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Asana, Inc.

ASAN Net buying
CIK 0001477720 #1973 in the set updated 17 Sep 2026
Bought (120 mo)
$1.89B
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$444.50M
$138.31M on a plan · $55.15M straight out of an exercise
Sold at will
$251.03M
66 of 284 sales
Net
+$1.44B
+$1.64B against sales at will

By person

23 insiders · 697 transactions
55.7×

Dan Rogers holds 55.7 times base salary in stock. $19.26M of shares against $345.31K in salary for 2026.

Salary from the company's own proxy. The shares are what Dan Rogers last reported holding, valued at $10.00, the price Class A Common Stock was last bought or sold at on the open market here, on 27 Aug 2026.

Insider
Role
Bought
Sold
Net
Holding
Worth
Change
Moskovitz Dustin A.
Director
$1.89B (410)
$24.60M (4)
+$1.86B
62,045,482
$620.45M
+3,875%
Rosenstein Justin
Director
—
$157.23M (35) scheduled
−$157.23M
532,776
$5.33M
+4,854%
GENERATION INVESTMENT MANAGEMENT LLP entity
10% owner
—
$82.13M (3)
−$82.13M
16,503,888
$165.04M
+69.2%
Founders Fund IV Management, LLC entity
10% owner
—
$42.37M (6)
−$42.37M
1,752,839
$17.53M
—
Wan Tim M
Chief Financial Officer
—
$23.41M (75) scheduled
−$23.41M
1,113,909
$11.14M
+149.2%
SPURLOCK STEVEN M
10% owner
—
$22.02M (15)
−$22.02M
256,188
$2.56M
—
LACEY ELEANOR B
GC, Corporate Secretary
—
$21.64M (85) scheduled
−$21.64M
428,629
$4.29M
+355.4%
Benchmark Capital Management Co. VI, L.L.C. entity
10% owner
—
$21.26M (3)
−$21.26M
645,265
$6.45M
—
Cohler Matt
Director
—
$21.26M (3)
−$21.26M
862,113
$8.62M
—
Farinacci Chris
Chief Operating Officer
—
$15.57M (15) scheduled
−$15.57M
289,000
$2.89M
−11.2%
Raimondi Anne
Chief Operating Officer
—
$5.97M (14)
−$5.97M
702,013
$7.02M
+965.2%
Parekh Sonalee Elizabeth
Chief Financial Officer
—
$5.64M (8) scheduled
−$5.64M
915,281
$9.15M
—
Megji Aziz
Chief Financial Officer
—
$487.14K (4) scheduled
−$487.14K
765,389
$7.65M
+199.9%
Rogers Daniel Mark
Chief Executive Officer
—
$291.26K (3)
−$291.26K
1,925,831
$19.26M
—
Colendich Katie Marie
GC, Corporate Secretary
—
$261.91K (7) scheduled
−$261.91K
176,598
$1.77M
+177.7%
NORRINGTON LORRIE M
Director
$447.43K (2)
$245.14K (2) scheduled
+$202.29K
146,841
$1.47M
+144.5%
Sosa Veronica
Chief Accounting Officer
—
$118.83K (2)
−$118.83K
62,344
$623.44K
−22.3%
D'Angelo Adam
Director
—
—
—
1,136,925
$11.37M
—
CAREY SYDNEY
Director
—
—
—
146,299
$1.46M
+140.8%
Anderson-Copperman Krista
Director
—
—
—
92,049
$920.49K
—
Lindsay Andrew
Director
—
—
—
72,758
$727.58K
—
Boroditsky Marc
Director
—
—
—
45,649
$456.49K
—
Singh Amit K.
Director
—
—
—
23,955
$239.55K
—

No percentages here. These insiders hold more than one class of share between them, and the share count on file covers one of them rather than all. Dividing the two would compare different things.

Individual transactions

86
Insider
Date
Role
Action
Shares
Price
Amount
Rogers Daniel Mark
27 Aug 2026
Chief Executive Officer
Sold on a plan
1,655
$10.00
$16.55K
Rogers Daniel Mark
30 Jun 2026
Chief Executive Officer
Sold on a plan
13,790
$6.90
$95.08K
Colendich Katie Marie
24 Jun 2026
GC, Corporate Secretary
Sold on a plan
8,337
$6.74
$56.21K
Megji Aziz
24 Jun 2026
Chief Financial Officer
Sold on a plan
13,239
$6.73
$89.08K
Megji Aziz
22 Jun 2026
Chief Financial Officer
Sold on a plan
6,089
$6.65
$40.47K
Megji Aziz
22 Jun 2026
Chief Financial Officer
Sold on a plan
25,607
$6.66
$170.52K
Colendich Katie Marie
22 Jun 2026
GC, Corporate Secretary
Sold on a plan
7,647
$6.66
$50.92K
Megji Aziz
27 Mar 2026
Chief Financial Officer
Sold on a plan
30,650
$6.10
$187.07K
Colendich Katie Marie
25 Mar 2026
GC, Corporate Secretary
Sold on a plan
5,015
$6.42
$32.20K
Colendich Katie Marie
24 Mar 2026
GC, Corporate Secretary
Sold on a plan
1,500
$6.39
$9.59K
Parekh Sonalee Elizabeth
23 Mar 2026
Chief Financial Officer
Sold on a plan
18,717
$6.62
$123.82K
Parekh Sonalee Elizabeth
23 Dec 2025
Chief Financial Officer
Sold on a plan
24,888
$13.55
$337.11K
LACEY ELEANOR B
23 Dec 2025
GC, Corporate Secretary
Sold on a plan
45,463
$13.55
$615.84K
Parekh Sonalee Elizabeth
22 Dec 2025
Chief Financial Officer
Sold on a plan
83,656
$14.31
$1.20M
LACEY ELEANOR B
22 Dec 2025
GC, Corporate Secretary
Sold on a plan
55,234
$14.31
$790.40K
Rosenstein Justin
9 Dec 2025
Director
Sold on a plan
850,233
$15.12
$12.86M
Rosenstein Justin
8 Dec 2025
Director
Sold on a plan
8,215
$14.95
$122.81K
Rosenstein Justin
24 Oct 2025
Director
Sold on a plan
13,701
$14.95
$204.84K
Rosenstein Justin
21 Oct 2025
Director
Sold on a plan
458,878
$14.98
$6.87M
Rosenstein Justin
10 Oct 2025
Director
Sold on a plan
14,500
$15.07
$218.58K
Rosenstein Justin
9 Oct 2025
Director
Sold on a plan
1,199,560
$15.23
$18.27M
Rosenstein Justin
8 Oct 2025
Director
Sold on a plan
454,913
$15.08
$6.86M
LACEY ELEANOR B
23 Sep 2025
GC, Corporate Secretary
Sold on a plan
10,570
$14.41
$152.31K
Parekh Sonalee Elizabeth
23 Sep 2025
Chief Financial Officer
Sold on a plan
63,374
$14.38
$911.62K
LACEY ELEANOR B
22 Sep 2025
GC, Corporate Secretary
Sold on a plan
20,049
$14.17
$284.11K
Parekh Sonalee Elizabeth
22 Sep 2025
Chief Financial Officer
Sold on a plan
194,976
$14.17
$2.76M
Rosenstein Justin
28 Jul 2025
Director
Sold on a plan
517,635
$15.04
$7.78M
Rosenstein Justin
25 Jul 2025
Director
Sold on a plan
223,894
$14.98
$3.35M
Rosenstein Justin
24 Jul 2025
Director
Sold on a plan
115,936
$15.03
$1.74M
Rosenstein Justin
23 Jul 2025
Director
Sold on a plan
729,228
$15.08
$11.00M
Rosenstein Justin
22 Jul 2025
Director
Sold on a plan
966,576
$15.04
$14.54M
Rosenstein Justin
21 Jul 2025
Director
Sold on a plan
195,131
$15.01
$2.93M
Rosenstein Justin
18 Jul 2025
Director
Sold on a plan
226,600
$14.99
$3.40M
Rosenstein Justin
10 Jul 2025
Director
Sold on a plan
25,000
$14.95
$373.75K
Parekh Sonalee Elizabeth
1 Jul 2025
Chief Financial Officer
Sold on a plan
1,884
$13.57
$25.56K
LACEY ELEANOR B
23 Jun 2025
GC, Corporate Secretary
Sold on a plan
13,760
$12.95
$178.24K
LACEY ELEANOR B
20 Jun 2025
GC, Corporate Secretary
Sold on a plan
13,915
$13.17
$183.22K
LACEY ELEANOR B
24 Mar 2025
GC, Corporate Secretary
Sold on a plan
4,911
$14.88
$73.09K
LACEY ELEANOR B
20 Mar 2025
GC, Corporate Secretary
Sold on a plan
9,087
$14.03
$127.51K
Rosenstein Justin
14 Mar 2025
Director
Sold on a plan
75,000
$13.96
$1.05M
Rosenstein Justin
13 Mar 2025
Director
Sold on a plan
25,000
$12.89
$322.25K
Rosenstein Justin
3 Mar 2025
Director
Sold on a plan
9,713
$19.45
$188.92K
Rosenstein Justin
3 Mar 2025
Director
Sold on a plan
140,287
$18.94
$2.66M
Rosenstein Justin
24 Feb 2025
Director
Sold on a plan
4,225
$20.37
$86.06K
Rosenstein Justin
24 Feb 2025
Director
Sold on a plan
145,775
$19.74
$2.88M
Rosenstein Justin
19 Feb 2025
Director
Sold on a plan
3,100
$23.27
$72.14K
Rosenstein Justin
19 Feb 2025
Director
Sold on a plan
196,900
$22.53
$4.44M
Rosenstein Justin
12 Feb 2025
Director
Sold on a plan
116,325
$22.62
$2.63M
Rosenstein Justin
12 Feb 2025
Director
Sold on a plan
83,675
$21.99
$1.84M
Rosenstein Justin
5 Feb 2025
Director
Sold on a plan
3,933
$21.98
$86.45K
Rosenstein Justin
4 Feb 2025
Director
Sold on a plan
196,067
$21.78
$4.27M
Rosenstein Justin
28 Jan 2025
Director
Sold on a plan
179,662
$21.83
$3.92M
Rosenstein Justin
28 Jan 2025
Director
Sold on a plan
10,275
$20.85
$214.23K
Rosenstein Justin
28 Jan 2025
Director
Sold on a plan
10,063
$19.66
$197.84K
Rosenstein Justin
23 Jan 2025
Director
Sold on a plan
150,000
$20.01
$3.00M
LACEY ELEANOR B
26 Dec 2024
GC, Corporate Secretary
Sold on a plan
3,841
$21.84
$83.88K
LACEY ELEANOR B
23 Sep 2024
GC, Corporate Secretary
Sold on a plan
4,977
$11.79
$58.66K
Raimondi Anne
20 Sep 2024
Chief Operating Officer
Sold on a plan
29,807
$11.99
$357.39K
LACEY ELEANOR B
20 Sep 2024
GC, Corporate Secretary
Sold on a plan
9,308
$11.99
$111.60K
LACEY ELEANOR B
24 Jun 2024
GC, Corporate Secretary
Sold on a plan
4,999
$12.95
$64.74K
LACEY ELEANOR B
1 Apr 2024
GC, CORPORATE SECRETARY
Sold on a plan
2,554
$15.47
$39.51K
LACEY ELEANOR B
1 Apr 2024
GC, CORPORATE SECRETARY
Sold on a plan
1,908
$15.47
$29.52K
LACEY ELEANOR B
20 Mar 2024
GC, CORPORATE SECRETARY
Sold on a plan
1,144
$15.75
$18.02K
LACEY ELEANOR B
20 Mar 2024
GC, CORPORATE SECRETARY
Sold on a plan
4,243
$15.38
$65.25K
Wan Tim M
20 Mar 2024
CHIEF FINANCIAL OFFICER
Sold on a plan
10,105
$15.38
$155.39K
Raimondi Anne
20 Mar 2024
CHIEF OPERATING OFFICER
Sold on a plan
11,779
$15.38
$181.14K
Raimondi Anne
20 Dec 2023
Chief Operating Officer
Sold on a plan
17,045
$19.31
$329.12K
Wan Tim M
20 Dec 2023
Chief Financial Officer
Sold on a plan
14,535
$19.31
$280.66K
LACEY ELEANOR B
20 Dec 2023
GC, Corporate Secretary
Sold on a plan
1,144
$19.56
$22.38K
LACEY ELEANOR B
20 Dec 2023
GC, Corporate Secretary
Sold on a plan
5,751
$19.31
$111.05K
LACEY ELEANOR B
21 Sep 2023
GC, Corporate Secretary
Sold on a plan
1,144
$17.04
$19.49K
LACEY ELEANOR B
20 Sep 2023
GC, Corporate Secretary
Sold on a plan
3,882
$17.54
$68.11K
Wan Tim M
20 Sep 2023
Chief Financial Officer
Sold on a plan
14,232
$17.54
$249.69K
Raimondi Anne
20 Sep 2023
Chief Operating Officer
Sold on a plan
39,701
$17.54
$696.51K
LACEY ELEANOR B
22 Jun 2023
GC, Corporate Secretary
Sold on a plan
868
$23.04
$19.99K
Wan Tim M
22 Jun 2023
Chief Financial Officer
Sold on a plan
3,381
$23.04
$77.89K
NORRINGTON LORRIE M
21 Jun 2023
Director
Sold on a plan
3,733
$24.13
$90.08K
LACEY ELEANOR B
21 Jun 2023
GC, Corporate Secretary
Sold on a plan
3,174
$22.93
$72.77K
LACEY ELEANOR B
21 Jun 2023
GC, Corporate Secretary
Sold on a plan
1,144
$24.13
$27.60K
Raimondi Anne
21 Jun 2023
Chief Operating Officer
Sold on a plan
8,005
$22.93
$183.53K
Wan Tim M
21 Jun 2023
Chief Financial Officer
Sold on a plan
11,436
$22.93
$262.19K
NORRINGTON LORRIE M
20 Jun 2023
Director
Sold on a plan
6,200
$25.01
$155.06K
Rosenstein Justin
15 Jun 2023
Director
Sold on a plan
300,000
$24.95
$7.49M
Wan Tim M
23 Mar 2023
Chief Financial Officer
Sold on a plan
3,336
$20.86
$69.58K
LACEY ELEANOR B
23 Mar 2023
GC, Corporate Secretary
Sold on a plan
1,321
$20.86
$27.55K
LACEY ELEANOR B
20 Mar 2023
GC, Corporate Secretary
Sold on a plan
689
$21.58
$14.87K
Showing 250 of 697 transactions. The figures above use every one of them.

What was left out

Form 4 filings counted 421
Amendments (4/A) skipped 8
Filings about a different issuer 0
Unreadable filings 0
Joint filings 10
Sales on a Rule 10b5-1 plan 86
Sales straight out of an exercise 132
Sales at will 66
Transactions with no price 0
Shares from compensation/vesting 113,863,259
Sales filed before the plan box existed 46
History held since 23 Sep 2020