HARLEY-DAVIDSON, INC.

By person

21 insiders · 16 transactions

2.2×

Artie Starrs holds only 2.2 times base salary in stock. $686.50K of shares against $304.00K in salary for 2025.

Salary from the company's own proxy. The shares are what Artie Starrs last reported holding, valued at $27.46, the price Common Stock was last bought or sold at on the open market here, on 1 Sep 2026.

Insider

Role

Bought

Sold

Net

Holding

Of company

Worth

Change

NOVA DANIEL J

Director

$982.70K (1)

—

+$982.70K

47,605

0.0457%

$1.31M

—

Starrs Artie

President & CEO

$545.44K (2)

—

+$545.44K

25,000

0.0240%

$686.50K

—

Mansfield Luke Christopher

Chief Commercial Officer

—

$266.95K (1)

−$266.95K

12,055

0.0116%

$331.03K

−42.0%

Littleton Gayle

CLO, CCO, CAO & Corp Sec

$197.85K (1)

—

+$197.85K

7,500

0.0072%

$205.95K

—

Root Jonathan R

CFO and CCO

—

$194.03K (5) scheduled

−$194.03K

41,470

0.0398%

$1.14M

+39.1%

Do Charles

Sr. Vice President, HDFSI

—

$182.25K (2)

−$182.25K

183

0.0002%

$5.03K

0.0%

FARLEY JR JAMES D

Director

—

$120.78K (1)

−$120.78K

22,220

0.0214%

$610.17K

+20.3%

Flees Lori Ann

Director

$75.55K (1)

—

+$75.55K

17,223

0.0165%

$472.94K

+244.5%

Masood Rafeh

Director

$49.95K (1)

—

+$49.95K

13,495

0.0130%

$370.57K

+411.8%

Krause Paul J

Chief Legal Officer

—

$40.66K (1) scheduled

−$40.66K

30,012

0.0288%

$824.13K

+57.5%

ZEITZ JOCHEN

President and CEO

—

656,158

0.6305%

$18.02M

+6.3%

Alstead Troy

Director

—

41,249

0.0396%

$1.13M

+32.9%

LINEBARGER NORMAN THOMAS

Director

—

29,066

0.0279%

$798.14K

+17.9%

Krishnan Jagdish

Chief Digital Officer

—

28,129

0.0270%

$772.42K

+60.8%

Sylvester Maryrose

Director

—

27,890

0.0268%

$765.85K

+27.0%

Termaat Tori

Chief Human Resources Officer

—

16,761

0.0161%

$460.26K

+94.9%

Koval Glen

SVP Motorcycle Development

—

13,898

0.0134%

$381.64K

+137.1%

KORNETZKE MARK R

Chief Accounting Officer

—

7,736

0.0074%

$212.43K

+56.7%

Golston Allan C.

Director

—

7,310

0.0070%

$200.73K

+231.2%

Reintjes Matthew J

Director

—

2,479

0.0024%

$68.07K

—

Beck Bryan Andrew

Chief Accounting Officer

—

1,377

0.0013%

$37.81K

—

Individual transactions

Insider

Date

Role

Action

Price

Amount

Root Jonathan R

1 Sep 2026

CFO and CCO

Sold on a plan

1,554

$27.46

$42.67K

Littleton Gayle

11 Aug 2026

CLO, CCO, CAO & Corp Sec

Buy

7,500

$26.38

$197.85K

Starrs Artie

10 Aug 2026

President & CEO

Buy

10,000

$25.89

$258.94K

Root Jonathan R

3 Aug 2026

CFO and CCO

Sold on a plan

1,554

$24.88

$38.66K

NOVA DANIEL J

31 Jul 2026

Director

Buy

40,000

$24.57

$982.70K

Root Jonathan R

1 Jul 2026

CFO and CCO

Sold on a plan

1,554

$24.44

$37.98K

Root Jonathan R

1 Jun 2026

CFO and CCO

Sold on a plan

1,554

$23.87

$37.09K

Root Jonathan R

19 May 2026

CFO and CCO

Sold on a plan

1,554

$24.21

$37.62K

Krause Paul J

11 May 2026

Chief Legal Officer

Sold on a plan

1,564

$26.00

$40.66K

Do Charles

12 Mar 2026

Sr. Vice President, HDFSI

Sell

4,241

$18.10

$76.74K

Starrs Artie

9 Mar 2026

President & CEO

Buy

15,000

$19.10

$286.50K

Flees Lori Ann

9 Mar 2026

Director

Buy

4,000

$18.89

$75.55K

Masood Rafeh

27 Feb 2026

Director

Buy

2,775

$18.00

$49.95K

FARLEY JR JAMES D

25 Feb 2026

Director

Sell

6,454

$18.71

$120.78K

Mansfield Luke Christopher

20 Nov 2025

Chief Commercial Officer

Sell

11,500

$23.21

$266.95K

Do Charles

7 Nov 2025

Sr. Vice President, HDFSI

Sell

4,136

$25.51

$105.51K

By person

Individual transactions

What was left out