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Vital Farms, Inc.

VITL Net selling
CIK 0001579733 #3163 in the set updated 17 Sep 2026
Bought (120 mo)
$1.27M
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$442.07M
$227.52M on a plan · $125.80M straight out of an exercise
Sold at will
$88.75M
34 of 215 sales
Net
−$440.80M
−$87.48M against sales at will

By person

22 insiders · 254 transactions
8.3×

Russell Diez-Canseco holds 8.3 times base salary in stock. $6.30M of shares against $749.81K in salary for 2025.

Salary from the company's own proxy. The shares are what Russell Diez-Canseco last reported holding, valued at $8.92, the price Common Stock was last bought or sold at on the open market here, on 19 May 2026.

Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
OHAYER MATTHEW
10% owner
$360.20K (4)
$268.37M (75) scheduled
−$268.01M
8,926,720
20.79%
$79.63M
−54.0%
Diez-Canseco Russell
Exec. Chair, President & CEO
—
$48.44M (75) scheduled
−$48.44M
706,060
1.64%
$6.30M
+41,531%
Flanagan Glenda J
Director
$50.81K (1)
$47.55M (2)
−$47.50M
1,651,164
3.85%
$14.73M
−10.7%
Drever Brent
Director
—
$23.49M (4)
−$23.49M
137,806
0.3210%
$1.23M
−94.1%
Jones Jason L.
10% owner
—
$18.68M (4) scheduled
−$18.68M
640,461
1.49%
$5.71M
−55.3%
Khoury Karl
Director
$180.25K (2)
$13.77M (8)
−$13.59M
1,910,605
4.45%
$17.04M
+29.3%
Dale Jason
COO
—
$11.96M (19) scheduled
−$11.96M
56,123
0.1307%
$500.62K
+5,418%
McKeon Kathryn
CMO and GM, Butter
$5.00K (1)
$2.68M (4) scheduled
−$2.68M
50,275
0.1171%
$448.45K
+3,520%
Bal Joanne
CLO, Secy. & Head of Impact
—
$2.44M (6) scheduled
−$2.44M
55,843
0.1301%
$498.12K
+4,290%
Coon Stephanie
Chief Strategy Officer
$49.64K (1)
$1.78M (4) scheduled
−$1.73M
62,814
0.1463%
$560.30K
+615.6%
Marcus Scott
Chief Marketing Officer
—
$891.09K (2) scheduled
−$891.09K
0
0.0000%
$0.00
—
Pappas Peter Nicholas
CSO and President, Eggs
$29.79K (1)
$753.72K (3)
−$723.94K
85,564
0.1993%
$763.23K
+4,656%
Post Denny Marie
Director
$34.40K (2)
$568.40K (3)
−$534.00K
29,748
0.0693%
$265.35K
—
Kennedy Kelly J.
Director
$21.00K (1)
$387.82K (1)
−$366.82K
33,363
0.0777%
$297.60K
—
Wrede Thilo
Chief Financial Officer
—
$301.21K (5) scheduled
−$301.21K
75,977
0.1770%
$677.71K
—
Ruiz Gisel
Director
$248.01K (2)
—
+$248.01K
56,985
0.1327%
$508.31K
—
Cyr William B.
Director
$149.45K (2)
—
+$149.45K
24,230
0.0564%
$216.13K
—
Holland Joseph Michael
Chief Supply Chain Officer
$99.87K (1)
—
+$99.87K
37,738
0.0879%
$336.62K
—
Amoo-Gottfried Kofi Owusu
Director
$20.07K (1)
—
+$20.07K
41,497
0.0967%
$370.15K
—
Van Hoven Reena Chauhan
Chief People Officer
$20.00K (1)
—
+$20.00K
25,827
0.0602%
$230.38K
+243.1%
Meissner Bo Erick
Chief Financial Officer
—
—
—
38,687
0.0901%
$345.09K
+7,637%
DAWSON JEFFERY S
CHIEF ACCOUNTING OFFICER
—
—
—
14,095
0.0328%
$125.73K
—

Individual transactions

33
Insider
Date
Role
Action
Shares
Price
Amount
OHAYER MATTHEW
4 Sep 2025
EXECUTIVE CHAIRPERSON
Sell
100,000
$50.96
$5.10M
Bal Joanne
22 Aug 2025
GC, SEC. AND HEAD OF IMPACT
Sell
4,796
$50.95
$244.36K
Bal Joanne
15 Aug 2025
GC, SEC. AND HEAD OF IMPACT
Sell
9,999
$47.70
$476.95K
Post Denny Marie
14 Aug 2025
Director
Sell
6,086
$47.75
$290.61K
Khoury Karl
13 Aug 2025
Director
Sell
20,000
$47.63
$952.60K
Coon Stephanie
12 Aug 2025
SVP STRATEGY
Sell
10,005
$46.15
$461.73K
Pappas Peter Nicholas
11 Aug 2025
CSO and President, Eggs
Sell
2,811
$45.35
$127.48K
Khoury Karl
14 Mar 2025
Director
Sell
10,839
$31.02
$336.23K
Post Denny Marie
12 Jun 2024
Director
Sell
3,500
$42.17
$147.60K
OHAYER MATTHEW
7 Jun 2024
EXECUTIVE CHAIRPERSON
Sell
8,142
$42.56
$346.52K
OHAYER MATTHEW
6 Jun 2024
EXECUTIVE CHAIRPERSON
Sell
5,502
$44.44
$244.51K
OHAYER MATTHEW
6 Jun 2024
EXECUTIVE CHAIRPERSON
Sell
25,926
$43.65
$1.13M
OHAYER MATTHEW
5 Jun 2024
EXECUTIVE CHAIRPERSON
Sell
10,430
$44.51
$464.24K
OHAYER MATTHEW
30 May 2024
EXECUTIVE CHAIRPERSON
Sell
50,000
$41.72
$2.09M
Coon Stephanie
24 May 2024
SVP OF PEOPLE AND STRATEGY
Sell
5,000
$41.02
$205.10K
Pappas Peter Nicholas
22 May 2024
CHIEF SALES OFFICER
Sell
10,436
$40.63
$424.01K
Bal Joanne
22 May 2024
GC, SEC. AND HEAD OF IMPACT
Sell
2,597
$40.71
$105.72K
Pappas Peter Nicholas
21 May 2024
CHIEF SALES OFFICER
Sell
5,250
$38.52
$202.23K
Khoury Karl
16 May 2024
Director
Sell
2,330
$37.48
$87.33K
Khoury Karl
16 May 2024
Director
Sell
9,161
$36.63
$335.57K
Khoury Karl
15 May 2024
Director
Sell
3,509
$36.79
$129.10K
Bal Joanne
13 May 2024
GC, SEC. AND HEAD OF IMPACT
Sell
1,000
$36.03
$36.03K
Bal Joanne
13 May 2024
GC, SEC. AND HEAD OF IMPACT
Sell
8,800
$35.00
$308.00K
Kennedy Kelly J.
13 May 2024
Director
Sell
10,971
$35.35
$387.82K
OHAYER MATTHEW
15 Mar 2024
EXECUTIVE CHAIRMAN
Sell
100,000
$21.62
$2.16M
Post Denny Marie
15 Mar 2024
Director
Sell
6,000
$21.70
$130.20K
Khoury Karl
14 Mar 2024
Director
Sell
4,000
$21.27
$85.09K
OHAYER MATTHEW
14 Mar 2024
EXECUTIVE CHAIRMAN
Sell
100,000
$21.38
$2.14M
Drever Brent
19 Nov 2021
Director
Sell
2,500
$18.80
$47.00K
Drever Brent
19 Aug 2021
Director
Sell indirect
453,421
$17.00
$7.71M
Drever Brent
9 Jun 2021
Director
Sell indirect
453,422
$22.00
$9.98M
Flanagan Glenda J
16 Nov 2020
Director
Sell indirect
1,354,684
$28.74
$38.93M
Khoury Karl
16 Nov 2020
Director
Sell indirect
250,000
$28.74
$7.18M
Showing 250 of 254 transactions. The figures above use every one of them.

What was left out

Form 4 filings counted 345
Amendments (4/A) skipped 22
Filings about a different issuer 0
Unreadable filings 0
Joint filings 0
Sales on a Rule 10b5-1 plan 78
Sales straight out of an exercise 103
Sales at will 34
Transactions with no price 0
Shares from compensation/vesting 13,497,601
Sales filed before the plan box existed 6
History held since 30 Jul 2020