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Purple Innovation, Inc.

PRPL Net selling
CIK 0001643953 #4973 in the set updated 18 Sep 2026
Bought (120 mo)
$229.23M
out of their own pocket, the only kind of buying there is
Sold (120 mo)
$1.79B
$0.00 on a plan · $800.37M straight out of an exercise
Sold at will
$988.08M
61 of 88 sales
Net
−$1.56B
−$758.85M against sales at will

By person

32 insiders · 158 transactions
Insider
Role
Bought
Sold
Net
Holding
Worth
Change
Pearce Terry Vernon
Former 10% Owner
—
$517.45M (7) scheduled
−$517.45M
0
$0.00
—
Pearce Tony Marion
Former 10% Owner
—
$517.45M (7) scheduled
−$517.45M
0
$0.00
—
InnoHold, LLC entity
Former 10% Owner
—
$508.89M (6) scheduled
−$508.89M
0
$0.00
—
Coliseum Capital Management, LLC entity
Director
$226.64M (31)
$219.26M (1)
+$7.38M
104,184,276
$51.11M
+65.1%
Greenhaven Road Investment Management, L.P. entity
10% owner
$34.95K (3)
$7.28M (41)
−$7.24M
0
$0.00
−100.0%
McGarvey Casey Kale
Chief Legal Officer
$649.18K (3)
$7.33M (3) scheduled
−$6.68M
108,436
$53.20K
+5,886%
ZEPF PAUL J
Director
$66.69K (1)
$5.98M (10)
−$5.92M
1,389,656
$681.77K
−66.8%
Phillips Craig Lee
Chief Financial Officer
—
$2.39M (2) scheduled
−$2.39M
3,000
$1.47K
—
Legg John A.
Chief Operating Officer
$24.90K (1)
$1.02M (3) scheduled
−$995.10K
3,645
$1.79K
—
Anthos Pano
Director
$19.72K (2)
$757.55K (6)
−$737.83K
43,290
$21.24K
−43.0%
White Verdi Ray III
Chief Retail Officer
—
$639.55K (2) scheduled
−$639.55K
525
$257.57
—
HAYNOR ERIC SCOTT
Chief Operating Officer
$381.13K (1)
—
+$381.13K
260,805
$127.95K
+18,717%
Kiedaisch Gary Alan
Director
$358.04K (3)
—
+$358.04K
78,443
$38.48K
—
DeMartini Robert
Chief Executive Officer
$352.32K (4)
—
+$352.32K
976,928
$479.28K
+51,189%
Megibow Joseph B
Chief Executive Officer
$199.83K (5)
—
+$199.83K
103,500
$50.78K
+417.5%
ZIER DAWN M.
Director
$139.00K (1)
—
+$139.00K
42,389
$20.80K
+9,900%
KERBY JEFFERY SCOTT
Chief of Owned Retail
$120.36K (2)
—
+$120.36K
76,643
$37.60K
+33,112%
Roddy Jack
Chief People Officer
$61.13K (4)
—
+$61.13K
85,833
$42.11K
+31,877%
DARLING SETH LANE
Director
$51.43K (1)
—
+$51.43K
48,765
$23.92K
—
Pate R Carter
Director
$50.00K (1)
—
+$50.00K
48,714
$23.90K
—
DICAMILLO GARY T
Director
$48.78K (2)
—
+$48.78K
214,382
$105.18K
+27.0%
Lucian Robert Gerard
Chief Financial Officer
$29.44K (1)
—
+$29.44K
60,000
$29.44K
—
Ulrich George Turner
Principal Accounting Officer
$6.06K (1)
—
+$6.06K
41,007
$20.12K
+74,255%
Peterson Douglas Scott
Director
—
—
—
3,233,959
$1.59M
+24.5%
HOLLINGSWORTH CLAUDIA
Director
—
—
—
97,484
$47.83K
+301.1%
HUTCHINGS JEFFREY LAYNE
Chief Innovation Officer
—
—
—
96,947
$47.56K
—
Vogensen Todd E.
Chief Financial Officer
—
—
—
95,432
$46.82K
—
Serow Erika
Director
—
—
—
31,765
$15.58K
—
McDermott Tricia
Chief Legal Officer
—
—
—
25,832
$12.67K
—
Krausz Keira
Chief Marketing Officer
—
—
—
6,829
$3.35K
—
Varni Patrice Ann
Chief Marketing Officer
—
—
—
3,123
$1.53K
—
Global Partner Sponsor I LLC entity
10% owner
—
—
—
0
$0.00
−100.0%

No percentages here. This company's share count has moved by a factor of 25.0 over the window, from 4,329,000 to 108,386,000 shares. A split, a merger or a large issue changes what the company is, and a holding measured at one point in that run is not a fraction of it at another.

Individual transactions

158
Insider
Date
Role
Action
Shares
Price
Amount
Lucian Robert Gerard
4 May 2026
Chief Financial Officer
Buy
60,000
$0.49
$29.44K
DeMartini Robert
28 Jun 2024
Chief Executive Officer
Buy
138,834
$1.03
$143.15K
DeMartini Robert
27 Jun 2024
Chief Executive Officer
Buy
10,105
$1.01
$10.22K
DeMartini Robert
26 Jun 2024
Chief Executive Officer
Buy
51,061
$0.98
$50.28K
Ulrich George Turner
22 Mar 2024
Principal Accounting Officer
Buy
4,000
$1.52
$6.06K
DICAMILLO GARY T
28 Aug 2023
Director
Buy
10,000
$2.22
$22.18K
McGarvey Casey Kale
2 Jun 2023
Chief Legal Officer
Buy
22,300
$2.85
$63.55K
KERBY JEFFERY SCOTT
26 May 2023
Chief of Owned Retail
Buy
16,350
$3.45
$56.45K
DARLING SETH LANE
16 May 2023
Director
Buy
17,000
$3.03
$51.43K
Pate R Carter
15 May 2023
Director
Buy
16,949
$2.95
$50.00K
DeMartini Robert
15 May 2023
CEO
Buy
50,000
$2.97
$148.67K
KERBY JEFFERY SCOTT
23 Mar 2023
Chief of Owned Retail
Buy
23,077
$2.77
$63.92K
HAYNOR ERIC SCOTT
23 Mar 2023
Chief Operating Officer
Buy
138,598
$2.75
$381.13K
Coliseum Capital Management, LLC
13 Feb 2023
Director
Buy indirect
5,960,320
$4.50
$26.82M
McGarvey Casey Kale
16 Sep 2022
Chief Legal Officer
Buy
30,000
$2.85
$85.50K
DICAMILLO GARY T
7 Sep 2022
Director
Buy
10,000
$2.66
$26.60K
Roddy Jack
6 Sep 2022
Chief People Officer
Buy
2,000
$2.74
$5.48K
Coliseum Capital Management, LLC
25 May 2022
Director
Buy indirect
716,280
$4.78
$3.42M
Coliseum Capital Management, LLC
24 May 2022
Director
Buy indirect
960,394
$4.57
$4.39M
Roddy Jack
24 May 2022
Chief People Officer
Buy
3,000
$4.45
$13.35K
Coliseum Capital Management, LLC
20 May 2022
Director
Buy indirect
450,000
$4.84
$2.18M
Coliseum Capital Management, LLC
19 May 2022
Director
Buy indirect
328,000
$4.87
$1.60M
Coliseum Capital Management, LLC
18 May 2022
Director
Buy indirect
987,859
$4.58
$4.52M
Coliseum Capital Management, LLC
17 May 2022
Director
Buy indirect
283,578
$4.79
$1.36M
Roddy Jack
17 May 2022
Chief People Officer
Buy
6,000
$4.85
$29.10K
Coliseum Capital Management, LLC
16 May 2022
Director
Buy indirect
2,083,347
$4.68
$9.75M
Coliseum Capital Management, LLC
13 May 2022
Director
Buy indirect
420,000
$4.46
$1.87M
Roddy Jack
13 May 2022
Chief People Officer
Buy
3,000
$4.40
$13.20K
Coliseum Capital Management, LLC
12 May 2022
Director
Buy indirect
3,678,927
$3.84
$14.13M
Anthos Pano
31 Mar 2022
Director
Buy
209
$6.01
$1.26K
Anthos Pano
31 Mar 2022
Director
Buy
3,069
$6.02
$18.46K
Coliseum Capital Management, LLC
30 Mar 2022
Director
Buy indirect
650,000
$6.47
$4.21M
Coliseum Capital Management, LLC
7 Mar 2022
Director
Buy indirect
1,460,000
$6.98
$10.19M
ZEPF PAUL J
7 Mar 2022
Director
Buy
10,000
$6.67
$66.69K
Coliseum Capital Management, LLC
4 Mar 2022
Director
Buy indirect
3,215,000
$7.30
$23.47M
Kiedaisch Gary Alan
4 Mar 2022
Director
Buy
23,000
$6.96
$160.17K
Kiedaisch Gary Alan
4 Mar 2022
Director
Buy
7,000
$6.87
$48.07K
ZIER DAWN M.
3 Mar 2022
Director
Buy
20,000
$6.95
$139.00K
Coliseum Capital Management, LLC
3 Mar 2022
Director
Buy indirect
1,797,545
$7.23
$13.00M
Coliseum Capital Management, LLC
31 Dec 2021
Director
Buy indirect
310,000
$13.25
$4.11M
Coliseum Capital Management, LLC
28 Dec 2021
Director
Buy indirect
120,000
$13.52
$1.62M
Coliseum Capital Management, LLC
27 Dec 2021
Director
Buy indirect
155,344
$13.46
$2.09M
Coliseum Capital Management, LLC
23 Dec 2021
Director
Buy indirect
439,134
$13.81
$6.06M
Coliseum Capital Management, LLC
20 Dec 2021
Director
Buy indirect
2,761,748
$11.76
$32.48M
Coliseum Capital Management, LLC
17 Dec 2021
Director
Buy indirect
2,904,115
$11.38
$33.05M
McGarvey Casey Kale
16 Dec 2021
Chief Legal Officer
Buy
47,700
$10.48
$500.13K
Coliseum Capital Management, LLC
16 Dec 2021
Director
Buy indirect
1,876,000
$10.46
$19.62M
Anthos Pano
11 Jun 2021
Director
Sell
799
$29.00
$23.17K
Anthos Pano
10 Jun 2021
Director
Sell
1,707
$29.00
$49.51K
Anthos Pano
9 Jun 2021
Director
Sell
7,735
$29.00
$224.35K
Anthos Pano
7 Jun 2021
Director
Sell
7,000
$29.13
$203.90K
Anthos Pano
25 May 2021
Director
Exercised, kept
1,415
$11.50
$16.27K
Coliseum Capital Management, LLC
21 May 2021
Director
Sell indirect
7,308,792
$30.00
$219.26M
Kiedaisch Gary Alan
31 Mar 2021
Director
Buy
5,000
$29.96
$149.80K
Coliseum Capital Management, LLC
5 Mar 2021
Director
Exercised, kept indirect
2,891,249
$11.50
$33.25M
McGarvey Casey Kale
25 Jan 2021
Chief Legal Officer
Sold after exercise
50,000
$40.48
$2.02M
McGarvey Casey Kale
25 Jan 2021
Chief Legal Officer
Sold after exercise
5,000
$41.03
$205.13K
Anthos Pano
24 Nov 2020
Director
Sell
8,752
$28.50
$249.43K
Anthos Pano
23 Nov 2020
Director
Sell
248
$29.00
$7.19K
Legg John A.
18 Nov 2020
Chief Operating Officer
Sold after exercise
15,000
$30.14
$452.10K
White Verdi Ray III
17 Nov 2020
Chief Retail Officer
Sold after exercise
10,000
$28.51
$285.10K
Coliseum Capital Management, LLC
9 Nov 2020
Director
Exercised, kept indirect
1,422,139
$11.50
$16.35M
Legg John A.
30 Sep 2020
Chief Operating Officer
Sold after exercise
10,000
$24.72
$247.20K
ZEPF PAUL J
28 Sep 2020
Director
Sell
26,760
$24.52
$656.21K
ZEPF PAUL J
25 Sep 2020
Director
Sell
20,000
$24.04
$480.86K
ZEPF PAUL J
25 Sep 2020
Director
Sell
13,240
$23.71
$313.85K
Phillips Craig Lee
25 Sep 2020
Chief Financial Officer
Sold after exercise
48,690
$24.00
$1.17M
ZEPF PAUL J
23 Sep 2020
Director
Sell
5,646
$24.29
$137.12K
ZEPF PAUL J
23 Sep 2020
Director
Sell
14,354
$24.05
$345.27K
ZEPF PAUL J
23 Sep 2020
Director
Sell
20,000
$24.09
$481.80K
Phillips Craig Lee
23 Sep 2020
Chief Financial Officer
Sold after exercise
51,310
$23.89
$1.23M
Legg John A.
22 Sep 2020
Chief Operating Officer
Sold after exercise
15,000
$21.38
$320.70K
ZEPF PAUL J
16 Sep 2020
Director
Sell
25,000
$24.58
$614.38K
ZEPF PAUL J
16 Sep 2020
Director
Sell
25,000
$24.35
$608.65K
ZEPF PAUL J
15 Sep 2020
Director
Sell
46,760
$24.27
$1.13M
ZEPF PAUL J
15 Sep 2020
Director
Sell
50,000
$24.23
$1.21M
InnoHold, LLC
14 Sep 2020
Former 10% Owner
Sell
13,600,000
$18.50
$251.60M
Pearce Terry Vernon
14 Sep 2020
Former 10% Owner
Sell indirect
13,600,000
$18.50
$251.60M
Pearce Tony Marion
14 Sep 2020
Former 10% Owner
Sell indirect
13,600,000
$18.50
$251.60M
White Verdi Ray III
24 Aug 2020
Chief Retail Officer
Sold after exercise
17,000
$20.85
$354.45K
Pearce Tony Marion
20 Aug 2020
10% owner
Sold after exercise indirect
3,150,450
$20.20
$63.64M
Pearce Terry Vernon
20 Aug 2020
10% owner
Sold after exercise indirect
3,150,450
$20.20
$63.64M
InnoHold, LLC
20 Aug 2020
10% owner
Sold after exercise
3,150,450
$20.20
$63.64M
McGarvey Casey Kale
16 Jun 2020
Chief Legal Officer
Sold after exercise
300,000
$17.00
$5.10M
InnoHold, LLC
1 Jun 2020
10% owner
Sold after exercise
1,618,405
$10.50
$16.99M
Pearce Terry Vernon
1 Jun 2020
Co-Director of R&D
Sold after exercise indirect
1,618,405
$10.50
$16.99M
Pearce Tony Marion
1 Jun 2020
Co-Director of R&D
Sold after exercise indirect
1,618,405
$10.50
$16.99M
InnoHold, LLC
19 May 2020
10% owner
Sold after exercise
10,789,372
$10.50
$113.29M
Pearce Terry Vernon
19 May 2020
Co-Director of R&D
Sold after exercise indirect
10,789,372
$10.50
$113.29M
Pearce Tony Marion
19 May 2020
Co-Director of R&D
Sold after exercise indirect
10,789,372
$10.50
$113.29M
InnoHold, LLC
17 Dec 2019
10% owner
Sold after exercise
1,500,000
$7.00
$10.50M
Pearce Terry Vernon
17 Dec 2019
Co-Director of R&D
Sold after exercise indirect
1,500,000
$7.00
$10.50M
Pearce Tony Marion
17 Dec 2019
Co-Director of R&D
Sold after exercise indirect
1,500,000
$7.00
$10.50M
InnoHold, LLC
19 Nov 2019
10% owner
Sold after exercise
7,552,136
$7.00
$52.86M
Pearce Terry Vernon
19 Nov 2019
Co-Director of R&D
Sold after exercise indirect
7,552,136
$7.00
$52.86M
Pearce Terry Vernon
19 Nov 2019
Co-Director of R&D
Sold after exercise
1,223,932
$7.00
$8.57M
Pearce Tony Marion
19 Nov 2019
Co-Director of R&D
Sold after exercise indirect
7,552,136
$7.00
$52.86M
Pearce Tony Marion
19 Nov 2019
Co-Director of R&D
Sold after exercise
1,223,932
$7.00
$8.57M
Coliseum Capital Management, LLC
6 Sep 2019
Director
Buy indirect
2,518
$8.39
$21.13K
Coliseum Capital Management, LLC
5 Sep 2019
Director
Buy indirect
27,461
$8.20
$225.18K
Coliseum Capital Management, LLC
30 Aug 2019
Director
Buy indirect
31,222
$8.07
$251.96K
Coliseum Capital Management, LLC
28 Aug 2019
Director
Buy indirect
100,978
$8.00
$807.82K
Coliseum Capital Management, LLC
27 Aug 2019
Director
Buy indirect
37,867
$7.97
$301.80K
Coliseum Capital Management, LLC
26 Aug 2019
Director
Buy indirect
35,000
$7.67
$268.45K
Coliseum Capital Management, LLC
23 Aug 2019
Director
Buy indirect
25,000
$7.22
$180.50K
Legg John A.
20 Aug 2019
Chief Operating Officer
Buy
2,980
$8.36
$24.90K
Megibow Joseph B
16 May 2019
Chief Executive Officer
Buy
7,036
$6.82
$48.00K
Megibow Joseph B
15 May 2019
Chief Executive Officer
Buy
4,564
$6.60
$30.10K
Megibow Joseph B
14 May 2019
Chief Executive Officer
Buy
11,109
$6.60
$73.29K
Megibow Joseph B
13 May 2019
Chief Executive Officer
Buy
2,451
$6.62
$16.23K
Megibow Joseph B
10 May 2019
Chief Executive Officer
Buy
4,840
$6.65
$32.20K
Coliseum Capital Management, LLC
8 Jun 2018
Director
Buy indirect
288,308
$7.65
$2.21M
Greenhaven Road Investment Management, L.P.
8 Jun 2018
10% owner
Sell indirect
97,872
$7.65
$748.72K
Greenhaven Road Investment Management, L.P.
8 Jun 2018
10% owner
Sell indirect
188,769
$7.65
$1.44M
Coliseum Capital Management, LLC
31 May 2018
Director
Buy indirect
51,396
$7.85
$403.46K
Coliseum Capital Management, LLC
18 May 2018
Director
Buy indirect
317,673
$6.40
$2.03M
Greenhaven Road Investment Management, L.P.
18 May 2018
10% owner
Sell indirect
2,213
$6.51
$14.41K
Greenhaven Road Investment Management, L.P.
18 May 2018
10% owner
Sell indirect
4,492
$6.51
$29.25K
Greenhaven Road Investment Management, L.P.
17 May 2018
10% owner
Sell indirect
3,131
$6.63
$20.77K
Greenhaven Road Investment Management, L.P.
17 May 2018
10% owner
Sell indirect
6,356
$6.63
$42.16K
Greenhaven Road Investment Management, L.P.
16 May 2018
10% owner
Buy indirect
4,000
$7.42
$29.68K
Greenhaven Road Investment Management, L.P.
16 May 2018
10% owner
Sell indirect
13,995
$7.22
$101.00K
Greenhaven Road Investment Management, L.P.
16 May 2018
10% owner
Sell indirect
35,254
$7.19
$253.64K
Greenhaven Road Investment Management, L.P.
26 Apr 2018
10% owner
Sell indirect
1,000
$8.57
$8.57K
Greenhaven Road Investment Management, L.P.
28 Mar 2018
10% owner
Sell indirect
382
$8.50
$3.25K
Greenhaven Road Investment Management, L.P.
26 Mar 2018
10% owner
Sell indirect
709
$9.40
$6.66K
Greenhaven Road Investment Management, L.P.
23 Mar 2018
10% owner
Sell indirect
5,369
$9.51
$51.05K
Greenhaven Road Investment Management, L.P.
21 Mar 2018
10% owner
Sell indirect
4,000
$9.65
$38.60K
Greenhaven Road Investment Management, L.P.
16 Mar 2018
10% owner
Sell indirect
13,363
$9.78
$130.75K
Greenhaven Road Investment Management, L.P.
16 Mar 2018
10% owner
Sell indirect
17,307
$10.56
$182.78K
Greenhaven Road Investment Management, L.P.
14 Mar 2018
10% owner
Sell indirect
300
$13.00
$3.90K
Greenhaven Road Investment Management, L.P.
13 Mar 2018
10% owner
Sell indirect
7,228
$11.00
$79.51K
Greenhaven Road Investment Management, L.P.
12 Mar 2018
10% owner
Sell indirect
5,000
$10.62
$53.12K
Greenhaven Road Investment Management, L.P.
9 Mar 2018
10% owner
Sell indirect
5,314
$10.50
$55.80K
Greenhaven Road Investment Management, L.P.
8 Mar 2018
10% owner
Sell indirect
772
$10.40
$8.03K
Greenhaven Road Investment Management, L.P.
7 Mar 2018
10% owner
Sell indirect
14,207
$10.52
$149.49K
Greenhaven Road Investment Management, L.P.
6 Mar 2018
10% owner
Sell indirect
531
$10.75
$5.71K
Greenhaven Road Investment Management, L.P.
5 Mar 2018
10% owner
Sell indirect
3,805
$10.75
$40.90K
Greenhaven Road Investment Management, L.P.
2 Mar 2018
10% owner
Sell indirect
52,408
$10.76
$563.87K
Greenhaven Road Investment Management, L.P.
1 Mar 2018
10% owner
Sell indirect
5,090
$10.85
$55.23K
Greenhaven Road Investment Management, L.P.
28 Feb 2018
10% owner
Sell indirect
61,742
$10.86
$670.72K
Greenhaven Road Investment Management, L.P.
27 Feb 2018
10% owner
Sell indirect
800
$10.80
$8.64K
Greenhaven Road Investment Management, L.P.
26 Feb 2018
10% owner
Sell indirect
12,162
$10.81
$131.50K
Greenhaven Road Investment Management, L.P.
23 Feb 2018
10% owner
Sell indirect
1,680
$11.18
$18.79K
Greenhaven Road Investment Management, L.P.
22 Feb 2018
10% owner
Sell indirect
153
$10.94
$1.67K
Greenhaven Road Investment Management, L.P.
21 Feb 2018
10% owner
Sell indirect
22,915
$10.91
$249.89K
Greenhaven Road Investment Management, L.P.
20 Feb 2018
10% owner
Sell indirect
12,810
$11.05
$141.50K
Greenhaven Road Investment Management, L.P.
16 Feb 2018
10% owner
Sell indirect
2,871
$10.95
$31.43K
Greenhaven Road Investment Management, L.P.
14 Feb 2018
10% owner
Buy indirect
89
$10.94
$973.65
Greenhaven Road Investment Management, L.P.
14 Feb 2018
10% owner
Sell indirect
40,992
$10.90
$446.91K
Greenhaven Road Investment Management, L.P.
13 Feb 2018
10% owner
Sell indirect
32,100
$10.95
$351.39K
Greenhaven Road Investment Management, L.P.
12 Feb 2018
10% owner
Sell indirect
3,900
$10.86
$42.35K
Greenhaven Road Investment Management, L.P.
9 Feb 2018
10% owner
Sell indirect
22,338
$11.34
$253.24K
Greenhaven Road Investment Management, L.P.
8 Feb 2018
10% owner
Sell indirect
100
$11.60
$1.16K
Greenhaven Road Investment Management, L.P.
7 Feb 2018
10% owner
Sell indirect
53,734
$11.02
$592.01K
Greenhaven Road Investment Management, L.P.
6 Feb 2018
10% owner
Sell indirect
21,425
$11.39
$244.09K
Greenhaven Road Investment Management, L.P.
5 Feb 2018
10% owner
Buy indirect
400
$10.75
$4.30K
Greenhaven Road Investment Management, L.P.
5 Feb 2018
10% owner
Sell indirect
100
$10.20
$1.02K

What was left out

Form 4 filings counted 277
Amendments (4/A) skipped 25
Filings about a different issuer 0
Unreadable filings 0
Joint filings 34
Sales on a Rule 10b5-1 plan 0
Sales straight out of an exercise 27
Sales at will 61
Transactions with no price 0
Shares from compensation/vesting 144,400,103
Sales filed before the plan box existed 61
History held since 6 Feb 2018