Insider trading

Period: 120 months Stock: SONO Role: Other officers × + Add filter Clear all
Views & alerts

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When

Period

How far back the list reaches. Filings arrive days after the trade, so the newest rows always lag a little.

49 decisions over 120 months
Who

Role

The position the person holds at the company, read from the title on the filing. A chief executive who is also a director counts as the chief executive.

49 decisions over 120 months Remove this filter
The trade

Type of trade

Purchases, sales, or cluster buys: companies where 3 or more insiders bought within 30 days. The number beside each is what that choice would give.

49 decisions over 120 months
The trade

Minimum amount

Hides rows under this value. The amount is the shares traded times the price on the filing.

49 decisions over 120 months
The trade

Plan

  • Discretionary: they chose to sell that week.
  • Scheduled: a 10b5-1 plan fixed the sale months in advance, so the timing says nothing about what they knew.
  • Not stated: filed before the SEC added the box in April 2023, which is most of the older half of this database.
49 decisions over 120 months
The trade

Share of their own holding

How much of what they already held the trade moved. Selling a tenth of a stake is not the same act as selling all of it.

At least
49 decisions over 120 months
Ownership

What the chief executive holds

The value of the chief executive’s stock measured against base salary. The salary comes from the company’s own proxy. Companies with no figure are in neither direction.

49 decisions over 120 months
Stock
Insider
Type ?
Why it stands out
4 Dec 2025
Lazarus Edward P Chief Legal & Bus Dev Officer
Sold on a plan
$228.00K 12,000 at 19.00
2.8%
Planned (10b5-1)
19 Aug 2024
Bouvat-Merlin Maxime Chief Product Officer
Sold on a plan
$429.38K 37,256 at 11.53
100%
Sold half or more
16 Aug 2024
Braman Shamayne Chief People Officer
Sold on a plan
$74.42K 6,438 at 11.56
19.5%
Planned (10b5-1)
17 Jul 2024
Mason Christopher Scott Principal Accounting Officer
Sold at will
$144.50K 10,000 at 14.45
7.6%
Not planned
1 Jul 2024
Millington Nicholas Chief Innovation Officer
Sold on a plan
$113.63K 7,730 at 14.70
2.0%
Planned (10b5-1)
14 Jun 2024
Mason Christopher Scott Principal Accounting Officer
Sold at will
$308.80K 20,000 at 15.44
14.1%
Not planned
20 May 2024
Bouvat-Merlin Maxime Chief Product Officer
Sold on a plan 2×
$665.38K 40,222 at 16.54
62.0%
Sold half or more
15 May 2024
Mason Christopher Scott Principal Accounting Officer
Sold at will
$351.40K 20,000 at 17.57
14.1%
Not planned
10 Apr 2024
Mason Christopher Scott Principal Accounting Officer
Sold at will
$352.40K 20,000 at 17.62
14.4%
Not planned
15 Nov 2023
Bouvat-Merlin Maxime Chief Product Officer
Sold at will
$77.95K 6,917 at 11.27
22.3%
Not planned
15 Aug 2023
Bouvat-Merlin Maxime Chief Product Officer
Sold at will
$105.53K 7,496 at 14.08
25.7%
Not planned
15 May 2023
Bouvat-Merlin Maxime Chief Product Officer
Sold at will
$93.36K 6,060 at 15.41
17.2%
Not planned
9 Feb 2023
Millington Nicholas Chief Innovation Officer
Sold, plan not stated
$843.29K 41,898 at 20.13
12.5%
21 Jun 2022
Siegel Matthew O. Chief Commercial Officer
Sold, plan not stated 4×
$3.91M 202,945 at 19.25
74.8%
Sold half or more
16 Mar 2022
Siegel Matthew O. Chief Commercial Officer
Sold, plan not stated 2×
$2.44M 97,454 at 25.04
81.9%
Sold half or more
17 Nov 2021
Siegel Matthew O. Chief Commercial Officer
Sold, plan not stated
$560.81K 16,286 at 34.44
100%
Sold half or more
15 Nov 2021
Siegel Matthew O. Chief Commercial Officer
Sold, plan not stated
$546.32K 15,884 at 34.39
49.4%
17 Aug 2021
Siegel Matthew O. Chief Commercial Officer
Sold, plan not stated
$629.73K 16,286 at 38.67
100%
Sold half or more
16 Aug 2021
Siegel Matthew O. Chief Commercial Officer
Sold, plan not stated
$1.17M 28,161 at 41.60
63.4%
Sold half or more
15 Jun 2021
Siegel Matthew O. Chief Commercial Officer
Sold, plan not stated
$5.00M 144,432 at 34.61
100%
Sold half or more
21 May 2021
Fraser Anna Chief People Officer
Sold, plan not stated
$538.94K 15,370 at 35.06
62.2%
Sold half or more
18 May 2021
Fraser Anna Chief People Officer
Sold, plan not stated
$626.25K 17,883 at 35.02
42.0%
1 Apr 2021
Millington Nicholas Chief Innovation Officer
Sold, plan not stated
$1.47M 38,100 at 38.55
23.2%
23 Mar 2021
Fraser Anna Chief People Officer
Sold, plan not stated 2×
$10.09M 250,000 at 40.37
96.7%
Sold half or more
22 Mar 2021
Fraser Anna Chief People Officer
Sold, plan not stated
$1.22M 30,000 at 40.63
77.9%
Sold half or more
11 Jan 2021
Millington Nicholas Chief Innovation Officer
Sold, plan not stated
$1.93M 76,441 at 25.27
40.8%
8 Jan 2021
Millington Nicholas Chief Innovation Officer
Sold, plan not stated
$108.98K 4,354 at 25.03
3.8%
7 Jan 2021
Millington Nicholas Chief Innovation Officer
Sold, plan not stated
$286.31K 11,461 at 24.98
9.4%
4 Jan 2021
Millington Nicholas Chief Innovation Officer
Sold, plan not stated
$526.93K 22,638 at 23.28
21.4%
4 Jan 2021
Fraser Anna Chief People Officer
Sold, plan not stated
$301.22K 12,910 at 23.33
30.5%
21 Jul 2020
Millington Nicholas Chief Innovation Officer
Sold, plan not stated
$513.65K 30,450 at 16.87
35.1%
17 Jul 2020
Millington Nicholas Chief Innovation Officer
Sold, plan not stated
$30.07K 1,800 at 16.71
2.0%
16 Jul 2020
Millington Nicholas Chief Innovation Officer
Sold, plan not stated
$1.27M 77,523 at 16.41
46.7%
7 Jul 2020
Millington Nicholas Chief Innovation Officer
Sold, plan not stated
$28.35K 1,800 at 15.75
1.7%
6 Jul 2020
Millington Nicholas Chief Product Officer
Sold, plan not stated
$540.83K 35,978 at 15.03
26.1%
12 Jun 2020
Fraser Anna Chief People Officer
Sold, plan not stated
$123.72K 10,000 at 12.37
28.0%
2 Jun 2020
Millington Nicholas Chief Product Officer
Sold, plan not stated
$394.65K 35,978 at 10.97
26.1%
1 May 2020
Millington Nicholas Chief Product Officer
Sold, plan not stated
$327.33K 34,022 at 9.62
27.3%
3 Apr 2020
Millington Nicholas Chief Product Officer
Sold, plan not stated 2×
$331.32K 42,388 at 7.82
31.9%
27 Mar 2020
Millington Nicholas Chief Product Officer
Sold, plan not stated
$525.57K 59,634 at 8.81
39.7%
10 Mar 2020
Millington Nicholas Chief Product Officer
Sold, plan not stated
$408.82K 40,000 at 10.22
30.7%
18 Feb 2020
Perri David Chief Operations Officer
Sold, plan not stated
$120.93K 9,153 at 13.21
100%
Sold half or more
2 Jan 2020
Millington Nicholas Chief Product Officer
Sold, plan not stated
$578.08K 36,453 at 15.86
31.4%
19 Aug 2019
Millington Nicholas Chief Product Officer
Sold, plan not stated
$290.44K 21,818 at 13.31
17.3%
9 Aug 2019
Millington Nicholas Chief Product Officer
Sold, plan not stated
$92.95K 8,107 at 11.47
34.4%
1 Jul 2019
Millington Nicholas Chief Product Officer
Sold, plan not stated
$193.94K 16,893 at 11.48
41.7%
12 Apr 2019
Millington Nicholas Chief Product Officer
Sold, plan not stated
$298.79K 25,000 at 11.95
46.5%
15 Feb 2019
Millington Nicholas Chief Product Officer
Sold, plan not stated
$172.52K 15,054 at 11.46
21.9%
12 Feb 2019
Millington Nicholas Chief Product Officer
Sold, plan not stated
$400.49K 34,946 at 11.46
33.7%
Showing 1–49 of 49.