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WINMARK CORP

WINA Net selling
CIK 0000908315 #2394 in the set updated 17 Sep 2026
Bought (120 mo)
$147.67K
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$110.40M
$0.00 on a plan · $57.15M straight out of an exercise
Sold at will
$53.25M
177 of 367 sales
Net
−$110.25M
−$53.10M against sales at will

By person

16 insiders · 475 transactions
78.8×

Brett D. Heffes holds 78.8 times base salary in stock. $55.21M of shares against $700.00K in salary for 2025.

Salary from the company's own proxy. The shares are what Brett D. Heffes last reported holding, valued at $475.80, the price Common Stock was last bought or sold at on the open market here, on 4 Mar 2026.

Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
HEFFES BRETT D
CHAIR AND CEO
—
$30.04M (80) scheduled
−$30.04M
116,038
3.23%
$55.21M
+6.3%
OLSON RONALD G
10% owner
—
$14.29M (39)
−$14.29M
648,881
18.06%
$308.74M
−17.9%
Ishaug Anthony D
CHIEF FINANCIAL OFFICER
—
$13.68M (44) scheduled
−$13.68M
69,776
1.94%
$33.20M
+580.7%
Barbetta Lawrence A
Director
—
$11.61M (43)
−$11.61M
649
0.0181%
$308.79K
—
MURPHY STEVEN
President of Franchising
—
$8.05M (35) scheduled
−$8.05M
101,614
2.83%
$48.35M
+24.3%
Nine Ten Capital Management LLC entity
10% owner
—
$6.18M (23)
−$6.18M
404,965
11.27%
$192.68M
−11.8%
GRASSLE JENELE C
Director
—
$6.10M (18)
−$6.10M
2,500
0.0696%
$1.19M
−61.5%
Zola Steven C
President, Winmark Capital
—
$5.38M (30) scheduled
−$5.38M
115,767
3.22%
$55.08M
+5.0%
WILSON MARK L
Director
—
$5.03M (9)
−$5.03M
3,788
0.1055%
$1.80M
−66.2%
REYELTS PAUL C
Director
—
$2.64M (12)
−$2.64M
20,681
0.5757%
$9.84M
−56.5%
Goff Leah A
VP OF HUMAN RESOURCES
—
$2.62M (15) scheduled
−$2.62M
11,575
0.3222%
$5.51M
+104.9%
MACKENZIE KIRK A
Director
—
$2.61M (11)
−$2.61M
34,103
0.9494%
$16.23M
−30.5%
Gaudette Renae M.
CHIEF OPERATING OFFICER
—
$1.41M (7)
−$1.41M
21,360
0.5946%
$10.16M
+243.1%
Tomlinson Percy C Jr
Director
$44.98K (2)
$764.46K (1)
−$719.48K
4,500
0.1253%
$2.14M
—
SPRENGER GINA DECARO
Director
$102.69K (1)
—
+$102.69K
250
0.0070%
$118.95K
—
MORGAN JOHN L
Executive Chairman
—
—
—
72,469
2.02%
$34.48M
−91.9%

Individual transactions

82
Insider
Date
Role
Action
Shares
Price
Amount
GRASSLE JENELE C
4 Mar 2026
Director
Sell
3,900
$475.80
$1.86M
Tomlinson Percy C Jr
3 Mar 2026
Director
Sell
1,660
$460.52
$764.46K
GRASSLE JENELE C
21 Nov 2025
Director
Sell
2,400
$420.87
$1.01M
Gaudette Renae M.
24 Oct 2025
CHIEF OPERATING OFFICER
Sell
1,100
$415.43
$456.97K
Gaudette Renae M.
24 Oct 2025
CHIEF OPERATING OFFICER
Sell
100
$435.62
$43.56K
Barbetta Lawrence A
17 Sep 2025
Director
Sell
636
$504.91
$321.12K
Barbetta Lawrence A
17 Sep 2025
Director
Sell
216
$505.33
$109.15K
GRASSLE JENELE C
16 May 2025
Director
Sell
1,600
$428.23
$685.17K
OLSON RONALD G
25 Nov 2024
10% owner
Sell
1,400
$424.35
$594.09K
OLSON RONALD G
25 Nov 2024
10% owner
Sell
2,259
$424.12
$958.08K
Barbetta Lawrence A
25 Nov 2024
Director
Sell
1,035
$426.02
$440.93K
Barbetta Lawrence A
25 Nov 2024
Director
Sell
1,986
$425.21
$844.47K
OLSON RONALD G
22 Nov 2024
10% owner
Sell
1,241
$407.40
$505.58K
OLSON RONALD G
22 Nov 2024
10% owner
Sell
1,500
$407.95
$611.93K
Gaudette Renae M.
25 Oct 2024
CHIEF OPERATING OFFICER
Sell
1,500
$380.11
$570.17K
Barbetta Lawrence A
31 Jul 2024
Director
Sell
300
$399.12
$119.74K
Barbetta Lawrence A
31 Jul 2024
Director
Sell
521
$396.03
$206.33K
Barbetta Lawrence A
31 Jul 2024
Director
Sell
1,091
$395.14
$431.10K
Barbetta Lawrence A
31 Jul 2024
Director
Sell
500
$392.61
$196.31K
Barbetta Lawrence A
29 Jul 2024
Director
Sell
44
$400.32
$17.61K
Barbetta Lawrence A
29 Jul 2024
Director
Sell
80
$405.00
$32.40K
Barbetta Lawrence A
26 Jul 2024
Director
Sell
583
$405.09
$236.17K
WILSON MARK L
22 Nov 2023
Director
Sell indirect
1,000
$437.26
$437.26K
WILSON MARK L
7 Jun 2023
Director
Sell indirect
3,000
$359.60
$1.08M
GRASSLE JENELE C
8 May 2023
Director
Sell
3,000
$314.16
$942.48K
Barbetta Lawrence A
28 Mar 2023
Director
Sell
275
$305.53
$84.02K
Barbetta Lawrence A
28 Mar 2023
Director
Sell
4,307
$306.14
$1.32M
Barbetta Lawrence A
28 Mar 2023
Director
Sell
418
$308.61
$129.00K
Barbetta Lawrence A
27 Mar 2023
Director
Sell
1,171
$305.42
$357.65K
Barbetta Lawrence A
27 Mar 2023
Director
Sell
975
$306.22
$298.56K
Barbetta Lawrence A
27 Mar 2023
Director
Sell
1,833
$307.14
$562.99K
Barbetta Lawrence A
27 Mar 2023
Director
Sell
1,263
$308.15
$389.19K
Barbetta Lawrence A
24 Mar 2023
Director
Sell
3,247
$305.28
$991.24K
Barbetta Lawrence A
24 Mar 2023
Director
Sell
1,753
$305.95
$536.33K
Barbetta Lawrence A
23 Mar 2023
Director
Sell
338
$304.97
$103.08K
Barbetta Lawrence A
23 Mar 2023
Director
Sell
202
$306.18
$61.85K
Barbetta Lawrence A
22 Mar 2023
Director
Sell
600
$304.79
$182.87K
Barbetta Lawrence A
22 Mar 2023
Director
Sell
514
$305.51
$157.03K
Barbetta Lawrence A
22 Mar 2023
Director
Sell
104
$307.26
$31.96K
REYELTS PAUL C
16 Mar 2023
Director
Sell indirect
1,446
$295.00
$426.57K
REYELTS PAUL C
9 Mar 2023
Director
Sell
1,227
$295.35
$362.39K
REYELTS PAUL C
8 Mar 2023
Director
Sell
500
$295.00
$147.50K
GRASSLE JENELE C
18 Aug 2022
Director
Sell
117
$235.54
$27.56K
GRASSLE JENELE C
18 Aug 2022
Director
Sell
1,883
$234.71
$441.96K
Barbetta Lawrence A
6 Dec 2021
Director
Sell
300
$261.00
$78.30K
Barbetta Lawrence A
29 Nov 2021
Director
Sell
10
$277.38
$2.77K
Barbetta Lawrence A
29 Nov 2021
Director
Sell
179
$275.35
$49.29K
Barbetta Lawrence A
29 Nov 2021
Director
Sell
1,311
$272.24
$356.91K
Barbetta Lawrence A
29 Nov 2021
Director
Sell
2,700
$270.32
$729.86K
Barbetta Lawrence A
23 Nov 2021
Director
Sell
1,804
$270.14
$487.33K
Barbetta Lawrence A
22 Nov 2021
Director
Sell
400
$270.18
$108.07K
Barbetta Lawrence A
18 Nov 2021
Director
Sell
100
$275.00
$27.50K
Barbetta Lawrence A
18 Nov 2021
Director
Sell
100
$273.75
$27.38K
Barbetta Lawrence A
18 Nov 2021
Director
Sell
400
$272.95
$109.18K
Barbetta Lawrence A
18 Nov 2021
Director
Sell
2,400
$272.03
$652.87K
Barbetta Lawrence A
18 Nov 2021
Director
Sell
1,500
$271.02
$406.53K
Barbetta Lawrence A
15 Nov 2021
Director
Sell
136
$278.94
$37.94K
Barbetta Lawrence A
15 Nov 2021
Director
Sell
66
$276.12
$18.22K
Barbetta Lawrence A
15 Nov 2021
Director
Sell
398
$275.09
$109.49K
Barbetta Lawrence A
15 Nov 2021
Director
Sell
104
$273.52
$28.45K
Barbetta Lawrence A
15 Nov 2021
Director
Sell
300
$272.17
$81.65K
Barbetta Lawrence A
15 Nov 2021
Director
Sell
500
$270.43
$135.22K
OLSON RONALD G
6 May 2021
10% owner
Sell
4,000
$196.50
$786.01K
Goff Leah A
13 Nov 2020
VP of Human Resources
Sell
538
$171.31
$92.16K
Goff Leah A
13 Nov 2020
VP of Human Resources
Sell
362
$174.00
$62.99K
REYELTS PAUL C
9 Nov 2020
Director
Sell indirect
2,511
$173.46
$435.56K
REYELTS PAUL C
9 Nov 2020
Director
Sell indirect
1,213
$172.85
$209.67K
REYELTS PAUL C
6 Nov 2020
Director
Sell indirect
650
$172.42
$112.07K
REYELTS PAUL C
5 Nov 2020
Director
Sell indirect
137
$172.95
$23.69K
HEFFES BRETT D
4 Nov 2020
Chairman and CEO
Sell
2,000
$170.79
$341.58K
HEFFES BRETT D
4 Nov 2020
Chairman and CEO
Sell
2,800
$172.23
$482.24K
REYELTS PAUL C
2 Nov 2020
Director
Sell
335
$172.39
$57.75K
HEFFES BRETT D
2 Nov 2020
Chairman and CEO
Sell
1,578
$173.40
$273.63K
HEFFES BRETT D
2 Nov 2020
Chairman and CEO
Sell
1,322
$174.46
$230.64K
HEFFES BRETT D
2 Nov 2020
Chairman and CEO
Sell
2,000
$175.38
$350.76K
HEFFES BRETT D
2 Nov 2020
Chairman and CEO
Sell
100
$176.47
$17.65K
REYELTS PAUL C
30 Oct 2020
Director
Sell
403
$170.00
$68.51K
WILSON MARK L
11 Aug 2020
Director
Sell
7,000
$169.19
$1.18M
HEFFES BRETT D
10 Aug 2020
Chairman and CEO
Sell
2,500
$166.00
$415.00K
HEFFES BRETT D
7 Aug 2020
Chairman and CEO
Sell
4,116
$162.88
$670.41K
HEFFES BRETT D
7 Aug 2020
Chairman and CEO
Sell
100
$164.85
$16.49K
HEFFES BRETT D
6 Aug 2020
Chairman and CEO
Sell
5,784
$162.95
$942.50K
Showing 250 of 475 transactions. The figures above use every one of them.

What was left out

Form 4 filings counted 390
Amendments (4/A) skipped 0
Filings about a different issuer 0
Unreadable filings 0
Joint filings 14
Sales on a Rule 10b5-1 plan 0
Sales straight out of an exercise 190
Sales at will 177
Transactions with no price 0
Shares from compensation/vesting 1,486,386
Sales filed before the plan box existed 138
History held since 9 Sep 2016