HARLEY-DAVIDSON, INC.

By person

40 insiders · 100 transactions

2.2×

Artie Starrs holds only 2.2 times base salary in stock. $686.50K of shares against $304.00K in salary for 2025.

Salary from the company's own proxy. The shares are what Artie Starrs last reported holding, valued at $27.46, the price Common Stock was last bought or sold at on the open market here, on 1 Sep 2026.

Insider

Role

Bought

Sold

Net

Holding

Of company

Worth

Change

JAMES DONALD A

Director

—

$11.30M (2)

−$11.30M

217,311

0.2088%

$5.97M

−47.9%

Olin John A

Former SVP & CFO

$256.77K (1)

$7.82M (8) scheduled

−$7.56M

948

0.0009%

$26.03K

−97.8%

ZEITZ JOCHEN

President and CEO

$7.07M (5)

$231.95K (3)

+$6.84M

656,158

0.6305%

$18.02M

—

HUND LAWRENCE G

Chief Commercial Officer

—

$5.20M (8) scheduled

−$5.20M

40,430

0.0388%

$1.11M

+573.4%

Kumbier Michelle

SVP, Motor Co. Product & Ops

—

$987.95K (2)

−$987.95K

19,206

0.0185%

$527.38K

+550.7%

NOVA DANIEL J

Director

$982.70K (1)

—

+$982.70K

47,605

0.0457%

$1.31M

—

LEVATICH MATTHEW S

President & CEO

—

$940.39K (1) scheduled

−$940.39K

165,682

0.1592%

$4.55M

+185.0%

Jones Paul J

VP & Chief Legal Officer

—

$755.96K (6)

−$755.96K

2,642

0.0025%

$72.54K

0.0%

KORNETZKE MARK R

Chief Accounting Officer

—

$632.36K (6)

−$632.36K

10,432

0.0100%

$286.48K

+286.9%

Starrs Artie

President & CEO

$545.44K (2)

—

+$545.44K

25,000

0.0240%

$686.50K

—

BISCHMANN JOANNE M

Vice President, Communications

—

$354.15K (2) scheduled

−$354.15K

9,410

0.0090%

$258.40K

+55.0%

Mansfield Luke Christopher

Chief Commercial Officer

$24.78K (1)

$355.22K (2)

−$330.44K

12,468

0.0120%

$342.38K

−7.9%

Root Jonathan R

CFO and CCO

—

$306.36K (6) scheduled

−$306.36K

41,470

0.0398%

$1.14M

+150.2%

Masood Rafeh

Director

$199.77K (4)

—

+$199.77K

13,495

0.0130%

$370.57K

—

Littleton Gayle

CLO, CCO, CAO & Corp Sec

$197.85K (1)

—

+$197.85K

7,500

0.0072%

$205.95K

—

Do Charles

Sr. Vice President, HDFSI

—

$182.25K (2)

−$182.25K

183

0.0002%

$5.03K

0.0%

Rocker Tchernavia

VP-Human Resources

—

$145.59K (2)

−$145.59K

4,766

0.0046%

$130.87K

0.0%

Sylvester Maryrose

Director

—

$137.97K (1)

−$137.97K

27,890

0.0268%

$765.85K

+2,407%

FARLEY JR JAMES D

Director

—

$120.78K (1)

−$120.78K

22,220

0.0214%

$610.17K

—

Flees Lori Ann

Director

$75.55K (1)

—

+$75.55K

17,223

0.0165%

$472.94K

+244.5%

Thomas James Darrell

VP/Treasurer

—

$57.62K (1) scheduled

−$57.62K

32,773

0.0315%

$899.94K

+37.9%

Krause Paul J

Chief Legal Officer

—

$40.66K (1) scheduled

−$40.66K

30,544

0.0293%

$838.74K

+2,346%

Alstead Troy

Director

$530.90 (1)

$520.00 (1)

+$10.90

41,249

0.0396%

$1.13M

—

LINEBARGER NORMAN THOMAS

Director

—

29,066

0.0279%

$798.14K

+4,284%

Krishnan Jagdish

Chief Digital Officer

—

28,129

0.0270%

$772.42K

+20,892%

Giuffre Amy

VP & Chief Communications Ofcr

—

20,630

0.0198%

$566.49K

+5.6%

ANDERSON R JOHN

Director

—

17,300

0.0166%

$475.07K

+253.5%

Niketh Bryan

Chief Operations Officer

—

16,966

0.0163%

$465.90K

+212.4%

Termaat Tori

Chief Human Resources Officer

—

16,761

0.0161%

$460.26K

+709.7%

Koval Glen

SVP Motorcycle Development

—

13,898

0.0134%

$381.64K

—

O'Sullivan Coyne Edel M.

Chief Commercial Officer

—

9,482

0.0091%

$260.38K

—

Anding Julie M

Chief Administrative Officer

—

8,471

0.0081%

$232.62K

+413.3%

Golston Allan C.

Director

—

7,310

0.0070%

$200.73K

—

GOETTER GINA M

Chief Financial Officer

—

5,434

0.0052%

$149.22K

+2,326%

LEVINSON SARA L

Director

—

4,846

0.0047%

$133.07K

0.0%

CAVE MICHAEL J

Director

—

3,676

0.0035%

$100.94K

—

Cummings Sean

SVP, Global Demand

—

2,593

0.0025%

$71.21K

+141.9%

Reintjes Matthew J

Director

—

2,479

0.0024%

$68.07K

—

Beck Bryan Andrew

Chief Accounting Officer

—

1,377

0.0013%

$37.81K

—

Malenshek Heather June

Sr. VP, Marketing & Branding

—

981

0.0009%

$26.94K

0.0%

Individual transactions

100

Insider

Date

Role

Action

Price

Amount

Root Jonathan R

1 Sep 2026

CFO and CCO

Sold on a plan

1,554

$27.46

$42.67K

Littleton Gayle

11 Aug 2026

CLO, CCO, CAO & Corp Sec

Buy

7,500

$26.38

$197.85K

Starrs Artie

10 Aug 2026

President & CEO

Buy

10,000

$25.89

$258.94K

Root Jonathan R

3 Aug 2026

CFO and CCO

Sold on a plan

1,554

$24.88

$38.66K

NOVA DANIEL J

31 Jul 2026

Director

Buy

40,000

$24.57

$982.70K

Root Jonathan R

1 Jul 2026

CFO and CCO

Sold on a plan

1,554

$24.44

$37.98K

Root Jonathan R

1 Jun 2026

CFO and CCO

Sold on a plan

1,554

$23.87

$37.09K

Root Jonathan R

19 May 2026

CFO and CCO

Sold on a plan

1,554

$24.21

$37.62K

Krause Paul J

11 May 2026

Chief Legal Officer

Sold on a plan

1,564

$26.00

$40.66K

Do Charles

12 Mar 2026

Sr. Vice President, HDFSI

Sell

4,241

$18.10

$76.74K

Starrs Artie

9 Mar 2026

President & CEO

Buy

15,000

$19.10

$286.50K

Flees Lori Ann

9 Mar 2026

Director

Buy

4,000

$18.89

$75.55K

Masood Rafeh

27 Feb 2026

Director

Buy

2,775

$18.00

$49.95K

FARLEY JR JAMES D

25 Feb 2026

Director

Sell

6,454

$18.71

$120.78K

Mansfield Luke Christopher

20 Nov 2025

Chief Commercial Officer

Sell

11,500

$23.21

$266.95K

Do Charles

7 Nov 2025

Sr. Vice President, HDFSI

Sell

4,136

$25.51

$105.51K

Masood Rafeh

5 Aug 2025

Director

Buy

2,068

$24.06

$49.76K

Mansfield Luke Christopher

13 Feb 2025

Chief Commercial Officer

Sell

3,400

$25.96

$88.26K

Sylvester Maryrose

30 Oct 2024

Director

Sell

4,278

$32.25

$137.97K

Masood Rafeh

1 Aug 2023

Director

Buy

1,302

$38.40

$50.00K

Root Jonathan R

6 Feb 2023

SVP - HDFSI

Sell

2,239

$50.17

$112.32K

ZEITZ JOCHEN

2 Sep 2022

President and CEO

Buy

25,750

$38.94

$1.00M

Masood Rafeh

9 Aug 2022

Director

Buy

1,335

$37.50

$50.06K

Alstead Troy

20 May 2022

Director

Exercised, kept

2,642

$32.34

$85.44K

FARLEY JR JAMES D

20 May 2022

Director

Exercised, kept

2,642

$32.34

$85.44K

LINEBARGER NORMAN THOMAS

20 May 2022

Director

Exercised, kept

2,642

$32.34

$85.44K

Sylvester Maryrose

20 May 2022

Director

Exercised, kept

2,642

$32.34

$85.44K

KORNETZKE MARK R

2 Mar 2022

Chief Accounting Officer

Sell

2,868

$40.33

$115.68K

KORNETZKE MARK R

1 Mar 2022

Chief Accounting Officer

Sell

5,607

$40.09

$224.78K

KORNETZKE MARK R

1 Mar 2022

Chief Accounting Officer

Sell

139

$40.10

$5.57K

Krause Paul J

30 Jul 2021

VP, Chief Legal Officer

Exercised, kept

750

$39.62

$29.72K

Niketh Bryan

30 Jul 2021

SVP, Motor Co. Product & Ops

Exercised, kept

3,500

$39.62

$138.67K

Root Jonathan R

30 Jul 2021

SVP - HDFSI

Exercised, kept

1,000

$39.62

$39.62K

Thomas James Darrell

30 Jul 2021

VP/Treasurer

Exercised, kept

3,500

$39.62

$138.67K

Sylvester Maryrose

29 Jul 2021

Director

Exercised, kept

3,274

$39.82

$130.35K

Alstead Troy

21 May 2021

Director

Exercised, kept

5,336

$48.06

$256.43K

LINEBARGER NORMAN THOMAS

21 May 2021

Director

Exercised, kept

5,336

$48.06

$256.43K

Sylvester Maryrose

21 May 2021

Director

Exercised, kept

5,336

$48.06

$256.43K

ANDERSON R JOHN

21 May 2021

Director

Exercised, kept

5,336

$48.06

$256.43K

Mansfield Luke Christopher

5 Feb 2021

VP/Motorcycle Management

Buy

735

$33.72

$24.78K

ZEITZ JOCHEN

4 Feb 2021

President and CEO

Buy

30,800

$32.47

$1.00M

Olin John A

9 Nov 2020

Former SVP & CFO

Sell

12,125

$34.94

$423.61K

Olin John A

9 Nov 2020

Former SVP & CFO

Sell

63,476

$33.99

$2.16M

Olin John A

9 Nov 2020

Former SVP & CFO

Sell

2,901

$33.51

$97.21K

Olin John A

9 Nov 2020

Former SVP & CFO

Sell

13,500

$36.34

$490.59K

ZEITZ JOCHEN

12 Aug 2020

Chairman and Acting President

Buy

71,450

$27.86

$1.99M

Thomas James Darrell

7 Aug 2020

VP - Interim CFO and Treasurer

Sold after exercise

2,228

$25.86

$57.62K

Olin John A

13 May 2020

SVP & CFO

Buy

13,500

$19.02

$256.77K

ZEITZ JOCHEN

13 May 2020

Chairman and Acting President

Buy

51,020

$19.52

$996.01K

ZEITZ JOCHEN

8 May 2020

Chairman and Acting President

Exercised, kept

3,676

$21.45

$78.85K

ZEITZ JOCHEN

8 May 2020

Chairman and Acting President

Buy

97,850

$21.26

$2.08M

Alstead Troy

8 May 2020

Director

Exercised, kept

3,676

$21.45

$78.85K

CAVE MICHAEL J

8 May 2020

Director

Exercised, kept

3,676

$21.45

$78.85K

LINEBARGER NORMAN THOMAS

8 May 2020

Director

Exercised, kept

3,676

$21.45

$78.85K

Sylvester Maryrose

8 May 2020

Director

Exercised, kept

3,676

$21.45

$78.85K

Olin John A

26 Nov 2019

SVP & CFO

Sold after exercise

44,465

$37.00

$1.65M

Kumbier Michelle

25 Nov 2019

SVP, Motor Co. Product & Ops

Sell

22,000

$37.07

$815.48K

HUND LAWRENCE G

29 Oct 2019

President-HDFS

Sell

8,000

$40.22

$321.72K

KORNETZKE MARK R

25 Jul 2019

Chief Accounting Officer

Sell

4,348

$36.00

$156.53K

HUND LAWRENCE G

24 Jul 2019

President-HDFS

Sold after exercise

13,000

$35.58

$462.48K

HUND LAWRENCE G

24 Jul 2019

President-HDFS

Sold after exercise

$35.57

$2.60K

Jones Paul J

24 Jul 2019

VP & Chief Legal Officer

Sell

9,575

$35.07

$335.79K

Jones Paul J

24 Jul 2019

VP & Chief Legal Officer

Sell

2,309

$35.51

$81.99K

KORNETZKE MARK R

24 Jul 2019

Chief Accounting Officer

Sold after exercise

3,426

$35.79

$122.63K

KORNETZKE MARK R

24 Jul 2019

Chief Accounting Officer

Sold after exercise

200

$35.79

$7.16K

Olin John A

24 Jul 2019

SVP & CFO

Sold after exercise

30,000

$35.96

$1.08M

ZEITZ JOCHEN

29 May 2019

Director

Sell

2,227

$33.05

$73.59K

Alstead Troy

10 May 2019

Director

Exercised, kept

3,183

$35.90

$114.27K

Sylvester Maryrose

10 May 2019

Director

Exercised, kept

3,183

$35.90

$114.27K

ZEITZ JOCHEN

10 May 2019

Director

Exercised, kept

3,183

$35.90

$114.27K

Olin John A

4 Feb 2019

SVP & CFO

Exercised, kept

12,383

$36.65

$453.84K

Olin John A

28 Aug 2018

SVP & CFO

Sold after exercise

12,587

$43.48

$547.27K

HUND LAWRENCE G

10 Aug 2018

President-HDFS

Sold after exercise

25,040

$43.33

$1.09M

HUND LAWRENCE G

10 Aug 2018

President-HDFS

Sold after exercise

12,000

$43.34

$520.07K

ZEITZ JOCHEN

6 Aug 2018

Director

Sell

1,598

$43.50

$69.51K

Alstead Troy

1 May 2018

Director

Exercised, kept

4,949

$40.73

$201.58K

ANDERSON R JOHN

1 May 2018

Director

Exercised, kept

2,284

$40.73

$93.02K

Sylvester Maryrose

1 May 2018

Director

Exercised, kept

2,284

$40.73

$93.02K

ZEITZ JOCHEN

1 May 2018

Director

Exercised, kept

2,284

$40.73

$93.02K

Rocker Tchernavia

12 Feb 2018

VP-Human Resources

Sell

1,401

$47.74

$66.89K

Jones Paul J

6 Feb 2018

VP & Chief Legal Officer

Sell

2,117

$48.00

$101.62K

Jones Paul J

5 Feb 2018

VP & Chief Legal Officer

Sell

870

$47.62

$41.43K

ZEITZ JOCHEN

1 Nov 2017

Director

Sell

1,859

$47.80

$88.85K

HUND LAWRENCE G

31 Oct 2017

President-HDFS

Sell

8,660

$46.88

$406.02K

LEVATICH MATTHEW S

25 Oct 2017

President & CEO

Sold after exercise

19,447

$48.36

$940.39K

Olin John A

19 Oct 2017

SVP & CFO

Sold after exercise

28,760

$48.03

$1.38M

Sylvester Maryrose

8 Sep 2017

Director

Exercised, kept

2,654

$47.38

$125.75K

HUND LAWRENCE G

30 Aug 2017

President-HDFS

Sold after exercise

15,013

$47.18

$708.31K

Alstead Troy

25 May 2017

Director

Sell

$52.00

$520.00

Alstead Troy

22 May 2017

Director

Buy

$53.09

$530.90

ZEITZ JOCHEN

2 May 2017

Director

Exercised, kept

2,657

$56.11

$149.07K

Jones Paul J

22 Feb 2017

VP & Chief Legal Officer

Sell

3,194

$57.49

$183.64K

Jones Paul J

22 Feb 2017

VP & Chief Legal Officer

Sell

200

$57.49

$11.50K

Rocker Tchernavia

14 Feb 2017

VP-Human Resources

Sell

1,377

$57.15

$78.70K

JAMES DONALD A

10 Feb 2017

Director

Sell indirect

100,000

$56.88

$5.69M

BISCHMANN JOANNE M

7 Feb 2017

Vice President, Communications

Sell

911

$57.00

$51.93K

Kumbier Michelle

6 Feb 2017

SVP, Motor Co. Product & Ops

Sell

3,049

$56.56

$172.46K

BISCHMANN JOANNE M

14 Nov 2016

Vice President, Communications

Sold after exercise

5,037

$60.00

$302.22K

HUND LAWRENCE G

14 Nov 2016

President-HDFS

Sold after exercise

28,271

$60.00

$1.70M

JAMES DONALD A

2 Nov 2016

Director

Sell indirect

100,000

$56.13

$5.61M

By person

Individual transactions

What was left out