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Lifevantage Corp

LFVN Net selling
CIK 0000849146 #4429 in the set updated 17 Sep 2026
Bought (120 mo)
$809.59K
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$1.75M
$0.00 on a plan · $36.77K straight out of an exercise
Sold at will
$1.71M
31 of 32 sales
Net
−$938.82K
−$902.05K against sales at will

By person

27 insiders · 121 transactions
Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
BEINDORFF MICHAEL A
Director
$74.96K (6)
$660.05K (10)
−$585.09K
71,022
0.5630%
$438.92K
+168.6%
Jensen Darren Jay
Chief Executive Officer
$39.06K (5)
$609.84K (10)
−$570.78K
459,590
3.64%
$2.84M
+220.4%
Dayton Judd
Director
$232.49K (6)
—
+$232.49K
829,684
6.58%
$5.13M
+11.2%
Mauro Garry Paul
Director
$199.90K (43)
—
+$199.90K
107,890
0.8552%
$666.76K
—
Greer Raymond B
Director
$19.83K (1)
$161.22K (1)
−$141.39K
112,819
0.8943%
$697.22K
—
Rose Justin
Chief Sales Officer
$10.13K (1)
$135.79K (7)
−$125.66K
174,145
1.38%
$1.08M
+767.9%
Lewis Darwin
Director
$111.89K (19)
—
+$111.89K
137,268
1.09%
$848.32K
—
Radoff Bradley Louis
See Footnote 1
$101.33K (1)
—
+$101.33K
50,000
0.3963%
$309.00K
+66.7%
Latham Cynthia
Director
—
$89.09K (1)
−$89.09K
64,879
0.5143%
$400.95K
—
Cunningham Kristen
Chief Sales Officer
—
$55.65K (2)
−$55.65K
120,162
0.9525%
$742.60K
+291.8%
Aure Carl
Chief Financial Officer
—
$36.77K (1) scheduled
−$36.77K
156,495
1.24%
$967.14K
+784.8%
TOOLE DAVID J
Director
$13.36K (1)
—
+$13.36K
32,619
0.2586%
$201.59K
—
Metzger George
Director
$6.63K (1)
—
+$6.63K
48,594
0.3852%
$300.31K
+103.1%
Fife Steven R
President and CEO
—
—
—
735,471
5.83%
$4.55M
+43,342%
Moorehead Terrence
President and CEO
—
—
—
308,642
2.45%
$1.91M
—
Boyster Julie
Chief Marketing Officer
—
—
—
150,088
1.19%
$927.54K
+138.0%
Goodwin Ryan
Chief Marketing Officer
—
—
—
149,343
1.18%
$922.94K
+676.7%
Neufeld Alissa
General Counsel
—
—
—
112,744
0.8937%
$696.76K
+275.8%
Manovich Dave
Former Director
—
—
—
83,650
0.6631%
$516.96K
+10.1%
Cooley Matthew
Chief Operating Officer
—
—
—
64,111
0.5082%
$396.21K
+113.7%
Brockovich Erin
Director
—
—
—
62,943
0.4989%
$388.99K
—
Thompson Todd
Chief Information Officer
—
—
—
50,729
0.4021%
$313.51K
−1.2%
Hegde Vinayak
Director
—
—
—
50,373
0.3993%
$311.31K
—
McMurray Kevin
General Counsel
—
—
—
49,870
0.3953%
$308.20K
+1,225%
Wach Charles J.
Chief Operating Officer
—
—
—
35,729
0.2832%
$220.81K
+849.5%
OKUMOTO RICHARD Y
Director
—
—
—
32,708
0.2593%
$202.14K
+30.8%
Anbalagan Rajendran
Director
—
—
—
23,999
0.1902%
$148.31K
—

Individual transactions

31
Insider
Date
Role
Action
Shares
Price
Amount
Cunningham Kristen
14 Sep 2026
Chief Sales Officer
Sell
8,901
$6.18
$55.01K
Cunningham Kristen
11 Sep 2026
Chief Sales Officer
Sell
100
$6.41
$641.00
BEINDORFF MICHAEL A
3 Jun 2026
Director
Sell indirect
10,000
$8.55
$85.46K
BEINDORFF MICHAEL A
19 Nov 2025
Director
Sell indirect
12,607
$6.42
$80.93K
BEINDORFF MICHAEL A
7 Nov 2025
Director
Sell indirect
35,000
$6.92
$242.25K
BEINDORFF MICHAEL A
7 Nov 2025
Director
Sell
1,000
$7.33
$7.33K
BEINDORFF MICHAEL A
9 Sep 2025
Director
Sell indirect
200
$11.35
$2.27K
BEINDORFF MICHAEL A
9 Sep 2025
Director
Sell
4,125
$11.44
$47.19K
BEINDORFF MICHAEL A
10 Feb 2025
Director
Sell
5,850
$19.54
$114.31K
Latham Cynthia
10 Feb 2025
Director
Sell
4,450
$20.02
$89.09K
Greer Raymond B
10 Feb 2025
Director
Sell
8,000
$20.15
$161.22K
BEINDORFF MICHAEL A
20 Nov 2023
Director
Sell indirect
5,500
$6.00
$33.00K
BEINDORFF MICHAEL A
8 Dec 2021
Director
Sell
5,143
$6.62
$34.05K
BEINDORFF MICHAEL A
7 Dec 2021
Director
Sell
2,000
$6.63
$13.26K
Rose Justin
16 Sep 2020
Chief Sales &Marketing Officer
Sell
1,250
$13.58
$16.98K
Jensen Darren Jay
19 Aug 2020
Chief Executive Officer
Sell
4,500
$13.13
$59.09K
Rose Justin
19 Aug 2020
Chief Sales Officer
Sell
1,250
$13.26
$16.58K
Jensen Darren Jay
15 Jul 2020
Chief Executive Officer
Sell
4,500
$13.50
$60.75K
Rose Justin
15 Jul 2020
Chief Sales Officer
Sell
1,250
$13.55
$16.94K
Rose Justin
17 Jun 2020
Chief Sales Officer
Sell
1,250
$14.60
$18.25K
Jensen Darren Jay
17 Jun 2020
Chief Executive Officer
Sell
4,500
$14.41
$64.85K
Jensen Darren Jay
20 May 2020
Chief Executive Officer
Sell
4,500
$14.01
$63.05K
Rose Justin
20 May 2020
Chief Sales Officer
Sell
1,250
$14.00
$17.50K
Jensen Darren Jay
15 Apr 2020
Chief Executive Officer
Sell
4,500
$11.36
$51.12K
Rose Justin
15 Apr 2020
Chief Sales Officer
Sell
2,500
$12.00
$30.00K
Jensen Darren Jay
18 Mar 2020
Chief Executive Officer
Sell
4,500
$8.30
$37.35K
Jensen Darren Jay
19 Feb 2020
Chief Executive Officer
Sell
4,500
$15.52
$69.84K
Rose Justin
19 Feb 2020
Chief Sales Officer
Sell
1,250
$15.64
$19.55K
Jensen Darren Jay
15 Jan 2020
Chief Executive Officer
Sell
4,500
$15.48
$69.66K
Jensen Darren Jay
18 Dec 2019
Chief Executive Officer
Sell
4,500
$15.68
$70.56K
Jensen Darren Jay
20 Nov 2019
Chief Executive Officer
Sell
4,500
$14.13
$63.59K
Show all 121 transactions →

What was left out

Form 4 filings counted 387
Amendments (4/A) skipped 5
Filings about a different issuer 0
Unreadable filings 0
Joint filings 3
Sales on a Rule 10b5-1 plan 0
Sales straight out of an exercise 1
Sales at will 31
Transactions with no price 0
Shares from compensation/vesting 6,382,693
Sales filed before the plan box existed 19
History held since 13 Jan 2017