Insider trading

Period: 120 months Stock: ULTA Type of trade: Bought × + Add filter Clear all
Views & alerts

Save your view. Keep the filter you have built, and get an email when a new filing matches it. A free account does both.

When

Period

How far back the list reaches. Filings arrive days after the trade, so the newest rows always lag a little.

10 decisions over 120 months
Who

Role

The position the person holds at the company, read from the title on the filing. A chief executive who is also a director counts as the chief executive.

10 decisions over 120 months
The trade

Type of trade

Purchases, sales, or cluster buys: companies where 3 or more insiders bought within 30 days. The number beside each is what that choice would give.

10 decisions over 120 months Remove this filter
The trade

Minimum amount

Hides rows under this value. The amount is the shares traded times the price on the filing.

10 decisions over 120 months
The trade

Plan

  • Discretionary: they chose to sell that week.
  • Scheduled: a 10b5-1 plan fixed the sale months in advance, so the timing says nothing about what they knew.
  • Not stated: filed before the SEC added the box in April 2023, which is most of the older half of this database.
10 decisions over 120 months
The trade

Share of their own holding

How much of what they already held the trade moved. Selling a tenth of a stake is not the same act as selling all of it.

At least
10 decisions over 120 months
Ownership

What the chief executive holds

The value of the chief executive’s stock measured against base salary. The salary comes from the company’s own proxy. Companies with no figure are in neither direction.

10 decisions over 120 months
Stock
Insider
Type ?
Why it stands out
20 Mar 2025
Steelman Kecia President and CEO
Bought
$499.53K 1,440 at 346.89
9.3%
First buy on file
26 Jun 2020
Blount Sally E. Director
Bought
$48.25K 250 at 193.00
25.3%
First buy on file
30 Sep 2019
HEILBRONN CHARLES Director · indirect
Bought 5×
$17.41M 70,009 at 248.66
3.6%
First buy on file
27 Sep 2019
HEILBRONN CHARLES Director · indirect
Bought 9×
$14.24M 58,582 at 243.03
3.1%
First buy on file
26 Sep 2019
HEILBRONN CHARLES Director · indirect
Bought 4×
$27.25M 115,258 at 236.41
6.5%
First buy on file
26 Sep 2019
Dillon Mary N Chief Executive Officer · indirect
Bought
$308.32K 1,300 at 237.17
5.1%
First buy on file
13 Oct 2017
HEILBRONN CHARLES Director · indirect
Bought
$21.03M 107,332 at 195.90
5.1%
First buy on file
12 Oct 2017
HEILBRONN CHARLES Director · indirect
Bought
$3.94M 20,557 at 191.63
1.0%
First buy on file
29 Aug 2017
Bought
$416.75K 2,000 at 208.37
47.3%
First buy on file
29 Aug 2017
Bought
$99.84K 480 at 208.00
21.2%
First buy on file
Showing 1–10 of 10.