Insider trading

Period: 120 months Stock: SMPL Role: Directors × + Add filter Clear all
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When

Period

How far back the list reaches. Filings arrive days after the trade, so the newest rows always lag a little.

58 decisions over 120 months
Who

Role

The position the person holds at the company, read from the title on the filing. A chief executive who is also a director counts as the chief executive.

58 decisions over 120 months Remove this filter
The trade

Type of trade

Purchases, sales, or cluster buys: companies where 3 or more insiders bought within 30 days. The number beside each is what that choice would give.

58 decisions over 120 months
The trade

Minimum amount

Hides rows under this value. The amount is the shares traded times the price on the filing.

58 decisions over 120 months
The trade

Plan

  • Discretionary: they chose to sell that week.
  • Scheduled: a 10b5-1 plan fixed the sale months in advance, so the timing says nothing about what they knew.
  • Not stated: filed before the SEC added the box in April 2023, which is most of the older half of this database.
58 decisions over 120 months
The trade

Share of their own holding

How much of what they already held the trade moved. Selling a tenth of a stake is not the same act as selling all of it.

At least
58 decisions over 120 months
Ownership

What the chief executive holds

The value of the chief executive’s stock measured against base salary. The salary comes from the company’s own proxy. Companies with no figure are in neither direction.

58 decisions over 120 months
Stock
Insider
Type ?
Why it stands out
14 May 2026
Bought
$117.78K 10,000 at 11.78
9.8%
First buy on file
23 Apr 2026
KILTS JAMES M Director
Bought
$991.48K 80,000 at 12.39
86.2%
First buy on file
14 Nov 2024
Ratzan Brian K. Director
Sold at will
$1.87M 50,000 at 37.38
2.4%
Not planned
12 Nov 2024
SCALZO JOSEPH Director
Sold at will
$5.43M 147,200 at 36.86
51.0%
Sold half or more
11 Nov 2024
Ratzan Brian K. Director
Sold at will
$2.41M 66,483 at 36.28
3.1%
Not planned
11 Nov 2024
Sold at will
$91.03K 2,500 at 36.41
4.4%
Not planned
8 Nov 2024
Ratzan Brian K. Director
Sold at will
$460.88K 12,714 at 36.25
0.6%
Not planned
8 Nov 2024
SCALZO JOSEPH Director
Sold at will
$86.01K 2,374 at 36.23
1.7%
Not planned
7 Nov 2024
SCALZO JOSEPH Director
Sold at will 2×
$8.53M 239,000 at 35.68
63.2%
Sold half or more
6 Nov 2024
SCALZO JOSEPH Director
Sold at will
$899.84K 25,000 at 35.99
15.2%
Not planned
6 Nov 2024
Ratzan Brian K. Director
Sold at will
$755.60K 20,803 at 36.32
0.9%
Not planned
10 May 2024
WHITE JAMES D Director
Sold at will
$152.67K 4,000 at 38.17
19.0%
Not planned
25 Jan 2024
Sold at will
$98.40K 2,500 at 39.36
4.5%
Not planned
4 Jan 2024
Ratzan Brian K. Director
Sold on a plan
$1.31M 30,768 at 42.73
1.4%
Planned (10b5-1)
7 Dec 2023
Ratzan Brian K. Director
Sold on a plan
$328.45K 8,180 at 40.15
0.4%
Planned (10b5-1)
6 Dec 2023
Ratzan Brian K. Director
Sold on a plan
$2.07M 51,512 at 40.20
2.3%
Planned (10b5-1)
5 Dec 2023
Ratzan Brian K. Director
Sold on a plan
$1.15M 28,766 at 40.09
1.2%
Planned (10b5-1)
4 Dec 2023
Ratzan Brian K. Director
Sold on a plan
$2.46M 61,284 at 40.14
2.6%
Planned (10b5-1)
27 Nov 2023
Ratzan Brian K. Director
Sold on a plan
$10.33K 258 at 40.03
0.0%
Planned (10b5-1)
24 Jul 2023
Ratzan Brian K. Director
Sold at will
$11.33M 300,000 at 37.78
11.2%
Not planned
15 May 2023
Ratzan Brian K. Director
Sold at will
$605.32K 15,133 at 40.00
0.6%
Not planned
10 May 2023
Sold at will
$195.23K 5,000 at 39.05
8.9%
Not planned
15 Nov 2021
Sold, plan not stated
$4.72M 118,570 at 39.78
1.3%
12 Nov 2021
Sold, plan not stated
$249.63K 6,280 at 39.75
0.1%
11 Nov 2021
Sold, plan not stated
$1.30M 33,000 at 39.30
0.4%
10 Nov 2021
Sold, plan not stated
$745.51K 18,633 at 40.01
0.2%
4 Nov 2021
Sold, plan not stated
$201.36K 5,000 at 40.27
8.7%
2 Nov 2020
Bought
$37.96K 2,000 at 18.98
3.8%
First buy on file
6 May 2020
WHITE JAMES D Director
Bought 3×
$49.95K 2,780 at 17.97
78.2%
First buy on file
28 Apr 2020
KILTS JAMES M Director
Bought
$1.48M 87,862 at 16.88
10.1%
First buy on file
15 Apr 2020
KILTS JAMES M Director
Bought
$538.70K 32,507 at 16.57
3.9%
First buy on file
15 Apr 2020
Bought
$82.95K 5,000 at 16.59
55.7%
First buy on file
14 Apr 2020
KILTS JAMES M Director
Bought
$244.42K 14,582 at 16.76
1.8%
First buy on file
14 Apr 2020
Bought
$84.40K 5,000 at 16.88
126%
First buy on file
13 Apr 2020
Ratzan Brian K. Director
Bought
$240.00K 15,000 at 16.00
22.6%
First buy on file
13 Apr 2020
Bought
$79.85K 5,000 at 15.97
7.1%
First buy on file
13 Apr 2020
Bought
$47.92K 3,000 at 15.97
6.6%
First buy on file
9 Apr 2020
Ghez Nomi Director
Bought 2×
$489.46K 30,000 at 16.32
27.2%
First buy on file
9 Apr 2020
Bought
$167.67K 10,000 at 16.77
16.7%
First buy on file
9 Apr 2020
HEALEY JAMES E Director
Bought 2×
$84.30K 5,000 at 16.86
10.0%
First buy on file
24 Feb 2020
KILTS JAMES M Director
Bought
$1.99M 88,500 at 22.54
12.0%
First buy on file
3 Feb 2020
Ratzan Brian K. Director
Bought
$229.79K 10,000 at 22.98
17.8%
First buy on file
29 Jan 2020
Bought
$16.39K 686 at 23.89
1.2%
First buy on file
14 Jan 2020
Ghez Nomi Director
Bought
$495.16K 21,275 at 23.27
23.9%
First buy on file
14 Jan 2020
KILTS JAMES M Director
Bought
$13.87K 600 at 23.11
0.1%
First buy on file
13 Nov 2019
KILTS JAMES M Director
Bought
$1.72M 70,000 at 24.62
10.5%
First buy on file
12 Nov 2019
Sold, plan not stated
$0.00 550,000 at 0.00
5.5%
8 Nov 2019
KILTS JAMES M Director
Bought
$7.46K 313 at 23.82
0.0%
First buy on file
29 Oct 2018
Sold, plan not stated
no price 2,063 shares
3.5%
19 Oct 2018
HEALEY JAMES E Director
Sold, plan not stated
no price 1,032 shares
2.1%
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