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Wayfair Inc.

W Scheduled selling only
CIK 0001616707 #795 in the set updated 17 Sep 2026
Bought (12 mo)
$0.00
out of their own pocket, the only kind of buying there is
Sold (12 mo)
$243.11M
$211.33M on a plan · $31.78M straight out of an exercise
Sold at will
$0.00
0 of 153 sales
Net
−$243.11M
$0.00 against sales at will

By person

14 insiders · 153 transactions
Insider
Role
Bought
Sold
Net
Holding
Of company
Worth
Change
Conine Steven
Director
—
$116.67M (70) scheduled
−$116.67M
313,930
0.238%
$33.30M
+26.4%
Shah Niraj
Chief Executive Officer
—
$116.67M (71) scheduled
−$116.67M
313,994
0.238%
$33.31M
+26.4%
Gulliver Kate
CFO and Chief Admin Officer
—
$4.87M (2) scheduled
−$4.87M
171,190
0.130%
$18.16M
+80.0%
Blotner Jon
Pres., Commercial & Operations
—
$2.58M (6) scheduled
−$2.58M
110,476
0.084%
$11.72M
+150.9%
Tan Fiona
Chief Technology Officer
—
$2.31M (4) scheduled
−$2.31M
236,978
0.180%
$25.14M
+77.8%
Kumin Michael Andrew
Director
—
—
—
263,753
0.200%
$27.98M
+4.2%
Netzer Thomas
Chief Operating Officer
—
—
—
171,790
0.130%
$18.23M
+12.4%
NAYLOR JEFFREY G
Director
—
—
—
33,052
0.025%
$3.51M
+46.4%
Sneed Michael E
Director
—
—
—
24,543
0.019%
$2.60M
+54.4%
King Jeremy
Director
—
—
—
19,965
0.015%
$2.12M
+39.0%
Schaferkordt Anke
Director
—
—
—
14,689
0.011%
$1.56M
+52.4%
Frost Diana
Director
—
—
—
8,304
0.006%
$880.97K
—
JUNG ANDREA
Director
—
—
—
7,154
0.005%
$758.97K
+360.1%
Lawton III Harry A
Director
—
—
—
2,261
0.002%
$239.87K
—

Individual transactions

153
Insider
Date
Role
Action
Shares
Price
Amount
Shah Niraj
14 Sep 2026
Chief Executive Officer
Sold on a plan
7,434
$106.09
$788.67K
Shah Niraj
14 Sep 2026
Chief Executive Officer
Sold on a plan
12,943
$105.41
$1.36M
Shah Niraj
14 Sep 2026
Chief Executive Officer
Sold on a plan
19,374
$104.41
$2.02M
Shah Niraj
14 Sep 2026
Chief Executive Officer
Sold on a plan
7,258
$103.37
$750.26K
Shah Niraj
14 Sep 2026
Chief Executive Officer
Sold on a plan
4,437
$102.36
$454.17K
Shah Niraj
14 Sep 2026
Chief Executive Officer
Sold on a plan
3,779
$101.33
$382.93K
Shah Niraj
14 Sep 2026
Chief Executive Officer
Sold on a plan
4,732
$100.31
$474.67K
Shah Niraj
14 Sep 2026
Chief Executive Officer
Sold on a plan
4,558
$99.34
$452.79K
Shah Niraj
14 Sep 2026
Chief Executive Officer
Sold on a plan
4,485
$98.27
$440.74K
Conine Steven
14 Sep 2026
Director
Sold on a plan
7,538
$106.09
$799.71K
Conine Steven
14 Sep 2026
Director
Sold on a plan
12,808
$105.40
$1.35M
Conine Steven
14 Sep 2026
Director
Sold on a plan
19,159
$104.42
$2.00M
Conine Steven
14 Sep 2026
Director
Sold on a plan
7,654
$103.39
$791.35K
Conine Steven
14 Sep 2026
Director
Sold on a plan
4,102
$102.40
$420.04K
Conine Steven
14 Sep 2026
Director
Sold on a plan
3,525
$101.43
$357.54K
Conine Steven
14 Sep 2026
Director
Sold on a plan
4,801
$100.39
$481.97K
Conine Steven
14 Sep 2026
Director
Sold on a plan
4,896
$99.42
$486.76K
Conine Steven
14 Sep 2026
Director
Sold on a plan
4,517
$98.32
$444.11K
Blotner Jon
8 Sep 2026
Pres., Commercial & Operations
Sold on a plan
6,968
$100.22
$698.33K
Conine Steven
12 Aug 2026
Director
Sold on a plan
175
$105.42
$18.45K
Conine Steven
12 Aug 2026
Director
Sold on a plan
11,248
$104.69
$1.18M
Conine Steven
12 Aug 2026
Director
Sold on a plan
23,604
$103.72
$2.45M
Conine Steven
12 Aug 2026
Director
Sold on a plan
25,249
$102.89
$2.60M
Conine Steven
12 Aug 2026
Director
Sold on a plan
8,724
$101.98
$889.67K
Shah Niraj
12 Aug 2026
Chief Executive Officer
Sold on a plan
55
$105.43
$5.80K
Shah Niraj
12 Aug 2026
Chief Executive Officer
Sold on a plan
11,524
$104.68
$1.21M
Shah Niraj
12 Aug 2026
Chief Executive Officer
Sold on a plan
25,137
$103.71
$2.61M
Shah Niraj
12 Aug 2026
Chief Executive Officer
Sold on a plan
23,259
$102.87
$2.39M
Shah Niraj
12 Aug 2026
Chief Executive Officer
Sold on a plan
9,025
$101.98
$920.37K
Blotner Jon
2 Jul 2026
Pres., Commercial & Operations
Sold on a plan
5,925
$96.29
$570.52K
Shah Niraj
24 Apr 2026
Chief Executive Officer
Sold on a plan
400
$79.47
$31.79K
Shah Niraj
24 Apr 2026
Chief Executive Officer
Sold on a plan
5,137
$78.66
$404.08K
Shah Niraj
24 Apr 2026
Chief Executive Officer
Sold on a plan
600
$77.69
$46.61K
Conine Steven
24 Apr 2026
Director
Sold on a plan
700
$79.26
$55.48K
Conine Steven
24 Apr 2026
Director
Sold on a plan
5,839
$78.57
$458.77K
Conine Steven
24 Apr 2026
Director
Sold on a plan
600
$77.54
$46.52K
Shah Niraj
23 Apr 2026
Chief Executive Officer
Sold on a plan
749
$79.85
$59.81K
Shah Niraj
23 Apr 2026
Chief Executive Officer
Sold on a plan
3,785
$79.08
$299.32K
Shah Niraj
23 Apr 2026
Chief Executive Officer
Sold on a plan
39,477
$78.10
$3.08M
Shah Niraj
23 Apr 2026
Chief Executive Officer
Sold on a plan
53,136
$77.24
$4.10M
Shah Niraj
23 Apr 2026
Chief Executive Officer
Sold on a plan
16,716
$76.37
$1.28M
Conine Steven
23 Apr 2026
Director
Sold on a plan
751
$79.85
$59.97K
Conine Steven
23 Apr 2026
Director
Sold on a plan
4,240
$79.06
$335.21K
Conine Steven
23 Apr 2026
Director
Sold on a plan
38,510
$78.11
$3.01M
Conine Steven
23 Apr 2026
Director
Sold on a plan
52,639
$77.25
$4.07M
Conine Steven
23 Apr 2026
Director
Sold on a plan
16,721
$76.37
$1.28M
Blotner Jon
2 Apr 2026
Pres., Commercial & Operations
Sold on a plan
4,790
$72.19
$345.79K
Shah Niraj
25 Mar 2026
Chief Executive Officer
Sold on a plan
5,068
$79.38
$402.30K
Shah Niraj
25 Mar 2026
Chief Executive Officer
Sold on a plan
2,531
$78.54
$198.78K
Shah Niraj
25 Mar 2026
Chief Executive Officer
Sold on a plan
3,012
$77.64
$233.85K
Conine Steven
25 Mar 2026
Director
Sold on a plan
5,078
$79.34
$402.89K
Conine Steven
25 Mar 2026
Director
Sold on a plan
2,416
$78.48
$189.61K
Conine Steven
25 Mar 2026
Director
Sold on a plan
2,900
$77.62
$225.10K
Conine Steven
24 Mar 2026
Director
Sold on a plan
1,687
$77.14
$130.14K
Shah Niraj
24 Mar 2026
Chief Executive Officer
Sold on a plan
1,571
$77.18
$121.25K
Conine Steven
23 Mar 2026
Director
Sold on a plan
23,964
$78.43
$1.88M
Conine Steven
23 Mar 2026
Director
Sold on a plan
32,045
$77.42
$2.48M
Conine Steven
23 Mar 2026
Director
Sold on a plan
49,748
$76.53
$3.81M
Conine Steven
23 Mar 2026
Director
Sold on a plan
2,162
$75.48
$163.19K
Shah Niraj
23 Mar 2026
Chief Executive Officer
Sold on a plan
23,539
$78.44
$1.85M
Shah Niraj
23 Mar 2026
Chief Executive Officer
Sold on a plan
32,087
$77.43
$2.48M
Shah Niraj
23 Mar 2026
Chief Executive Officer
Sold on a plan
50,198
$76.53
$3.84M
Shah Niraj
23 Mar 2026
Chief Executive Officer
Sold on a plan
1,994
$75.45
$150.45K
Shah Niraj
26 Feb 2026
Chief Executive Officer
Sold on a plan
2,298
$80.32
$184.58K
Shah Niraj
26 Feb 2026
Chief Executive Officer
Sold on a plan
7,686
$79.36
$609.96K
Shah Niraj
26 Feb 2026
Chief Executive Officer
Sold on a plan
15,916
$78.56
$1.25M
Shah Niraj
26 Feb 2026
Chief Executive Officer
Sold on a plan
1,100
$77.23
$84.95K
Conine Steven
26 Feb 2026
Co-Founder
Sold on a plan
2,200
$80.32
$176.70K
Conine Steven
26 Feb 2026
Co-Founder
Sold on a plan
8,315
$79.34
$659.71K
Conine Steven
26 Feb 2026
Co-Founder
Sold on a plan
14,835
$78.53
$1.16M
Conine Steven
26 Feb 2026
Co-Founder
Sold on a plan
1,600
$77.48
$123.97K
Shah Niraj
23 Feb 2026
Chief Executive Officer
Sold on a plan
800
$81.15
$64.92K
Shah Niraj
23 Feb 2026
Chief Executive Officer
Sold on a plan
1,211
$80.68
$97.70K
Shah Niraj
23 Feb 2026
Chief Executive Officer
Sold on a plan
1,051
$79.15
$83.19K
Shah Niraj
23 Feb 2026
Chief Executive Officer
Sold on a plan
7,220
$77.49
$559.48K
Shah Niraj
23 Feb 2026
Chief Executive Officer
Sold on a plan
4,691
$76.81
$360.32K
Shah Niraj
23 Feb 2026
Chief Executive Officer
Sold on a plan
3,500
$75.55
$264.43K
Shah Niraj
23 Feb 2026
Chief Executive Officer
Sold on a plan
14,504
$74.62
$1.08M
Shah Niraj
23 Feb 2026
Chief Executive Officer
Sold on a plan
60,023
$73.77
$4.43M
Conine Steven
23 Feb 2026
Co-Founder
Sold on a plan
1,843
$80.95
$149.19K
Conine Steven
23 Feb 2026
Co-Founder
Sold on a plan
1,100
$79.39
$87.33K
Conine Steven
23 Feb 2026
Co-Founder
Sold on a plan
4,393
$77.81
$341.82K
Conine Steven
23 Feb 2026
Co-Founder
Sold on a plan
7,234
$77.07
$557.52K
Conine Steven
23 Feb 2026
Co-Founder
Sold on a plan
3,492
$75.68
$264.27K
Conine Steven
23 Feb 2026
Co-Founder
Sold on a plan
14,782
$74.64
$1.10M
Conine Steven
23 Feb 2026
Co-Founder
Sold on a plan
60,206
$73.76
$4.44M
Shah Niraj
23 Jan 2026
Chief Executive Officer
Sold on a plan
7,861
$109.74
$862.67K
Shah Niraj
23 Jan 2026
Chief Executive Officer
Sold on a plan
75,194
$109.26
$8.22M
Shah Niraj
23 Jan 2026
Chief Executive Officer
Sold on a plan
66,945
$108.34
$7.25M
Conine Steven
23 Jan 2026
Co-Founder
Sold on a plan
7,984
$109.73
$876.08K
Conine Steven
23 Jan 2026
Co-Founder
Sold on a plan
74,408
$109.26
$8.13M
Conine Steven
23 Jan 2026
Co-Founder
Sold on a plan
67,608
$108.34
$7.32M
Tan Fiona
13 Jan 2026
Chief Technology Officer
Sold on a plan indirect
9,000
$119.00
$1.07M
Blotner Jon
5 Jan 2026
Pres., Commercial & Operations
Sold on a plan
4,997
$105.84
$528.88K
Gulliver Kate
2 Jan 2026
CFO and Chief Admin Officer
Sold on a plan
36,497
$106.50
$3.89M
Shah Niraj
26 Dec 2025
Chief Executive Officer
Sold on a plan
30,000
$102.32
$3.07M
Conine Steven
26 Dec 2025
Co-Founder
Sold on a plan
30,000
$102.33
$3.07M
Shah Niraj
23 Dec 2025
Chief Executive Officer
Sold on a plan
4,816
$101.64
$489.50K
Shah Niraj
23 Dec 2025
Chief Executive Officer
Sold on a plan
32,096
$101.31
$3.25M
Shah Niraj
23 Dec 2025
Chief Executive Officer
Sold on a plan
58,648
$100.10
$5.87M
Shah Niraj
23 Dec 2025
Chief Executive Officer
Sold on a plan
19,904
$99.28
$1.98M
Shah Niraj
23 Dec 2025
Chief Executive Officer
Sold on a plan
4,536
$98.11
$445.03K
Conine Steven
23 Dec 2025
Co-Founder
Sold on a plan
6,195
$101.63
$629.60K
Conine Steven
23 Dec 2025
Co-Founder
Sold on a plan
30,818
$101.29
$3.12M
Conine Steven
23 Dec 2025
Co-Founder
Sold on a plan
59,680
$100.10
$5.97M
Conine Steven
23 Dec 2025
Co-Founder
Sold on a plan
18,753
$99.26
$1.86M
Conine Steven
23 Dec 2025
Co-Founder
Sold on a plan
4,554
$98.07
$446.61K
Shah Niraj
24 Nov 2025
Chief Executive Officer
Sold after exercise
2,128
$107.63
$229.04K
Shah Niraj
24 Nov 2025
Chief Executive Officer
Sold after exercise
28,546
$106.93
$3.05M
Shah Niraj
24 Nov 2025
Chief Executive Officer
Sold after exercise
80,355
$105.85
$8.51M
Shah Niraj
24 Nov 2025
Chief Executive Officer
Sold after exercise
38,971
$105.21
$4.10M
Conine Steven
24 Nov 2025
Co-Founder
Sold after exercise
2,225
$107.66
$239.54K
Conine Steven
24 Nov 2025
Co-Founder
Sold after exercise
28,883
$106.92
$3.09M
Conine Steven
24 Nov 2025
Co-Founder
Sold after exercise
76,770
$105.87
$8.13M
Conine Steven
24 Nov 2025
Co-Founder
Sold after exercise
42,122
$105.24
$4.43M
Tan Fiona
10 Nov 2025
Chief Technology Officer
Sold on a plan indirect
2,559
$109.00
$278.93K
Tan Fiona
10 Nov 2025
Chief Technology Officer
Sold on a plan indirect
2,882
$112.00
$322.78K
Blotner Jon
10 Nov 2025
Pres., Commercial & Operations
Sold on a plan
3,651
$107.94
$394.09K
Blotner Jon
10 Nov 2025
Pres., Commercial & Operations
Sold on a plan
410
$110.00
$45.10K
Tan Fiona
5 Nov 2025
Chief Technology Officer
Sold on a plan indirect
6,347
$100.54
$638.13K
Gulliver Kate
4 Nov 2025
CFO and Chief Admin Officer
Sold on a plan
9,612
$102.20
$982.35K
Shah Niraj
28 Oct 2025
Chief Executive Officer
Sold on a plan
400
$108.26
$43.30K
Shah Niraj
28 Oct 2025
Chief Executive Officer
Sold on a plan
2,615
$107.46
$281.01K
Shah Niraj
28 Oct 2025
Chief Executive Officer
Sold on a plan
8,082
$106.61
$861.62K
Shah Niraj
28 Oct 2025
Chief Executive Officer
Sold on a plan
5,521
$105.67
$583.40K
Shah Niraj
28 Oct 2025
Chief Executive Officer
Sold on a plan
2,658
$104.68
$278.24K
Shah Niraj
28 Oct 2025
Chief Executive Officer
Sold on a plan
5,886
$103.52
$609.32K
Shah Niraj
28 Oct 2025
Chief Executive Officer
Sold on a plan
4,838
$102.54
$496.09K
Conine Steven
28 Oct 2025
Co-Founder
Sold on a plan
399
$108.28
$43.20K
Conine Steven
28 Oct 2025
Co-Founder
Sold on a plan
2,583
$107.51
$277.70K
Conine Steven
28 Oct 2025
Co-Founder
Sold on a plan
8,171
$106.58
$870.87K
Conine Steven
28 Oct 2025
Co-Founder
Sold on a plan
5,494
$105.66
$580.50K
Conine Steven
28 Oct 2025
Co-Founder
Sold on a plan
2,674
$104.67
$279.89K
Conine Steven
28 Oct 2025
Co-Founder
Sold on a plan
6,037
$103.51
$624.89K
Conine Steven
28 Oct 2025
Co-Founder
Sold on a plan
4,642
$102.47
$475.67K
Shah Niraj
23 Oct 2025
Chief Executive Officer
Sold on a plan
7,394
$83.54
$617.69K
Shah Niraj
23 Oct 2025
Chief Executive Officer
Sold on a plan
51,934
$82.96
$4.31M
Shah Niraj
23 Oct 2025
Chief Executive Officer
Sold on a plan
26,058
$81.77
$2.13M
Shah Niraj
23 Oct 2025
Chief Executive Officer
Sold on a plan
34,614
$80.99
$2.80M
Conine Steven
23 Oct 2025
Co-Founder
Sold on a plan
7,081
$83.54
$591.55K
Conine Steven
23 Oct 2025
Co-Founder
Sold on a plan
52,212
$82.97
$4.33M
Conine Steven
23 Oct 2025
Co-Founder
Sold on a plan
26,403
$81.77
$2.16M
Conine Steven
23 Oct 2025
Co-Founder
Sold on a plan
34,304
$80.98
$2.78M
Conine Steven
20 Oct 2025
Co-Founder
Sold on a plan
65,710
$82.97
$5.45M
Conine Steven
20 Oct 2025
Co-Founder
Sold on a plan
19,290
$82.43
$1.59M
Shah Niraj
20 Oct 2025
Chief Executive Officer
Sold on a plan
65,716
$82.97
$5.45M
Shah Niraj
20 Oct 2025
Chief Executive Officer
Sold on a plan
19,284
$82.43
$1.59M
Conine Steven
22 Sep 2025
Co-Founder
Sold on a plan
30,095
$87.67
$2.64M
Conine Steven
22 Sep 2025
Co-Founder
Sold on a plan
35,401
$86.74
$3.07M
Conine Steven
22 Sep 2025
Co-Founder
Sold on a plan
19,504
$85.54
$1.67M
Shah Niraj
22 Sep 2025
Chief Executive Officer
Sold on a plan
29,574
$87.67
$2.59M
Shah Niraj
22 Sep 2025
Chief Executive Officer
Sold on a plan
35,926
$86.75
$3.12M
Shah Niraj
22 Sep 2025
Chief Executive Officer
Sold on a plan
19,500
$85.53
$1.67M

What was left out

Form 4 filings counted 71
Amendments (4/A) skipped 3
Filings about a different issuer 0
Unreadable filings 0
Joint filings 0
Sales on a Rule 10b5-1 plan 145
Sales straight out of an exercise 8
Sales at will 0
Transactions with no price 0
Shares from compensation/vesting 3,257,793
History held since 31 Aug 2016