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WINMARK CORP

WINA Net selling
CIK 0000908315 #2394 in the set updated 17 Sep 2026
Bought (120 mo)
$147.67K
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$110.40M
$0.00 on a plan · $57.15M straight out of an exercise
Sold at will
$53.25M
177 of 367 sales
Net
−$110.25M
−$53.10M against sales at will

By person

16 insiders · 475 transactions
78.8×

Brett D. Heffes holds 78.8 times base salary in stock. $55.21M of shares against $700.00K in salary for 2025.

Salary from the company's own proxy. The shares are what Brett D. Heffes last reported holding, valued at $475.80, the price Common Stock was last bought or sold at on the open market here, on 4 Mar 2026.

Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
HEFFES BRETT D
CHAIR AND CEO
—
$30.04M (80) scheduled
−$30.04M
116,038
3.23%
$55.21M
+6.3%
OLSON RONALD G
10% owner
—
$14.29M (39)
−$14.29M
648,881
18.06%
$308.74M
−17.9%
Ishaug Anthony D
CHIEF FINANCIAL OFFICER
—
$13.68M (44) scheduled
−$13.68M
69,776
1.94%
$33.20M
+580.7%
Barbetta Lawrence A
Director
—
$11.61M (43)
−$11.61M
649
0.0181%
$308.79K
—
MURPHY STEVEN
President of Franchising
—
$8.05M (35) scheduled
−$8.05M
101,614
2.83%
$48.35M
+24.3%
Nine Ten Capital Management LLC entity
10% owner
—
$6.18M (23)
−$6.18M
404,965
11.27%
$192.68M
−11.8%
GRASSLE JENELE C
Director
—
$6.10M (18)
−$6.10M
2,500
0.0696%
$1.19M
−61.5%
Zola Steven C
President, Winmark Capital
—
$5.38M (30) scheduled
−$5.38M
115,767
3.22%
$55.08M
+5.0%
WILSON MARK L
Director
—
$5.03M (9)
−$5.03M
3,788
0.1055%
$1.80M
−66.2%
REYELTS PAUL C
Director
—
$2.64M (12)
−$2.64M
20,681
0.5757%
$9.84M
−56.5%
Goff Leah A
VP OF HUMAN RESOURCES
—
$2.62M (15) scheduled
−$2.62M
11,575
0.3222%
$5.51M
+104.9%
MACKENZIE KIRK A
Director
—
$2.61M (11)
−$2.61M
34,103
0.9494%
$16.23M
−30.5%
Gaudette Renae M.
CHIEF OPERATING OFFICER
—
$1.41M (7)
−$1.41M
21,360
0.5946%
$10.16M
+243.1%
Tomlinson Percy C Jr
Director
$44.98K (2)
$764.46K (1)
−$719.48K
4,500
0.1253%
$2.14M
—
SPRENGER GINA DECARO
Director
$102.69K (1)
—
+$102.69K
250
0.0070%
$118.95K
—
MORGAN JOHN L
Executive Chairman
—
—
—
72,469
2.02%
$34.48M
−91.9%

Individual transactions

94
Insider
Date
Role
Action
Shares
Price
Amount
HEFFES BRETT D
27 Aug 2025
CHAIR AND CEO
Sold after exercise
170
$451.76
$76.80K
HEFFES BRETT D
27 Aug 2025
CHAIR AND CEO
Sold after exercise
1,630
$452.72
$737.93K
HEFFES BRETT D
27 Aug 2025
CHAIR AND CEO
Sold after exercise
1,186
$454.03
$538.48K
HEFFES BRETT D
27 Aug 2025
CHAIR AND CEO
Sold after exercise
1,985
$454.95
$903.08K
HEFFES BRETT D
26 Aug 2025
CHAIR AND CEO
Sold after exercise
641
$452.07
$289.78K
HEFFES BRETT D
26 Aug 2025
CHAIR AND CEO
Sold after exercise
800
$453.82
$363.06K
HEFFES BRETT D
26 Aug 2025
CHAIR AND CEO
Sold after exercise
400
$456.97
$182.79K
HEFFES BRETT D
26 Aug 2025
CHAIR AND CEO
Sold after exercise
600
$458.65
$275.19K
Ishaug Anthony D
30 May 2025
CHIEF FINANCIAL OFFICER
Sold after exercise
184
$420.60
$77.39K
Ishaug Anthony D
30 May 2025
CHIEF FINANCIAL OFFICER
Sold after exercise
457
$422.00
$192.85K
Ishaug Anthony D
30 May 2025
CHIEF FINANCIAL OFFICER
Sold after exercise
300
$423.13
$126.94K
Ishaug Anthony D
30 May 2025
CHIEF FINANCIAL OFFICER
Sold after exercise
2,859
$427.07
$1.22M
Ishaug Anthony D
30 May 2025
CHIEF FINANCIAL OFFICER
Sold after exercise
200
$428.14
$85.63K
Ishaug Anthony D
6 May 2025
CHIEF FINANCIAL OFFICER
Sold after exercise
308
$365.09
$112.45K
Ishaug Anthony D
6 May 2025
CHIEF FINANCIAL OFFICER
Sold after exercise
89
$365.61
$32.54K
Ishaug Anthony D
6 May 2025
CHIEF FINANCIAL OFFICER
Sold after exercise
1,034
$367.03
$379.51K
Ishaug Anthony D
6 May 2025
CHIEF FINANCIAL OFFICER
Sold after exercise
169
$368.14
$62.22K
HEFFES BRETT D
6 Nov 2024
CHAIR AND CEO
Sold after exercise
300
$400.50
$120.15K
HEFFES BRETT D
6 Nov 2024
CHAIR AND CEO
Sold after exercise
1,598
$401.94
$642.30K
HEFFES BRETT D
6 Nov 2024
CHAIR AND CEO
Sold after exercise
1,100
$402.76
$443.04K
HEFFES BRETT D
6 Nov 2024
CHAIR AND CEO
Sold after exercise
502
$405.00
$203.31K
HEFFES BRETT D
5 Nov 2024
CHAIR AND CEO
Sold after exercise
1,900
$390.00
$741.00K
HEFFES BRETT D
5 Nov 2024
CHAIR AND CEO
Sold after exercise
2,113
$392.92
$830.24K
HEFFES BRETT D
5 Nov 2024
CHAIR AND CEO
Sold after exercise
166
$393.64
$65.34K
HEFFES BRETT D
5 Nov 2024
CHAIR AND CEO
Sold after exercise
1,150
$395.00
$454.25K
HEFFES BRETT D
5 Nov 2024
CHAIR AND CEO
Sold after exercise
168
$395.49
$66.44K
Ishaug Anthony D
18 Oct 2024
CHIEF FINANCIAL OFFICER
Sold after exercise
400
$380.14
$152.06K
Ishaug Anthony D
18 Oct 2024
CHIEF FINANCIAL OFFICER
Sold after exercise
100
$381.09
$38.11K
Ishaug Anthony D
18 Oct 2024
CHIEF FINANCIAL OFFICER
Sold after exercise
1,800
$383.06
$689.51K
Ishaug Anthony D
18 Oct 2024
CHIEF FINANCIAL OFFICER
Sold after exercise
100
$385.46
$38.55K
Ishaug Anthony D
22 Apr 2024
CHIEF FINANCIAL OFFICER
Sold after exercise
50
$381.22
$19.06K
Ishaug Anthony D
22 Apr 2024
CHIEF FINANCIAL OFFICER
Sold after exercise
29
$382.39
$11.09K
Ishaug Anthony D
22 Apr 2024
CHIEF FINANCIAL OFFICER
Sold after exercise
1,407
$384.22
$540.60K
Ishaug Anthony D
22 Apr 2024
CHIEF FINANCIAL OFFICER
Sold after exercise
483
$385.69
$186.29K
Ishaug Anthony D
22 Apr 2024
CHIEF FINANCIAL OFFICER
Sold after exercise
656
$387.37
$254.11K
Ishaug Anthony D
22 Apr 2024
CHIEF FINANCIAL OFFICER
Sold after exercise
768
$388.13
$298.08K
Ishaug Anthony D
22 Apr 2024
CHIEF FINANCIAL OFFICER
Sold after exercise
607
$390.13
$236.81K
HEFFES BRETT D
18 Apr 2024
CHAIR AND CEO
Sold after exercise
2,257
$366.46
$827.10K
HEFFES BRETT D
18 Apr 2024
CHAIR AND CEO
Sold after exercise
314
$367.81
$115.49K
HEFFES BRETT D
18 Apr 2024
CHAIR AND CEO
Sold after exercise
3,188
$372.14
$1.19M
HEFFES BRETT D
18 Apr 2024
CHAIR AND CEO
Sold after exercise
504
$373.23
$188.11K
HEFFES BRETT D
18 Apr 2024
CHAIR AND CEO
Sold after exercise
200
$374.16
$74.83K
HEFFES BRETT D
18 Apr 2024
CHAIR AND CEO
Sold after exercise
4
$379.23
$1.52K
HEFFES BRETT D
18 Apr 2024
CHAIR AND CEO
Sold after exercise
10
$380.36
$3.80K
HEFFES BRETT D
18 Apr 2024
CHAIR AND CEO
Sold after exercise
1,667
$383.31
$638.98K
HEFFES BRETT D
18 Apr 2024
CHAIR AND CEO
Sold after exercise
146
$385.35
$56.26K
Ishaug Anthony D
23 Oct 2023
CHIEF FINANCIAL OFFICER
Sold after exercise
1,553
$413.00
$641.39K
Ishaug Anthony D
20 Oct 2023
CHIEF FINANCIAL OFFICER
Sold after exercise
2,247
$415.18
$932.91K
Ishaug Anthony D
20 Oct 2023
CHIEF FINANCIAL OFFICER
Sold after exercise
200
$417.32
$83.46K
Gaudette Renae M.
19 Oct 2023
CHIEF OPERATING OFFICER
Sold after exercise
617
$401.22
$247.55K
Gaudette Renae M.
19 Oct 2023
CHIEF OPERATING OFFICER
Sold after exercise
36
$402.50
$14.49K
Gaudette Renae M.
19 Oct 2023
CHIEF OPERATING OFFICER
Sold after exercise
12
$403.63
$4.84K
Ishaug Anthony D
26 Apr 2023
CHIEF FINANCIAL OFFICER
Sold after exercise
101
$341.97
$34.54K
Ishaug Anthony D
26 Apr 2023
CHIEF FINANCIAL OFFICER
Sold after exercise
404
$340.15
$137.42K
Ishaug Anthony D
26 Apr 2023
CHIEF FINANCIAL OFFICER
Sold after exercise
2,995
$338.62
$1.01M
HEFFES BRETT D
26 Apr 2023
CHAIRMAN AND CEO
Sold after exercise
3,302
$340.07
$1.12M
HEFFES BRETT D
26 Apr 2023
CHAIRMAN AND CEO
Sold after exercise
1,009
$338.43
$341.48K
HEFFES BRETT D
26 Apr 2023
CHAIRMAN AND CEO
Sold after exercise
2,216
$335.25
$742.91K
WILSON MARK L
21 Apr 2023
Director
Sold after exercise
1,486
$347.57
$516.49K
WILSON MARK L
21 Apr 2023
Director
Sold after exercise
1,000
$338.39
$338.39K
REYELTS PAUL C
6 Mar 2023
Director
Sold after exercise
275
$295.00
$81.13K
HEFFES BRETT D
1 Nov 2022
CHAIRMAN AND CEO
Sold after exercise
3,509
$250.24
$878.09K
HEFFES BRETT D
1 Nov 2022
CHAIRMAN AND CEO
Sold after exercise
2,917
$251.71
$734.24K
HEFFES BRETT D
1 Nov 2022
CHAIRMAN AND CEO
Sold after exercise
937
$252.47
$236.56K
HEFFES BRETT D
1 Nov 2022
CHAIRMAN AND CEO
Sold after exercise
537
$253.97
$136.38K
Ishaug Anthony D
19 Oct 2022
CHIEF FINANCIAL OFFICER
Sold after exercise
3,496
$232.00
$811.07K
Ishaug Anthony D
18 Oct 2022
CHIEF FINANCIAL OFFICER
Sold after exercise
2,061
$233.87
$482.01K
Ishaug Anthony D
18 Oct 2022
CHIEF FINANCIAL OFFICER
Sold after exercise
443
$234.49
$103.88K
Goff Leah A
14 Mar 2022
VP OF HUMAN RESOURCES
Sold after exercise
1,561
$225.26
$351.63K
Goff Leah A
11 Mar 2022
VP OF HUMAN RESOURCES
Sold after exercise
15
$227.00
$3.41K
WILSON MARK L
8 Nov 2021
Director
Sold after exercise
3,762
$258.90
$973.98K
Goff Leah A
2 Nov 2021
VP of Human Resources
Sold after exercise
200
$233.18
$46.64K
Goff Leah A
2 Nov 2021
VP of Human Resources
Sold after exercise
1,250
$235.74
$294.68K
Goff Leah A
2 Nov 2021
VP of Human Resources
Sold after exercise
800
$239.25
$191.40K
Ishaug Anthony D
2 Nov 2021
Chief Financial Officer
Sold after exercise
2,182
$237.51
$518.25K
Ishaug Anthony D
2 Nov 2021
Chief Financial Officer
Sold after exercise
18
$239.31
$4.31K
Ishaug Anthony D
2 Nov 2021
Chief Financial Officer
Sold after exercise
26
$241.30
$6.27K
HEFFES BRETT D
28 Oct 2021
Chairman and CEO
Sold after exercise
4,800
$225.00
$1.08M
HEFFES BRETT D
28 Oct 2021
Chairman and CEO
Sold after exercise
114
$225.34
$25.69K
HEFFES BRETT D
25 Oct 2021
Chairman and CEO
Sold after exercise
3,518
$218.00
$766.92K
HEFFES BRETT D
22 Oct 2021
Chairman and CEO
Sold after exercise
2,357
$218.20
$514.30K
HEFFES BRETT D
21 Oct 2021
Chairman and CEO
Sold after exercise
5,211
$218.66
$1.14M
Ishaug Anthony D
18 Oct 2021
Chief Financial Officer
Sold after exercise
4,302
$218.17
$938.57K
Ishaug Anthony D
15 Oct 2021
Chief Financial Officer
Sold after exercise
1,635
$220.28
$360.16K
Ishaug Anthony D
15 Oct 2021
Chief Financial Officer
Sold after exercise
500
$221.68
$110.84K
Ishaug Anthony D
15 Oct 2021
Chief Financial Officer
Sold after exercise
516
$223.00
$115.07K
Goff Leah A
8 Jun 2021
VP of Human Resources
Sold after exercise
1,693
$199.71
$338.11K
Goff Leah A
8 Jun 2021
VP of Human Resources
Sold after exercise
931
$200.52
$186.68K
REYELTS PAUL C
5 Mar 2021
Director
Sold after exercise
2,900
$180.00
$522.00K
Ishaug Anthony D
3 Nov 2020
Chief Financial Officer
Sold after exercise
1,473
$170.93
$251.78K
Ishaug Anthony D
3 Nov 2020
Chief Financial Officer
Sold after exercise
200
$172.52
$34.50K
Ishaug Anthony D
3 Nov 2020
Chief Financial Officer
Sold after exercise
3,347
$174.71
$584.75K
Ishaug Anthony D
2 Nov 2020
Chief Financial Officer
Sold after exercise
500
$173.78
$86.89K
Ishaug Anthony D
2 Nov 2020
Chief Financial Officer
Sold after exercise
2,000
$174.39
$348.78K
Showing 250 of 475 transactions. The figures above use every one of them.

What was left out

Form 4 filings counted 390
Amendments (4/A) skipped 0
Filings about a different issuer 0
Unreadable filings 0
Joint filings 14
Sales on a Rule 10b5-1 plan 0
Sales straight out of an exercise 190
Sales at will 177
Transactions with no price 0
Shares from compensation/vesting 1,486,386
Sales filed before the plan box existed 138
History held since 9 Sep 2016