Insider trading

Period: 120 months Stock: SMPL Role: Other officers × + Add filter Clear all
Views & alerts

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When

Period

How far back the list reaches. Filings arrive days after the trade, so the newest rows always lag a little.

27 decisions over 120 months
Who

Role

The position the person holds at the company, read from the title on the filing. A chief executive who is also a director counts as the chief executive.

27 decisions over 120 months Remove this filter
The trade

Type of trade

Purchases, sales, or cluster buys: companies where 3 or more insiders bought within 30 days. The number beside each is what that choice would give.

27 decisions over 120 months
The trade

Minimum amount

Hides rows under this value. The amount is the shares traded times the price on the filing.

27 decisions over 120 months
The trade

Plan

  • Discretionary: they chose to sell that week.
  • Scheduled: a 10b5-1 plan fixed the sale months in advance, so the timing says nothing about what they knew.
  • Not stated: filed before the SEC added the box in April 2023, which is most of the older half of this database.
27 decisions over 120 months
The trade

Share of their own holding

How much of what they already held the trade moved. Selling a tenth of a stake is not the same act as selling all of it.

At least
27 decisions over 120 months
Ownership

What the chief executive holds

The value of the chief executive’s stock measured against base salary. The salary comes from the company’s own proxy. Companies with no figure are in neither direction.

27 decisions over 120 months
Stock
Insider
Type ?
Why it stands out
17 Nov 2025
Clawson Michael L Chief Commercial Officer
Bought
$100.00K 5,000 at 20.00
15.3%
First buy on file
11 Nov 2025
Matthews Timothy Allen VP, Controller and CAO
Sold at will
$114.05K 5,859 at 19.47
24.5%
Not planned
11 Apr 2025
Heflin Stuart E. Jr. SVP & General Manager, Quest
Sold at will
$186.26K 5,000 at 37.25
28.0%
Not planned
18 Nov 2024
KRAFT TIMOTHY RICHARD Chf Legal & Corp. Affairs Of.
Sold at will
$2.89M 76,761 at 37.60
65.7%
Sold half or more
14 Nov 2024
Matthews Timothy Allen VP, Controller and CAO
Sold at will
$198.69K 5,325 at 37.31
23.8%
Not planned
11 Nov 2024
KRAFT TIMOTHY RICHARD Chief Legal Officer, Secretary
Sold at will
$774.18K 21,209 at 36.50
34.6%
Not planned
31 Jul 2024
Heflin Stuart E. Jr. SVP & General Manager, Quest
Sold at will
$36.44K 1,058 at 34.44
5.2%
Not planned
11 Jan 2024
Hunsberger Susan SVP and Chief HR Officer
Sold at will
$1.42M 35,010 at 40.63
53.2%
Sold half or more
8 Jan 2024
Heflin Stuart E. Jr. SVP & General Manager, Quest
Sold at will
$42.40K 1,048 at 40.45
4.7%
Not planned
9 Nov 2023
KRAFT TIMOTHY RICHARD Chief Legal Officer, Secretary
Sold at will
$166.40K 4,379 at 38.00
9.4%
Not planned
6 Jul 2023
Short Jill M. Chief Customer Officer
Sold at will
$202.01K 5,410 at 37.34
14.0%
Not planned
3 Jul 2023
Tanner Geoff E President and COO
Bought
$250.76K 6,850 at 36.61
25.5%
Largest buy in 3 yrs
11 May 2023
Matthews Timothy Allen VP, Controller and CAO
Sold at will
$662.36K 16,800 at 39.43
48.2%
Not planned
11 May 2023
KRAFT TIMOTHY RICHARD Chief Legal Officer, Secretary
Sold at will
$422.05K 10,656 at 39.61
26.9%
Not planned
5 May 2023
KRAFT TIMOTHY RICHARD Chief Legal Officer, Secretary
Sold at will
$503.24K 13,520 at 37.22
25.4%
Not planned
10 Apr 2023
Tanner Geoff E President and COO
Bought
$249.98K 6,912 at 36.17
opened
First buy on file
10 Apr 2023
Ivie Jeremy Scott Chief Product Tech Officer
Sold at will
$104.35K 2,823 at 36.96
10.3%
Not planned
19 Apr 2022
Zink Linda Chief Marketing Officer Quest
Sold, plan not stated 2×
$222.00K 5,000 at 44.40
18.6%
2 Nov 2021
Matthews Timothy Allen VP, Controller and CAO
Sold, plan not stated
$599.67K 15,000 at 39.98
66.8%
Sold half or more
18 Jun 2021
Short Jill M. Chief Customer Officer
Sold, plan not stated 3×
$723.20K 20,092 at 35.99
34.8%
18 May 2021
Parker C Scott Chief Mkting Officer, Atkins
Sold, plan not stated
$1.02M 30,000 at 33.93
20.1%
2 Feb 2021
Matthews Timothy Allen VP, Controller and CAO
Sold, plan not stated
$267.84K 9,000 at 29.76
54.7%
Sold half or more
20 Dec 2019
Parker C Scott Chief Marketing Officer
Sold, plan not stated
$417.75K 15,000 at 27.85
11.4%
18 Jul 2019
Holm Hanno E VP & Chief Operations Officer
Sold, plan not stated
$281.99K 10,483 at 26.90
52.6%
Sold half or more
17 Jul 2019
Holm Hanno E VP & Chief Operations Officer
Sold, plan not stated
$147.68K 5,500 at 26.85
21.6%
10 Jul 2019
Holm Hanno E VP & Chief Operations Officer
Sold, plan not stated
$48.77K 1,750 at 27.87
6.4%
23 Apr 2018
Holm Hanno E VP & Chief Operations Officer
Bought 4×
$51.11K 4,000 at 12.78
29.1%
First buy on file
Showing 1–27 of 27.