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ServiceNow

NOW Net selling
CIK 0001373715 #408 in the set updated 17 Sep 2026
Bought (120 mo)
$7.09M
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$1.64B
$133.28M on a plan · $493.49M straight out of an exercise
Sold at will
$1.01B
1654 of 2105 sales
Net
−$1.63B
−$1.00B against sales at will

By person

39 insiders · 2,120 transactions
18.4×

William R. McDermott holds 18.4 times base salary in stock. $27.96M of shares against $1.52M in salary for 2025.

Salary from the company's own proxy. The shares are what William R. McDermott last reported holding, valued at $147.87, the price Common Stock was last bought or sold at on the open market here, on 31 Aug 2026.

Insider
Role
Bought
Sold
Net
Holding
Worth
Change
LUDDY FREDERIC B
Director
$676.80M (1277)
−$676.80M
127,968
$18.92M
−96.5%
Slootman Frank
Director
$286.15M (75) scheduled
−$286.15M
95,076
$14.06M
−27.6%
McDermott William R
Chairman & CEO
$4.00M (3)
$117.30M (108) scheduled
−$113.30M
189,080
$27.96M
+445.5%
Desai Chirantan Jitendra
President & COO
$88.45M (87)
−$88.45M
47,145
$6.97M
+4,964%
Donahoe John J
Director
$1.10M (2)
$75.01M (14) scheduled
−$73.90M
43,826
$6.48M
Scarpelli Michael
CHIEF FINANCIAL OFFICER
$65.48M (29)
−$65.48M
0
$0.00
−100.0%
Schneider David
PRESIDENT, GLOBAL CUSTOMER OPS
$44.49M (56)
−$44.49M
36,858
$5.45M
+42.0%
MILLER JEFFREY A
Director
$37.20M (18) scheduled
−$37.20M
41,066
$6.07M
−51.7%
Smith Paul John
Pres., Global Cust.& Field Ops
$35.44M (85)
−$35.44M
5,224
$772.50K
+900.8%
CODD RONALD E F
Director
$33.91M (14) scheduled
−$33.91M
28,428
$4.20M
+47.6%
Mastantuono Gina
President and CFO
$30.33M (47) scheduled
−$30.33M
109,256
$16.16M
+121.9%
ELMER RUSSELL S
Special Counsel
$27.54M (39) scheduled
−$27.54M
28,819
$4.26M
+66.3%
WADORS PATRICIA L
Chief Talent Officer
$17.88M (22)
−$17.88M
0
$0.00
Canney Jacqueline P
Chief People & AI Enblmt. Off.
$17.46M (44) scheduled
−$17.46M
30,042
$4.44M
+148.1%
Sands Anita M
Director
$14.82M (25)
−$14.82M
33,350
$4.93M
−24.5%
Tzitzon Nicholas
Vice Chairman
$12.69M (13) scheduled
−$12.69M
23,209
$3.43M
+88.4%
Bedi Christopher
Chief Digital Information Ofc
$12.48M (37) scheduled
−$12.48M
15,892
$2.35M
+28.3%
BOSTROM SUSAN L
Director
$6.59M (9)
−$6.59M
21,685
$3.21M
+15.5%
Chadwick Jonathan
Director
$5.43M (4)
−$5.43M
3,524
$521.11K
STRAUSS WILLIAM L
Director
$5.36M (2) scheduled
−$5.36M
9,279
$1.37M
+83.3%
Caimi Lara
Chief Custmr Ofc-GM Impact Svc
$4.61M (7)
−$4.61M
98
$14.49K
−36.4%
Fipps Paul
President, Global Customer Ops
$3.36M (7)
−$3.36M
18,305
$2.71M
+669.9%
Goon Fay Sien
Principal Accounting Officer
$3.29M (25)
−$3.29M
4,498
$665.14K
+2,939%
Chamberlain Paul Edward
Director
$3.00M (21) scheduled
−$3.00M
43,990
$6.51M
+14.7%
Haverty Kevin
Chief Revenue Officer
$2.91M (2)
−$2.91M
36,750
$5.43M
+124.2%
McGee Daniel
Chief Operating Officer
$2.71M (2) scheduled
−$2.71M
10,103
$1.49M
−48.2%
Woodside Dennis
Director
$1.99M (1)
+$1.99M
5,468
$808.58K
Briggs Teresa
Director
$1.93M (8)
−$1.93M
11,010
$1.63M
+47.3%
Jackson Lawrence
Director
$1.92M (6)
−$1.92M
4,875
$720.89K
+277.3%
McBride Kevin Thomas
Former Principal Acctg Officer
$1.33M (9) scheduled
−$1.33M
32,141
$4.75M
+54.9%
Quinlan Larry
Director
$837.41K (11) scheduled
−$837.41K
11,465
$1.70M
+74.7%
Black Deborah
Director
$616.98K (2)
−$616.98K
428
$63.29K
Zavery Amit
President, CPO and COO
86,065
$12.73M
+146.6%
Giancarlo Charles H
Director
19,237
$2.84M
+100.8%
Fontaine Danielle
Principal Accounting Officer
10,887
$1.61M
+31.2%
Nowbar Hossein
Pres. & Chief Legal Officer
8,514
$1.26M
+3,919%
Yuan Eric S.
Director
2,747
$406.21K
Yehoshua Tamar
Director
2,356
$348.39K
Rathnam Sukumar
Director
1,075
$158.97K

No percentages here. This company's share count has moved by a factor of 5.1 over the window, from 206,000,000 to 1,046,000,000 shares. A split, a merger or a large issue changes what the company is, and a holding measured at one point in that run is not a fraction of it at another.

Insider
Date
Role
Action
Shares
Price
Amount
Canney Jacqueline P
17 Nov 2025
Chief People & AI Enblmt. Off.
Sold after exercise
145
$846.92
$122.80K
ELMER RUSSELL S
17 Nov 2025
General Counsel
Sold after exercise
110
$846.92
$93.16K
McBride Kevin Thomas
14 Nov 2025
Principal Accounting Officer
Sold after exercise
280
$842.48
$235.89K
McBride Kevin Thomas
15 Aug 2025
Principal Accounting Officer
Sold after exercise
280
$851.77
$238.50K
Smith Paul John
14 Feb 2025
Pres., Global Cust.& Field Ops
Sold after exercise
99
$987.53
$97.77K
Smith Paul John
14 Feb 2025
Pres., Global Cust.& Field Ops
Sold after exercise
236
$986.08
$232.71K
Smith Paul John
14 Feb 2025
Pres., Global Cust.& Field Ops
Sold after exercise
37
$984.33
$36.42K
Smith Paul John
14 Feb 2025
Pres., Global Cust.& Field Ops
Sold after exercise
92
$982.80
$90.42K
Smith Paul John
14 Feb 2025
Pres., Global Cust.& Field Ops
Sold after exercise
200
$981.44
$196.29K
Smith Paul John
14 Feb 2025
Pres., Global Cust.& Field Ops
Sold after exercise
51
$979.10
$49.93K
Smith Paul John
14 Feb 2025
Pres., Global Cust.& Field Ops
Sold after exercise
223
$975.93
$217.63K
Smith Paul John
14 Feb 2025
Pres., Global Cust.& Field Ops
Sold after exercise
92
$973.70
$89.58K
Smith Paul John
14 Feb 2025
Pres., Global Cust.& Field Ops
Sold after exercise
154
$971.88
$149.67K
McBride Kevin Thomas
15 Nov 2024
Principal Accounting Officer
Sold after exercise
100
$1,023.97
$102.40K
ELMER RUSSELL S
15 Nov 2024
General Counsel
Sold after exercise
1,867
$1,023.97
$1.91M
Smith Paul John
12 Nov 2024
Chief Commercial Officer
Sold after exercise
100
$1,051.33
$105.13K
Smith Paul John
12 Nov 2024
Chief Commercial Officer
Sold after exercise
1,045
$1,050.70
$1.10M
Smith Paul John
12 Nov 2024
Chief Commercial Officer
Sold after exercise
395
$1,049.28
$414.47K
Smith Paul John
12 Nov 2024
Chief Commercial Officer
Sold after exercise
649
$1,047.58
$679.88K
Smith Paul John
12 Nov 2024
Chief Commercial Officer
Sold after exercise
44
$1,045.83
$46.02K
Smith Paul John
12 Nov 2024
Chief Commercial Officer
Sold after exercise
112
$1,044.51
$116.98K
Smith Paul John
12 Nov 2024
Chief Commercial Officer
Sold after exercise
296
$1,043.13
$308.77K
Smith Paul John
12 Nov 2024
Chief Commercial Officer
Sold after exercise
124
$1,041.54
$129.15K
Smith Paul John
12 Nov 2024
Chief Commercial Officer
Sold after exercise
510
$1,040.60
$530.70K
Smith Paul John
12 Nov 2024
Chief Commercial Officer
Sold after exercise
154
$1,037.60
$159.79K
Smith Paul John
12 Nov 2024
Chief Commercial Officer
Sold after exercise
208
$1,036.53
$215.60K
Smith Paul John
12 Nov 2024
Chief Commercial Officer
Sold after exercise
172
$1,035.44
$178.09K
Smith Paul John
12 Nov 2024
Chief Commercial Officer
Sold after exercise
333
$1,029.76
$342.91K
Smith Paul John
12 Nov 2024
Chief Commercial Officer
Sold after exercise
699
$1,028.04
$718.60K
MILLER JEFFREY A
29 Jul 2024
Director
Sold after exercise
3,286
$808.27
$2.66M
Showing 250 of 2,120 transactions. The figures above use every one of them.

What was left out

Form 4 filings counted 1,376
Amendments (4/A) skipped 5
Filings about a different issuer 0
Unreadable filings 0
Joint filings 0
Sales on a Rule 10b5-1 plan 218
Sales straight out of an exercise 233
Sales at will 1,654
Transactions with no price 0
Shares from compensation/vesting 9,856,231
Sales filed before the plan box existed 1,572
History held since 30 Aug 2016