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Viant Technology Inc.

DSP Net selling
CIK 0001828791 #2691 in the set updated 18 Sep 2026
Bought (12 mo)
$0.00
out of their own pocket, the only kind of buying there is
Sold (12 mo)
$8.87M
$6.35M on a plan · $1.80M straight out of an exercise
Sold at will
$722.44K
6 of 99 sales
Net
−$8.87M
−$722.44K against sales at will

By person

8 insiders · 99 transactions
181×

Tim Vanderhook holds 181 times base salary in stock. $126.77M of shares against $700.00K in salary for 2025.

Salary from the company's own proxy. The shares are what Tim Vanderhook last reported holding, valued at $13.68, the price Class A Common Stock was last bought or sold at on the open market here, on 11 Aug 2026.

Insider
Role
Bought
Sold
Net
Holding
Worth
Change
Capital V LLC entity
10% owner
—
$3.34M (24) scheduled
−$3.34M
27,209,326
$372.11M
−4.4%
MADDEN LARRY
Chief Financial Officer
—
$2.81M (21) scheduled
−$2.81M
374,355
$5.12M
−31.0%
Vanderhook Christopher
Chief Operating Officer
—
$1.32M (26) scheduled
−$1.32M
9,355,019
$127.94M
−6.4%
Vanderhook Timothy
CEO and Chairman
—
$1.32M (26) scheduled
−$1.32M
9,270,019
$126.77M
−7.2%
VALDES MAX O
Director
—
$80.46K (2)
−$80.46K
29,449
$402.74K
−57.7%
Yang Vivian
Director
—
—
—
109,861
$1.50M
+34.7%
Wilson Brett
Director
—
—
—
51,867
$709.32K
—
Abrahams Craig Justin
Director
—
—
—
39,109
$534.85K
—

No percentages here. These insiders hold more than one class of share between them, and the share count on file covers one of them rather than all. Dividing the two would compare different things.

Individual transactions

99
Insider
Date
Role
Action
Shares
Price
Amount
MADDEN LARRY
11 Aug 2026
Chief Financial Officer
Sold on a plan
1,431
$13.68
$19.57K
MADDEN LARRY
11 Aug 2026
Chief Financial Officer
Sold on a plan
26,020
$13.03
$338.94K
Capital V LLC
23 Jul 2026
10% owner
Sold on a plan
12,912
$10.47
$135.19K
Vanderhook Christopher
23 Jul 2026
Chief Operating Officer
Sold on a plan indirect
4,304
$10.47
$45.06K
Vanderhook Timothy
23 Jul 2026
CEO and Chairman
Sold on a plan indirect
4,304
$10.47
$45.06K
MADDEN LARRY
23 Jul 2026
Chief Financial Officer
Sold on a plan
2,814
$10.69
$30.07K
Capital V LLC
22 Jul 2026
10% owner
Sold on a plan
15,000
$11.03
$165.52K
Vanderhook Christopher
22 Jul 2026
Chief Operating Officer
Sold on a plan indirect
5,000
$11.03
$55.17K
Vanderhook Timothy
22 Jul 2026
CEO and Chairman
Sold on a plan indirect
5,000
$11.03
$55.17K
Capital V LLC
21 Jul 2026
10% owner
Sold after exercise
9,588
$11.70
$112.22K
Vanderhook Christopher
21 Jul 2026
Chief Operating Officer
Sold after exercise indirect
3,196
$11.70
$37.41K
Vanderhook Timothy
21 Jul 2026
CEO and Chairman
Sold after exercise indirect
3,196
$11.70
$37.41K
MADDEN LARRY
8 Jul 2026
Chief Financial Officer
Sold on a plan
11,273
$12.69
$143.11K
MADDEN LARRY
7 Jul 2026
Chief Financial Officer
Sold on a plan
9,149
$12.86
$117.66K
MADDEN LARRY
6 Jul 2026
Chief Financial Officer
Sold on a plan
10,097
$12.78
$129.00K
Capital V LLC
18 Jun 2026
10% owner
Sold on a plan
7,500
$10.96
$82.23K
Vanderhook Timothy
18 Jun 2026
CEO and Chairman
Sold on a plan indirect
2,500
$10.96
$27.41K
Vanderhook Christopher
18 Jun 2026
Chief Operating Officer
Sold on a plan indirect
2,500
$10.96
$27.41K
Capital V LLC
17 Jun 2026
10% owner
Sold on a plan
15,000
$11.09
$166.33K
Vanderhook Timothy
17 Jun 2026
CEO and Chairman
Sold on a plan indirect
5,000
$11.09
$55.44K
Vanderhook Christopher
17 Jun 2026
Chief Operating Officer
Sold on a plan indirect
5,000
$11.09
$55.44K
Capital V LLC
16 Jun 2026
10% owner
Sold after exercise
15,000
$11.17
$167.57K
Vanderhook Timothy
16 Jun 2026
CEO and Chairman
Sold after exercise indirect
5,000
$11.17
$55.86K
Vanderhook Christopher
16 Jun 2026
Chief Operating Officer
Sold after exercise indirect
5,000
$11.17
$55.86K
Vanderhook Timothy
15 Jun 2026
CEO and Chairman
Sell
9,125
$11.10
$101.29K
Vanderhook Christopher
15 Jun 2026
Chief Operating Officer
Sell
9,125
$11.10
$101.29K
MADDEN LARRY
15 Jun 2026
Chief Financial Officer
Sell
25,376
$11.10
$281.67K
VALDES MAX O
9 Jun 2026
Director
Sell
3,386
$11.97
$40.53K
MADDEN LARRY
8 Jun 2026
Chief Financial Officer
Sold on a plan
14,670
$12.10
$177.48K
VALDES MAX O
8 Jun 2026
Director
Sell
3,300
$12.10
$39.93K
MADDEN LARRY
5 Jun 2026
Chief Financial Officer
Sold on a plan
18,663
$12.24
$228.48K
Capital V LLC
21 May 2026
10% owner
Sold on a plan
7,500
$10.79
$80.91K
Vanderhook Timothy
21 May 2026
CEO and Chairman
Sold on a plan indirect
2,500
$10.79
$26.97K
Vanderhook Christopher
21 May 2026
Chief Operating Officer
Sold on a plan indirect
2,500
$10.79
$26.97K
Capital V LLC
20 May 2026
10% owner
Sold on a plan
15,000
$10.60
$158.93K
Vanderhook Timothy
20 May 2026
CEO and Chairman
Sold on a plan indirect
5,000
$10.60
$52.98K
Vanderhook Christopher
20 May 2026
Chief Operating Officer
Sold on a plan indirect
5,000
$10.60
$52.98K
Capital V LLC
19 May 2026
10% owner
Sold after exercise
15,000
$10.89
$163.31K
Vanderhook Timothy
19 May 2026
CEO and Chairman
Sold after exercise indirect
5,000
$10.89
$54.44K
Vanderhook Christopher
19 May 2026
Chief Operating Officer
Sold after exercise indirect
5,000
$10.89
$54.44K
MADDEN LARRY
11 May 2026
Chief Financial Officer
Sold on a plan
3,471
$11.95
$41.46K
MADDEN LARRY
11 May 2026
Chief Financial Officer
Sold on a plan
13,826
$11.29
$156.11K
MADDEN LARRY
8 May 2026
Chief Financial Officer
Sold on a plan
18,538
$11.85
$219.67K
MADDEN LARRY
23 Apr 2026
Chief Financial Officer
Sold on a plan
12,782
$10.16
$129.88K
Vanderhook Christopher
22 Apr 2026
Chief Operating Officer
Sold on a plan indirect
2,796
$10.74
$30.04K
Vanderhook Timothy
22 Apr 2026
CEO and Chairman
Sold on a plan indirect
2,796
$10.74
$30.04K
Capital V LLC
22 Apr 2026
10% owner
Sold on a plan
8,389
$10.74
$90.13K
MADDEN LARRY
22 Apr 2026
Chief Financial Officer
Sold on a plan
13,263
$10.74
$142.43K
Vanderhook Christopher
21 Apr 2026
Chief Operating Officer
Sold on a plan indirect
4,704
$10.91
$51.34K
Vanderhook Timothy
21 Apr 2026
CEO and Chairman
Sold on a plan indirect
4,704
$10.91
$51.34K
Capital V LLC
21 Apr 2026
10% owner
Sold on a plan
14,111
$10.91
$154.02K
MADDEN LARRY
21 Apr 2026
Chief Financial Officer
Sold on a plan
13,283
$10.91
$144.93K
Vanderhook Christopher
20 Apr 2026
Chief Operating Officer
Sold after exercise indirect
5,000
$11.12
$55.60K
Vanderhook Timothy
20 Apr 2026
CEO and Chairman
Sold after exercise indirect
5,000
$11.12
$55.60K
Capital V LLC
20 Apr 2026
10% owner
Sold after exercise
15,000
$11.12
$166.80K
MADDEN LARRY
6 Apr 2026
Chief Financial Officer
Sold on a plan
7,297
$11.31
$82.52K
MADDEN LARRY
2 Apr 2026
Chief Financial Officer
Sold on a plan
10,131
$10.94
$110.88K
MADDEN LARRY
1 Apr 2026
Chief Financial Officer
Sold on a plan
7,410
$11.27
$83.54K
Vanderhook Timothy
19 Mar 2026
CEO and Chairman
Sold on a plan indirect
2,920
$11.42
$33.35K
Capital V LLC
19 Mar 2026
10% owner
Sold on a plan
8,760
$11.42
$100.06K
Vanderhook Christopher
19 Mar 2026
Chief Operating Officer
Sold on a plan indirect
2,920
$11.42
$33.35K
Vanderhook Timothy
18 Mar 2026
CEO and Chairman
Sold on a plan indirect
5,000
$12.00
$59.99K
Capital V LLC
18 Mar 2026
10% owner
Sold on a plan
15,000
$12.00
$179.98K
Vanderhook Christopher
18 Mar 2026
Chief Operating Officer
Sold on a plan indirect
5,000
$12.00
$59.99K
Vanderhook Timothy
17 Mar 2026
CEO and Chairman
Sold after exercise indirect
5,000
$11.80
$58.98K
Capital V LLC
17 Mar 2026
10% owner
Sold after exercise
15,000
$11.80
$176.94K
Vanderhook Christopher
17 Mar 2026
Chief Operating Officer
Sold after exercise indirect
5,000
$11.80
$58.98K
MADDEN LARRY
13 Mar 2026
Chief Financial Officer
Sold on a plan
1,658
$13.03
$21.61K
Vanderhook Timothy
19 Feb 2026
CEO and Chairman
Sold on a plan indirect
3,279
$9.17
$30.07K
Vanderhook Christopher
19 Feb 2026
Chief Operating Officer
Sold on a plan indirect
3,279
$9.17
$30.07K
Capital V LLC
19 Feb 2026
10% owner
Sold on a plan
9,836
$9.17
$90.21K
Vanderhook Timothy
18 Feb 2026
CEO and Chairman
Sold on a plan indirect
4,722
$9.19
$43.37K
Vanderhook Christopher
18 Feb 2026
Chief Operating Officer
Sold on a plan indirect
4,722
$9.19
$43.37K
Capital V LLC
18 Feb 2026
10% owner
Sold on a plan
14,167
$9.19
$130.13K
Vanderhook Timothy
17 Feb 2026
CEO and Chairman
Sold after exercise indirect
4,079
$9.26
$37.79K
Vanderhook Christopher
17 Feb 2026
Chief Operating Officer
Sold after exercise indirect
4,079
$9.26
$37.79K
Capital V LLC
17 Feb 2026
10% owner
Sold after exercise
12,237
$9.26
$113.37K
Vanderhook Christopher
22 Jan 2026
Chief Operating Officer
Sold on a plan indirect
2,574
$12.87
$33.13K
Vanderhook Timothy
22 Jan 2026
CEO and Chairman
Sold on a plan indirect
2,574
$12.87
$33.13K
Capital V LLC
22 Jan 2026
10% owner
Sold on a plan
7,722
$12.87
$99.39K
MADDEN LARRY
22 Jan 2026
Chief Financial Officer
Sold on a plan
4,224
$13.09
$55.29K
Vanderhook Christopher
21 Jan 2026
Chief Operating Officer
Sold on a plan indirect
4,926
$12.24
$60.30K
Vanderhook Timothy
21 Jan 2026
CEO and Chairman
Sold on a plan indirect
4,926
$12.24
$60.30K
Capital V LLC
21 Jan 2026
10% owner
Sold on a plan
14,778
$12.24
$180.89K
Vanderhook Christopher
20 Jan 2026
Chief Operating Officer
Sold after exercise indirect
5,000
$11.94
$59.70K
Vanderhook Timothy
20 Jan 2026
CEO and Chairman
Sold after exercise indirect
5,000
$11.94
$59.70K
Capital V LLC
20 Jan 2026
10% owner
Sold after exercise
15,000
$11.94
$179.10K
Vanderhook Timothy
19 Dec 2025
CEO and Chairman
Sold on a plan indirect
2,500
$11.79
$29.48K
Vanderhook Christopher
19 Dec 2025
Chief Operating Officer
Sold on a plan indirect
2,500
$11.79
$29.48K
Capital V LLC
19 Dec 2025
10% owner
Sold on a plan
7,500
$11.79
$88.43K
Capital V LLC
18 Dec 2025
10% owner
Sold on a plan
15,000
$11.93
$178.92K
Vanderhook Christopher
18 Dec 2025
Chief Operating Officer
Sold on a plan indirect
5,000
$11.93
$59.64K
Vanderhook Timothy
18 Dec 2025
CEO and Chairman
Sold on a plan indirect
5,000
$11.93
$59.64K
MADDEN LARRY
17 Dec 2025
Chief Financial Officer
Sell
13,477
$11.70
$157.73K
Capital V LLC
17 Dec 2025
10% owner
Sold on a plan
15,000
$11.74
$176.05K
Vanderhook Christopher
17 Dec 2025
Chief Operating Officer
Sold on a plan indirect
5,000
$11.74
$58.68K
Vanderhook Christopher
17 Dec 2025
Chief Operating Officer
Sold on a plan
9,102
$11.70
$106.53K
Vanderhook Timothy
17 Dec 2025
CEO and Chairman
Sold on a plan indirect
5,000
$11.74
$58.68K
Vanderhook Timothy
17 Dec 2025
CEO and Chairman
Sold on a plan
9,102
$11.70
$106.53K

What was left out

Form 4 filings counted 54
Amendments (4/A) skipped 2
Filings about a different issuer 0
Unreadable filings 0
Joint filings 0
Sales on a Rule 10b5-1 plan 72
Sales straight out of an exercise 21
Sales at will 6
Transactions with no price 0
Shares from compensation/vesting 2,419,678
History held since 11 Feb 2021