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Sally Beauty Holdings, Inc.

SBH Net buying
CIK 0001368458 #2238 in the set updated 20 Sep 2026
Bought (120 mo)
$5.47M
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$4.08M
$0.00 on a plan · $2.62M straight out of an exercise
Sold at will
$1.46M
14 of 21 sales
Net
+$1.40M
+$4.02M against sales at will

By person

39 insiders · 102 transactions
Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
Brickman Christian A.
President & CEO
$2.63M (18)
+$2.63M
493,067
0.5267%
$6.26M
+267.4%
Spinks Mark Gregory
President Beauty Systems Group
$1.67M (5) scheduled
−$1.67M
131,259
0.1402%
$1.67M
+1,238%
RABIN EDWARD W
Director
$1.13M (41)
+$1.13M
265,118
0.2832%
$3.37M
+249.9%
MILLER JOHN A
Director
$861.55K (2)
+$861.55K
675,441
0.7215%
$8.58M
+26.4%
Sherman Scott C
SVP, CLO and CHRO
$636.56K (5)
−$636.56K
57,585
0.0615%
$731.33K
+9,099%
Platz Marlo Michelle Cormier
Former SVP & CFO
$543.19K (1) scheduled
−$543.19K
138,145
0.1476%
$1.75M
Goss John Howard JR
SVP & President Sally Beauty
$381.64K (1) scheduled
−$381.64K
115,484
0.1234%
$1.47M
+564.7%
Mulder Susan R
Director
$367.19K (5)
−$367.19K
30,993
0.0331%
$393.61K
Alt Aaron E
SVP, CFO & President-SBS
$267.71K (7)
+$267.71K
98,853
0.1056%
$1.26M
Minton Janna
GVP, CAO & Controller
$257.45K (1) scheduled
−$257.45K
15,389
0.0164%
$195.44K
+5.1%
MCMASTER ROBERT R
Director
$226.82K (3)
+$226.82K
175,876
0.1879%
$2.23M
+1,070%
McIntosh Kim
GVP, CONTROLLER & CAO
$155.18K (2)
−$155.18K
21,295
0.0227%
$270.45K
EISENBERG MARSHALL E
Director
$118.87K (1)
+$118.87K
185,868
0.1985%
$2.36M
+209.8%
Paulonis Denise
President & CEO
$97.99K (2)
+$97.99K
607,103
0.6485%
$7.71M
+1,792%
Haltom Matthew Olen
SVP, GC & Secretary
$61.20K (1)
−$61.20K
19,578
0.0209%
$248.64K
+74.6%
Rangel Max R.
Director
$49.24K (1)
+$49.24K
3,500
0.0037%
$44.45K
Perelman Debra Golding
Director
$31.01K (1)
+$31.01K
2,300
0.0025%
$29.21K
FERGUSON DIANA SUE
Director
$30.05K (1)
+$30.05K
7,912
0.0085%
$100.48K
Baer Timothy R
Director
$17.35K (1)
+$17.35K
23,034
0.0246%
$292.53K
Heasley Linda
Director
$7.91K (1)
+$7.91K
62,290
0.0665%
$791.08K
Flur Dorlisa K
Director
$5.09K (1)
+$5.09K
57,138
0.0610%
$725.65K
Cox Erin Nealy
Director
55,969
0.0598%
$710.81K
+929.6%
Edwards Mary Beth Beth
See remarks
48,171
0.0515%
$611.77K
+1,076%
BOYER JEFFREY N
Director
42,460
0.0454%
$539.24K
Henrich John M
SVP, Gen Counsel & Secretary
39,349
0.0420%
$499.73K
+572.9%
Kohn Pamela K
See Remarks
37,548
0.0401%
$476.86K
Bishop Rachel Rothe
Director
36,231
0.0387%
$460.13K
Molloy Lawrence
Director
30,002
0.0320%
$381.03K
Grimes Donald T
SVP, CFO & COO
26,150
0.0279%
$332.11K
FLAHERTY MARK J
SVP and CFO
24,215
0.0259%
$307.53K
−4.3%
Mooney P. Kelly
Director
16,842
0.0180%
$213.89K
Selvidge Chad
SVP & CMO
14,801
0.0158%
$187.97K
+108.9%
McDermott Carrie S.
President-Sally Beauty Supply
13,924
0.0149%
$176.83K
Conroy James Grant
Director
12,376
0.0132%
$157.18K
Leite Sharon M
President-Sally Beauty Supply
10,235
0.0109%
$129.98K
−10.3%
Baxter Brently G.
GVP, PAO & Controller
6,706
0.0072%
$85.17K
Newton Kenneth Mark
Interim Principal Acctng Offcr
5,099
0.0054%
$64.76K
+54.6%
Gibbs David W
Director
1,838
0.0020%
$23.34K
Magnacca Joseph C
Director
92
<0.0001%
$1.17K
Insider
Date
Role
Action
Shares
Price
Amount
Platz Marlo Michelle Cormier
8 Jun 2026
Former SVP & CFO
Sold after exercise
42,771
$12.70
$543.19K
Spinks Mark Gregory
16 Feb 2023
See Remarks
Sold after exercise
35,456
$17.18
$609.13K
Goss John Howard JR
2 Mar 2022
SVP & President, Sally Beauty
Sold after exercise
21,489
$17.76
$381.64K
Spinks Mark Gregory
11 May 2021
President-Beauty Systems Group
Sold after exercise
7,662
$23.75
$181.96K
Spinks Mark Gregory
11 May 2021
President-Beauty Systems Group
Sold after exercise
7,662
$23.72
$181.77K
Spinks Mark Gregory
19 Nov 2019
President-Beauty Systems Group
Sold after exercise
25,000
$18.50
$462.40K
Minton Janna
7 Feb 2017
GVP, CAO & Controller
Sold after exercise
11,250
$22.88
$257.45K

What was left out

Form 4 filings counted 413
Amendments (4/A) skipped 7
Filings about a different issuer 0
Unreadable filings 0
Joint filings 0
Sales on a Rule 10b5-1 plan 0
Sales straight out of an exercise 7
Sales at will 14
Transactions with no price 0
Shares from compensation/vesting 4,011,574
Sales filed before the plan box existed 8
History held since 4 Oct 2016