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Asana, Inc.

ASAN Net buying
CIK 0001477720 #1973 in the set updated 17 Sep 2026
Bought (120 mo)
$1.89B
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$444.50M
$138.31M on a plan · $55.15M straight out of an exercise
Sold at will
$251.03M
66 of 284 sales
Net
+$1.44B
+$1.64B against sales at will

By person

23 insiders · 697 transactions
55.7×

Dan Rogers holds 55.7 times base salary in stock. $19.26M of shares against $345.31K in salary for 2026.

Salary from the company's own proxy. The shares are what Dan Rogers last reported holding, valued at $10.00, the price Class A Common Stock was last bought or sold at on the open market here, on 27 Aug 2026.

Insider
Role
Bought
Sold
Net
Holding
Worth
Change
Moskovitz Dustin A.
Director
$1.89B (410)
$24.60M (4)
+$1.86B
62,045,482
$620.45M
+3,875%
Rosenstein Justin
Director
$157.23M (35) scheduled
−$157.23M
532,776
$5.33M
+4,854%
GENERATION INVESTMENT MANAGEMENT LLP entity
10% owner
$82.13M (3)
−$82.13M
16,503,888
$165.04M
+69.2%
Founders Fund IV Management, LLC entity
10% owner
$42.37M (6)
−$42.37M
1,752,839
$17.53M
Wan Tim M
Chief Financial Officer
$23.41M (75) scheduled
−$23.41M
1,113,909
$11.14M
+149.2%
SPURLOCK STEVEN M
10% owner
$22.02M (15)
−$22.02M
256,188
$2.56M
LACEY ELEANOR B
GC, Corporate Secretary
$21.64M (85) scheduled
−$21.64M
428,629
$4.29M
+355.4%
Benchmark Capital Management Co. VI, L.L.C. entity
10% owner
$21.26M (3)
−$21.26M
645,265
$6.45M
Cohler Matt
Director
$21.26M (3)
−$21.26M
862,113
$8.62M
Farinacci Chris
Chief Operating Officer
$15.57M (15) scheduled
−$15.57M
289,000
$2.89M
−11.2%
Raimondi Anne
Chief Operating Officer
$5.97M (14)
−$5.97M
702,013
$7.02M
+965.2%
Parekh Sonalee Elizabeth
Chief Financial Officer
$5.64M (8) scheduled
−$5.64M
915,281
$9.15M
Megji Aziz
Chief Financial Officer
$487.14K (4) scheduled
−$487.14K
765,389
$7.65M
+199.9%
Rogers Daniel Mark
Chief Executive Officer
$291.26K (3)
−$291.26K
1,925,831
$19.26M
Colendich Katie Marie
GC, Corporate Secretary
$261.91K (7) scheduled
−$261.91K
176,598
$1.77M
+177.7%
NORRINGTON LORRIE M
Director
$447.43K (2)
$245.14K (2) scheduled
+$202.29K
146,841
$1.47M
+144.5%
Sosa Veronica
Chief Accounting Officer
$118.83K (2)
−$118.83K
62,344
$623.44K
−22.3%
D'Angelo Adam
Director
1,136,925
$11.37M
CAREY SYDNEY
Director
146,299
$1.46M
+140.8%
Anderson-Copperman Krista
Director
92,049
$920.49K
Lindsay Andrew
Director
72,758
$727.58K
Boroditsky Marc
Director
45,649
$456.49K
Singh Amit K.
Director
23,955
$239.55K

No percentages here. These insiders hold more than one class of share between them, and the share count on file covers one of them rather than all. Dividing the two would compare different things.

Insider
Date
Role
Action
Shares
Price
Amount
Colendich Katie Marie
26 Jun 2026
GC, Corporate Secretary
Sell
5,242
$6.69
$35.04K
Rogers Daniel Mark
22 Jun 2026
Chief Executive Officer
Sell
26,975
$6.66
$179.63K
Sosa Veronica
22 Jun 2026
Chief Accounting Officer
Sell
11,378
$6.66
$75.77K
Sosa Veronica
20 Mar 2026
Chief Accounting Officer
Sell
6,479
$6.65
$43.07K
Parekh Sonalee Elizabeth
20 Mar 2026
Chief Financial Officer
Sell
34,151
$6.65
$227.02K
Colendich Katie Marie
20 Mar 2026
GC, Corporate Secretary
Sell
3,575
$6.65
$23.76K
Colendich Katie Marie
10 Mar 2026
GC, Corporate Secretary
Sell
7,304
$7.42
$54.20K
Raimondi Anne
22 Dec 2025
Chief Operating Officer
Sell
62,165
$14.31
$889.58K
Raimondi Anne
19 Dec 2025
Chief Operating Officer
Sell
66,246
$14.46
$958.18K
Raimondi Anne
19 Dec 2025
Chief Operating Officer
Sell
9,847
$14.51
$142.89K
Raimondi Anne
18 Dec 2025
Chief Operating Officer
Sell
22,198
$14.52
$322.20K
Raimondi Anne
22 Sep 2025
Chief Operating Officer
Sell
28,026
$14.17
$397.16K
Parekh Sonalee Elizabeth
20 Jun 2025
Chief Financial Officer
Sell
4,230
$13.17
$55.70K
Raimondi Anne
20 Jun 2025
Chief Operating Officer
Sell
27,016
$13.17
$355.72K
Raimondi Anne
20 Mar 2025
Chief Operating Officer
Sell
18,775
$14.03
$263.45K
Raimondi Anne
20 Dec 2024
Chief Operating Officer
Sell
27,233
$21.71
$591.36K
LACEY ELEANOR B
20 Dec 2024
GC, Corporate Secretary
Sell
12,908
$21.71
$280.29K
LACEY ELEANOR B
20 Jun 2024
GC, Corporate Secretary
Sell
9,000
$11.44
$102.93K
Wan Tim M
20 Jun 2024
Chief Financial Officer
Sell
28,856
$11.44
$330.03K
Raimondi Anne
20 Jun 2024
Chief Operating Officer
Sell
26,588
$11.44
$304.09K
Wan Tim M
21 Dec 2022
Chief Financial Officer
Sell
5,055
$13.65
$69.00K
LACEY ELEANOR B
21 Dec 2022
GC, Corporate Secretary
Sell
2,034
$13.65
$27.76K
LACEY ELEANOR B
22 Sep 2022
GC, Corporate Secretary
Sell
303
$22.91
$6.94K
LACEY ELEANOR B
21 Sep 2022
GC, Corporate Secretary
Sell
1,855
$23.60
$43.78K
Wan Tim M
21 Sep 2022
Chief Financial Officer
Sell
4,754
$23.60
$112.20K
LACEY ELEANOR B
16 Sep 2022
GC, Corporate Secretary
Sell
377
$24.81
$9.35K
LACEY ELEANOR B
22 Jun 2022
GC, Corporate Secretary
Sell
1,249
$18.20
$22.73K
Wan Tim M
22 Jun 2022
Chief Financial Officer
Sell
3,203
$18.20
$58.29K
Showing 250 of 697 transactions. The figures above use every one of them.

What was left out

Form 4 filings counted 421
Amendments (4/A) skipped 8
Filings about a different issuer 0
Unreadable filings 0
Joint filings 10
Sales on a Rule 10b5-1 plan 86
Sales straight out of an exercise 132
Sales at will 66
Transactions with no price 0
Shares from compensation/vesting 113,863,259
Sales filed before the plan box existed 46
History held since 23 Sep 2020