Insider trading

Period: 120 months Stock: SFM Share of holding: 50% or more × + Add filter Clear all
Views & alerts

Save your view. Keep the filter you have built, and get an email when a new filing matches it. A free account does both.

When

Period

How far back the list reaches. Filings arrive days after the trade, so the newest rows always lag a little.

45 decisions over 120 months
Who

Role

The position the person holds at the company, read from the title on the filing. A chief executive who is also a director counts as the chief executive.

45 decisions over 120 months
The trade

Type of trade

Purchases, sales, or cluster buys: companies where 3 or more insiders bought within 30 days. The number beside each is what that choice would give.

45 decisions over 120 months
The trade

Minimum amount

Hides rows under this value. The amount is the shares traded times the price on the filing.

45 decisions over 120 months
The trade

Plan

  • Discretionary: they chose to sell that week.
  • Scheduled: a 10b5-1 plan fixed the sale months in advance, so the timing says nothing about what they knew.
  • Not stated: filed before the SEC added the box in April 2023, which is most of the older half of this database.
45 decisions over 120 months
The trade

Share of their own holding

How much of what they already held the trade moved. Selling a tenth of a stake is not the same act as selling all of it.

At least
45 decisions over 120 months Remove this filter
Ownership

What the chief executive holds

The value of the chief executive’s stock measured against base salary. The salary comes from the company’s own proxy. Companies with no figure are in neither direction.

45 decisions over 120 months
Stock
Insider
Type ?
Why it stands out
18 Mar 2026
Lombardi Brandon F. Chief Legal Officer
Sold at will 2×
$958.29K 11,745 at 81.59
58.7%
Sold half or more
3 Dec 2025
Neal John Scott Chief Merchandising Officer
Sold at will 2×
$1.49M 17,471 at 85.20
55.2%
Sold half or more
15 May 2025
Neal John Scott Chief Merchandising Officer
Sold at will 2×
$2.85M 17,721 at 160.89
55.6%
Sold half or more
17 Mar 2025
Lombardi Brandon F. Chief Legal Officer
Sold at will
$2.01M 14,648 at 137.42
81.1%
Sold half or more
3 Dec 2024
O'Leary Joseph D Director · indirect
Sold at will
$52.54K 350 at 150.11
100%
Sold half or more
9 Aug 2024
Anderson Joel D Director
Sold at will
$2.01M 20,851 at 96.16
52.6%
Sold half or more
1 Aug 2024
Zalatoris Timmi Chief Human Resources Officer
Sold at will
$5.68M 56,800 at 100.00
83.9%
Sold half or more
1 Aug 2024
Lombardi Brandon F. Chief Legal Officer
Sold at will
$727.18K 7,195 at 101.07
54.3%
Sold half or more
18 Mar 2024
Coffin Kim SVP, Chief Forager
Sold at will 3×
$589.82K 9,319 at 63.29
66.9%
Sold half or more
11 Mar 2024
Hurley Joseph L Chief Supply Chain Officer
Sold at will
$884.79K 14,184 at 62.38
58.5%
Sold half or more
26 Feb 2024
Lombardi Brandon F. Chief Legal Officer
Sold at will
$1.37M 22,799 at 59.98
73.2%
Sold half or more
7 Dec 2023
McGlinchey David Chief Strategy Officer
Sold at will
$5.07M 109,881 at 46.17
82.0%
Sold half or more
7 Dec 2023
Lombardi Brandon F. Chief Legal Officer
Sold at will
$573.02K 12,457 at 46.00
59.9%
Sold half or more
6 Dec 2023
Lombardi Brandon F. Chief Legal Officer
Sold at will
$552.02K 12,000 at 46.00
59.0%
Sold half or more
10 Nov 2023
Molloy Lawrence Chief Financial Officer
Sold on a plan
$4.18M 102,742 at 40.71
87.7%
Sold half or more
8 Nov 2023
Lombardi Brandon F. Chief Legal Officer
Sold at will
$369.12K 9,189 at 40.17
52.5%
Sold half or more
30 Aug 2023
Coffin Kim SVP, Chief Forager
Sold at will
$295.66K 7,286 at 40.58
54.1%
Sold half or more
15 Aug 2023
Neal John Scott Chief Merchandising Officer
Sold at will
$2.22M 58,427 at 38.03
82.1%
Sold half or more
10 May 2023
Coffin Kim SVP, Chief Forager
Sold at will
$2.25M 61,788 at 36.46
88.3%
Sold half or more
20 Mar 2023
Sanders Dan J Chief Store Operations Officer
Sold at will
$1.32M 40,452 at 32.56
83.1%
Sold half or more
15 Mar 2023
Coffin Kim SVP, Chief Forager
Sold, plan not stated
$384.42K 11,506 at 33.41
57.0%
Sold half or more
13 Mar 2023
McGlinchey David Chief Strategy Officer
Sold, plan not stated
$712.63K 21,622 at 32.96
50.1%
Sold half or more
10 Mar 2023
Lombardi Brandon F. Chief Legal Officer
Sold, plan not stated
$1.04M 31,607 at 32.84
55.1%
Sold half or more
8 Aug 2022
Sanders Dan J Chief Store Operations Officer
Sold, plan not stated 2×
$1.80M 59,607 at 30.26
85.9%
Sold half or more
8 May 2020
Sanders Dan J Chief Operations Officer
Sold, plan not stated 2×
$828.96K 34,454 at 24.06
70.8%
Sold half or more
3 Dec 2019
Frumkin Theodore Edward II Chief Development Officer
Sold, plan not stated
$1.01M 50,000 at 20.13
57.6%
Sold half or more
30 Nov 2018
Boney Shon A. Director
Bought
$2.02M 88,500 at 22.83
×16
First buy on file
30 Nov 2018
McGlinchey David Chief Merchandising Officer
Bought
$115.50K 5,000 at 23.10
71.1%
First buy on file
19 Nov 2018
Frumkin Theodore Edward II Chief Development Officer
Sold, plan not stated
$1.47M 53,333 at 27.52
60.4%
Sold half or more
10 Sep 2018
Nielsen James Leroy President & COO
Sold, plan not stated
$13.65M 466,561 at 29.26
76.4%
Sold half or more
7 Sep 2018
Lombardi Brandon F. Chief HR & Legal Officer
Sold, plan not stated
$1.41M 50,000 at 28.28
53.4%
Sold half or more
14 Aug 2018
Lombardi Brandon F. Chief HR & Legal Officer
Sold, plan not stated
$1.10M 45,000 at 24.34
50.8%
Sold half or more
5 Feb 2018
Boney Shon A. Director
Sold, plan not stated
$459.93K 17,221 at 26.71
92.6%
Sold half or more
31 Jan 2018
Boney Shon A. Director
Sold, plan not stated
$2.72M 96,945 at 28.10
98.6%
Sold half or more
30 Jan 2018
Boney Shon A. Director
Sold, plan not stated
$1.72M 61,314 at 28.01
97.8%
Sold half or more
29 Jan 2018
Boney Shon A. Director
Sold, plan not stated 2×
$6.28M 224,252 at 28.01
99.4%
Sold half or more
26 Jan 2018
Boney Shon A. Director
Sold, plan not stated
$6.58M 235,000 at 28.01
99.4%
Sold half or more
25 Jan 2018
Boney Shon A. Director
Sold, plan not stated
$1.41M 50,325 at 28.01
97.3%
Sold half or more
24 Jan 2018
Boney Shon A. Director
Sold, plan not stated
$165.26K 5,902 at 28.00
81.2%
Sold half or more
3 Jan 2018
Boney Shon A. Director
Sold, plan not stated
$9.13M 370,814 at 24.61
99.6%
Sold half or more
2 Jan 2018
Boney Shon A. Director
Sold, plan not stated
$11.84M 477,595 at 24.80
99.7%
Sold half or more
1 Dec 2017
Nielsen James Leroy President & COO
Sold, plan not stated
$2.55M 110,000 at 23.17
53.1%
Sold half or more
30 Nov 2017
Frumkin Theodore Edward II Chief Development Officer
Sold, plan not stated
$877.26K 36,667 at 23.93
62.2%
Sold half or more
15 Sep 2017
Bruni Daniel Chief Information Officer
Bought
$285.07K 15,000 at 19.00
68.6%
First buy on file
11 Nov 2016
Lombardi Brandon F. Chief HR & Legal Officer
Sold, plan not stated 2×
$482.83K 22,959 at 21.03
55.2%
Sold half or more
Showing 1–45 of 45.