Vital Farms, Inc.

By person

22 insiders · 254 transactions

8.3×

Russell Diez-Canseco holds 8.3 times base salary in stock. $6.30M of shares against $749.81K in salary for 2025.

Salary from the company's own proxy. The shares are what Russell Diez-Canseco last reported holding, valued at $8.92, the price Common Stock was last bought or sold at on the open market here, on 19 May 2026.

Insider

Role

Bought

Sold

Net

Holding

Of company

Worth

Change

OHAYER MATTHEW

10% owner

$360.20K (4)

$268.37M (75) scheduled

−$268.01M

8,926,720

20.79%

$79.63M

−54.0%

Diez-Canseco Russell

Exec. Chair, President & CEO

—

$48.44M (75) scheduled

−$48.44M

706,060

1.64%

$6.30M

+41,531%

Flanagan Glenda J

Director

$50.81K (1)

$47.55M (2)

−$47.50M

1,651,164

3.85%

$14.73M

−10.7%

Drever Brent

Director

—

$23.49M (4)

−$23.49M

137,806

0.3210%

$1.23M

−94.1%

Jones Jason L.

10% owner

—

$18.68M (4) scheduled

−$18.68M

640,461

1.49%

$5.71M

−55.3%

Khoury Karl

Director

$180.25K (2)

$13.77M (8)

−$13.59M

1,910,605

4.45%

$17.04M

+29.3%

Dale Jason

COO

—

$11.96M (19) scheduled

−$11.96M

56,123

0.1307%

$500.62K

+5,418%

McKeon Kathryn

CMO and GM, Butter

$5.00K (1)

$2.68M (4) scheduled

−$2.68M

50,275

0.1171%

$448.45K

+3,520%

Bal Joanne

CLO, Secy. & Head of Impact

—

$2.44M (6) scheduled

−$2.44M

55,843

0.1301%

$498.12K

+4,290%

Coon Stephanie

Chief Strategy Officer

$49.64K (1)

$1.78M (4) scheduled

−$1.73M

62,814

0.1463%

$560.30K

+615.6%

Marcus Scott

Chief Marketing Officer

—

$891.09K (2) scheduled

−$891.09K

0.0000%

$0.00

—

Pappas Peter Nicholas

CSO and President, Eggs

$29.79K (1)

$753.72K (3)

−$723.94K

85,564

0.1993%

$763.23K

+4,656%

Post Denny Marie

Director

$34.40K (2)

$568.40K (3)

−$534.00K

29,748

0.0693%

$265.35K

—

Kennedy Kelly J.

Director

$21.00K (1)

$387.82K (1)

−$366.82K

33,363

0.0777%

$297.60K

—

Wrede Thilo

Chief Financial Officer

—

$301.21K (5) scheduled

−$301.21K

75,977

0.1770%

$677.71K

—

Ruiz Gisel

Director

$248.01K (2)

—

+$248.01K

56,985

0.1327%

$508.31K

—

Cyr William B.

Director

$149.45K (2)

—

+$149.45K

24,230

0.0564%

$216.13K

—

Holland Joseph Michael

Chief Supply Chain Officer

$99.87K (1)

—

+$99.87K

37,738

0.0879%

$336.62K

—

Amoo-Gottfried Kofi Owusu

Director

$20.07K (1)

—

+$20.07K

41,497

0.0967%

$370.15K

—

Van Hoven Reena Chauhan

Chief People Officer

$20.00K (1)

—

+$20.00K

25,827

0.0602%

$230.38K

+243.1%

Meissner Bo Erick

Chief Financial Officer

—

38,687

0.0901%

$345.09K

+7,637%

DAWSON JEFFERY S

CHIEF ACCOUNTING OFFICER

—

14,095

0.0328%

$125.73K

—

Individual transactions

Insider

Date

Role

Action

Price

Amount

OHAYER MATTHEW

11 Jul 2025

EXECUTIVE CHAIRPERSON

Exercised, kept

18,180

$24.20

$439.96K

Diez-Canseco Russell

5 Nov 2024

PRESIDENT AND CEO

Exercised, kept

61,500

$3.25

$199.75K

Diez-Canseco Russell

8 Aug 2024

PRESIDENT AND CEO

Exercised, kept

27,208

$3.67

$99.98K

Diez-Canseco Russell

31 Jul 2024

PRESIDENT AND CEO

Exercised, kept

9,590

$3.67

$35.24K

Diez-Canseco Russell

31 Jul 2024

PRESIDENT AND CEO

Exercised, kept

11,407

$3.25

$37.03K

Diez-Canseco Russell

31 Jul 2024

PRESIDENT AND CEO

Exercised, kept

9,360

$3.25

$30.40K

Diez-Canseco Russell

24 Jul 2024

PRESIDENT AND CEO

Exercised, kept

30,000

$3.25

$97.44K

Diez-Canseco Russell

26 Apr 2024

PRESIDENT AND CEO

Exercised, kept

34,940

$1.43

$50.00K

Diez-Canseco Russell

26 Dec 2023

President and CEO

Exercised, kept

12,000

$1.43

$17.17K

OHAYER MATTHEW

8 Sep 2022

Executive Chairman

Exercised, kept

29,283

$3.76

$109.99K

Diez-Canseco Russell

22 Aug 2022

President and CEO

Exercised, kept

5,000

$3.25

$16.23K

Diez-Canseco Russell

19 Aug 2022

President and CEO

Exercised, kept

10,000

$1.43

$14.31K

Diez-Canseco Russell

11 Mar 2022

President and CEO

Exercised, kept

50,000

$1.43

$71.55K

Dale Jason

20 Dec 2021

COO

Exercised, kept

20,000

$1.43

$28.62K

Dale Jason

20 Dec 2021

COO

Exercised, kept

22,840

$1.43

$32.68K

Diez-Canseco Russell

10 Sep 2021

President and CEO

Exercised, kept

15,100

$1.43

$21.61K

Diez-Canseco Russell

7 Sep 2021

President and CEO

Exercised, kept

34,900

$1.43

$49.94K

Diez-Canseco Russell

18 May 2021

President and CEO

Exercised, kept

12,300

$0.67

$8.30K

Diez-Canseco Russell

18 May 2021

President and CEO

Exercised, kept

28,500

$1.43

$40.78K

Showing 250 of 254 transactions. The figures above use every one of them.

By person

Individual transactions

What was left out