.46M
Buller Mark
Director
$248.47K (2) scheduled
−$248.47K
38,801
$661.95K
+611.2%
Kehler Dean C
10% owner
17,153,404
$292.64M
−38.4%
Trimaran Pollo Partners, L.L.C. entity
10% owner
11,212,241
$191.28M
−33.0%
Acoca Bernard
PRESIDENT AND CEO
363,856
$6.21M
+278.4%
Williams Elizabeth Goodman
Chief Executive Officer
248,091
$4.23M
Maselli Michael G.
Director
120,698
$2.06M
Fils Ira
CHIEF FINANCIAL OFFICER
115,600
$1.97M
Roth John M.
Director
110,026
$1.88M
Hollandsworth Maria
CHIEF OPERATING OFFICER
106,025
$1.81M
FLOYD WILLIAM R
Director
74,209
$1.27M
+1,801%
BABB DOUGLAS J
Director
63,635
$1.09M
Munoz Hector A.
Chief Marketing Officer
45,590
$777.77K
Lynton Carol
Director
41,870
$714.30K
+972.8%
Gonzalez Deborah
Director
41,126
$701.61K
Faginas Cody Nancy
Director
41,126
$701.61K
Valle Edward
Chief Marketing Officer
23,102
$394.12K
+346.2%
Dawson John
Chief Development Officer
17,924
$305.78K
Taylor Joseph G
Director
16,895
$288.23K
Siade Gustavo
Sr. VP, Operations
13,985
$238.58K
GARRIDO FRANK
Director
8,258
$140.88K
DAVILA TANA
Director
8,258
$140.88K
Wright Robert D.
Director
8,258
$140.88K
Ammerman Douglas K.
Director
3,101
$52.90K
−67.9%

No percentages here. These insiders hold more than one class of share between them, and the share count on file covers one of them rather than all. Dividing the two would compare different things.

Insider
Date
Role
Action
Shares
Price
Amount
Roberts Laurance
22 Jun 2023
CEO & PRESIDENT
Sold after exercise
59,950
$9.57
$573.72K
Roberts Laurance
19 May 2023
CEO & PRESIDENT
Sold after exercise
60,000
$9.62
$577.20K
Roberts Laurance
24 Apr 2023
CEO & PRESIDENT
Sold after exercise
60,000
$9.09
$545.40K
Lozano Miguel
4 Feb 2022
CHIEF OPERATING OFFICER
Sold after exercise
16,690
$12.87
$214.80K
Lozano Miguel
4 Feb 2022
CHIEF OPERATING OFFICER
Sold after exercise
8,548
$12.87
$110.01K
Roberts Laurance
24 Jun 2021
CHIEF FINANCIAL OFFICER
Sold after exercise
5,000
$18.00
$90.00K
Roberts Laurance
10 Jun 2021
CHIEF FINANCIAL OFFICER
Sold after exercise
13,600
$16.94
$230.38K
Roberts Laurance
11 Mar 2021
CHIEF FINANCIAL OFFICER
Sold after exercise
5,000
$19.58
$97.90K
Roberts Laurance
11 Mar 2021
CHIEF FINANCIAL OFFICER
Sold after exercise
13,600
$19.57
$266.15K
Roberts Laurance
12 Oct 2020
CHIEF FINANCIAL OFFICER
Sold after exercise
5,000
$18.00
$90.00K
Roberts Laurance
10 Sep 2020
CHIEF FINANCIAL OFFICER
Sold after exercise
13,600
$17.75
$241.40K
Roberts Laurance
31 Jul 2020
CHIEF FINANCIAL OFFICER
Sold after exercise
10,000
$18.00
$180.00K
Roberts Laurance
11 Jun 2020
Chief Financial Officer
Sold after exercise
13,600
$14.43
$196.25K
Roberts Laurance
9 Apr 2020
Chief Financial Officer
Sold after exercise
13,600
$11.00
$149.60K

What was left out

Form 4 filings counted 196
Amendments (4/A) skipped 2
Filings about a different issuer 0
Unreadable filings 0
Joint filings 13
Sales on a Rule 10b5-1 plan 1
Sales straight out of an exercise 14
Sales at will 32
Transactions with no price 0
Shares from compensation/vesting 34,707,306
Sales filed before the plan box existed 1
History held since 12 Apr 2017