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GoPro, Inc.

GPRO Net selling
CIK 0001500435 #4272 in the set updated 20 Sep 2026
Bought (120 mo)
$490.52K
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$94.55M
$782.21K on a plan · $80.47M straight out of an exercise
Sold at will
$13.30M
84 of 148 sales
Net
−$94.06M
−$12.81M against sales at will

By person

29 insiders · 155 transactions
9.2×

Nicholas Woodman holds 9.2 times base salary in stock. $1.87M of shares against $202.69K in salary for 2025.

Salary from the company's own proxy. The shares are what Nicholas Woodman last reported holding, valued at $0.97, the price Class A Common Stock was last bought or sold at on the open market here, on 20 May 2026.

Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
Woodman Nicholas
CEO, Chairman of the Board
$78.70M (33) scheduled
−$78.70M
1,922,003
1.2%
$1.87M
MCGEE BRIAN
President and COO
$5.09M (32) scheduled
−$5.09M
947,399
0.596%
$921.72K
+1,550%
Lapic S Aimee
SVP, Chf. Digital & Mktg. Off
$2.22M (13) scheduled
−$2.22M
276,062
0.174%
$268.58K
+20.2%
Saltman Eve T.
SVP, Corp/Bus Dev, CLO, Sec
$1.81M (18)
−$1.81M
288,895
0.182%
$281.07K
Bates Anthony John
Director
$1.38M (6)
−$1.38M
99,459
0.063%
$96.76K
−57.6%
Ahmad-Taylor Tyrone
Director
$40.11K (1)
$1.02M (8)
−$982.53K
363,645
0.229%
$353.79K
Jahnke Dean
SVP, Global Sales, CM, RE
$918.35K (12)
−$918.35K
807,334
0.508%
$785.46K
+640.5%
Lyne Susan M
Director
$738.87K (2)
−$738.87K
449,100
0.283%
$436.93K
Hinge Kevin
SVP, Chief Supply Chain Off.
$515.28K (2)
−$515.28K
133,197
0.084%
$129.59K
−30.7%
GOTCHER PETER C
Director
$316.78K (1)
−$316.78K
433,424
0.273%
$421.68K
+253.0%
ZALAZNICK LAUREN
Director
$289.21K (1)
−$289.21K
163,999
0.103%
$159.55K
−42.3%
Prober Charles J.
Former Chief Operating Officer
$288.83K (2) scheduled
−$288.83K
53,540
0.034%
$52.09K
+298.4%
MARKS MICHAEL E
Director
$276.51K (1)
−$276.51K
129,839
0.082%
$126.32K
−18.8%
Lafrades Charles
Chief Accounting Officer
$226.57K (7)
−$226.57K
161,556
0.102%
$157.18K
+33.7%
Lanzone James
Director
$196.06K (2)
+$196.06K
156,278
0.098%
$152.04K
Lurie Alexander J
Director
$186.30K (2)
$359.09K (2)
−$172.80K
401,548
0.253%
$390.67K
+10.9%
Barna Sandor
SVP, Chief Technology Officer
$162.10K (1)
−$162.10K
164,894
0.104%
$160.43K
+37.7%
Zezima Sharon S
SVP, Corp/Bus Dev, GC and Sec
$149.96K (3)
−$149.96K
40,244
0.025%
$39.15K
+1.2%
Stephen Jason Christopher
SVP, General Counsel
$62.62K (3) scheduled
−$62.62K
380,007
0.239%
$369.71K
+535.5%
GOLDMAN KENNETH A
Director
$48.54K (1)
+$48.54K
215,897
0.136%
$210.05K
Brumder William George
10% owner
$29.88K (1)
−$29.88K
10,838,000
6.8%
$10.54M
−0.1%
Welts Frederic
Director
$19.53K (1)
+$19.53K
308,971
0.194%
$300.60K
+183.5%
Nakayama Vincent G.
SVP, Engineering
735,932
0.463%
$715.99K
+29.6%
Kahng Shaz
Director
424,455
0.267%
$412.95K
+8,389%
Tratt Brian Robert
SVP, Chief Financial Officer
332,769
0.209%
$323.75K
+219.2%
LOPEZ MIGUEL A
Director
278,180
0.175%
$270.64K
DENNISON MICHAEL C.
Director
237,539
0.149%
$231.10K
Culp Hogue Emily S.
Director
237,539
0.149%
$231.10K
Harris Jonathan
Senior Vice President of Sales
204,234
0.129%
$198.70K
+26.3%
Insider
Date
Role
Action
Shares
Price
Amount
Brumder William George
19 Sep 2025
10% owner
Sell
12,000
$2.49
$29.88K
Lurie Alexander J
14 Nov 2024
Director
Sell indirect
219,120
$1.26
$276.29K
Lurie Alexander J
13 Nov 2024
Director
Sell indirect
61,268
$1.35
$82.80K
Jahnke Dean
16 Feb 2024
SVP, Global Sales, CM, RE
Sell
27,849
$2.41
$67.09K
Lafrades Charles
16 Feb 2024
Chief Accounting Officer
Sell
8,166
$2.41
$19.69K
Lafrades Charles
16 Aug 2023
Chief Accounting Officer
Sell
7,571
$3.67
$27.79K
Saltman Eve T.
16 Aug 2023
SVP, Corp/Bus Dev, CLO, Sec
Sell
4,958
$3.67
$18.20K
Jahnke Dean
26 May 2023
SVP, Global Sales, CM, RE
Sell
18,028
$4.03
$72.59K
MCGEE BRIAN
25 May 2023
EVP, CFO and COO
Sell
13,376
$4.06
$54.32K
Saltman Eve T.
16 May 2023
SVP, Corp/Bus Dev, CLO, Sec
Sell
4,272
$3.95
$16.87K
Jahnke Dean
12 May 2023
SVP, Global Sales, CM, RE
Sell
13,691
$3.86
$52.81K
Jahnke Dean
11 May 2023
SVP, Global Sales, CM, RE
Sell
10,055
$3.96
$39.82K
Lafrades Charles
11 May 2023
Chief Accounting Officer
Sell
22,105
$3.95
$87.21K
MCGEE BRIAN
6 Apr 2023
EVP, CFO and COO
Sell
7,155
$4.77
$34.13K
MCGEE BRIAN
17 Feb 2023
EVP, CFO and COO
Sell
76,011
$5.66
$430.16K
Lafrades Charles
16 Feb 2023
Chief Accounting Officer
Sell
2,500
$5.83
$14.58K
Saltman Eve T.
16 Feb 2023
SVP, Corp/Bus Dev, CLO, Sec
Sell
41,346
$5.89
$243.35K
ZALAZNICK LAUREN
16 Feb 2023
Director
Sell indirect
50,000
$5.78
$289.21K
Hinge Kevin
27 Jan 2023
SVP, Chief Supply Chain Off.
Sell
85,694
$6.00
$514.16K
Hinge Kevin
26 Jan 2023
SVP, Chief Supply Chain Off.
Sell
186
$6.00
$1.12K
MCGEE BRIAN
29 Nov 2022
EVP, CFO and COO
Sell
16,225
$5.31
$86.20K
Saltman Eve T.
16 Nov 2022
SVP, Corp/Bus Dev, CLO, Sec
Sell
4,531
$5.58
$25.28K
MCGEE BRIAN
16 Aug 2022
EVP, CFO and COO
Sell
16,098
$6.74
$108.46K
Saltman Eve T.
16 Aug 2022
SVP, Corp/Bus Dev, CLO, Sec
Sell
2,715
$6.71
$18.22K
Jahnke Dean
24 Jun 2022
SVP, Global Sales, CM, RE
Sell
14,089
$6.12
$86.25K
Jahnke Dean
17 Jun 2022
SVP, Global Sales, CM, RE
Sell
5,896
$5.85
$34.49K
Jahnke Dean
7 Jun 2022
SVP, Global Sales, CM, RE
Sell
13,634
$6.72
$91.57K
MCGEE BRIAN
31 May 2022
EVP, CFO and COO
Sell
17,267
$6.84
$118.15K
Saltman Eve T.
17 May 2022
SVP, Corp/Bus Dev, CLO, Sec
Sell
5,252
$7.01
$36.82K
Ahmad-Taylor Tyrone
9 May 2022
Director
Sell
16,257
$6.48
$105.42K
Jahnke Dean
9 May 2022
SVP, Global Sales, CM, RE
Sell
16,709
$6.84
$114.34K
Lafrades Charles
9 May 2022
Chief Accounting Officer
Sell
4,806
$6.84
$32.87K
Woodman Nicholas
18 Mar 2022
CEO, Chairman of the Board
Sell indirect
162,838
$8.03
$1.31M
Woodman Nicholas
17 Mar 2022
CEO, Chairman of the Board
Sell indirect
37,162
$8.00
$297.34K
Lafrades Charles
16 Feb 2022
Chief Accounting Officer
Sell
2,453
$8.98
$22.03K
MCGEE BRIAN
16 Feb 2022
EVP, CFO and COO
Sell
64,860
$8.91
$578.09K
Saltman Eve T.
16 Feb 2022
SVP, Corp/Bus Dev, CLO, Sec
Sell
38,328
$8.91
$341.59K
Lapic S Aimee
16 Feb 2022
SVP, Chf. Digital & Mktg. Off
Sell
23
$9.00
$207.00
Woodman Nicholas
10 Feb 2022
CEO, Chairman of the Board
Sell indirect
200,000
$8.96
$1.79M
Lapic S Aimee
16 Nov 2021
SVP, Chief Digital Officer
Sell
3,619
$11.43
$41.37K
Lyne Susan M
10 Nov 2021
Director
Sell
37,485
$9.84
$368.72K
Lyne Susan M
9 Nov 2021
Director
Sell
37,500
$9.87
$370.15K
Ahmad-Taylor Tyrone
20 Aug 2021
Director
Sell
64,718
$9.97
$644.91K
Lapic S Aimee
17 Aug 2021
SVP, Chief Digital Officer
Sell
3,619
$9.95
$36.02K
MCGEE BRIAN
17 Aug 2021
EVP, CFO and COO
Sell
3,708
$10.03
$37.19K
Saltman Eve T.
17 Aug 2021
SVP, Corp/Bus Dev, CLO, Sec
Sell
798
$10.03
$8.00K
Lafrades Charles
16 Aug 2021
Chief Accounting Officer
Sell
2,230
$10.05
$22.41K
Jahnke Dean
8 Jun 2021
Vice President, Global Sales
Sell
7,500
$12.00
$90.00K
GOTCHER PETER C
24 May 2021
Director
Sell indirect
30,172
$10.50
$316.78K
Jahnke Dean
10 May 2021
Vice President, Global Sales
Sell
24,555
$10.64
$261.23K
MCGEE BRIAN
17 Feb 2021
EVP, CFO and COO
Sell
48,729
$7.80
$380.18K
Saltman Eve T.
17 Feb 2021
VP, Corp/Bus Dev, GC, Sec
Sell
11,429
$7.79
$88.97K
Ahmad-Taylor Tyrone
8 Feb 2021
Director
Sell
14,445
$8.09
$116.83K
MCGEE BRIAN
20 Nov 2020
EVP, CFO and COO
Sell
10,250
$6.91
$70.78K
Saltman Eve T.
20 Nov 2020
VP, Corp/Bus Dev, GC, Sec
Sell
9,096
$6.90
$62.80K
Saltman Eve T.
19 Feb 2020
VP, Corp/Bus Dev, GC, Sec
Sell
11,945
$4.07
$48.61K
MCGEE BRIAN
19 Feb 2020
EVP, CFO and COO
Sell
36,222
$4.06
$147.18K
Ahmad-Taylor Tyrone
5 Dec 2019
Director
Sell
7,128
$4.03
$28.72K
MCGEE BRIAN
12 Nov 2019
EVP, Chief Financial Officer
Sell
2,453
$4.46
$10.94K
Saltman Eve T.
12 Nov 2019
VP, Corp/Bus Dev, GC, Sec
Sell
14,669
$4.46
$65.42K
Ahmad-Taylor Tyrone
11 Nov 2019
Director
Sell
7,127
$4.47
$31.86K
MCGEE BRIAN
3 Sep 2019
EVP, Chief Financial Officer
Sell
5,451
$3.83
$20.88K
Ahmad-Taylor Tyrone
5 Aug 2019
Director
Sell
4,189
$4.35
$18.22K
Barna Sandor
15 May 2019
SVP, Chief Technology Officer
Sell
21,642
$7.49
$162.10K
Ahmad-Taylor Tyrone
13 May 2019
Director
Sell
8,378
$6.43
$53.88K
MCGEE BRIAN
20 Feb 2019
EVP, Chief Financial Officer
Sell
19,526
$6.04
$117.96K
Ahmad-Taylor Tyrone
19 Nov 2018
Director
Sell
4,188
$5.44
$22.79K
MCGEE BRIAN
16 Nov 2018
EVP, Chief Financial Officer
Sell
2,453
$5.36
$13.15K
MCGEE BRIAN
16 Aug 2018
EVP, Chief Financial Officer
Sell
5,452
$5.86
$31.95K
MCGEE BRIAN
16 Feb 2018
EVP, Chief Financial Officer
Sell
11,124
$5.65
$62.80K
Zezima Sharon S
16 Feb 2018
SVP, Corp/Bus Dev, GC and Sec
Sell
14,966
$5.60
$83.77K
Bates Anthony John
6 Dec 2017
Director
Sell
17,023
$7.98
$135.78K
MCGEE BRIAN
16 Nov 2017
Chief Financial Officer
Sell
7,541
$8.23
$62.07K
Bates Anthony John
7 Sep 2017
Director
Sell
25,529
$10.17
$259.50K
Zezima Sharon S
17 Aug 2017
General Counsel, Secretary
Sell
897
$9.45
$8.48K
Bates Anthony John
6 Jun 2017
Director
Sell
41,076
$8.49
$348.90K
Bates Anthony John
6 Mar 2017
Director
Sell
41,077
$8.19
$336.34K
MCGEE BRIAN
21 Feb 2017
Chief Financial Officer
Sell
5,692
$9.31
$52.99K
Prober Charles J.
17 Feb 2017
Chief Operating Officer
Sell
1,602
$9.20
$14.74K
Zezima Sharon S
17 Feb 2017
General Counsel, Secretary
Sell
6,297
$9.16
$57.71K
MARKS MICHAEL E
17 Feb 2017
Director
Sell
30,000
$9.22
$276.51K
Bates Anthony John
7 Dec 2016
President
Sell
23,598
$9.62
$227.01K
Bates Anthony John
6 Dec 2016
President
Sell
7,434
$9.68
$71.96K
MCGEE BRIAN
14 Nov 2016
Chief Financial Officer
Sell
4,497
$10.32
$46.41K

What was left out

Form 4 filings counted 392
Amendments (4/A) skipped 0
Filings about a different issuer 0
Unreadable filings 0
Joint filings 37
Sales on a Rule 10b5-1 plan 12
Sales straight out of an exercise 52
Sales at will 84
Transactions with no price 0
Shares from compensation/vesting 25,919,564
Sales filed before the plan box existed 70
History held since 1 Sep 2016