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Trade Desk (The)

TTD Net selling
CIK 0001671933 #443 in the set updated 17 Sep 2026
Bought (120 mo)
$153.98M
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$3.03B
$341.78M on a plan · $2.32B straight out of an exercise
Sold at will
$367.26M
387 of 1643 sales
Net
−$2.87B
−$213.27M against sales at will

By person

31 insiders · 1,694 transactions
10.7×

Jeff T. Green holds 10.7 times base salary in stock. $14.54M of shares against $1.35M in salary for 2025.

Salary from the company's own proxy. The shares are what Jeff T. Green last reported holding, valued at $21.14, the price Class A Common Stock was last bought or sold at on the open market here, on 28 May 2026.

Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
Green Jeffrey Terry
President and CEO
$148.10M (4)
$1.42B (467) scheduled
−$1.27B
687,646
0.147%
$14.54M
EHRENBERG ROGER
Director
$264.47M (3) scheduled
−$264.47M
0
0.000%
$0.00
Pickles David Randall
Chief Technology Officer
$246.87M (209) scheduled
−$246.87M
390,532
0.083%
$8.26M
−29.2%
IA Venture Partners, LLC entity
Former 10% stockholder
$244.88M (2) scheduled
−$244.88M
0
0.000%
$0.00
Paley Eric B
Director
$193.70M (153) scheduled
−$193.70M
162,094
0.035%
$3.43M
−12.6%
Founder Collective GP, LLC entity
10% owner
$140.68M (6) scheduled
−$140.68M
0
0.000%
$0.00
Stempeck Brian John
Director
$101.16M (179) scheduled
−$101.16M
29,537
0.006%
$624.41K
+318.5%
Falk Thomas
Director
$900.00K (1)
$82.06M (32)
−$81.16M
2,121
<0.001%
$44.84K
+235.1%
FALBERG KATHRYN E
Director
$3.90M (5)
$77.45M (26)
−$73.56M
0
0.000%
$0.00
−100.0%
Hadley Harbor Master Investors (Cayman) L.P.
10% owner
$42.87M (19)
−$42.87M
1,723,367
0.368%
$36.43M
−40.3%
VOBEJDA SUSAN
Chief Marketing Officer
$34.54M (73) scheduled
−$34.54M
10,638
0.002%
$224.89K
−71.5%
Perdue Robert David
Chief Operating Officer
$32.45M (80) scheduled
−$32.45M
154,389
0.033%
$3.26M
+3,606%
Ross Paul
Chief Financial Officer
$28.11M (119) scheduled
−$28.11M
23,165
0.005%
$489.71K
+406.3%
GRANT JAY R
Chief Legal Officer
$27.19M (29) scheduled
−$27.19M
732,728
0.156%
$15.49M
+1,135%
GRAYSON BLAKE JEFFREY
Chief Financial Officer
$22.60M (100) scheduled
−$22.60M
52,996
0.011%
$1.12M
−72.6%
Yang Vivian
Chief Legal Officer
$19.24M (64) scheduled
−$19.24M
29,045
0.006%
$614.01K
−34.2%
Schenkein Laura
Chief Financial Officer
$18.34M (14) scheduled
−$18.34M
737,222
0.157%
$15.58M
+14.7%
WELLS DAVID B
Director
$1.09M (2)
$15.07M (13) scheduled
−$13.99M
66,985
0.014%
$1.42M
−14.6%
Jacobson Samantha
Director
$8.83M (30) scheduled
−$8.83M
13,099
0.003%
$276.91K
−78.7%
Rajaram Gokul
Director
$4.52M (18) scheduled
−$4.52M
2,450
<0.001%
$51.79K
−93.1%
Buyer Lise J
Director
$1.81M (3)
−$1.81M
107,555
0.023%
$2.27M
−7.5%
Cunningham Andrea Lee
Director
$589.05K (4)
−$589.05K
12,982
0.003%
$274.44K
Highwind S.a.r.l entity
10% owner
2,331,000
0.498%
$49.28M
Kundra Vivek
Chief Operating Officer
958,192
0.205%
$20.26M
+153,950%
Olmstead Nathan
Chief Financial Officer
644,324
0.138%
$13.62M
Davis Tahnil R.
Chief Accounting Officer & EVP
459,941
0.098%
$9.72M
+386.4%
Kayyal Alex
Chief Financial Officer
103,947
0.022%
$2.20M
Hulst Michelle
Chief Data Officer
40,759
0.009%
$861.65K
−30.4%
Haddad David Alan
Director
25,013
0.005%
$528.77K
Vollero Andrew
Director
24,524
0.005%
$518.44K
Tawakol Omar
Director
19,038
0.004%
$402.46K
Insider
Date
Role
Action
Shares
Price
Amount
Green Jeffrey Terry
18 Dec 2024
President and CEO
Exercised, kept
35,949
$61.46
$2.21M
Green Jeffrey Terry
18 Dec 2024
President and CEO
Exercised, kept
664,051
$68.29
$45.35M
Green Jeffrey Terry
2 Oct 2024
President and CEO
Exercised, kept
56,649
$68.29
$3.87M
Green Jeffrey Terry
30 Sep 2024
President and CEO
Exercised, kept
224,000
$68.29
$15.30M
Green Jeffrey Terry
28 Aug 2024
President and CEO
Exercised, kept
72,500
$61.46
$4.46M
Green Jeffrey Terry
28 Aug 2024
President and CEO
Exercised, kept
53,450
$30.00
$1.60M
Green Jeffrey Terry
28 Aug 2024
President and CEO
Exercised, kept
3,330
$33.00
$109.89K
Green Jeffrey Terry
28 Aug 2024
President and CEO
Exercised, kept
5,730
$24.95
$142.96K
Green Jeffrey Terry
28 Aug 2024
President and CEO
Exercised, kept
370
$27.44
$10.15K
Green Jeffrey Terry
16 Nov 2023
President and CEO
Exercised, kept
145,960
$30.00
$4.38M
Green Jeffrey Terry
16 Nov 2023
President and CEO
Exercised, kept
105,320
$24.95
$2.63M
Green Jeffrey Terry
16 Nov 2023
President and CEO
Exercised, kept
3,630
$27.44
$99.62K
Green Jeffrey Terry
16 Nov 2023
President and CEO
Exercised, kept
70,650
$14.25
$1.01M
Green Jeffrey Terry
13 Dec 2022
President and CEO
Exercised, kept
4,120
$15.67
$64.56K
Green Jeffrey Terry
10 May 2022
President and CEO
Exercised, kept
24,300
$30.00
$729.02K
Green Jeffrey Terry
10 May 2022
President and CEO
Exercised, kept
24,200
$24.95
$603.77K
Green Jeffrey Terry
10 May 2022
President and CEO
Exercised, kept
40,320
$14.25
$574.36K
Green Jeffrey Terry
10 May 2022
President and CEO
Exercised, kept
2,320
$15.67
$36.35K
Showing 250 of 1,694 transactions. The figures above use every one of them.

What was left out

Form 4 filings counted 694
Amendments (4/A) skipped 10
Filings about a different issuer 0
Unreadable filings 0
Joint filings 9
Sales on a Rule 10b5-1 plan 94
Sales straight out of an exercise 1,162
Sales at will 387
Transactions with no price 0
Shares from compensation/vesting 55,491,560
Sales filed before the plan box existed 374
History held since 26 Sep 2016