Purple Innovation, Inc.

By person

32 insiders · 158 transactions

Insider

Role

Bought

Sold

Net

Holding

Worth

Change

Pearce Terry Vernon

Former 10% Owner

—

$517.45M (7) scheduled

−$517.45M

$0.00

—

Pearce Tony Marion

Former 10% Owner

—

$517.45M (7) scheduled

−$517.45M

$0.00

—

InnoHold, LLC entity

Former 10% Owner

—

$508.89M (6) scheduled

−$508.89M

$0.00

—

Coliseum Capital Management, LLC entity

Director

$226.64M (31)

$219.26M (1)

+$7.38M

104,184,276

$51.11M

+65.1%

Greenhaven Road Investment Management, L.P. entity

10% owner

$34.95K (3)

$7.28M (41)

−$7.24M

$0.00

−100.0%

McGarvey Casey Kale

Chief Legal Officer

$649.18K (3)

$7.33M (3) scheduled

−$6.68M

108,436

$53.20K

+5,886%

ZEPF PAUL J

Director

$66.69K (1)

$5.98M (10)

−$5.92M

1,389,656

$681.77K

−66.8%

Phillips Craig Lee

Chief Financial Officer

—

$2.39M (2) scheduled

−$2.39M

3,000

$1.47K

—

Legg John A.

Chief Operating Officer

$24.90K (1)

$1.02M (3) scheduled

−$995.10K

3,645

$1.79K

—

Anthos Pano

Director

$19.72K (2)

$757.55K (6)

−$737.83K

43,290

$21.24K

−43.0%

White Verdi Ray III

Chief Retail Officer

—

$639.55K (2) scheduled

−$639.55K

525

$257.57

—

HAYNOR ERIC SCOTT

Chief Operating Officer

$381.13K (1)

—

+$381.13K

260,805

$127.95K

+18,717%

Kiedaisch Gary Alan

Director

$358.04K (3)

—

+$358.04K

78,443

$38.48K

—

DeMartini Robert

Chief Executive Officer

$352.32K (4)

—

+$352.32K

976,928

$479.28K

+51,189%

Megibow Joseph B

Chief Executive Officer

$199.83K (5)

—

+$199.83K

103,500

$50.78K

+417.5%

ZIER DAWN M.

Director

$139.00K (1)

—

+$139.00K

42,389

$20.80K

+9,900%

KERBY JEFFERY SCOTT

Chief of Owned Retail

$120.36K (2)

—

+$120.36K

76,643

$37.60K

+33,112%

Roddy Jack

Chief People Officer

$61.13K (4)

—

+$61.13K

85,833

$42.11K

+31,877%

DARLING SETH LANE

Director

$51.43K (1)

—

+$51.43K

48,765

$23.92K

—

Pate R Carter

Director

$50.00K (1)

—

+$50.00K

48,714

$23.90K

—

DICAMILLO GARY T

Director

$48.78K (2)

—

+$48.78K

214,382

$105.18K

+27.0%

Lucian Robert Gerard

Chief Financial Officer

$29.44K (1)

—

+$29.44K

60,000

$29.44K

—

Ulrich George Turner

Principal Accounting Officer

$6.06K (1)

—

+$6.06K

41,007

$20.12K

+74,255%

Peterson Douglas Scott

Director

—

3,233,959

$1.59M

+24.5%

HOLLINGSWORTH CLAUDIA

Director

—

97,484

$47.83K

+301.1%

HUTCHINGS JEFFREY LAYNE

Chief Innovation Officer

—

96,947

$47.56K

—

Vogensen Todd E.

Chief Financial Officer

—

95,432

$46.82K

—

Serow Erika

Director

—

31,765

$15.58K

—

McDermott Tricia

Chief Legal Officer

—

25,832

$12.67K

—

Krausz Keira

Chief Marketing Officer

—

6,829

$3.35K

—

Varni Patrice Ann

Chief Marketing Officer

—

3,123

$1.53K

—

Global Partner Sponsor I LLC entity

10% owner

—

$0.00

−100.0%

No percentages here. This company's share count has moved by a factor of 25.0 over the window, from 4,329,000 to 108,386,000 shares. A split, a merger or a large issue changes what the company is, and a holding measured at one point in that run is not a fraction of it at another.

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