Insider trading

Period: 120 months Stock: SONO Plan: Scheduled (10b5-1) × + Add filter Clear all
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When

Period

How far back the list reaches. Filings arrive days after the trade, so the newest rows always lag a little.

15 decisions over 120 months
Who

Role

The position the person holds at the company, read from the title on the filing. A chief executive who is also a director counts as the chief executive.

15 decisions over 120 months
The trade

Type of trade

Purchases, sales, or cluster buys: companies where 3 or more insiders bought within 30 days. The number beside each is what that choice would give.

15 decisions over 120 months
The trade

Minimum amount

Hides rows under this value. The amount is the shares traded times the price on the filing.

15 decisions over 120 months
The trade

Plan

  • Discretionary: they chose to sell that week.
  • Scheduled: a 10b5-1 plan fixed the sale months in advance, so the timing says nothing about what they knew.
  • Not stated: filed before the SEC added the box in April 2023, which is most of the older half of this database.
15 decisions over 120 months Remove this filter
The trade

Share of their own holding

How much of what they already held the trade moved. Selling a tenth of a stake is not the same act as selling all of it.

At least
15 decisions over 120 months
Ownership

What the chief executive holds

The value of the chief executive’s stock measured against base salary. The salary comes from the company’s own proxy. Companies with no figure are in neither direction.

15 decisions over 120 months
Stock
Insider
Type ?
Why it stands out
25 Sep 2026
Boone Karen Director
Sold on a plan 2×
$847.64K 46,766 at 18.13
40.3%
Planned (10b5-1)
1 Sep 2026
Boone Karen Director
Sold on a plan
$153.90K 10,000 at 15.39
10.6%
Planned (10b5-1)
29 Jul 2026
Sold on a plan
$337.54K 19,855 at 17.00
27.0%
Planned (10b5-1)
28 Jul 2026
Sold on a plan
$327.61K 19,855 at 16.50
27.0%
Planned (10b5-1)
4 Dec 2025
Lazarus Edward P Chief Legal & Bus Dev Officer
Sold on a plan
$228.00K 12,000 at 19.00
2.8%
Planned (10b5-1)
14 Nov 2024
Coles Joanna Director
Sold on a plan
$13.98K 905 at 15.45
4.3%
Planned (10b5-1)
19 Aug 2024
Bouvat-Merlin Maxime Chief Product Officer
Sold on a plan
$429.38K 37,256 at 11.53
100%
Sold half or more
16 Aug 2024
Braman Shamayne Chief People Officer
Sold on a plan
$74.42K 6,438 at 11.56
19.5%
Planned (10b5-1)
11 Jul 2024
Coles Joanna Director
Sold on a plan
$13.58K 905 at 15.00
4.1%
Planned (10b5-1)
1 Jul 2024
Millington Nicholas Chief Innovation Officer
Sold on a plan
$113.63K 7,730 at 14.70
2.0%
Planned (10b5-1)
4 Jun 2024
Coles Joanna Director
Sold on a plan
$14.24K 905 at 15.73
4.0%
Planned (10b5-1)
20 May 2024
Bouvat-Merlin Maxime Chief Product Officer
Sold on a plan 2×
$665.38K 40,222 at 16.54
62.0%
Sold half or more
6 May 2024
Coles Joanna Director
Sold on a plan
$15.59K 905 at 17.23
3.8%
Planned (10b5-1)
4 Apr 2024
Coles Joanna Director
Sold on a plan
$17.34K 905 at 19.16
3.7%
Planned (10b5-1)
20 Sep 2023
Spence Patrick Chief Executive Officer
Sold on a plan
$603.45K 45,000 at 13.41
4.6%
Planned (10b5-1)
Showing 1–15 of 15.