Insider trading

Period: 120 months Stock: ZBRA Role: Other officers × + Add filter Clear all
Views & alerts

Save your view. Keep the filter you have built, and get an email when a new filing matches it. A free account does both.

When

Period

How far back the list reaches. Filings arrive days after the trade, so the newest rows always lag a little.

106 decisions over 120 months
Who

Role

The position the person holds at the company, read from the title on the filing. A chief executive who is also a director counts as the chief executive.

106 decisions over 120 months Remove this filter
The trade

Type of trade

Purchases, sales, or cluster buys: companies where 3 or more insiders bought within 30 days. The number beside each is what that choice would give.

106 decisions over 120 months
The trade

Minimum amount

Hides rows under this value. The amount is the shares traded times the price on the filing.

106 decisions over 120 months
The trade

Plan

  • Discretionary: they chose to sell that week.
  • Scheduled: a 10b5-1 plan fixed the sale months in advance, so the timing says nothing about what they knew.
  • Not stated: filed before the SEC added the box in April 2023, which is most of the older half of this database.
106 decisions over 120 months
The trade

Share of their own holding

How much of what they already held the trade moved. Selling a tenth of a stake is not the same act as selling all of it.

At least
106 decisions over 120 months
Ownership

What the chief executive holds

The value of the chief executive’s stock measured against base salary. The salary comes from the company’s own proxy. Companies with no figure are in neither direction.

106 decisions over 120 months
Stock
Insider
Type ?
Why it stands out
7 Aug 2026
Cho Michael Chief Strategy Officer
Sold at will
$1.31M 3,500 at 375.20
40.4%
Not planned
26 May 2026
Luff Loizides Melissa Chief People Officer
Sold at will
$126.98K 500 at 253.95
11.9%
Not planned
5 Mar 2026
Kogl Cristen L Chief Legal Officer
Sold at will
$34.18K 145 at 235.71
0.6%
Not planned
5 Mar 2026
Armstrong Robert John Jr Chief Marketing Officer
Sold at will
$2.07K 9 at 229.73
0.1%
Not planned
25 Nov 2024
O'Sullivan Colleen M Chief Accounting Officer
Sold at will
$75.98K 190 at 399.89
3.1%
Not planned
12 Nov 2024
Cho Michael Chief Strategy Officer
Sold at will
$119.48K 298 at 400.95
7.3%
Not planned
8 Nov 2024
White Joseph Ramsey Chief Product & Solutions
Sold at will
$623.57K 1,556 at 400.75
15.1%
Not planned
7 Nov 2024
Hudson Richard Edward Chief Revenue Officer
Sold at will
$435.89K 1,105 at 394.47
24.7%
Not planned
6 Nov 2024
Armstrong Robert John Jr Chief Marketing Officer
Sold at will 2×
$359.32K 914 at 393.13
18.4%
Not planned
6 Nov 2024
Schmitz Jeffrey F Chief People Officer
Sold at will 2×
$266.10K 687 at 387.33
6.9%
Not planned
6 Nov 2024
Kogl Cristen L Chief Legal Officer
Sold at will
$203.58K 522 at 390.00
3.4%
Not planned
15 Aug 2024
Schmitz Jeffrey F Chief People Officer
Sold at will
$341.69K 1,000 at 341.69
9.4%
Not planned
14 May 2024
Cho Michael Chief Strategy Officer
Sold at will 2×
$531.09K 1,657 at 320.51
30.3%
Not planned
23 Feb 2024
O'Sullivan Colleen M Chief Accounting Officer
Sold at will
$37.71K 135 at 279.36
2.4%
Not planned
21 Feb 2024
Cho Michael Chief Strategy Officer
Sold at will
$397.28K 1,457 at 272.67
28.3%
Not planned
21 Feb 2024
Schmitz Jeffrey F Chief People Officer
Sold at will
$272.00K 1,000 at 272.00
9.9%
Not planned
20 Feb 2024
Armstrong Robert John Jr Chief Marketing Officer
Sold at will
$150.12K 556 at 270.00
11.2%
Not planned
20 Feb 2024
White Joseph Ramsey Chief Product & Solutions
Sold at will
$82.74K 305 at 271.29
4.0%
Not planned
4 Aug 2023
GUSTAFSSON ANDERS Executive Chair
Bought
$771.31K 3,100 at 248.81
1.6%
Largest buy in 3 yrs
3 Aug 2023
GUSTAFSSON ANDERS Executive Chair
Bought 2×
$238.89K 1,000 at 238.89
0.5%
First buy on file
24 Feb 2023
Cho Michael Chief Strategy Officer
Sold, plan not stated
$467.81K 1,600 at 292.38
33.6%
4 Aug 2022
Williams Stephen Edgar Chief Global Ops & Services
Sold, plan not stated 3×
$765.74K 2,331 at 328.50
54.1%
Sold half or more
7 Dec 2021
Williams Stephen Edgar Chief Global Ops & Services
Sold, plan not stated
$550.62K 910 at 605.08
32.2%
2 Dec 2021
Cho Michael Chief Strategy Officer
Sold, plan not stated
$471.58K 802 at 588.01
32.1%
10 Nov 2021
Williams Stephen Edgar Chief Global Ops & Services
Sold, plan not stated
$44.98K 76 at 591.84
2.2%
23 Aug 2021
Burns Bill Chief Product & Solutions
Sold, plan not stated
$1.16M 2,000 at 579.15
27.5%
20 Aug 2021
Schmitz Jeffrey F Chief HR & Marketing Officer
Sold, plan not stated
$159.35K 279 at 571.14
6.0%
5 Aug 2021
Burns Bill Chief Product & Solutions
Sold, plan not stated
$1.64M 2,892 at 567.26
28.5%
5 Aug 2021
Schmitz Jeffrey F Chief HR & Marketing Officer
Sold, plan not stated
$355.76K 629 at 565.60
12.6%
4 Jun 2021
Kogl Cristen L Chief Legal Officer
Sold, plan not stated
$271.14K 526 at 515.47
8.1%
3 Jun 2021
Burns Bill Chief Product & Solutions
Sold, plan not stated
$2.53M 5,000 at 505.23
33.0%
3 Jun 2021
Schmitz Jeffrey F Chief HR & Marketing Officer
Sold, plan not stated
$1.02M 2,012 at 505.05
31.6%
2 Jun 2021
Heel Joachim Chief Revenue Officer
Sold, plan not stated
$2.01M 4,000 at 501.97
12.2%
25 May 2021
Cho Michael Chief Strategy Officer
Sold, plan not stated
$1.07M 2,125 at 505.78
55.6%
Sold half or more
24 May 2021
Kogl Cristen L Chief Legal Officer
Sold, plan not stated
$250.65K 499 at 502.30
7.7%
21 May 2021
Schmitz Jeffrey F Chief HR & Marketing Officer
Sold, plan not stated
$500.00K 1,000 at 500.00
13.6%
20 May 2021
Schmitz Jeffrey F Chief HR & Marketing Officer
Sold, plan not stated
$488.00K 1,000 at 488.00
12.0%
7 May 2021
Williams Stephen Edgar Chief Global Ops & Services
Sold, plan not stated 2×
$442.54K 914 at 484.18
21.1%
4 Mar 2021
Cho Michael SVP, Corporate Development
Sold, plan not stated
$167.15K 337 at 495.98
7.3%
24 Feb 2021
Schmitz Jeffrey F SVP, Chief Marketing Officer
Sold, plan not stated
$86.30K 173 at 498.85
1.9%
19 Feb 2021
O'Sullivan Colleen M Chief Accounting Officer
Sold, plan not stated
$473.93K 967 at 490.10
17.7%
14 Dec 2020
Cho Michael SVP, Corporate Development
Sold, plan not stated
$191.61K 500 at 383.22
17.5%
4 Dec 2020
Williams Stephen Edgar SVP, Global Supply Chain
Sold, plan not stated
$399.32K 1,052 at 379.58
23.0%
25 Nov 2020
Heel Joachim SVP, Global Sales
Sold, plan not stated
$1.11M 3,000 at 371.13
9.1%
9 Nov 2020
Heel Joachim SVP, Global Sales
Sold, plan not stated
$1.08M 3,000 at 361.10
8.3%
6 Nov 2020
Kogl Cristen L SVP, General Counsel & Secty
Sold, plan not stated
$240.98K 705 at 341.81
16.7%
5 Nov 2020
O'Sullivan Colleen M Chief Accounting Officer
Sold, plan not stated
$446.50K 1,314 at 339.80
31.9%
2 Sep 2020
Burns Bill SVP, Chief Product & Solutions
Sold, plan not stated
$1.58M 5,371 at 294.67
32.0%
27 Aug 2020
Williams Stephen Edgar SVP, Global Supply Chain
Sold, plan not stated
$86.86K 312 at 278.40
6.3%
28 May 2020
O'Sullivan Colleen M Chief Accounting Officer
Sold, plan not stated
$937.77K 3,628 at 258.48
56.4%
Sold half or more
Showing 1–50 of 106. Page 1 of 3 Older →