Insider trading

Period: 12 months Stock: VITL + Add filter Clear all
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When

Period

How far back the list reaches. Filings arrive days after the trade, so the newest rows always lag a little.

21 decisions over 12 months
Who

Role

The position the person holds at the company, read from the title on the filing. A chief executive who is also a director counts as the chief executive.

21 decisions over 12 months
The trade

Type of trade

Purchases, sales, or cluster buys: companies where 3 or more insiders bought within 30 days. The number beside each is what that choice would give.

21 decisions over 12 months
The trade

Minimum amount

Hides rows under this value. The amount is the shares traded times the price on the filing.

21 decisions over 12 months
The trade

Plan

  • Discretionary: they chose to sell that week.
  • Scheduled: a 10b5-1 plan fixed the sale months in advance, so the timing says nothing about what they knew.
  • Not stated: filed before the SEC added the box in April 2023, which is most of the older half of this database.
21 decisions over 12 months
The trade

Share of their own holding

How much of what they already held the trade moved. Selling a tenth of a stake is not the same act as selling all of it.

At least
21 decisions over 12 months
Ownership

What the chief executive holds

The value of the chief executive’s stock measured against base salary. The salary comes from the company’s own proxy. Companies with no figure are in neither direction.

21 decisions over 12 months
Stock
Insider
Type ?
Why it stands out
19 May 2026
Van Hoven Reena Chauhan Chief People Officer
Bought
$20.00K 2,242 at 8.92
9.5%
First buy on file
18 May 2026
Bought
$50.81K 6,100 at 8.33
19.4%
First buy on file
15 May 2026
Coon Stephanie Chief Strategy Officer
Bought
$49.64K 5,895 at 8.42
10.4%
First buy on file
15 May 2026
Bought
$20.07K 2,375 at 8.45
8.3%
First buy on file
14 May 2026
Holland Joseph Michael Chief Supply Chain Officer
Bought
$99.87K 12,484 at 8.00
48.6%
First buy on file
14 May 2026
Cyr William B. Director
Bought
$51.12K 6,000 at 8.52
77.0%
+77% of stake
14 May 2026
Pappas Peter Nicholas CSO and President, Eggs
Bought
$29.79K 3,500 at 8.51
4.3%
First buy on file
14 May 2026
Kennedy Kelly J. Director
Bought
$21.00K 2,500 at 8.40
12.2%
First buy on file
14 May 2026
McKeon Kathryn CMO and GM, Butter
Bought
$5.00K 604 at 8.28
1.2%
First buy on file
13 May 2026
Ruiz Gisel Director
Bought
$50.01K 6,151 at 8.13
15.2%
First buy on file
13 May 2026
Post Denny Marie Director
Bought
$24.69K 3,000 at 8.23
18.4%
First buy in 3+ yrs
9 Mar 2026
Khoury Karl Director
Bought
$92.25K 5,000 at 18.45
4.4%
First buy on file
2 Mar 2026
OHAYER MATTHEW 10% owner
Sold on a plan
$406.60K 20,000 at 20.33
0.3%
Planned (10b5-1)
2 Mar 2026
Cyr William B. Director
Bought
$98.33K 4,750 at 20.70
156%
First buy on file
2 Feb 2026
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 2×
$558.14K 20,000 at 27.91
0.3%
Planned (10b5-1)
2 Jan 2026
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 2×
$771.26K 25,000 at 30.85
0.4%
Planned (10b5-1)
15 Dec 2025
Diez-Canseco Russell PRESIDENT AND CEO
Sold on a plan
$586.53K 16,734 at 35.05
2.5%
Planned (10b5-1)
15 Dec 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$176.25K 5,000 at 35.25
0.1%
Planned (10b5-1)
1 Dec 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 2×
$829.19K 25,000 at 33.17
0.4%
Planned (10b5-1)
4 Nov 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$188.90K 5,000 at 37.78
0.1%
Planned (10b5-1)
3 Nov 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 2×
$798.05K 25,000 at 31.92
0.4%
Planned (10b5-1)
Showing 1–21 of 21.