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Apple Inc.

AAPL Net selling
CIK 0000320193 #1 in the set updated 17 Sep 2026
Bought (120 mo)
$0.00
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$2.24B
$404.29M on a plan · $88.19M straight out of an exercise
Sold at will
$1.74B
314 of 410 sales
Net
−$2.24B
−$1.74B against sales at will

By person

27 insiders · 414 transactions
346×

Tim Cook holds 346 times base salary in stock. $1.04B of shares against $3.00M in salary for 2025.

Salary from the company's own proxy. The shares are what Tim Cook last reported holding, valued at $317.23, the price Common Stock was last bought or sold at on the open market here, on 8 Sep 2026.

Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
COOK TIMOTHY D
Chief Executive Officer
—
$867.18M (61)
−$867.18M
3,280,418
0.0225%
$1.04B
−7.7%
WILLIAMS JEFFREY E
COO
—
$267.88M (50)
−$267.88M
390,059
0.0027%
$123.74M
+1.2%
LEVINSON ARTHUR D
Director
—
$236.67M (24)
−$236.67M
3,699,576
0.0253%
$1.17B
−18.4%
Maestri Luca
Senior Vice President, CFO
—
$235.19M (59)
−$235.19M
107,788
0.0007%
$34.19M
+6.3%
Adams Katherine L.
SVP, GC and Secretary
—
$161.75M (59)
−$161.75M
175,408
0.0012%
$55.64M
+152.5%
O'BRIEN DEIRDRE
Senior Vice President
—
$135.05M (34)
−$135.05M
136,810
0.0009%
$43.40M
+10.7%
Cue Eduardo H
Senior Vice President
—
$55.61M (4)
−$55.61M
65,370
0.0004%
$20.74M
+167.9%
AHRENDTS ANGELA J
Senior Vice President
—
$47.60M (18)
−$47.60M
66,344
0.0005%
$21.05M
−30.2%
FEDERIGHI CRAIG
Senior Vice President
—
$39.37M (5)
−$39.37M
412,571
0.0028%
$130.88M
−11.6%
GORE ALBERT JR
Director
—
$38.44M (3)
−$38.44M
468,995
0.0032%
$148.78M
−17.0%
Riccio Daniel J.
Senior Vice President
—
$36.47M (31)
−$36.47M
34,744
0.0002%
$11.02M
−48.3%
SCHILLER PHILIP W
Senior Vice President
—
$32.24M (6)
−$32.24M
49,575
0.0003%
$15.73M
0.0%
SEWELL D BRUCE
SVP, Gen'l Counsel, Secretary
—
$24.67M (4)
−$24.67M
172,265
0.0012%
$54.65M
−10.4%
KONDO CHRIS
Principal Accounting Officer
—
$21.88M (19)
−$21.88M
15,098
0.0001%
$4.79M
−50.3%
Srouji Johny
Senior Vice President
—
$18.23M (19)
−$18.23M
59,797
0.0004%
$18.97M
−43.4%
JUNG ANDREA
Director
—
$12.81M (1) scheduled
−$12.81M
77,260
0.0005%
$24.51M
−34.1%
Parekh Kevan
Senior Vice President, CFO
—
$2.40M (6) scheduled
−$2.40M
13,366
<0.0001%
$4.24M
—
Newstead Jennifer
SVP, GC and Government Affairs
—
$2.25M (5) scheduled
−$2.25M
34,352
0.0002%
$10.90M
—
Borders Ben
Principal Accounting Officer
—
$403.70K (2) scheduled
−$403.70K
38,713
0.0003%
$12.28M
−1.1%
Khan Sabih
COO
—
—
—
1,073,895
0.0074%
$340.67M
+7.4%
SUGAR RONALD D
Director
—
—
—
110,566
0.0008%
$35.07M
+20.8%
WAGNER SUSAN
Director
—
—
—
63,746
0.0004%
$20.22M
+42.7%
IGER ROBERT A
Director
—
—
—
50,046
0.0003%
$15.88M
+13.4%
BELL JAMES A
Director
—
—
—
38,527
0.0003%
$12.22M
+56.1%
LOZANO MONICA C
Director
—
—
—
9,862
<0.0001%
$3.13M
+666.3%
Gorsky Alex
Director
—
—
—
6,794
<0.0001%
$2.16M
—
Austin Wanda M
Director
—
—
—
2,843
<0.0001%
$901.88K
+3,849%

Individual transactions

81
Insider
Date
Role
Action
Shares
Price
Amount
Newstead Jennifer
8 Sep 2026
SVP, GC and Government Affairs
Sold on a plan
1,438
$317.23
$456.18K
Newstead Jennifer
1 Sep 2026
SVP, GC and Government Affairs
Sold on a plan
1,439
$317.01
$456.18K
Newstead Jennifer
25 Aug 2026
SVP, GC and Secretary
Sold on a plan
1,439
$310.95
$447.46K
Newstead Jennifer
18 Aug 2026
SVP, GC and Secretary
Sold on a plan
1,439
$307.49
$442.48K
Newstead Jennifer
11 Aug 2026
SVP, GC and Secretary
Sold on a plan
1,439
$307.75
$442.85K
Borders Ben
16 Jun 2026
Principal Accounting Officer
Sold on a plan
116
$295.14
$34.24K
Borders Ben
8 May 2026
Principal Accounting Officer
Sold on a plan
1,274
$290.00
$369.46K
Parekh Kevan
23 Apr 2026
Senior Vice President, CFO
Sold on a plan
1,534
$275.00
$421.85K
COOK TIMOTHY D
2 Apr 2026
Chief Executive Officer
Sold on a plan
4,566
$256.00
$1.17M
COOK TIMOTHY D
2 Apr 2026
Chief Executive Officer
Sold on a plan
28,188
$255.17
$7.19M
COOK TIMOTHY D
2 Apr 2026
Chief Executive Officer
Sold on a plan
16,083
$254.37
$4.09M
COOK TIMOTHY D
2 Apr 2026
Chief Executive Officer
Sold on a plan
1,878
$253.13
$475.38K
COOK TIMOTHY D
2 Apr 2026
Chief Executive Officer
Sold on a plan
9,147
$252.11
$2.31M
COOK TIMOTHY D
2 Apr 2026
Chief Executive Officer
Sold on a plan
5,087
$251.25
$1.28M
O'BRIEN DEIRDRE
2 Apr 2026
Senior Vice President
Sold on a plan
9,664
$255.82
$2.47M
O'BRIEN DEIRDRE
2 Apr 2026
Senior Vice President
Sold on a plan
20,338
$255.12
$5.19M
Parekh Kevan
16 Oct 2025
Senior Vice President, CFO
Sold on a plan
500
$248.73
$124.37K
Parekh Kevan
16 Oct 2025
Senior Vice President, CFO
Sold on a plan
1,534
$247.82
$380.16K
Parekh Kevan
16 Oct 2025
Senior Vice President, CFO
Sold on a plan
1,665
$247.04
$411.32K
Parekh Kevan
16 Oct 2025
Senior Vice President, CFO
Sold on a plan
500
$245.89
$122.95K
Adams Katherine L.
2 Oct 2025
SVP, GC and Secretary
Sold on a plan
21,551
$257.54
$5.55M
Adams Katherine L.
2 Oct 2025
SVP, GC and Secretary
Sold on a plan
13,974
$256.60
$3.59M
Adams Katherine L.
2 Oct 2025
SVP, GC and Secretary
Sold on a plan
8,100
$255.96
$2.07M
Adams Katherine L.
2 Oct 2025
SVP, GC and Secretary
Sold on a plan
3,500
$254.83
$891.91K
O'BRIEN DEIRDRE
2 Oct 2025
Senior Vice President
Sold on a plan
1,740
$258.08
$449.06K
O'BRIEN DEIRDRE
2 Oct 2025
Senior Vice President
Sold on a plan
41,273
$257.36
$10.62M
COOK TIMOTHY D
2 Oct 2025
Chief Executive Officer
Sold on a plan
59,751
$257.57
$15.39M
COOK TIMOTHY D
2 Oct 2025
Chief Executive Officer
Sold on a plan
39,293
$256.62
$10.08M
COOK TIMOTHY D
2 Oct 2025
Chief Executive Officer
Sold on a plan
22,524
$255.86
$5.76M
COOK TIMOTHY D
2 Oct 2025
Chief Executive Officer
Sold on a plan
8,395
$254.83
$2.14M
O'BRIEN DEIRDRE
8 Aug 2025
Senior Vice President
Sold on a plan
34,821
$223.20
$7.77M
Parekh Kevan
23 Apr 2025
Senior Vice President, CFO
Sold on a plan
4,570
$206.00
$941.42K
Adams Katherine L.
2 Apr 2025
SVP, GC and Secretary
Sold on a plan
5,648
$224.62
$1.27M
Adams Katherine L.
2 Apr 2025
SVP, GC and Secretary
Sold on a plan
22,343
$223.90
$5.00M
Adams Katherine L.
2 Apr 2025
SVP, GC and Secretary
Sold on a plan
9,231
$222.87
$2.06M
Adams Katherine L.
2 Apr 2025
SVP, GC and Secretary
Sold on a plan
1,600
$221.68
$354.69K
COOK TIMOTHY D
2 Apr 2025
Chief Executive Officer
Sold on a plan
10,590
$224.76
$2.38M
COOK TIMOTHY D
2 Apr 2025
Chief Executive Officer
Sold on a plan
62,077
$223.97
$13.90M
COOK TIMOTHY D
2 Apr 2025
Chief Executive Officer
Sold on a plan
28,774
$222.99
$6.42M
COOK TIMOTHY D
2 Apr 2025
Chief Executive Officer
Sold on a plan
6,695
$221.77
$1.48M
WILLIAMS JEFFREY E
2 Apr 2025
COO
Sold on a plan
2,480
$225.03
$558.07K
WILLIAMS JEFFREY E
2 Apr 2025
COO
Sold on a plan
17,292
$224.34
$3.88M
WILLIAMS JEFFREY E
2 Apr 2025
COO
Sold on a plan
15,721
$223.48
$3.51M
WILLIAMS JEFFREY E
16 Dec 2024
COO
Sold on a plan
8,384
$251.10
$2.11M
WILLIAMS JEFFREY E
16 Dec 2024
COO
Sold on a plan
42,939
$250.58
$10.76M
WILLIAMS JEFFREY E
16 Dec 2024
COO
Sold on a plan
34,752
$249.50
$8.67M
WILLIAMS JEFFREY E
16 Dec 2024
COO
Sold on a plan
13,925
$248.61
$3.46M
Maestri Luca
4 Oct 2024
Senior Vice President, CFO
Sold on a plan
59,305
$226.52
$13.43M
O'BRIEN DEIRDRE
2 Oct 2024
Senior Vice President
Sold on a plan
22,328
$227.13
$5.07M
O'BRIEN DEIRDRE
2 Oct 2024
Senior Vice President
Sold on a plan
38,691
$226.72
$8.77M
COOK TIMOTHY D
2 Oct 2024
Chief Executive Officer
Sold on a plan
7,193
$226.57
$1.63M
COOK TIMOTHY D
2 Oct 2024
Chief Executive Officer
Sold on a plan
45,140
$225.86
$10.20M
COOK TIMOTHY D
2 Oct 2024
Chief Executive Officer
Sold on a plan
61,912
$224.46
$13.90M
COOK TIMOTHY D
2 Oct 2024
Chief Executive Officer
Sold on a plan
109,741
$223.75
$24.55M
Adams Katherine L.
2 Oct 2024
SVP, GC and Secretary
Sold on a plan
2,995
$227.24
$680.58K
Adams Katherine L.
2 Oct 2024
SVP, GC and Secretary
Sold on a plan
38,170
$226.82
$8.66M
Adams Katherine L.
2 Oct 2024
SVP, GC and Secretary
Sold on a plan
7,550
$225.87
$1.71M
Adams Katherine L.
2 Oct 2024
SVP, GC and Secretary
Sold on a plan
6,454
$224.59
$1.45M
Adams Katherine L.
2 Oct 2024
SVP, GC and Secretary
Sold on a plan
5,850
$223.79
$1.31M
WILLIAMS JEFFREY E
2 Oct 2024
COO
Sold on a plan
8,056
$227.22
$1.83M
WILLIAMS JEFFREY E
2 Oct 2024
COO
Sold on a plan
51,674
$226.80
$11.72M
Maestri Luca
11 Apr 2024
Senior Vice President, CFO
Sold on a plan
12,894
$175.02
$2.26M
Maestri Luca
11 Apr 2024
Senior Vice President, CFO
Sold on a plan
27,600
$174.12
$4.81M
Maestri Luca
11 Apr 2024
Senior Vice President, CFO
Sold on a plan
12,700
$173.19
$2.20M
WILLIAMS JEFFREY E
11 Apr 2024
COO
Sold on a plan
59,162
$172.22
$10.19M
Adams Katherine L.
2 Apr 2024
SVP, GC and Secretary
Sold on a plan
54,732
$168.90
$9.24M
COOK TIMOTHY D
2 Apr 2024
Chief Executive Officer
Sold on a plan
165
$169.30
$27.93K
COOK TIMOTHY D
2 Apr 2024
Chief Executive Officer
Sold on a plan
97,062
$168.62
$16.37M
O'BRIEN DEIRDRE
2 Apr 2024
Senior Vice President
Sold on a plan
54,732
$168.91
$9.24M
O'BRIEN DEIRDRE
7 Aug 2023
Senior Vice President
Sold on a plan
15,419
$178.56
$2.75M
Maestri Luca
13 Apr 2023
Senior Vice President, CFO
Sold on a plan
69,996
$165.25
$11.57M
Maestri Luca
6 Apr 2023
Senior Vice President, CFO
Sold on a plan
200
$164.92
$32.98K
WILLIAMS JEFFREY E
4 Apr 2023
COO
Sold on a plan
387
$166.62
$64.48K
WILLIAMS JEFFREY E
4 Apr 2023
COO
Sold on a plan
77,430
$166.11
$12.86M
Adams Katherine L.
3 Apr 2023
SVP, GC and Secretary
Sold on a plan
38,818
$165.81
$6.44M
Adams Katherine L.
3 Apr 2023
SVP, GC and Secretary
Sold on a plan
33,407
$164.71
$5.50M
COOK TIMOTHY D
3 Apr 2023
Chief Executive Officer
Sold on a plan
29,449
$165.62
$4.88M
COOK TIMOTHY D
3 Apr 2023
Chief Executive Officer
Sold on a plan
26,623
$164.67
$4.38M
O'BRIEN DEIRDRE
3 Apr 2023
Senior Vice President
Sold on a plan
25,958
$165.87
$4.31M
O'BRIEN DEIRDRE
3 Apr 2023
Senior Vice President
Sold on a plan
17,664
$164.73
$2.91M
WILLIAMS JEFFREY E
22 Mar 2023
COO
Sold on a plan
187,730
$159.76
$29.99M
Showing 250 of 414 transactions. The figures above use every one of them.

What was left out

Form 4 filings counted 503
Amendments (4/A) skipped 1
Filings about a different issuer 0
Unreadable filings 0
Joint filings 0
Sales on a Rule 10b5-1 plan 81
Sales straight out of an exercise 15
Sales at will 314
Transactions with no price 0
Shares from compensation/vesting 37,322,347
Sales filed before the plan box existed 280
History held since 31 Aug 2016