Insider trading

Period: 120 months Stock: HOG Plan: Not on a plan × + Add filter Clear all
Views & alerts

Save your view. Keep the filter you have built, and get an email when a new filing matches it. A free account does both.

When

Period

How far back the list reaches. Filings arrive days after the trade, so the newest rows always lag a little.

57 decisions over 120 months
Who

Role

The position the person holds at the company, read from the title on the filing. A chief executive who is also a director counts as the chief executive.

57 decisions over 120 months
The trade

Type of trade

Purchases, sales, or cluster buys: companies where 3 or more insiders bought within 30 days. The number beside each is what that choice would give.

57 decisions over 120 months
The trade

Minimum amount

Hides rows under this value. The amount is the shares traded times the price on the filing.

57 decisions over 120 months
The trade

Plan

  • Discretionary: they chose to sell that week.
  • Scheduled: a 10b5-1 plan fixed the sale months in advance, so the timing says nothing about what they knew.
  • Not stated: filed before the SEC added the box in April 2023, which is most of the older half of this database.
57 decisions over 120 months Remove this filter
The trade

Share of their own holding

How much of what they already held the trade moved. Selling a tenth of a stake is not the same act as selling all of it.

At least
57 decisions over 120 months
Ownership

What the chief executive holds

The value of the chief executive’s stock measured against base salary. The salary comes from the company’s own proxy. Companies with no figure are in neither direction.

57 decisions over 120 months
Stock
Insider
Type ?
Why it stands out
11 Aug 2026
Littleton Gayle CLO, CCO, CAO & Corp Sec
Bought
$197.85K 7,500 at 26.38
opened
First buy on file
10 Aug 2026
Starrs Artie President & CEO
Bought
$258.94K 10,000 at 25.89
66.7%
+67% of stake
31 Jul 2026
NOVA DANIEL J Director
Bought
$982.70K 40,000 at 24.57
526%
First buy on file
12 Mar 2026
Do Charles Sr. Vice President, HDFSI
Sold at will
$76.74K 4,241 at 18.10
95.9%
Sold half or more
9 Mar 2026
Starrs Artie President & CEO
Bought
$286.50K 15,000 at 19.10
opened
First buy on file
9 Mar 2026
Flees Lori Ann Director
Bought
$75.55K 4,000 at 18.89
55.5%
First buy on file
27 Feb 2026
Masood Rafeh Director
Bought
$49.95K 2,775 at 18.00
59.0%
+59% of stake
25 Feb 2026
Sold at will
$120.78K 6,454 at 18.71
28.5%
Not planned
20 Nov 2025
Mansfield Luke Christopher Chief Commercial Officer
Sold at will
$266.95K 11,500 at 23.21
48.8%
Not planned
7 Nov 2025
Do Charles Sr. Vice President, HDFSI
Sold at will
$105.51K 4,136 at 25.51
95.8%
Sold half or more
5 Aug 2025
Masood Rafeh Director
Bought
$49.76K 2,068 at 24.06
78.4%
+78% of stake
13 Feb 2025
Mansfield Luke Christopher Chief Commercial Officer
Sold at will
$88.26K 3,400 at 25.96
12.6%
Not planned
30 Oct 2024
Sold at will
$137.97K 4,278 at 32.25
19.5%
Not planned
1 Aug 2023
Masood Rafeh Director
Bought
$50.00K 1,302 at 38.40
97.5%
+98% of stake
6 Feb 2023
Root Jonathan R SVP - HDFSI
Sold, plan not stated
$112.32K 2,239 at 50.17
29.0%
2 Sep 2022
ZEITZ JOCHEN President and CEO
Bought
$1.00M 25,750 at 38.94
5.3%
Largest buy in 3 yrs
9 Aug 2022
Masood Rafeh Director
Bought
$50.06K 1,335 at 37.50
opened
First buy on file
2 Mar 2022
KORNETZKE MARK R Chief Accounting Officer
Sold, plan not stated
$115.68K 2,868 at 40.33
100%
Sold half or more
1 Mar 2022
KORNETZKE MARK R Chief Accounting Officer
Sold, plan not stated 2×
$230.36K 5,746 at 40.09
66.7%
Sold half or more
5 Feb 2021
Mansfield Luke Christopher VP/Motorcycle Management
Bought
$24.78K 735 at 33.72
9.7%
First buy on file
4 Feb 2021
ZEITZ JOCHEN President and CEO
Bought
$1.00M 30,800 at 32.47
13.8%
First buy on file
9 Nov 2020
Olin John A Former SVP & CFO
Sold, plan not stated 4×
$3.17M 92,002 at 34.45
100%
Sold half or more
12 Aug 2020
ZEITZ JOCHEN Chairman and Acting President
Bought
$1.99M 71,450 at 27.86
47.2%
First buy on file
7 Aug 2020
Thomas James Darrell VP - Interim CFO and Treasurer
Sold, plan not stated
$57.62K 2,228 at 25.86
9.4%
13 May 2020
ZEITZ JOCHEN Chairman and Acting President
Bought
$996.01K 51,020 at 19.52
50.8%
First buy on file
13 May 2020
Olin John A SVP & CFO
Bought
$256.77K 13,500 at 19.02
19.5%
First buy on file
8 May 2020
ZEITZ JOCHEN Chairman and Acting President
Bought
$2.08M 97,850 at 21.26
opened
First buy on file
26 Nov 2019
Olin John A SVP & CFO
Sold, plan not stated
$1.65M 44,465 at 37.00
43.2%
25 Nov 2019
Kumbier Michelle SVP, Motor Co. Product & Ops
Sold, plan not stated
$815.48K 22,000 at 37.07
99.3%
Sold half or more
29 Oct 2019
HUND LAWRENCE G President-HDFS
Sold, plan not stated
$321.72K 8,000 at 40.22
43.0%
25 Jul 2019
KORNETZKE MARK R Chief Accounting Officer
Sold, plan not stated
$156.53K 4,348 at 36.00
100%
Sold half or more
24 Jul 2019
Olin John A SVP & CFO
Sold, plan not stated
$1.08M 30,000 at 35.96
33.9%
24 Jul 2019
HUND LAWRENCE G President-HDFS
Sold, plan not stated 2×
$465.07K 13,073 at 35.57
41.3%
24 Jul 2019
Jones Paul J VP & Chief Legal Officer
Sold, plan not stated 2×
$417.78K 11,884 at 35.15
100%
Sold half or more
24 Jul 2019
KORNETZKE MARK R Chief Accounting Officer
Sold, plan not stated 2×
$129.79K 3,626 at 35.79
45.5%
29 May 2019
ZEITZ JOCHEN Director
Sold, plan not stated
$73.59K 2,227 at 33.05
100.0%
Sold half or more
28 Aug 2018
Olin John A SVP & CFO
Sold, plan not stated
$547.27K 12,587 at 43.48
22.9%
10 Aug 2018
HUND LAWRENCE G President-HDFS
Sold, plan not stated 2×
$1.61M 37,040 at 43.33
88.8%
Sold half or more
6 Aug 2018
ZEITZ JOCHEN Director
Sold, plan not stated
$69.51K 1,598 at 43.50
100%
Sold half or more
12 Feb 2018
Rocker Tchernavia VP-Human Resources
Sold, plan not stated
$66.89K 1,401 at 47.74
100%
Sold half or more
6 Feb 2018
Jones Paul J VP & Chief Legal Officer
Sold, plan not stated
$101.62K 2,117 at 48.00
100%
Sold half or more
5 Feb 2018
Jones Paul J VP & Chief Legal Officer
Sold, plan not stated
$41.43K 870 at 47.62
29.1%
1 Nov 2017
ZEITZ JOCHEN Director
Sold, plan not stated
$88.85K 1,859 at 47.80
100%
Sold half or more
31 Oct 2017
HUND LAWRENCE G President-HDFS
Sold, plan not stated
$406.02K 8,660 at 46.88
100%
Sold half or more
25 Oct 2017
LEVATICH MATTHEW S President & CEO
Sold, plan not stated
$940.39K 19,447 at 48.36
21.9%
19 Oct 2017
Olin John A SVP & CFO
Sold, plan not stated
$1.38M 28,760 at 48.03
43.8%
30 Aug 2017
HUND LAWRENCE G President-HDFS
Sold, plan not stated
$708.31K 15,013 at 47.18
63.4%
Sold half or more
25 May 2017
Alstead Troy Director
Sold, plan not stated
$520.00 10 at 52.00
0.6%
22 May 2017
Alstead Troy Director
Bought
$530.90 10 at 53.09
0.6%
First buy on file
22 Feb 2017
Jones Paul J VP & Chief Legal Officer
Sold, plan not stated 2×
$195.13K 3,394 at 57.49
100%
Sold half or more
Showing 1–50 of 57. Page 1 of 2 Older →