Insider trading

Period: 120 months Stock: VITL Plan: Discretionary × + Add filter Clear all
Views & alerts

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When

Period

How far back the list reaches. Filings arrive days after the trade, so the newest rows always lag a little.

43 decisions over 120 months
Who

Role

The position the person holds at the company, read from the title on the filing. A chief executive who is also a director counts as the chief executive.

43 decisions over 120 months
The trade

Type of trade

Purchases, sales, or cluster buys: companies where 3 or more insiders bought within 30 days. The number beside each is what that choice would give.

43 decisions over 120 months
The trade

Minimum amount

Hides rows under this value. The amount is the shares traded times the price on the filing.

43 decisions over 120 months
The trade

Plan

  • Discretionary: they chose to sell that week.
  • Scheduled: a 10b5-1 plan fixed the sale months in advance, so the timing says nothing about what they knew.
  • Not stated: filed before the SEC added the box in April 2023, which is most of the older half of this database.
43 decisions over 120 months Remove this filter
The trade

Share of their own holding

How much of what they already held the trade moved. Selling a tenth of a stake is not the same act as selling all of it.

At least
43 decisions over 120 months
Ownership

What the chief executive holds

The value of the chief executive’s stock measured against base salary. The salary comes from the company’s own proxy. Companies with no figure are in neither direction.

43 decisions over 120 months
Stock
Insider
Type ?
Why it stands out
19 May 2026
Van Hoven Reena Chauhan Chief People Officer
Bought
$20.00K 2,242 at 8.92
9.5%
First buy on file
18 May 2026
Bought
$50.81K 6,100 at 8.33
19.4%
First buy on file
15 May 2026
Coon Stephanie Chief Strategy Officer
Bought
$49.64K 5,895 at 8.42
10.4%
First buy on file
15 May 2026
Bought
$20.07K 2,375 at 8.45
8.3%
First buy on file
14 May 2026
Holland Joseph Michael Chief Supply Chain Officer
Bought
$99.87K 12,484 at 8.00
48.6%
First buy on file
14 May 2026
Cyr William B. Director
Bought
$51.12K 6,000 at 8.52
77.0%
+77% of stake
14 May 2026
Pappas Peter Nicholas CSO and President, Eggs
Bought
$29.79K 3,500 at 8.51
4.3%
First buy on file
14 May 2026
Kennedy Kelly J. Director
Bought
$21.00K 2,500 at 8.40
12.2%
First buy on file
14 May 2026
McKeon Kathryn CMO and GM, Butter
Bought
$5.00K 604 at 8.28
1.2%
First buy on file
13 May 2026
Ruiz Gisel Director
Bought
$50.01K 6,151 at 8.13
15.2%
First buy on file
13 May 2026
Post Denny Marie Director
Bought
$24.69K 3,000 at 8.23
18.4%
First buy in 3+ yrs
9 Mar 2026
Khoury Karl Director
Bought
$92.25K 5,000 at 18.45
4.4%
First buy on file
2 Mar 2026
Cyr William B. Director
Bought
$98.33K 4,750 at 20.70
156%
First buy on file
4 Sep 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold at will
$5.10M 100,000 at 50.96
1.5%
Not planned
22 Aug 2025
Bal Joanne GC, SEC. AND HEAD OF IMPACT
Sold at will
$244.36K 4,796 at 50.95
10.0%
Not planned
15 Aug 2025
Bal Joanne GC, SEC. AND HEAD OF IMPACT
Sold at will
$476.95K 9,999 at 47.70
17.2%
Not planned
14 Aug 2025
Post Denny Marie Director
Sold at will
$290.61K 6,086 at 47.75
27.2%
Not planned
13 Aug 2025
Khoury Karl Director
Sold at will
$952.60K 20,000 at 47.63
14.8%
Not planned
12 Aug 2025
Coon Stephanie SVP STRATEGY
Sold at will
$461.73K 10,005 at 46.15
17.9%
Not planned
11 Aug 2025
Pappas Peter Nicholas CSO and President, Eggs
Sold at will
$127.48K 2,811 at 45.35
4.1%
Not planned
14 Mar 2025
Khoury Karl Director
Sold at will
$336.23K 10,839 at 31.02
7.6%
Not planned
12 Jun 2024
Post Denny Marie Director
Sold at will
$147.60K 3,500 at 42.17
15.6%
Not planned
7 Jun 2024
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold at will
$346.52K 8,142 at 42.56
0.1%
Not planned
6 Jun 2024
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold at will 2×
$1.38M 31,428 at 43.79
0.4%
Not planned
5 Jun 2024
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold at will
$464.24K 10,430 at 44.51
0.1%
Not planned
30 May 2024
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold at will
$2.09M 50,000 at 41.72
0.7%
Not planned
24 May 2024
Coon Stephanie SVP OF PEOPLE AND STRATEGY
Sold at will
$205.10K 5,000 at 41.02
8.6%
Not planned
22 May 2024
Pappas Peter Nicholas CHIEF SALES OFFICER
Sold at will
$424.01K 10,436 at 40.63
13.7%
Not planned
22 May 2024
Bal Joanne GC, SEC. AND HEAD OF IMPACT
Sold at will
$105.72K 2,597 at 40.71
4.2%
Not planned
21 May 2024
Pappas Peter Nicholas CHIEF SALES OFFICER
Sold at will
$202.23K 5,250 at 38.52
6.4%
Not planned
16 May 2024
Coon Stephanie SVP OF PEOPLE AND STRATEGY
Sold at will
$810.94K 21,953 at 36.94
27.3%
Not planned
16 May 2024
Khoury Karl Director
Sold at will 2×
$422.90K 11,491 at 36.80
7.6%
Not planned
15 May 2024
Coon Stephanie SVP OF PEOPLE AND STRATEGY
Sold at will
$297.42K 8,047 at 36.96
12.2%
Not planned
15 May 2024
Khoury Karl Director
Sold at will
$129.10K 3,509 at 36.79
2.3%
Not planned
14 May 2024
Sold at will 2×
$4.02M 109,686 at 36.61
66.4%
Sold half or more
13 May 2024
Sold at will 3×
$2.94M 83,400 at 35.20
60.0%
Sold half or more
13 May 2024
Kennedy Kelly J. Director
Sold at will
$387.82K 10,971 at 35.35
42.5%
Not planned
13 May 2024
Bal Joanne GC, SEC. AND HEAD OF IMPACT
Sold at will 2×
$344.03K 9,800 at 35.11
13.8%
Not planned
15 Mar 2024
OHAYER MATTHEW EXECUTIVE CHAIRMAN
Sold at will
$2.16M 100,000 at 21.62
1.3%
Not planned
15 Mar 2024
Post Denny Marie Director
Sold at will
$130.20K 6,000 at 21.70
22.8%
Not planned
14 Mar 2024
OHAYER MATTHEW EXECUTIVE CHAIRMAN
Sold at will
$2.14M 100,000 at 21.38
1.3%
Not planned
14 Mar 2024
Khoury Karl Director
Sold at will
$85.09K 4,000 at 21.27
2.5%
Not planned
12 Mar 2024
Diez-Canseco Russell PRESIDENT AND CEO
Sold at will
$662.60K 31,643 at 20.94
9.0%
Not planned
Showing 1–43 of 43.