Insider trading

Period: 120 months Stock: LFMD Plan: Discretionary × + Add filter Clear all
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When

Period

How far back the list reaches. Filings arrive days after the trade, so the newest rows always lag a little.

19 decisions over 120 months
Who

Role

The position the person holds at the company, read from the title on the filing. A chief executive who is also a director counts as the chief executive.

19 decisions over 120 months
The trade

Type of trade

Purchases, sales, or cluster buys: companies where 3 or more insiders bought within 30 days. The number beside each is what that choice would give.

19 decisions over 120 months
The trade

Minimum amount

Hides rows under this value. The amount is the shares traded times the price on the filing.

19 decisions over 120 months
The trade

Plan

  • Discretionary: they chose to sell that week.
  • Scheduled: a 10b5-1 plan fixed the sale months in advance, so the timing says nothing about what they knew.
  • Not stated: filed before the SEC added the box in April 2023, which is most of the older half of this database.
19 decisions over 120 months Remove this filter
The trade

Share of their own holding

How much of what they already held the trade moved. Selling a tenth of a stake is not the same act as selling all of it.

At least
19 decisions over 120 months
Ownership

What the chief executive holds

The value of the chief executive’s stock measured against base salary. The salary comes from the company’s own proxy. Companies with no figure are in neither direction.

19 decisions over 120 months
Stock
Insider
Type ?
Why it stands out
9 Dec 2025
FRIEDEMAN JESSICA Chief Marketing Officer
Sold at will
$54.16K 15,000 at 3.61
6.8%
Not planned
10 Sep 2025
Alvarez Nicholas P Chief Acquisition Officer
Sold at will
$443.76K 75,000 at 5.92
11.0%
Not planned
13 Jun 2025
Yecies Eric Harold Chief Legal Officer & GC · indirect
Sold at will
$183.75K 15,000 at 12.25
48.2%
Not planned
14 Mar 2025
FRIEDEMAN JESSICA Chief Marketing Officer
Sold at will
$169.67K 30,000 at 5.66
15.0%
Not planned
11 Sep 2024
Galluppi Stefan Chief Innovation Officer
Bought
$14.79K 3,000 at 4.93
7.1%
31 Aug 2023
Velge Bertrand Director · indirect
Bought
$235.80K 60,000 at 3.93
20.7%
+21% of stake
30 Aug 2023
Velge Bertrand Director · indirect
Bought
$150.40K 40,000 at 3.76
16.0%
29 Aug 2023
Velge Bertrand Director · indirect
Bought
$114.82K 32,072 at 3.58
14.8%
14 Jun 2023
Alvarez Nicholas P Chief Acquisition Officer
Bought
$31.28K 10,712 at 2.92
6.3%
First buy on file
14 Jun 2023
Velge Bertrand Director · indirect
Bought
$11.58K 3,945 at 2.94
1.9%
13 Jun 2023
Velge Bertrand Director · indirect
Bought
$116.93K 44,365 at 2.64
27.1%
+27% of stake
13 Jun 2023
Yecies Eric Harold General Counsel & CCO
Bought
$29.90K 11,500 at 2.60
22.5%
+23% of stake
7 Jun 2023
Velge Bertrand Director · indirect
Bought
$53.55K 24,500 at 2.19
17.6%
6 Jun 2023
Velge Bertrand Director · indirect
Bought
$281.40K 129,117 at 2.18
×12
+1244% of stake
5 Jun 2023
Velge Bertrand Director · indirect
Bought
$22.48K 10,383 at 2.17
opened
26 May 2023
Roberts Brad Michael Chief Operating Officer
Bought
$65.71K 30,000 at 2.19
44.4%
+44% of stake
23 May 2023
Bought
$66.61K 32,336 at 2.06
1.1%
Largest buy in 3 yrs
23 May 2023
Galluppi Stefan Chief Innovation Officer
Bought
$21.70K 10,000 at 2.17
128%
+128% of stake
22 May 2023
Bought
$38.01K 17,664 at 2.15
0.6%
Largest buy in 3 yrs
Showing 1–19 of 19.