Insider trading

Period: 120 months Stock: VITL Role: Other officers × + Add filter Clear all
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When

Period

How far back the list reaches. Filings arrive days after the trade, so the newest rows always lag a little.

92 decisions over 120 months
Who

Role

The position the person holds at the company, read from the title on the filing. A chief executive who is also a director counts as the chief executive.

92 decisions over 120 months Remove this filter
The trade

Type of trade

Purchases, sales, or cluster buys: companies where 3 or more insiders bought within 30 days. The number beside each is what that choice would give.

92 decisions over 120 months
The trade

Minimum amount

Hides rows under this value. The amount is the shares traded times the price on the filing.

92 decisions over 120 months
The trade

Plan

  • Discretionary: they chose to sell that week.
  • Scheduled: a 10b5-1 plan fixed the sale months in advance, so the timing says nothing about what they knew.
  • Not stated: filed before the SEC added the box in April 2023, which is most of the older half of this database.
92 decisions over 120 months
The trade

Share of their own holding

How much of what they already held the trade moved. Selling a tenth of a stake is not the same act as selling all of it.

At least
92 decisions over 120 months
Ownership

What the chief executive holds

The value of the chief executive’s stock measured against base salary. The salary comes from the company’s own proxy. Companies with no figure are in neither direction.

92 decisions over 120 months
Stock
Insider
Type ?
Why it stands out
19 May 2026
Van Hoven Reena Chauhan Chief People Officer
Bought
$20.00K 2,242 at 8.92
9.5%
First buy on file
15 May 2026
Coon Stephanie Chief Strategy Officer
Bought
$49.64K 5,895 at 8.42
10.4%
First buy on file
14 May 2026
Holland Joseph Michael Chief Supply Chain Officer
Bought
$99.87K 12,484 at 8.00
48.6%
First buy on file
14 May 2026
Pappas Peter Nicholas CSO and President, Eggs
Bought
$29.79K 3,500 at 8.51
4.3%
First buy on file
14 May 2026
McKeon Kathryn CMO and GM, Butter
Bought
$5.00K 604 at 8.28
1.2%
First buy on file
2 Feb 2026
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 2×
$558.14K 20,000 at 27.91
0.3%
Planned (10b5-1)
2 Jan 2026
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 2×
$771.26K 25,000 at 30.85
0.4%
Planned (10b5-1)
15 Dec 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$176.25K 5,000 at 35.25
0.1%
Planned (10b5-1)
1 Dec 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 2×
$829.19K 25,000 at 33.17
0.4%
Planned (10b5-1)
4 Nov 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$188.90K 5,000 at 37.78
0.1%
Planned (10b5-1)
3 Nov 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 2×
$798.05K 25,000 at 31.92
0.4%
Planned (10b5-1)
1 Oct 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 3×
$1.41M 35,000 at 40.15
0.5%
Planned (10b5-1)
4 Sep 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold at will
$5.10M 100,000 at 50.96
1.5%
Not planned
2 Sep 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 3×
$7.54M 145,000 at 51.98
2.2%
Planned (10b5-1)
29 Aug 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$5.11M 100,000 at 51.13
1.5%
Planned (10b5-1)
22 Aug 2025
Bal Joanne GC, SEC. AND HEAD OF IMPACT
Sold at will
$244.36K 4,796 at 50.95
10.0%
Not planned
21 Aug 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$211.05K 4,200 at 50.25
0.1%
Planned (10b5-1)
19 Aug 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$40.25K 800 at 50.31
0.0%
Planned (10b5-1)
18 Aug 2025
McKeon Kathryn CMO and GM, Butter
Sold on a plan
$1.05M 21,442 at 49.08
36.4%
Planned (10b5-1)
15 Aug 2025
McKeon Kathryn CMO and GM, Butter
Sold on a plan
$571.32K 12,005 at 47.59
24.2%
Planned (10b5-1)
15 Aug 2025
Bal Joanne GC, SEC. AND HEAD OF IMPACT
Sold at will
$476.95K 9,999 at 47.70
17.2%
Not planned
12 Aug 2025
Coon Stephanie SVP STRATEGY
Sold at will
$461.73K 10,005 at 46.15
17.9%
Not planned
11 Aug 2025
Pappas Peter Nicholas CSO and President, Eggs
Sold at will
$127.48K 2,811 at 45.35
4.1%
Not planned
8 Aug 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$226.25K 5,000 at 45.25
0.1%
Planned (10b5-1)
7 Aug 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$201.55K 5,000 at 40.31
0.1%
Planned (10b5-1)
1 Aug 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 2×
$1.07M 30,000 at 35.83
0.4%
Planned (10b5-1)
23 Jul 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$201.70K 5,000 at 40.34
0.1%
Planned (10b5-1)
1 Jul 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 2×
$1.18M 30,000 at 39.17
0.4%
Planned (10b5-1)
17 Jun 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$161.25K 5,000 at 32.25
0.1%
Planned (10b5-1)
13 Jun 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 2×
$790.57K 25,000 at 31.62
0.4%
Planned (10b5-1)
19 May 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$862.56K 24,000 at 35.94
0.3%
Planned (10b5-1)
21 Apr 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$784.32K 24,000 at 32.68
0.3%
Planned (10b5-1)
24 Mar 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$125.56K 4,000 at 31.39
0.1%
Planned (10b5-1)
19 Mar 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$589.20K 20,000 at 29.46
0.3%
Planned (10b5-1)
19 Feb 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 2×
$838.58K 24,000 at 34.94
0.3%
Planned (10b5-1)
21 Jan 2025
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 4×
$1.04M 24,000 at 43.19
0.3%
Planned (10b5-1)
17 Jan 2025
Bal Joanne GC, SEC. AND HEAD OF IMPACT
Sold on a plan
$1.27M 28,246 at 45.10
32.2%
Planned (10b5-1)
17 Jan 2025
McKeon Kathryn CMO and GM, Butter
Sold on a plan
$541.82K 12,300 at 44.05
21.0%
Planned (10b5-1)
13 Jan 2025
McKeon Kathryn CHIEF MARKETING OFFICER
Sold on a plan
$517.58K 12,300 at 42.08
21.0%
Planned (10b5-1)
19 Dec 2024
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 2×
$916.48K 24,000 at 38.19
0.3%
Planned (10b5-1)
20 Nov 2024
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$121.24K 4,000 at 30.31
0.1%
Planned (10b5-1)
19 Nov 2024
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 2×
$592.35K 20,000 at 29.62
0.3%
Planned (10b5-1)
21 Oct 2024
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 2×
$938.13K 24,000 at 39.09
0.3%
Planned (10b5-1)
18 Sep 2024
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 2×
$782.43K 24,000 at 32.60
0.3%
Planned (10b5-1)
19 Aug 2024
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$748.32K 24,000 at 31.18
0.3%
Planned (10b5-1)
19 Jul 2024
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan
$949.92K 24,000 at 39.58
0.3%
Planned (10b5-1)
18 Jun 2024
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold on a plan 2×
$1.02M 24,000 at 42.56
0.3%
Planned (10b5-1)
7 Jun 2024
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold at will
$346.52K 8,142 at 42.56
0.1%
Not planned
6 Jun 2024
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold at will 2×
$1.38M 31,428 at 43.79
0.4%
Not planned
5 Jun 2024
OHAYER MATTHEW EXECUTIVE CHAIRPERSON
Sold at will
$464.24K 10,430 at 44.51
0.1%
Not planned
Showing 1–50 of 92. Page 1 of 2 Older →