HARLEY-DAVIDSON, INC.

By person

40 insiders · 100 transactions

2.2×

Artie Starrs holds only 2.2 times base salary in stock. $686.50K of shares against $304.00K in salary for 2025.

Salary from the company's own proxy. The shares are what Artie Starrs last reported holding, valued at $27.46, the price Common Stock was last bought or sold at on the open market here, on 1 Sep 2026.

Insider

Role

Bought

Sold

Net

Holding

Of company

Worth

Change

JAMES DONALD A

Director

—

$11.30M (2)

−$11.30M

217,311

0.2088%

$5.97M

−47.9%

Olin John A

Former SVP & CFO

$256.77K (1)

$7.82M (8) scheduled

−$7.56M

948

0.0009%

$26.03K

−97.8%

ZEITZ JOCHEN

President and CEO

$7.07M (5)

$231.95K (3)

+$6.84M

656,158

0.6305%

$18.02M

—

HUND LAWRENCE G

Chief Commercial Officer

—

$5.20M (8) scheduled

−$5.20M

40,430

0.0388%

$1.11M

+573.4%

Kumbier Michelle

SVP, Motor Co. Product & Ops

—

$987.95K (2)

−$987.95K

19,206

0.0185%

$527.38K

+550.7%

NOVA DANIEL J

Director

$982.70K (1)

—

+$982.70K

47,605

0.0457%

$1.31M

—

LEVATICH MATTHEW S

President & CEO

—

$940.39K (1) scheduled

−$940.39K

165,682

0.1592%

$4.55M

+185.0%

Jones Paul J

VP & Chief Legal Officer

—

$755.96K (6)

−$755.96K

2,642

0.0025%

$72.54K

0.0%

KORNETZKE MARK R

Chief Accounting Officer

—

$632.36K (6)

−$632.36K

10,432

0.0100%

$286.48K

+286.9%

Starrs Artie

President & CEO

$545.44K (2)

—

+$545.44K

25,000

0.0240%

$686.50K

—

BISCHMANN JOANNE M

Vice President, Communications

—

$354.15K (2) scheduled

−$354.15K

9,410

0.0090%

$258.40K

+55.0%

Mansfield Luke Christopher

Chief Commercial Officer

$24.78K (1)

$355.22K (2)

−$330.44K

12,468

0.0120%

$342.38K

−7.9%

Root Jonathan R

CFO and CCO

—

$306.36K (6) scheduled

−$306.36K

41,470

0.0398%

$1.14M

+150.2%

Masood Rafeh

Director

$199.77K (4)

—

+$199.77K

13,495

0.0130%

$370.57K

—

Littleton Gayle

CLO, CCO, CAO & Corp Sec

$197.85K (1)

—

+$197.85K

7,500

0.0072%

$205.95K

—

Do Charles

Sr. Vice President, HDFSI

—

$182.25K (2)

−$182.25K

183

0.0002%

$5.03K

0.0%

Rocker Tchernavia

VP-Human Resources

—

$145.59K (2)

−$145.59K

4,766

0.0046%

$130.87K

0.0%

Sylvester Maryrose

Director

—

$137.97K (1)

−$137.97K

27,890

0.0268%

$765.85K

+2,407%

FARLEY JR JAMES D

Director

—

$120.78K (1)

−$120.78K

22,220

0.0214%

$610.17K

—

Flees Lori Ann

Director

$75.55K (1)

—

+$75.55K

17,223

0.0165%

$472.94K

+244.5%

Thomas James Darrell

VP/Treasurer

—

$57.62K (1) scheduled

−$57.62K

32,773

0.0315%

$899.94K

+37.9%

Krause Paul J

Chief Legal Officer

—

$40.66K (1) scheduled

−$40.66K

30,544

0.0293%

$838.74K

+2,346%

Alstead Troy

Director

$530.90 (1)

$520.00 (1)

+$10.90

41,249

0.0396%

$1.13M

—

LINEBARGER NORMAN THOMAS

Director

—

29,066

0.0279%

$798.14K

+4,284%

Krishnan Jagdish

Chief Digital Officer

—

28,129

0.0270%

$772.42K

+20,892%

Giuffre Amy

VP & Chief Communications Ofcr

—

20,630

0.0198%

$566.49K

+5.6%

ANDERSON R JOHN

Director

—

17,300

0.0166%

$475.07K

+253.5%

Niketh Bryan

Chief Operations Officer

—

16,966

0.0163%

$465.90K

+212.4%

Termaat Tori

Chief Human Resources Officer

—

16,761

0.0161%

$460.26K

+709.7%

Koval Glen

SVP Motorcycle Development

—

13,898

0.0134%

$381.64K

—

O'Sullivan Coyne Edel M.

Chief Commercial Officer

—

9,482

0.0091%

$260.38K

—

Anding Julie M

Chief Administrative Officer

—

8,471

0.0081%

$232.62K

+413.3%

Golston Allan C.

Director

—

7,310

0.0070%

$200.73K

—

GOETTER GINA M

Chief Financial Officer

—

5,434

0.0052%

$149.22K

+2,326%

LEVINSON SARA L

Director

—

4,846

0.0047%

$133.07K

0.0%

CAVE MICHAEL J

Director

—

3,676

0.0035%

$100.94K

—

Cummings Sean

SVP, Global Demand

—

2,593

0.0025%

$71.21K

+141.9%

Reintjes Matthew J

Director

—

2,479

0.0024%

$68.07K

—

Beck Bryan Andrew

Chief Accounting Officer

—

1,377

0.0013%

$37.81K

—

Malenshek Heather June

Sr. VP, Marketing & Branding

—

981

0.0009%

$26.94K

0.0%

Individual transactions

Insider

Date

Role

Action

Price

Amount

Do Charles

12 Mar 2026

Sr. Vice President, HDFSI

Sell

4,241

$18.10

$76.74K

FARLEY JR JAMES D

25 Feb 2026

Director

Sell

6,454

$18.71

$120.78K

Mansfield Luke Christopher

20 Nov 2025

Chief Commercial Officer

Sell

11,500

$23.21

$266.95K

Do Charles

7 Nov 2025

Sr. Vice President, HDFSI

Sell

4,136

$25.51

$105.51K

Mansfield Luke Christopher

13 Feb 2025

Chief Commercial Officer

Sell

3,400

$25.96

$88.26K

Sylvester Maryrose

30 Oct 2024

Director

Sell

4,278

$32.25

$137.97K

Root Jonathan R

6 Feb 2023

SVP - HDFSI

Sell

2,239

$50.17

$112.32K

KORNETZKE MARK R

2 Mar 2022

Chief Accounting Officer

Sell

2,868

$40.33

$115.68K

KORNETZKE MARK R

1 Mar 2022

Chief Accounting Officer

Sell

5,607

$40.09

$224.78K

KORNETZKE MARK R

1 Mar 2022

Chief Accounting Officer

Sell

139

$40.10

$5.57K

Olin John A

9 Nov 2020

Former SVP & CFO

Sell

12,125

$34.94

$423.61K

Olin John A

9 Nov 2020

Former SVP & CFO

Sell

63,476

$33.99

$2.16M

Olin John A

9 Nov 2020

Former SVP & CFO

Sell

2,901

$33.51

$97.21K

Olin John A

9 Nov 2020

Former SVP & CFO

Sell

13,500

$36.34

$490.59K

Kumbier Michelle

25 Nov 2019

SVP, Motor Co. Product & Ops

Sell

22,000

$37.07

$815.48K

HUND LAWRENCE G

29 Oct 2019

President-HDFS

Sell

8,000

$40.22

$321.72K

KORNETZKE MARK R

25 Jul 2019

Chief Accounting Officer

Sell

4,348

$36.00

$156.53K

Jones Paul J

24 Jul 2019

VP & Chief Legal Officer

Sell

9,575

$35.07

$335.79K

Jones Paul J

24 Jul 2019

VP & Chief Legal Officer

Sell

2,309

$35.51

$81.99K

ZEITZ JOCHEN

29 May 2019

Director

Sell

2,227

$33.05

$73.59K

ZEITZ JOCHEN

6 Aug 2018

Director

Sell

1,598

$43.50

$69.51K

Rocker Tchernavia

12 Feb 2018

VP-Human Resources

Sell

1,401

$47.74

$66.89K

Jones Paul J

6 Feb 2018

VP & Chief Legal Officer

Sell

2,117

$48.00

$101.62K

Jones Paul J

5 Feb 2018

VP & Chief Legal Officer

Sell

870

$47.62

$41.43K

ZEITZ JOCHEN

1 Nov 2017

Director

Sell

1,859

$47.80

$88.85K

HUND LAWRENCE G

31 Oct 2017

President-HDFS

Sell

8,660

$46.88

$406.02K

Alstead Troy

25 May 2017

Director

Sell

$52.00

$520.00

Jones Paul J

22 Feb 2017

VP & Chief Legal Officer

Sell

3,194

$57.49

$183.64K

Jones Paul J

22 Feb 2017

VP & Chief Legal Officer

Sell

200

$57.49

$11.50K

Rocker Tchernavia

14 Feb 2017

VP-Human Resources

Sell

1,377

$57.15

$78.70K

JAMES DONALD A

10 Feb 2017

Director

Sell indirect

100,000

$56.88

$5.69M

BISCHMANN JOANNE M

7 Feb 2017

Vice President, Communications

Sell

911

$57.00

$51.93K

Kumbier Michelle

6 Feb 2017

SVP, Motor Co. Product & Ops

Sell

3,049

$56.56

$172.46K

JAMES DONALD A

2 Nov 2016

Director

Sell indirect

100,000

$56.13

$5.61M

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