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Trade Desk (The)

TTD Net selling
CIK 0001671933 #443 in the set updated 17 Sep 2026
Bought (120 mo)
$153.98M
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$3.03B
$341.78M on a plan · $2.32B straight out of an exercise
Sold at will
$367.26M
387 of 1643 sales
Net
−$2.87B
−$213.27M against sales at will

By person

31 insiders · 1,694 transactions
10.7×

Jeff T. Green holds 10.7 times base salary in stock. $14.54M of shares against $1.35M in salary for 2025.

Salary from the company's own proxy. The shares are what Jeff T. Green last reported holding, valued at $21.14, the price Class A Common Stock was last bought or sold at on the open market here, on 28 May 2026.

Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
Green Jeffrey Terry
President and CEO
$148.10M (4)
$1.42B (467) scheduled
−$1.27B
687,646
0.147%
$14.54M
—
EHRENBERG ROGER
Director
—
$264.47M (3) scheduled
−$264.47M
0
0.000%
$0.00
—
Pickles David Randall
Chief Technology Officer
—
$246.87M (209) scheduled
−$246.87M
390,532
0.083%
$8.26M
−29.2%
IA Venture Partners, LLC entity
Former 10% stockholder
—
$244.88M (2) scheduled
−$244.88M
0
0.000%
$0.00
—
Paley Eric B
Director
—
$193.70M (153) scheduled
−$193.70M
162,094
0.035%
$3.43M
−12.6%
Founder Collective GP, LLC entity
10% owner
—
$140.68M (6) scheduled
−$140.68M
0
0.000%
$0.00
—
Stempeck Brian John
Director
—
$101.16M (179) scheduled
−$101.16M
29,537
0.006%
$624.41K
+318.5%
Falk Thomas
Director
$900.00K (1)
$82.06M (32)
−$81.16M
2,121
<0.001%
$44.84K
+235.1%
FALBERG KATHRYN E
Director
$3.90M (5)
$77.45M (26)
−$73.56M
0
0.000%
$0.00
−100.0%
Hadley Harbor Master Investors (Cayman) L.P.
10% owner
—
$42.87M (19)
−$42.87M
1,723,367
0.368%
$36.43M
−40.3%
VOBEJDA SUSAN
Chief Marketing Officer
—
$34.54M (73) scheduled
−$34.54M
10,638
0.002%
$224.89K
−71.5%
Perdue Robert David
Chief Operating Officer
—
$32.45M (80) scheduled
−$32.45M
154,389
0.033%
$3.26M
+3,606%
Ross Paul
Chief Financial Officer
—
$28.11M (119) scheduled
−$28.11M
23,165
0.005%
$489.71K
+406.3%
GRANT JAY R
Chief Legal Officer
—
$27.19M (29) scheduled
−$27.19M
732,728
0.156%
$15.49M
+1,135%
GRAYSON BLAKE JEFFREY
Chief Financial Officer
—
$22.60M (100) scheduled
−$22.60M
52,996
0.011%
$1.12M
−72.6%
Yang Vivian
Chief Legal Officer
—
$19.24M (64) scheduled
−$19.24M
29,045
0.006%
$614.01K
−34.2%
Schenkein Laura
Chief Financial Officer
—
$18.34M (14) scheduled
−$18.34M
737,222
0.157%
$15.58M
+14.7%
WELLS DAVID B
Director
$1.09M (2)
$15.07M (13) scheduled
−$13.99M
66,985
0.014%
$1.42M
−14.6%
Jacobson Samantha
Director
—
$8.83M (30) scheduled
−$8.83M
13,099
0.003%
$276.91K
−78.7%
Rajaram Gokul
Director
—
$4.52M (18) scheduled
−$4.52M
2,450
<0.001%
$51.79K
−93.1%
Buyer Lise J
Director
—
$1.81M (3)
−$1.81M
107,555
0.023%
$2.27M
−7.5%
Cunningham Andrea Lee
Director
—
$589.05K (4)
−$589.05K
12,982
0.003%
$274.44K
—
Highwind S.a.r.l entity
10% owner
—
—
—
2,331,000
0.498%
$49.28M
—
Kundra Vivek
Chief Operating Officer
—
—
—
958,192
0.205%
$20.26M
+153,950%
Olmstead Nathan
Chief Financial Officer
—
—
—
644,324
0.138%
$13.62M
—
Davis Tahnil R.
Chief Accounting Officer & EVP
—
—
—
459,941
0.098%
$9.72M
+386.4%
Kayyal Alex
Chief Financial Officer
—
—
—
103,947
0.022%
$2.20M
—
Hulst Michelle
Chief Data Officer
—
—
—
40,759
0.009%
$861.65K
−30.4%
Haddad David Alan
Director
—
—
—
25,013
0.005%
$528.77K
—
Vollero Andrew
Director
—
—
—
24,524
0.005%
$518.44K
—
Tawakol Omar
Director
—
—
—
19,038
0.004%
$402.46K
—

Individual transactions

118
Insider
Date
Role
Action
Shares
Price
Amount
GRANT JAY R
7 Aug 2025
Chief Legal Officer
Sold after exercise
20,327
$91.00
$1.85M
GRANT JAY R
7 Aug 2025
Chief Legal Officer
Sold after exercise
15,530
$91.30
$1.42M
GRANT JAY R
7 Aug 2025
Chief Legal Officer
Sold after exercise
10,313
$91.30
$941.58K
GRANT JAY R
7 Aug 2025
Chief Legal Officer
Sold after exercise
5,120
$91.30
$467.46K
Green Jeffrey Terry
13 May 2025
President and CEO
Sold after exercise indirect
396
$80.08
$31.71K
Green Jeffrey Terry
13 May 2025
President and CEO
Sold after exercise indirect
2,797
$80.06
$223.93K
WELLS DAVID B
13 May 2025
Director
Sold after exercise
28,638
$79.88
$2.29M
Green Jeffrey Terry
12 May 2025
President and CEO
Sold after exercise indirect
2,739
$80.03
$219.20K
Green Jeffrey Terry
12 May 2025
President and CEO
Sold after exercise indirect
23,945
$80.03
$1.92M
Green Jeffrey Terry
11 Feb 2025
President and CEO
Sold after exercise indirect
300
$122.11
$36.63K
Green Jeffrey Terry
11 Feb 2025
President and CEO
Sold after exercise indirect
10,973
$121.18
$1.33M
Green Jeffrey Terry
11 Feb 2025
President and CEO
Sold after exercise indirect
28,727
$120.47
$3.46M
Green Jeffrey Terry
11 Feb 2025
President and CEO
Sold after exercise indirect
3,720
$122.21
$454.62K
Green Jeffrey Terry
11 Feb 2025
President and CEO
Sold after exercise indirect
100,205
$121.16
$12.14M
Green Jeffrey Terry
11 Feb 2025
President and CEO
Sold after exercise indirect
256,075
$120.47
$30.85M
Green Jeffrey Terry
30 Jan 2025
President and CEO
Sold after exercise indirect
1,191
$124.11
$147.82K
Green Jeffrey Terry
30 Jan 2025
President and CEO
Sold after exercise indirect
2,809
$123.40
$346.63K
Green Jeffrey Terry
30 Jan 2025
President and CEO
Sold after exercise indirect
800
$122.42
$97.94K
Green Jeffrey Terry
30 Jan 2025
President and CEO
Sold after exercise indirect
3,900
$121.51
$473.89K
Green Jeffrey Terry
30 Jan 2025
President and CEO
Sold after exercise indirect
7,657
$120.12
$919.76K
Green Jeffrey Terry
30 Jan 2025
President and CEO
Sold after exercise indirect
12,296
$124.10
$1.53M
Green Jeffrey Terry
30 Jan 2025
President and CEO
Sold after exercise indirect
30,565
$123.44
$3.77M
Green Jeffrey Terry
30 Jan 2025
President and CEO
Sold after exercise indirect
9,285
$122.32
$1.14M
Green Jeffrey Terry
30 Jan 2025
President and CEO
Sold after exercise indirect
33,936
$121.47
$4.12M
Green Jeffrey Terry
30 Jan 2025
President and CEO
Sold after exercise indirect
41,546
$120.28
$5.00M
Jacobson Samantha
28 Jan 2025
Chief Strategy Officer
Sold after exercise
869
$118.98
$103.39K
Jacobson Samantha
28 Jan 2025
Chief Strategy Officer
Sold after exercise
1,666
$118.34
$197.15K
Jacobson Samantha
28 Jan 2025
Chief Strategy Officer
Sold after exercise
200
$119.13
$23.83K
Jacobson Samantha
28 Jan 2025
Chief Strategy Officer
Sold after exercise
1,094
$118.69
$129.85K
Jacobson Samantha
28 Jan 2025
Chief Strategy Officer
Sold after exercise
369
$118.00
$43.54K
Jacobson Samantha
28 Jan 2025
Chief Strategy Officer
Sold after exercise
100
$117.88
$11.79K
Green Jeffrey Terry
22 Jan 2025
President and CEO
Sold after exercise indirect
100
$125.94
$12.59K
Green Jeffrey Terry
22 Jan 2025
President and CEO
Sold after exercise indirect
1,770
$125.10
$221.43K
Green Jeffrey Terry
22 Jan 2025
President and CEO
Sold after exercise indirect
12,065
$122.84
$1.48M
Green Jeffrey Terry
22 Jan 2025
President and CEO
Sold after exercise indirect
8,842
$121.98
$1.08M
Green Jeffrey Terry
22 Jan 2025
President and CEO
Sold after exercise indirect
18,058
$120.85
$2.18M
Green Jeffrey Terry
22 Jan 2025
President and CEO
Sold after exercise indirect
700
$125.99
$88.19K
Green Jeffrey Terry
22 Jan 2025
President and CEO
Sold after exercise indirect
16,666
$125.09
$2.08M
Green Jeffrey Terry
22 Jan 2025
President and CEO
Sold after exercise indirect
869
$124.55
$108.23K
Green Jeffrey Terry
22 Jan 2025
President and CEO
Sold after exercise indirect
109,350
$122.83
$13.43M
Green Jeffrey Terry
22 Jan 2025
President and CEO
Sold after exercise indirect
76,619
$121.98
$9.35M
Green Jeffrey Terry
22 Jan 2025
President and CEO
Sold after exercise indirect
164,166
$120.86
$19.84M
GRANT JAY R
30 Dec 2024
Chief Legal Officer
Sold after exercise
357
$119.87
$42.79K
GRANT JAY R
30 Dec 2024
Chief Legal Officer
Sold after exercise
385
$118.85
$45.76K
GRANT JAY R
30 Dec 2024
Chief Legal Officer
Sold after exercise
7,765
$119.88
$930.87K
GRANT JAY R
30 Dec 2024
Chief Legal Officer
Sold after exercise
5,157
$119.11
$614.25K
GRANT JAY R
30 Dec 2024
Chief Legal Officer
Sold after exercise
3,830
$118.78
$454.93K
GRANT JAY R
30 Dec 2024
Chief Legal Officer
Sold after exercise
1,030
$118.60
$122.16K
Jacobson Samantha
30 Dec 2024
Chief Strategy Officer
Sold after exercise
1,100
$119.93
$131.92K
Jacobson Samantha
30 Dec 2024
Chief Strategy Officer
Sold after exercise
1,435
$119.10
$170.91K
Jacobson Samantha
30 Dec 2024
Chief Strategy Officer
Sold after exercise
300
$120.04
$36.01K
Jacobson Samantha
30 Dec 2024
Chief Strategy Officer
Sold after exercise
994
$119.56
$118.84K
Jacobson Samantha
30 Dec 2024
Chief Strategy Officer
Sold after exercise
368
$118.90
$43.76K
Jacobson Samantha
30 Dec 2024
Chief Strategy Officer
Sold after exercise
100
$118.75
$11.88K
Jacobson Samantha
29 Nov 2024
Chief Strategy Officer
Sold after exercise
100
$128.72
$12.87K
Jacobson Samantha
29 Nov 2024
Chief Strategy Officer
Sold after exercise
4,772
$128.24
$611.96K
Jacobson Samantha
29 Nov 2024
Chief Strategy Officer
Sold after exercise
500
$128.70
$64.35K
Jacobson Samantha
29 Nov 2024
Chief Strategy Officer
Sold after exercise
9,640
$128.23
$1.24M
Jacobson Samantha
29 Nov 2024
Chief Strategy Officer
Sold after exercise
5,177
$128.32
$664.31K
Jacobson Samantha
29 Nov 2024
Chief Strategy Officer
Sold after exercise
1,473
$128.13
$188.74K
Jacobson Samantha
29 Nov 2024
Chief Strategy Officer
Sold after exercise
400
$127.89
$51.16K
Schenkein Laura
7 Nov 2024
Chief Financial Officer
Sold after exercise
27,687
$127.55
$3.53M
Schenkein Laura
22 Oct 2024
Chief Financial Officer
Sold after exercise
25,000
$120.43
$3.01M
Schenkein Laura
9 Oct 2024
Chief Financial Officer
Sold after exercise
25,000
$115.43
$2.89M
GRANT JAY R
30 Sep 2024
Chief Legal Officer
Sold after exercise
100
$109.35
$10.94K
GRANT JAY R
30 Sep 2024
Chief Legal Officer
Sold after exercise
637
$108.59
$69.17K
GRANT JAY R
30 Sep 2024
Chief Legal Officer
Sold after exercise
7,765
$108.98
$846.23K
GRANT JAY R
30 Sep 2024
Chief Legal Officer
Sold after exercise
5,157
$108.65
$560.31K
GRANT JAY R
30 Sep 2024
Chief Legal Officer
Sold after exercise
3,840
$108.34
$416.03K
GRANT JAY R
30 Sep 2024
Chief Legal Officer
Sold after exercise
3,080
$108.20
$333.26K
Green Jeffrey Terry
25 Sep 2024
President and CEO
Sold after exercise indirect
4,745
$111.09
$527.12K
Green Jeffrey Terry
25 Sep 2024
President and CEO
Sold after exercise indirect
195,255
$110.53
$21.58M
Green Jeffrey Terry
20 Sep 2024
President and CEO
Sold after exercise indirect
84,381
$109.64
$9.25M
Green Jeffrey Terry
20 Sep 2024
President and CEO
Sold after exercise indirect
115,619
$109.35
$12.64M
Jacobson Samantha
12 Aug 2024
Chief Strategy Officer
Sold after exercise
2,982
$99.50
$296.71K
Jacobson Samantha
12 Aug 2024
Chief Strategy Officer
Sold after exercise
7,605
$99.50
$756.70K
Jacobson Samantha
12 Aug 2024
Chief Strategy Officer
Sold after exercise
7,765
$99.50
$772.62K
Jacobson Samantha
12 Aug 2024
Chief Strategy Officer
Sold after exercise
2,210
$99.50
$219.90K
Jacobson Samantha
12 Aug 2024
Chief Strategy Officer
Sold after exercise
600
$99.50
$59.70K
Schenkein Laura
9 Jul 2024
Chief Financial Officer
Sold after exercise
25,000
$100.43
$2.51M
GRANT JAY R
28 Jun 2024
Chief Legal Officer
Sold after exercise
510
$98.36
$50.16K
GRANT JAY R
28 Jun 2024
Chief Legal Officer
Sold after exercise
3,498
$97.63
$341.51K
GRANT JAY R
28 Jun 2024
Chief Legal Officer
Sold after exercise
1,539
$96.59
$148.65K
GRANT JAY R
28 Jun 2024
Chief Legal Officer
Sold after exercise
36,236
$98.17
$3.56M
GRANT JAY R
28 Jun 2024
Chief Legal Officer
Sold after exercise
27,506
$97.66
$2.69M
GRANT JAY R
28 Jun 2024
Chief Legal Officer
Sold after exercise
48,580
$97.22
$4.72M
GRANT JAY R
28 Jun 2024
Chief Legal Officer
Sold after exercise
23,565
$96.40
$2.27M
Schenkein Laura
14 Jun 2024
Chief Financial Officer
Sold after exercise
6,565
$95.11
$624.40K
Schenkein Laura
14 Jun 2024
Chief Financial Officer
Sold after exercise
37,140
$95.43
$3.54M
FALBERG KATHRYN E
8 Mar 2024
Director
Sold after exercise
95
$82.36
$7.82K
FALBERG KATHRYN E
8 Mar 2024
Director
Sold after exercise
102,935
$81.90
$8.43M
Jacobson Samantha
20 Feb 2024
Chief Strategy Officer
Sold after exercise
6,183
$83.91
$518.82K
Jacobson Samantha
20 Feb 2024
Chief Strategy Officer
Sold after exercise
6,471
$83.33
$539.23K
Jacobson Samantha
20 Feb 2024
Chief Strategy Officer
Sold after exercise
1,842
$83.33
$153.49K
Jacobson Samantha
20 Feb 2024
Chief Strategy Officer
Sold after exercise
510
$83.33
$42.50K
GRANT JAY R
13 Jul 2023
Chief Legal Officer
Sold after exercise
17,185
$90.00
$1.55M
GRANT JAY R
13 Jul 2023
Chief Legal Officer
Sold after exercise
21,795
$88.00
$1.92M
Pickles David Randall
1 Jun 2023
Chief Technology Officer
Sold after exercise
1,560
$73.22
$114.22K
Pickles David Randall
1 Jun 2023
Chief Technology Officer
Sold after exercise
300
$71.66
$21.50K
Pickles David Randall
1 Jun 2023
Chief Technology Officer
Sold after exercise
200
$70.21
$14.04K
Pickles David Randall
30 May 2023
Chief Technology Officer
Sold after exercise
22,345
$70.00
$1.56M
Pickles David Randall
15 May 2023
Chief Technology Officer
Sold after exercise
2,020
$62.27
$125.79K
Pickles David Randall
1 May 2023
Chief Technology Officer
Sold after exercise
2,060
$63.67
$131.16K
Pickles David Randall
17 Apr 2023
Chief Technology Officer
Sold after exercise
2,020
$60.70
$122.61K
Pickles David Randall
3 Apr 2023
Chief Technology Officer
Sold after exercise
2,050
$60.00
$123.00K
Pickles David Randall
31 Mar 2023
Chief Technology Officer
Sold after exercise
136,002
$61.11
$8.31M
Pickles David Randall
31 Mar 2023
Chief Technology Officer
Sold after exercise
543,547
$60.64
$32.96M
Pickles David Randall
30 Mar 2023
Chief Technology Officer
Sold after exercise
14,065
$61.09
$859.23K
Pickles David Randall
30 Mar 2023
Chief Technology Officer
Sold after exercise
459,382
$60.24
$27.67M
Pickles David Randall
27 Mar 2023
Chief Technology Officer
Sold after exercise
13,062
$61.41
$802.14K
Pickles David Randall
27 Mar 2023
Chief Technology Officer
Sold after exercise
323,862
$60.86
$19.71M
Pickles David Randall
27 Mar 2023
Chief Technology Officer
Sold after exercise
36,420
$60.28
$2.20M
Pickles David Randall
27 Mar 2023
Chief Technology Officer
Sold after exercise
34,980
$60.21
$2.11M
Pickles David Randall
27 Mar 2023
Chief Technology Officer
Sold after exercise
51,250
$60.07
$3.08M
Pickles David Randall
27 Mar 2023
Chief Technology Officer
Sold after exercise
17,620
$60.00
$1.06M
GRAYSON BLAKE JEFFREY
29 Mar 2022
Chief Financial Officer
Sold after exercise
1,418
$72.50
$102.81K
GRAYSON BLAKE JEFFREY
29 Mar 2022
Chief Financial Officer
Sold after exercise
1,214
$72.50
$88.02K
GRAYSON BLAKE JEFFREY
29 Mar 2022
Chief Financial Officer
Sold after exercise
1,138
$72.50
$82.51K
Showing 250 of 1,694 transactions. The figures above use every one of them.

What was left out

Form 4 filings counted 694
Amendments (4/A) skipped 10
Filings about a different issuer 0
Unreadable filings 0
Joint filings 9
Sales on a Rule 10b5-1 plan 94
Sales straight out of an exercise 1,162
Sales at will 387
Transactions with no price 0
Shares from compensation/vesting 55,491,560
Sales filed before the plan box existed 374
History held since 26 Sep 2016