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Trade Desk (The)

TTD Net selling
CIK 0001671933 #443 in the set updated 17 Sep 2026
Bought (120 mo)
$153.98M
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$3.03B
$341.78M on a plan · $2.32B straight out of an exercise
Sold at will
$367.26M
387 of 1643 sales
Net
−$2.87B
−$213.27M against sales at will

By person

31 insiders · 1,694 transactions
10.7×

Jeff T. Green holds 10.7 times base salary in stock. $14.54M of shares against $1.35M in salary for 2025.

Salary from the company's own proxy. The shares are what Jeff T. Green last reported holding, valued at $21.14, the price Class A Common Stock was last bought or sold at on the open market here, on 28 May 2026.

Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
Green Jeffrey Terry
President and CEO
$148.10M (4)
$1.42B (467) scheduled
−$1.27B
687,646
0.147%
$14.54M
—
EHRENBERG ROGER
Director
—
$264.47M (3) scheduled
−$264.47M
0
0.000%
$0.00
—
Pickles David Randall
Chief Technology Officer
—
$246.87M (209) scheduled
−$246.87M
390,532
0.083%
$8.26M
−29.2%
IA Venture Partners, LLC entity
Former 10% stockholder
—
$244.88M (2) scheduled
−$244.88M
0
0.000%
$0.00
—
Paley Eric B
Director
—
$193.70M (153) scheduled
−$193.70M
162,094
0.035%
$3.43M
−12.6%
Founder Collective GP, LLC entity
10% owner
—
$140.68M (6) scheduled
−$140.68M
0
0.000%
$0.00
—
Stempeck Brian John
Director
—
$101.16M (179) scheduled
−$101.16M
29,537
0.006%
$624.41K
+318.5%
Falk Thomas
Director
$900.00K (1)
$82.06M (32)
−$81.16M
2,121
<0.001%
$44.84K
+235.1%
FALBERG KATHRYN E
Director
$3.90M (5)
$77.45M (26)
−$73.56M
0
0.000%
$0.00
−100.0%
Hadley Harbor Master Investors (Cayman) L.P.
10% owner
—
$42.87M (19)
−$42.87M
1,723,367
0.368%
$36.43M
−40.3%
VOBEJDA SUSAN
Chief Marketing Officer
—
$34.54M (73) scheduled
−$34.54M
10,638
0.002%
$224.89K
−71.5%
Perdue Robert David
Chief Operating Officer
—
$32.45M (80) scheduled
−$32.45M
154,389
0.033%
$3.26M
+3,606%
Ross Paul
Chief Financial Officer
—
$28.11M (119) scheduled
−$28.11M
23,165
0.005%
$489.71K
+406.3%
GRANT JAY R
Chief Legal Officer
—
$27.19M (29) scheduled
−$27.19M
732,728
0.156%
$15.49M
+1,135%
GRAYSON BLAKE JEFFREY
Chief Financial Officer
—
$22.60M (100) scheduled
−$22.60M
52,996
0.011%
$1.12M
−72.6%
Yang Vivian
Chief Legal Officer
—
$19.24M (64) scheduled
−$19.24M
29,045
0.006%
$614.01K
−34.2%
Schenkein Laura
Chief Financial Officer
—
$18.34M (14) scheduled
−$18.34M
737,222
0.157%
$15.58M
+14.7%
WELLS DAVID B
Director
$1.09M (2)
$15.07M (13) scheduled
−$13.99M
66,985
0.014%
$1.42M
−14.6%
Jacobson Samantha
Director
—
$8.83M (30) scheduled
−$8.83M
13,099
0.003%
$276.91K
−78.7%
Rajaram Gokul
Director
—
$4.52M (18) scheduled
−$4.52M
2,450
<0.001%
$51.79K
−93.1%
Buyer Lise J
Director
—
$1.81M (3)
−$1.81M
107,555
0.023%
$2.27M
−7.5%
Cunningham Andrea Lee
Director
—
$589.05K (4)
−$589.05K
12,982
0.003%
$274.44K
—
Highwind S.a.r.l entity
10% owner
—
—
—
2,331,000
0.498%
$49.28M
—
Kundra Vivek
Chief Operating Officer
—
—
—
958,192
0.205%
$20.26M
+153,950%
Olmstead Nathan
Chief Financial Officer
—
—
—
644,324
0.138%
$13.62M
—
Davis Tahnil R.
Chief Accounting Officer & EVP
—
—
—
459,941
0.098%
$9.72M
+386.4%
Kayyal Alex
Chief Financial Officer
—
—
—
103,947
0.022%
$2.20M
—
Hulst Michelle
Chief Data Officer
—
—
—
40,759
0.009%
$861.65K
−30.4%
Haddad David Alan
Director
—
—
—
25,013
0.005%
$528.77K
—
Vollero Andrew
Director
—
—
—
24,524
0.005%
$518.44K
—
Tawakol Omar
Director
—
—
—
19,038
0.004%
$402.46K
—

Individual transactions

94
Insider
Date
Role
Action
Shares
Price
Amount
Schenkein Laura
16 May 2025
Chief Financial Officer
Sold on a plan
584
$77.39
$45.20K
Schenkein Laura
16 May 2025
Chief Financial Officer
Sold on a plan
4,225
$76.56
$323.47K
Schenkein Laura
9 May 2025
Chief Financial Officer
Sold on a plan
6,374
$70.00
$446.18K
Green Jeffrey Terry
21 Jan 2025
President and CEO
Sold on a plan indirect
4,003
$125.63
$502.90K
Green Jeffrey Terry
21 Jan 2025
President and CEO
Sold on a plan indirect
39,797
$124.71
$4.96M
Green Jeffrey Terry
21 Jan 2025
President and CEO
Sold on a plan indirect
8,400
$123.95
$1.04M
Green Jeffrey Terry
21 Jan 2025
President and CEO
Sold on a plan indirect
44,406
$125.58
$5.58M
Green Jeffrey Terry
21 Jan 2025
President and CEO
Sold on a plan indirect
323,807
$124.75
$40.39M
Green Jeffrey Terry
21 Jan 2025
President and CEO
Sold on a plan indirect
92,540
$123.96
$11.47M
Green Jeffrey Terry
7 Jan 2025
President and CEO
Sold on a plan indirect
388
$126.29
$49.00K
Green Jeffrey Terry
7 Jan 2025
President and CEO
Sold on a plan indirect
1,400
$125.16
$175.22K
Green Jeffrey Terry
7 Jan 2025
President and CEO
Sold on a plan indirect
3,494
$126.29
$441.26K
Green Jeffrey Terry
7 Jan 2025
President and CEO
Sold on a plan indirect
12,925
$125.21
$1.62M
Schenkein Laura
18 Nov 2024
Chief Financial Officer
Sold on a plan
3,131
$117.97
$369.36K
Rajaram Gokul
21 Oct 2024
Director
Sold on a plan
1,355
$117.89
$159.74K
Green Jeffrey Terry
9 Oct 2024
President and CEO
Sold on a plan indirect
63,837
$115.65
$7.38M
Green Jeffrey Terry
9 Oct 2024
President and CEO
Sold on a plan indirect
16,812
$114.91
$1.93M
Green Jeffrey Terry
7 Oct 2024
President and CEO
Sold on a plan indirect
21,125
$113.35
$2.39M
Green Jeffrey Terry
7 Oct 2024
President and CEO
Sold on a plan indirect
83,843
$112.66
$9.45M
Green Jeffrey Terry
7 Oct 2024
President and CEO
Sold on a plan indirect
95,032
$111.75
$10.62M
Green Jeffrey Terry
4 Oct 2024
President and CEO
Sold on a plan indirect
142,264
$113.10
$16.09M
Green Jeffrey Terry
4 Oct 2024
President and CEO
Sold on a plan indirect
57,736
$112.62
$6.50M
Green Jeffrey Terry
26 Sep 2024
President and CEO
Sold on a plan indirect
6,000
$111.72
$670.32K
Green Jeffrey Terry
26 Sep 2024
President and CEO
Sold on a plan indirect
9,307
$110.57
$1.03M
Green Jeffrey Terry
26 Sep 2024
President and CEO
Sold on a plan indirect
101,489
$109.35
$11.10M
Green Jeffrey Terry
26 Sep 2024
President and CEO
Sold on a plan indirect
83,204
$108.87
$9.06M
Rajaram Gokul
24 Sep 2024
Director
Sold on a plan
1,355
$109.00
$147.70K
Green Jeffrey Terry
23 Sep 2024
President and CEO
Sold on a plan indirect
4,100
$110.04
$451.16K
Green Jeffrey Terry
23 Sep 2024
President and CEO
Sold on a plan indirect
25,207
$109.14
$2.75M
Green Jeffrey Terry
23 Sep 2024
President and CEO
Sold on a plan indirect
170,693
$108.58
$18.53M
Green Jeffrey Terry
26 Aug 2024
President and CEO
Sold on a plan indirect
57,589
$104.75
$6.03M
Green Jeffrey Terry
26 Aug 2024
President and CEO
Sold on a plan indirect
225,840
$104.06
$23.50M
Rajaram Gokul
22 Aug 2024
Director
Sold on a plan
1,355
$104.69
$141.85K
Green Jeffrey Terry
22 Aug 2024
President and CEO
Sold on a plan indirect
50,723
$104.05
$5.28M
Green Jeffrey Terry
22 Aug 2024
President and CEO
Sold on a plan indirect
85,199
$103.53
$8.82M
Schenkein Laura
16 Aug 2024
Chief Financial Officer
Sold on a plan
3,130
$99.33
$310.90K
Rajaram Gokul
22 Jul 2024
Director
Sold on a plan
1,355
$98.37
$133.29K
Rajaram Gokul
21 Jun 2024
Director
Sold on a plan
2,415
$97.92
$236.48K
Green Jeffrey Terry
30 Apr 2024
President and CEO
Sold on a plan indirect
8,414
$84.55
$711.40K
Green Jeffrey Terry
30 Apr 2024
President and CEO
Sold on a plan indirect
55,522
$84.01
$4.66M
Green Jeffrey Terry
29 Apr 2024
President and CEO
Sold on a plan indirect
15,931
$84.92
$1.35M
Green Jeffrey Terry
29 Apr 2024
President and CEO
Sold on a plan indirect
59,069
$84.35
$4.98M
Green Jeffrey Terry
26 Apr 2024
President and CEO
Sold on a plan indirect
75,000
$85.13
$6.38M
Green Jeffrey Terry
15 Apr 2024
President and CEO
Sold on a plan indirect
2,600
$86.41
$224.67K
Green Jeffrey Terry
4 Apr 2024
President and CEO
Sold on a plan indirect
633
$87.97
$55.69K
Green Jeffrey Terry
4 Apr 2024
President and CEO
Sold on a plan indirect
74,367
$87.28
$6.49M
Green Jeffrey Terry
3 Apr 2024
President and CEO
Sold on a plan indirect
66,007
$87.38
$5.77M
Green Jeffrey Terry
25 Mar 2024
President and CEO
Sold on a plan indirect
75,000
$85.42
$6.41M
Green Jeffrey Terry
22 Mar 2024
President and CEO
Sold on a plan indirect
75,000
$84.73
$6.35M
Green Jeffrey Terry
21 Mar 2024
President and CEO
Sold on a plan indirect
75,000
$84.78
$6.36M
Green Jeffrey Terry
8 Mar 2024
President and CEO
Sold on a plan indirect
59,358
$83.49
$4.96M
Green Jeffrey Terry
23 Feb 2024
President and CEO
Sold on a plan indirect
500
$83.85
$41.93K
Green Jeffrey Terry
23 Feb 2024
President and CEO
Sold on a plan indirect
20,885
$83.26
$1.74M
Green Jeffrey Terry
23 Feb 2024
President and CEO
Sold on a plan indirect
53,615
$81.92
$4.39M
Green Jeffrey Terry
22 Feb 2024
President and CEO
Sold on a plan indirect
75,000
$83.88
$6.29M
Rajaram Gokul
21 Feb 2024
Director
Sold on a plan
2,996
$81.22
$243.34K
Green Jeffrey Terry
21 Feb 2024
President and CEO
Sold on a plan indirect
75,000
$81.77
$6.13M
Schenkein Laura
16 Feb 2024
Chief Financial Officer
Sold on a plan
3,391
$89.53
$303.60K
GRANT JAY R
16 Feb 2024
Chief Legal Officer
Sold on a plan
2,136
$89.53
$191.24K
Rajaram Gokul
17 Jan 2024
Director
Sold on a plan
2,999
$62.76
$188.22K
Rajaram Gokul
20 Dec 2023
Director
Sold on a plan
2,999
$77.39
$232.09K
GRANT JAY R
14 Dec 2023
Chief Legal Officer
Sold on a plan
1,427
$75.00
$107.03K
Schenkein Laura
17 Nov 2023
Chief Financial Officer
Sold on a plan
2,613
$66.48
$173.71K
Rajaram Gokul
15 Nov 2023
Director
Sold on a plan
2,999
$68.15
$204.38K
Green Jeffrey Terry
2 Nov 2023
President and CEO
Sold on a plan indirect
4,301
$75.49
$324.68K
Green Jeffrey Terry
2 Nov 2023
President and CEO
Sold on a plan indirect
70,699
$74.91
$5.30M
Green Jeffrey Terry
1 Nov 2023
President and CEO
Sold on a plan indirect
55,520
$71.06
$3.95M
Green Jeffrey Terry
31 Oct 2023
President and CEO
Sold on a plan indirect
23,004
$71.01
$1.63M
Rajaram Gokul
18 Oct 2023
Director
Sold on a plan
2,999
$78.82
$236.38K
Green Jeffrey Terry
13 Oct 2023
President and CEO
Sold on a plan indirect
25,250
$84.90
$2.14M
Green Jeffrey Terry
12 Oct 2023
President and CEO
Sold on a plan indirect
75,000
$84.74
$6.36M
Green Jeffrey Terry
11 Oct 2023
President and CEO
Sold on a plan indirect
18,020
$86.02
$1.55M
Green Jeffrey Terry
11 Oct 2023
President and CEO
Sold on a plan indirect
56,980
$85.49
$4.87M
Green Jeffrey Terry
2 Oct 2023
President and CEO
Sold on a plan indirect
27,425
$78.88
$2.16M
Green Jeffrey Terry
2 Oct 2023
President and CEO
Sold on a plan indirect
47,575
$78.19
$3.72M
Green Jeffrey Terry
29 Sep 2023
President and CEO
Sold on a plan indirect
3,950
$79.35
$313.43K
Green Jeffrey Terry
29 Sep 2023
President and CEO
Sold on a plan indirect
71,050
$78.88
$5.60M
Green Jeffrey Terry
28 Sep 2023
President and CEO
Sold on a plan indirect
75,000
$76.70
$5.75M
Rajaram Gokul
20 Sep 2023
Director
Sold on a plan
2,999
$79.20
$237.52K
Green Jeffrey Terry
15 Sep 2023
President and CEO
Sold on a plan indirect
4,325
$85.06
$367.88K
Green Jeffrey Terry
14 Sep 2023
President and CEO
Sold on a plan indirect
1,100
$85.63
$94.19K
Green Jeffrey Terry
14 Sep 2023
President and CEO
Sold on a plan indirect
73,900
$84.79
$6.27M
Schenkein Laura
31 Aug 2023
Chief Financial Officer
Sold on a plan
3,219
$79.59
$256.20K
GRANT JAY R
23 Aug 2023
Chief Legal Officer
Sold on a plan
1,427
$75.03
$107.07K
Rajaram Gokul
16 Aug 2023
Director
Sold on a plan
2,999
$73.74
$221.15K
Rajaram Gokul
19 Jul 2023
Director
Sold on a plan
2,999
$87.65
$262.86K
WELLS DAVID B
13 Jul 2023
Director
Sold on a plan
5,000
$90.00
$450.00K
Rajaram Gokul
13 Jul 2023
Director
Sold on a plan
11,995
$90.00
$1.08M
WELLS DAVID B
11 Jul 2023
Director
Sold on a plan
12,500
$80.00
$1.00M
Rajaram Gokul
21 Jun 2023
Director
Sold on a plan
2,999
$75.97
$227.83K
GRANT JAY R
15 Jun 2023
Chief Legal Officer
Sold on a plan
5,500
$76.21
$419.16K
Rajaram Gokul
30 May 2023
Director
Sold on a plan
2,999
$69.01
$206.96K
WELLS DAVID B
30 May 2023
Director
Sold on a plan
20,000
$70.00
$1.40M
Rajaram Gokul
19 Apr 2023
Director
Sold on a plan
2,999
$60.93
$182.73K
Showing 250 of 1,694 transactions. The figures above use every one of them.

What was left out

Form 4 filings counted 694
Amendments (4/A) skipped 10
Filings about a different issuer 0
Unreadable filings 0
Joint filings 9
Sales on a Rule 10b5-1 plan 94
Sales straight out of an exercise 1,162
Sales at will 387
Transactions with no price 0
Shares from compensation/vesting 55,491,560
Sales filed before the plan box existed 374
History held since 26 Sep 2016