Insider trading

Period: 120 months Stock: SMPL Role: CEO × + Add filter Clear all
Views & alerts

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When

Period

How far back the list reaches. Filings arrive days after the trade, so the newest rows always lag a little.

18 decisions over 120 months
Who

Role

The position the person holds at the company, read from the title on the filing. A chief executive who is also a director counts as the chief executive.

18 decisions over 120 months Remove this filter
The trade

Type of trade

Purchases, sales, or cluster buys: companies where 3 or more insiders bought within 30 days. The number beside each is what that choice would give.

18 decisions over 120 months
The trade

Minimum amount

Hides rows under this value. The amount is the shares traded times the price on the filing.

18 decisions over 120 months
The trade

Plan

  • Discretionary: they chose to sell that week.
  • Scheduled: a 10b5-1 plan fixed the sale months in advance, so the timing says nothing about what they knew.
  • Not stated: filed before the SEC added the box in April 2023, which is most of the older half of this database.
18 decisions over 120 months
The trade

Share of their own holding

How much of what they already held the trade moved. Selling a tenth of a stake is not the same act as selling all of it.

At least
18 decisions over 120 months
Ownership

What the chief executive holds

The value of the chief executive’s stock measured against base salary. The salary comes from the company’s own proxy. Companies with no figure are in neither direction.

18 decisions over 120 months
Stock
Insider
Type ?
Why it stands out
23 Jul 2025
Tanner Geoff E President and CEO
Bought
$200.30K 6,050 at 33.11
6.6%
19 Apr 2022
SCALZO JOSEPH CEO and President
Sold, plan not stated
$4.47M 100,000 at 44.69
68.7%
Sold half or more
29 Dec 2021
SCALZO JOSEPH CEO and President
Sold, plan not stated
$926.17K 22,177 at 41.76
32.7%
28 Dec 2021
SCALZO JOSEPH CEO and President
Sold, plan not stated
$3.24M 77,823 at 41.69
63.1%
Sold half or more
15 Nov 2021
SCALZO JOSEPH CEO and President · indirect
Sold, plan not stated
$503.73K 12,683 at 39.72
100%
Sold half or more
12 Nov 2021
SCALZO JOSEPH CEO and President · indirect
Sold, plan not stated 2×
$938.17K 23,728 at 39.54
100%
Sold half or more
11 Nov 2021
SCALZO JOSEPH CEO and President · indirect
Sold, plan not stated 2×
$1.24M 31,419 at 39.43
78.0%
Sold half or more
10 Nov 2021
SCALZO JOSEPH CEO and President · indirect
Sold, plan not stated 2×
$2.41M 60,494 at 39.85
71.1%
Sold half or more
10 Nov 2021
SCALZO JOSEPH CEO and President
Sold, plan not stated
$2.08M 52,300 at 39.75
53.4%
Sold half or more
22 Oct 2021
SCALZO JOSEPH CEO and President · indirect
Sold, plan not stated
$3.52M 95,558 at 36.87
63.5%
Sold half or more
12 Oct 2021
SCALZO JOSEPH CEO and President · indirect
Sold, plan not stated
$1.39M 39,166 at 35.47
34.8%
11 Oct 2021
SCALZO JOSEPH CEO and President · indirect
Sold, plan not stated
$583.34K 16,424 at 35.52
12.7%
8 Oct 2021
SCALZO JOSEPH CEO and President · indirect
Sold, plan not stated
$632.27K 17,731 at 35.66
12.1%
7 Oct 2021
SCALZO JOSEPH CEO and President · indirect
Sold, plan not stated
$528.91K 14,448 at 36.61
8.8%
17 Sep 2021
SCALZO JOSEPH CEO and President · indirect
Sold, plan not stated
$475.47K 13,743 at 34.60
8.6%
16 Sep 2021
SCALZO JOSEPH CEO and President · indirect
Sold, plan not stated
$509.20K 14,595 at 34.89
8.3%
15 Sep 2021
SCALZO JOSEPH CEO and President · indirect
Sold, plan not stated
$1.56M 44,984 at 34.77
20.5%
11 Nov 2019
SCALZO JOSEPH CEO and President
Bought
$398.78K 16,330 at 24.42
3.6%
First buy on file
Showing 1–18 of 18.