Insider trading

Period: 120 months Stock: PRPL Plan: Discretionary × + Add filter Clear all
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When

Period

How far back the list reaches. Filings arrive days after the trade, so the newest rows always lag a little.

13 decisions over 120 months
Who

Role

The position the person holds at the company, read from the title on the filing. A chief executive who is also a director counts as the chief executive.

13 decisions over 120 months
The trade

Type of trade

Purchases, sales, or cluster buys: companies where 3 or more insiders bought within 30 days. The number beside each is what that choice would give.

13 decisions over 120 months
The trade

Minimum amount

Hides rows under this value. The amount is the shares traded times the price on the filing.

13 decisions over 120 months
The trade

Plan

  • Discretionary: they chose to sell that week.
  • Scheduled: a 10b5-1 plan fixed the sale months in advance, so the timing says nothing about what they knew.
  • Not stated: filed before the SEC added the box in April 2023, which is most of the older half of this database.
13 decisions over 120 months Remove this filter
The trade

Share of their own holding

How much of what they already held the trade moved. Selling a tenth of a stake is not the same act as selling all of it.

At least
13 decisions over 120 months
Ownership

What the chief executive holds

The value of the chief executive’s stock measured against base salary. The salary comes from the company’s own proxy. Companies with no figure are in neither direction.

13 decisions over 120 months
Stock
Insider
Type ?
Why it stands out
4 May 2026
Lucian Robert Gerard Chief Financial Officer
Bought
$29.44K 60,000 at 0.49
opened
First buy on file
28 Jun 2024
DeMartini Robert Chief Executive Officer
Bought
$143.15K 138,834 at 1.03
26.5%
+26% of stake
27 Jun 2024
DeMartini Robert Chief Executive Officer
Bought
$10.22K 10,105 at 1.01
2.0%
26 Jun 2024
DeMartini Robert Chief Executive Officer
Bought
$50.28K 51,061 at 0.98
11.0%
22 Mar 2024
Ulrich George Turner Principal Accounting Officer
Bought
$6.06K 4,000 at 1.52
31.1%
First buy on file
28 Aug 2023
DICAMILLO GARY T Director
Bought
$22.18K 10,000 at 2.22
6.7%
2 Jun 2023
McGarvey Casey Kale Chief Legal Officer
Bought
$63.55K 22,300 at 2.85
25.9%
+26% of stake
26 May 2023
KERBY JEFFERY SCOTT Chief of Owned Retail
Bought
$56.45K 16,350 at 3.45
70.8%
+71% of stake
16 May 2023
Bought
$51.43K 17,000 at 3.03
opened
First buy on file
15 May 2023
Bought
$148.67K 50,000 at 2.97
26.3%
First buy on file
15 May 2023
Pate R Carter Director
Bought
$50.00K 16,949 at 2.95
opened
First buy on file
23 Mar 2023
HAYNOR ERIC SCOTT Chief Operating Officer
Bought
$381.13K 138,598 at 2.75
opened
First buy on file
23 Mar 2023
KERBY JEFFERY SCOTT Chief of Owned Retail
Bought
$63.92K 23,077 at 2.77
opened
First buy on file
Showing 1–13 of 13.