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Vita Coco Company, Inc.

COCO Net selling
CIK 0001482981 #1567 in the set updated 17 Sep 2026
Bought (12 mo)
$0.00
out of their own pocket, the only kind of buying there is
Sold (12 mo)
$227.42M
$66.94M on a plan · $38.18M straight out of an exercise
Sold at will
$122.31M
1 of 142 sales
Net
−$227.42M
−$122.31M against sales at will

By person

15 insiders · 142 transactions
45.0×

Martin Roper holds 45.0 times base salary in stock. $28.17M of shares against $625.00K in salary for 2025.

Salary from the company's own proxy. The shares are what Martin Roper last reported holding, valued at $82.92, the price Common Stock was last bought or sold at on the open market here, on 17 Jun 2026.

Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
Verlinvest Beverages SA
Former 10% Owner
—
$122.31M (1)
−$122.31M
4,097,161
7.14%
$339.72M
−62.3%
Liran Ira
Director
—
$40.93M (14) scheduled
−$40.93M
712,450
1.24%
$59.07M
−54.0%
Roper Martin
Chief Executive Officer
—
$23.23M (69) scheduled
−$23.23M
339,684
0.5918%
$28.17M
−71.6%
Burth Jonathan
Chief Operating Officer
—
$17.21M (16) scheduled
−$17.21M
47,109
0.0821%
$3.91M
−62.9%
Kirban Michael
Executive Chairman
—
$10.64M (8) scheduled
−$10.64M
659,480
1.15%
$54.68M
−47.9%
Prior Jane
Chief Marketing Officer
—
$3.52M (5) scheduled
−$3.52M
115,780
0.2017%
$9.60M
−12.2%
van Es Charles
Chief Commercial Officer
—
$3.39M (8) scheduled
−$3.39M
48,284
0.0841%
$4.00M
−50.6%
Sadowsky Kenneth
Director
—
$2.76M (11) scheduled
−$2.76M
580,296
1.01%
$48.12M
−8.7%
LEAHY JOHN D
Director
—
$1.53M (1) scheduled
−$1.53M
17,179
0.0299%
$1.42M
+29.5%
Morreau Jane Cecil
Director
—
$808.65K (1) scheduled
−$808.65K
18,709
0.0326%
$1.55M
+41.1%
BAKER COREY
Chief Financial Officer
—
$660.50K (7) scheduled
−$660.50K
25,951
0.0452%
$2.15M
−49.6%
Zupo John
Director
—
$437.23K (1) scheduled
−$437.23K
13,692
0.0239%
$1.14M
+66.0%
Melloul Eric
Director
—
—
—
7,101,977
12.37%
$588.87M
−34.6%
Dozie Aishetu Fatima
Director
—
—
—
16,376
0.0285%
$1.36M
+49.8%
Broader Shelley G
Director
—
—
—
2,050
0.0036%
$169.98K
—

Individual transactions

142
Insider
Date
Role
Action
Shares
Price
Amount
Sadowsky Kenneth
17 Jun 2026
Director
Sold on a plan
3,900
$82.92
$323.37K
Liran Ira
12 Jun 2026
Director
Sold on a plan indirect
73,842
$80.32
$5.93M
Liran Ira
12 Jun 2026
Director
Sold on a plan
74,232
$80.29
$5.96M
Burth Jonathan
11 Jun 2026
Chief Operating Officer
Sold after exercise
30,000
$80.00
$2.40M
Liran Ira
11 Jun 2026
Director
Sold on a plan indirect
96,158
$79.14
$7.61M
Liran Ira
11 Jun 2026
Director
Sold on a plan
95,768
$79.14
$7.58M
van Es Charles
1 Jun 2026
Chief Commercial Officer
Sold on a plan
8,045
$75.05
$603.78K
Sadowsky Kenneth
20 May 2026
Director
Sold on a plan
3,900
$77.48
$302.15K
Burth Jonathan
12 May 2026
Chief Operating Officer
Sold after exercise
30,000
$75.00
$2.25M
van Es Charles
8 May 2026
Chief Commercial Officer
Sold on a plan
8,561
$70.00
$599.27K
Burth Jonathan
8 May 2026
Chief Operating Officer
Sold after exercise
20,000
$70.00
$1.40M
van Es Charles
1 May 2026
Chief Commercial Officer
Sold on a plan
2,000
$66.87
$133.74K
Burth Jonathan
30 Apr 2026
Chief Operating Officer
Sold after exercise
20,000
$67.50
$1.35M
Kirban Michael
30 Apr 2026
Executive Chairman
Sold on a plan indirect
50,000
$68.00
$3.40M
Roper Martin
29 Apr 2026
Chief Executive Officer
Sold after exercise
20,544
$59.35
$1.22M
Burth Jonathan
29 Apr 2026
Chief Operating Officer
Sold after exercise
20,000
$62.50
$1.25M
Burth Jonathan
29 Apr 2026
Chief Operating Officer
Sold after exercise
20,000
$65.00
$1.30M
Roper Martin
28 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$51.13
$1.28M
Roper Martin
27 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$50.00
$1.25M
Roper Martin
24 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$50.00
$1.25M
Roper Martin
16 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$50.00
$1.25M
Sadowsky Kenneth
15 Apr 2026
Director
Sold on a plan
3,900
$48.93
$190.83K
Roper Martin
15 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$50.11
$1.25M
Roper Martin
14 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$50.00
$1.25M
Roper Martin
13 Apr 2026
Chief Executive Officer
Sold after exercise
4,456
$50.55
$225.25K
Roper Martin
10 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$50.11
$1.25M
Roper Martin
8 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$50.95
$1.27M
Roper Martin
7 Apr 2026
Chief Executive Officer
Sold after exercise
25,000
$50.00
$1.25M
van Es Charles
1 Apr 2026
Chief Commercial Officer
Sold on a plan
2,000
$48.67
$97.34K
BAKER COREY
19 Mar 2026
Chief Financial Officer
Sold on a plan
2,000
$55.45
$110.90K
Sadowsky Kenneth
18 Mar 2026
Director
Sold on a plan
3,900
$56.92
$221.98K
BAKER COREY
18 Mar 2026
Chief Financial Officer
Sold on a plan
2,000
$58.04
$116.08K
BAKER COREY
17 Mar 2026
Chief Financial Officer
Sold on a plan
2,000
$59.92
$119.84K
Sadowsky Kenneth
16 Mar 2026
Director
Sold on a plan
10,000
$60.14
$601.37K
BAKER COREY
16 Mar 2026
Chief Financial Officer
Sold on a plan
2,000
$57.98
$115.96K
van Es Charles
16 Mar 2026
Chief Commercial Officer
Sold on a plan
2,000
$57.98
$115.96K
Burth Jonathan
16 Mar 2026
Chief Operating Officer
Sold after exercise
20,000
$60.00
$1.20M
Burth Jonathan
16 Mar 2026
Chief Operating Officer
Sold after exercise
11,175
$57.98
$647.93K
Burth Jonathan
16 Mar 2026
Chief Operating Officer
Sold after exercise
8,825
$57.98
$511.67K
Burth Jonathan
16 Mar 2026
Chief Operating Officer
Sold after exercise
20,000
$57.98
$1.16M
BAKER COREY
13 Mar 2026
Chief Financial Officer
Sold on a plan
2,000
$58.86
$117.72K
Kirban Michael
12 Mar 2026
Executive Chairman
Sold on a plan indirect
40,204
$58.00
$2.33M
Kirban Michael
11 Mar 2026
Executive Chairman
Sold on a plan indirect
9,796
$58.00
$568.17K
Prior Jane
5 Mar 2026
Chief Marketing Officer
Sold after exercise
100
$54.08
$5.41K
Prior Jane
5 Mar 2026
Chief Marketing Officer
Sold after exercise
15,741
$53.32
$839.31K
Prior Jane
5 Mar 2026
Chief Marketing Officer
Sold after exercise
34,159
$52.73
$1.80M
LEAHY JOHN D
2 Mar 2026
Director
Sold after exercise
27,300
$56.19
$1.53M
Morreau Jane Cecil
23 Feb 2026
Director
Sold after exercise
15,000
$53.91
$808.65K
Sadowsky Kenneth
18 Feb 2026
Director
Sold on a plan
3,900
$55.64
$217.00K
Liran Ira
5 Feb 2026
Director
Sold on a plan indirect
30,000
$56.65
$1.70M
Liran Ira
5 Feb 2026
Director
Sold on a plan
20,000
$56.66
$1.13M
Sadowsky Kenneth
21 Jan 2026
Director
Sold on a plan
3,900
$53.92
$210.29K
Sadowsky Kenneth
17 Dec 2025
Director
Sold on a plan
3,900
$51.62
$201.32K
Liran Ira
24 Nov 2025
Director
Sold on a plan indirect
33,862
$50.27
$1.70M
Liran Ira
24 Nov 2025
Director
Sold on a plan
25,381
$50.29
$1.28M
Sadowsky Kenneth
19 Nov 2025
Director
Sold on a plan
3,900
$47.12
$183.75K
Burth Jonathan
17 Nov 2025
Chief Operating Officer
Sold after exercise
20,000
$50.02
$1.00M
Burth Jonathan
17 Nov 2025
Chief Operating Officer
Sold after exercise
17,666
$48.68
$860.05K
Liran Ira
17 Nov 2025
Director
Sold on a plan indirect
26,138
$50.09
$1.31M
Liran Ira
17 Nov 2025
Director
Sold on a plan
14,619
$50.10
$732.44K
van Es Charles
17 Nov 2025
Chief Sales Officer
Sold after exercise
20,000
$50.00
$1.00M
Zupo John
14 Nov 2025
Director
Sold after exercise
10,000
$43.72
$437.23K
Kirban Michael
14 Nov 2025
Executive Chairman
Sold on a plan indirect
5,102
$44.00
$224.49K
Liran Ira
5 Nov 2025
Director
Sold on a plan indirect
30,000
$41.41
$1.24M
Liran Ira
5 Nov 2025
Director
Sold on a plan
20,000
$41.40
$828.08K
Roper Martin
30 Oct 2025
Chief Executive Officer
Sold on a plan indirect
500
$45.00
$22.50K
Roper Martin
30 Oct 2025
Chief Executive Officer
Sold on a plan
500
$45.00
$22.50K
Kirban Michael
30 Oct 2025
Executive Chairman
Sold on a plan indirect
14,898
$44.21
$658.66K
Roper Martin
29 Oct 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$46.15
$230.76K
Roper Martin
29 Oct 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$46.04
$230.18K
Roper Martin
29 Oct 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$46.11
$230.54K
Roper Martin
29 Oct 2025
Chief Executive Officer
Sold on a plan
5,000
$46.09
$230.44K
Burth Jonathan
29 Oct 2025
Chief Operating Officer
Sold after exercise
20,000
$45.71
$914.22K
Burth Jonathan
29 Oct 2025
Chief Operating Officer
Sold after exercise
2,334
$47.95
$111.91K
Kirban Michael
29 Oct 2025
Executive Chairman
Sold on a plan indirect
30,000
$45.70
$1.37M
Liran Ira
29 Oct 2025
Director
Sold on a plan
40,000
$45.58
$1.82M
Prior Jane
29 Oct 2025
Chief Marketing Officer
Sold after exercise
10,000
$45.24
$452.42K
Sadowsky Kenneth
15 Oct 2025
Director
Sold on a plan
3,900
$38.92
$151.77K
Roper Martin
7 Oct 2025
Chief Executive Officer
Sold on a plan indirect
2,400
$42.77
$102.66K
Roper Martin
7 Oct 2025
Chief Executive Officer
Sold on a plan indirect
1,384
$42.75
$59.17K
Roper Martin
7 Oct 2025
Chief Executive Officer
Sold on a plan indirect
2,275
$42.83
$97.44K
Roper Martin
7 Oct 2025
Chief Executive Officer
Sold on a plan
1,835
$42.75
$78.44K
Roper Martin
6 Oct 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$42.51
$212.55K
Roper Martin
6 Oct 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$42.60
$213.00K
Roper Martin
6 Oct 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$42.62
$213.09K
Roper Martin
6 Oct 2025
Chief Executive Officer
Sold on a plan
5,000
$42.67
$213.36K
Roper Martin
3 Oct 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$42.92
$214.59K
Roper Martin
3 Oct 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$42.91
$214.57K
Roper Martin
3 Oct 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$42.91
$214.56K
Roper Martin
3 Oct 2025
Chief Executive Officer
Sold on a plan
5,000
$42.92
$214.59K
Roper Martin
2 Oct 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$42.07
$210.35K
Roper Martin
2 Oct 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$42.07
$210.33K
Roper Martin
2 Oct 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$42.05
$210.25K
Roper Martin
2 Oct 2025
Chief Executive Officer
Sold on a plan
5,000
$42.07
$210.34K
Roper Martin
1 Oct 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$42.47
$212.34K
Roper Martin
1 Oct 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$42.46
$212.29K
Roper Martin
1 Oct 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$42.46
$212.32K
Roper Martin
1 Oct 2025
Chief Executive Officer
Sold on a plan
5,000
$42.46
$212.29K
Roper Martin
30 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$42.90
$214.51K
Roper Martin
30 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$42.94
$214.72K
Roper Martin
30 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$42.93
$214.67K
Roper Martin
30 Sep 2025
Chief Executive Officer
Sold on a plan
5,000
$42.92
$214.60K
Burth Jonathan
29 Sep 2025
Chief Operating Officer
Sold after exercise
3,173
$42.50
$134.85K
Roper Martin
29 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$40.44
$202.20K
Roper Martin
29 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$40.44
$202.19K
Roper Martin
29 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$40.47
$202.35K
Roper Martin
29 Sep 2025
Chief Executive Officer
Sold on a plan
5,000
$40.45
$202.26K
Roper Martin
25 Sep 2025
Chief Executive Officer
Sold on a plan indirect
400
$40.17
$16.07K
Roper Martin
25 Sep 2025
Chief Executive Officer
Sold on a plan indirect
400
$40.17
$16.07K
Roper Martin
25 Sep 2025
Chief Executive Officer
Sold on a plan indirect
400
$40.17
$16.07K
Roper Martin
25 Sep 2025
Chief Executive Officer
Sold on a plan
400
$40.17
$16.07K
Roper Martin
24 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$41.32
$206.61K
Roper Martin
24 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$41.32
$206.60K
Roper Martin
24 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$41.25
$206.27K
Roper Martin
24 Sep 2025
Chief Executive Officer
Sold on a plan
5,000
$41.32
$206.62K
Roper Martin
23 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$40.52
$202.58K
Roper Martin
23 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$40.52
$202.59K
Roper Martin
23 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$40.52
$202.58K
Roper Martin
23 Sep 2025
Chief Executive Officer
Sold on a plan
5,000
$40.52
$202.58K
Kirban Michael
22 Sep 2025
Executive Chairman
Sold on a plan indirect
20,000
$41.54
$830.70K
Roper Martin
22 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$40.15
$200.74K
Roper Martin
22 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$40.13
$200.63K
Roper Martin
22 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$40.14
$200.71K
Roper Martin
22 Sep 2025
Chief Executive Officer
Sold on a plan
5,000
$40.17
$200.84K
BAKER COREY
18 Sep 2025
Chief Financial Officer
Sold after exercise
1,000
$40.00
$40.00K
Roper Martin
18 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$40.01
$200.04K
Roper Martin
18 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$40.01
$200.06K
Roper Martin
18 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$40.01
$200.05K
Roper Martin
18 Sep 2025
Chief Executive Officer
Sold on a plan
5,000
$40.01
$200.03K
BAKER COREY
17 Sep 2025
Chief Financial Officer
Sold after exercise
1,000
$40.00
$40.00K
Roper Martin
17 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$40.23
$201.13K
Roper Martin
17 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$40.22
$201.09K
Roper Martin
17 Sep 2025
Chief Executive Officer
Sold on a plan indirect
5,000
$40.23
$201.17K
Roper Martin
17 Sep 2025
Chief Executive Officer
Sold on a plan
5,000
$40.22
$201.09K
Verlinvest Beverages SA
17 Sep 2025
Former 10% Owner
Sell
3,000,000
$40.77
$122.31M
Burth Jonathan
17 Sep 2025
Chief Operating Officer
Sold after exercise
16,827
$42.55
$715.92K
Kirban Michael
17 Sep 2025
Executive Chairman
Sold on a plan indirect
30,000
$41.72
$1.25M
Liran Ira
17 Sep 2025
Director
Sold on a plan indirect
50,000
$42.00
$2.10M
Prior Jane
17 Sep 2025
Chief Marketing Officer
Sold after exercise
10,000
$42.04
$420.43K
Sadowsky Kenneth
17 Sep 2025
Director
Sold on a plan
3,900
$40.03
$156.13K
van Es Charles
17 Sep 2025
Chief Sales Officer
Sold after exercise
10,000
$42.04
$420.40K
van Es Charles
17 Sep 2025
Chief Sales Officer
Sold after exercise
10,000
$42.04
$420.40K

What was left out

Form 4 filings counted 101
Amendments (4/A) skipped 3
Filings about a different issuer 0
Unreadable filings 0
Joint filings 0
Sales on a Rule 10b5-1 plan 101
Sales straight out of an exercise 40
Sales at will 1
Transactions with no price 0
Shares from compensation/vesting 880,055
History held since 25 Oct 2021